Investigating Globalization's Influence on L'Oreal's Business Success

This research proposal investigates the impact of globalization on the business success of L'Oreal, a multinational cosmetic company. The study aims to identify both positive and negative effects of globalization on L'Oreal's operations, including its impact on market share, profitability, and employment. The proposal outlines the research objectives, literature review, and the chosen research methodology, including the use of a research onion framework, qualitative research approach, and secondary data collection. The research will employ a Gantt chart for project timeline management, and a questionnaire for data gathering. The proposal also addresses research ethics, limitations, and data sources. The study seeks to provide a comprehensive analysis of how globalization influences L'Oreal's business strategies and outcomes, offering insights into the challenges and opportunities presented by globalization in the cosmetic industry.

RESEARCH FORM

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: To investigate the impact of globlisation in driving
business sucess of an organisation. A study on L'oreal.
______________________________________________

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “ To investigate the impact of globlisation in driving business sucess
of an organisation ”. A case study on L'oreal.
Research Question:
Q1. Describe positive and negative effects of globlisation in driving business sucess of L'oreal?
Research objectives:
 To determine the idea of globlisation.
 To know the effect of globlisation on the operational tasks of the
L'orel.
Section Two: Reasons for choosing this research project
Purpose for choosing this topic of reaserch is to understand the cocept of
globlisation in business activities of L'orel and to find out its negative and
positive impact in the growth of economy. It is a cosmetic company of UK
serving worldwide, its headquarter is in Frace. It ia multinational retailer
of UK serving employment opportunities to the citizen which in return
improving the standard of living of people. This topic help the investigator
in improving their data analysis skills, data interepretation skill litrature
riview and many more.
Section Three: Literature sources searched
Literature review is also known as review article or a scholar paper in which information related to
the current knowledge & findings are given on a particular topic. These are termed as the secondary
sources because it is some one else's point of view which get published and are found in academic
journals. These are the support for every research in every academic field, they act as the guide for
conducting a new research on the same topic.
Concept of globalisation-
According to The Mohammad Reza Noruzi and José G. Vargas-Hernandez , (2019), Globalisation
means a process which which impact the education level and dicipline of a country. It help in
providing the better job opportunities to the people and increase propensity. Mohammad also think
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that globlisation provide a wide range of products to the consumers in all price range. It also help
business organsiation to bring efficiency in their perfromance and to acheive increse in productivity
level. Mohammad and Jose also says that globlisation come with many challlenges which
organisations need to face. Innovation is an important part of the of the globlisations which plays an
important role in success of organisation and firms, so need to be aware about it.
Accoridng to Beck, (2018), globalisation is the prcoess that helps the government, companies to
make good relations with the other countries. Every nation has to carry some or otehr goods from
anotehr country so globaliation plays an important role in enhancing the profitability as well as the
customer base of the company.
Impact of globlisation on the business activities of the L'orel-
As per the views of Mike Myatt, (2016) , globalisation is developing & stabilizing rapidly, working
internationally now days is an offensive play. Impact of globalisation on L'oreal is that it has more
stabilised business activities and financial market. It is impacting the organisation by increasing the
commercial demand because globalisation bringing employment opportunities, demand for modern
lifestyle etc. Apart from this, it is also working in infrastructural development by providing efficient
transportation modes, good communication methods for the company. It is helping the L'oreal in
easily conducting its activities which increases their productivity and profitability. Mike also says
that, globalisation is impacting positively to the L'oreal as it is helping them to increase their market
share which is directly affecting the brand image of the company. For meeting demand of consumers
, business organisation are expanding their geographic footprint. For maintaining the competitiveness
in the market business are expanding their operations and spreding more risk in the market.
From the viewpoint of Benería,Berik and Floro, (2015), the benefits of globalisation will only be
provided to the companies in case they are making the effective use of their available resources.
Additionally, the globalisation also helps the companies efficiency as the company gets access to
new markets and also to new talents that contributes in the growth and development of an
organisation.
Articles
Reza Noruzi and José G. Vargas-Hernandez , (2019). Globlisation. [Online]. Available
through:<Ahttp://journals.univ-danubius.ro/index.php/administratio/article/view/
655>.
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Mike Myatt, (2016) . impact of globlisation. [Online]. Available
through:<https://hub.n2growth.com/the-impact-of-globalization-on-business/>
Benería, L., Berik, G. and Floro, M., 2015. Gender, development and globalization: Economics as if
all people mattered. Routledge.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Section Four: Activities and timescales
Activities to be carried out
during the research project :
Identification of the problem
Selection of suitable topic
Creation of aims and objectives
Literature Review
Research Methodology
Data collection
Data analysis
Conclusion and recommendation
Submission of final project
4 Days
6 Days
12 Days
16 Days
3 Days
20 Days
17 Days
4 Days
2 Days
Milestone one: ____Research Proposal ____________
Target date (set by tutor): _______17/04/19 ________________
Milestone two: ___Research Project ____________________
Target date (set by tutor): __17/05/19 ____________________
Gantt Chart:
Gantt cart is one of the type of bar chart which company uses for
scheduling their projects. This tool is designed by Henry Gantt which help
in finding out the interrelation between activities and current schedule. It
has Y axis which shows the list of activities that are to be performed and X
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axis shows the time interval. In the bar graph width of horizontal bars
indicate duration of every task. Gantt chart is help in finding out the start
date and end date of terminal element or summary element of projects. It
is a part of project management which help in glancing at things like-:
 different task need to perform
 time of beginning and completion of activities
 duration of every activity
 overlapping of activities and the extent to which they does
 start and end date of entire project
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Section Four: Research approach and methodologies
Research onion framework
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It is a framework used for understanding the concept of research
methodology. This framework was formed by Saunders & Lewis and was
founded in 2012. it has different research methods in it are-:
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research approach: There are two different methods of collecting the
information related to the topic which is completely accurate and reliable
are quantitative technique and qualitative technique. Both of these
approaches have their own importance and responsibilities but as per the
research, qualitative approach is more appropriate than the other one. It is
because it help in determining the things more appropriately and on the
other hand qualitative is not good because of the facts and data which does
not help much to any conclusion.
Research Philosophy: This philosophy is also divided into two different
parts and that are Interpretivisim philosophy which if applied on the
research it will help in finding out the information more appropriately and
effectively. It also help in getting the required conclusion of the study more
accurately. On the other hand Positivism philosophy is not very accurate
for the current study as it will not show the correct result.
Primary and secondary data collection: There are two methods for
collecting data, one is primary which is the first hand data and other is
secondary which is second hand data. In this research secondary data is
used because it consist of magazines, journals, literature reviews,
publication research and many more. These help in analysing the
information more deeply about the impact of globlisation in driving
business sucess.
Research Strategy: There are different types of strategy used in the
research such as the case study, observation, surveys, etc. These are
considered among one of the most important strategies in order to have
accurate data about the research.
Research Choice: The Qualitative and Quantitative Data are considered as
the type of research which is applied in order to bgather important
inofmration about the reasearch topic.In the follwoing research, the use of
qualitative research is used to gather more information about the study.
Time Horizon: It is also an important stpe in the research onino framework
which is used with the help of Gantt Chart, it wil;l be easy to identify the
starting and ending time for proposal and final submission.
Techniques and Procedures for Research Instruments: Questionnaire is
chosen as the most important techniques which is used ino rder to
complete this research successfully.
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Data Sources: The data has been collcted with the help o primary
andsecondary source. Primary is with the help of questionnaireand the
seondary is with the help of websites, magazines, articles, journals, etc.
Researcg Sampling: In the follwonig project, the use of Probability
Sampling gas been done. It is done in order to make the project cost
effective and time effective. The sample respondents for the research has
been chosen as 40.
Research Ethics: It is important for the resaercher to conduct the research
in an ethical way that keeps the validity, feasibility and viabiliy of the
research for a long period of time.
Research Limitation: The main limitation that was in the research was
related to the time as in order to complete the research the time was not
sufficient because the respondents took much time in providing the
answers.
References
Books and Journals
Mzi, Y., 2017. Teaching Research Methodology in EFL Classrooms:
Bridging the Gap between Design and Delivery.
Edel, E.E., 2018. THE INFLUENCES OF TEACHING METHODOLOGIES
TO THE STUDENTS’GRADE POINT AVERAGE (GPA) OF ENGLISH
DEPARTMENT OF UNIVERSITIES IN BATAM.Jurnal Basis. 1(2). pp.127-
137.
Chabbar, H. and Chami, M., 2017, April. Indoor localization using Wi-Fi
method based on fingerprinting technique. In 2017 International
Conference on Wireless Technologies, Embedded and Intelligent Systems
(WITS) (pp. 1-5). IEEE.
Eze, G.U., 2018. PRODUCTION OF YOGURT FROM SOYMILK AND COW
MILK USING PINEAPPLE (Ananascomosus) AS SWEETENERS (Doctoral
dissertation, Godfrey Okoye University Ugwuomu-Nike, Enugu).
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
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Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To investigate the role of globalisation in driving business success of an
organisation”. A study on Boots Ltd.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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