Impact of Globalization on Cadbury: A Business Research Project

This research project investigates the impact of globalization on Cadbury, a major confectionery company. The study begins with an introduction to globalization and its effects on businesses, followed by a background on Cadbury, its rationale for the research, and the research objectives. The literature review explores existing research on globalization and its effects on business success, including technological advancements, trade policies, and competitive challenges. The methodology section outlines the qualitative research approach, including the research design, sampling methods (20 executive managers), and data collection through questionnaires, followed by thematic analysis. The findings are presented thematically, analyzing the managers' awareness of globalization, its benefits for business growth, and the role of technology. The research concludes with an evaluation of the research methods, alternative methodologies, and lessons learned, providing recommendations for Cadbury to enhance its operations in a global environment. The project highlights the importance of technology, innovation, and adaptation in navigating the complexities of globalization for business success.

RESEARCH
PROJECT

Table of Contents
P1: Research Proposal ...........................................................................................................3
TOPIC :............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background of company.........................................................................................................3
Rationale.................................................................................................................................3
Aim and Objectives................................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................5
Research Type:.......................................................................................................................5
Research Approach.................................................................................................................5
Research Design.....................................................................................................................5
Sampling ................................................................................................................................5
Data Collection.......................................................................................................................6
Data Analysis .........................................................................................................................6
Research Plan ..................................................................................................................................6
CONCLUSION..............................................................................................................................10
P2 research methodology.....................................................................................................10
P3 Cost access and ethical issues .......................................................................................14
P4: Research and Findings...................................................................................................15
P5: Research Outcomes........................................................................................................17
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project........................................................................................................7
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes8

P1: Research Proposal
TOPIC :
“To determine the impact of globalization in driving the business towards success. A
study on Cadbury.”
INTRODUCTION
Globalisation is the process by which businesses or organisation develop global influence
or start operating on an international scale. It is the word that is used to describe the growing
interdependence of the world economies, population and cultures brought about by cross border
trade in goods and services, flow of investment, advance technology, information and people.
The impact of globalisation is both positive and negative but it is fact that globalisation leads the
organisation towards success because of technological advancement, many expansion
opportunities, liberalisation of trade policies, foreign direct investment etc. are the major
advantages that leads organisation towards success (Bengtsson and Östman, 2016).
In this present research study, Cadbury company is being taken for study. This research
will determine the impact of globalisation on Cadbury in driving the business towards success.
Research aim and objectives, research question will be formulated in this proposal. Moreover,
literature review chapter will provide background and conceptualisation of the proposed areas of
the study. The last and most important, research methods to conduct the research study will also
include,
Background of company
Cadbury is a British multinational confectionery company wholly owned by Mondelez
International (Kraft Foods). In the world, it is second largest confectionery brand. It was
founded by John Cadbury in Birmingham, England. Headquarter of company is located in
Uxbridge. Cadbury have its operations in more than 50 countries.
Rationale
Globalisation is recognised and well-known topic since many years and there were
extensive studies are done around the topic. The reason behind the selection of topic is that
globalisation is the main driver in the success of businesses and it is fact because of
technological advancement, foreign direct investment and many more expansion opportunities
which leads organisations towards the path of success. In addition to this, another reason for
selection of topic by researcher is to develop better understanding of the term globalization and

its impact on business world. This is the term because of which economies have become
increasingly integrated and inter-dependent.
Aim and Objectives
Aim:
“To determine the impact of globalization in driving business towards success. A study on
Cadbury.”
Objectives:
 To evaluate the detailed concept of globalisation.
 To identify the impact of technology in boosting the success of company after
globalisation.
 To determine the challenges faced by company after globalisation.
 To provide recommendations to Cadbury on smooth flow of operations in global
environment.
Research Questions
1. Explain the detailed concept of globalisation.
2. What is the impact of technology in boosting the success of company after globalisation?
3. What are the challenges that are faced by company after globalisation?
4. What are the recommendations to Cadbury on smooth flow of operations in global
environment?
LITERATURE REVIEW
According to Lund and Tyson, (2018) globalisation leads the business to the path of
success because of investment flow, liberalised trade barriers, technological advancement etc.
After centuries of technological progress as well as advancement in international cooperation,
the world is more connected than ever. Organisation are getting success because of liberalise
trade policies as the ability to move products, services and migration of people becomes easy and
convenient for companies. In addition to this, technological advancement is another factor that
lead organisations towards success as use of Management Information System, machinery and
robotics on production areas and artificial intelligence in customer support services.
Psimmenos, (2018) argued that, globalisation leads to negative impact on the businesses
as it increases the threat of competition which increases the threat for the businesses. The
competition after globalisation is cut-throat in the both global and local market. In addition to

this, because of the globalisation, scale of operations of business houses has expanded
significantly due to which the scarce and finite resources of the nature are depleting at a very
rapid rate. This is causing harm to the environmental sustainability. Latest example is Global
warming, excess of toxic gasses into the environment is causing deaths of many people and
animals due to air and water pollution.
As said by Pruzan, 2016, many businesses are able to expand in different countries. They
have identified vast opportunities to fulfil people needs by offering them variety of products.
Also, technological advancement has also provided platform for companies to generate product
awareness. The use of software and applications has impacted in positive way on growth of
business. However, firms are able to analyse market information by collecting data of people,
trends, taste, etc. But on contrary Pitard, 2019, said that globalisation has affected companies
growth as well. The entry of new firms in market has resulted in rise in competition. Small and
medium size enterprises are not able to survive in market for long term. Beside this, launch of
new products and high product quality has brought change in market trends. Alongside it, more
efforts are to be made to sustain in market for long term. Frequent innovation in processes has
limited their growth.
RESEARCH METHODOLOGY
Research Type:
When researcher start thinking to conduct any research on any problem or issues, it is
very important to select the type of research on which it is based on. There are mainly two
methods for conducting the research which are qualitative and quantitative (Quinlan and et.al.,
2019). This present research will be based on qualitative methods in which emotions, feeling,
views of respondents will be considered,
Research Approach
Research approach is the systematic plan and procedure to collect, analyse and interpret
the data in the study. There are three types of research approach which are inductive, deductive
and abductive. In this preset research, research will use inductive approach because it is the best
and most suitable approach when research is based on qualitative methods.
Research Design
When it comes to logic and reasoning, research design plays a very important role.
Research design is the proper and recognised plan and process to study the research question in a

logical and reasoning manner (McCusker and Gunaydin, 2015). There are two types of research
design which is mainly used by scholar in studying the research which are descriptive and
conclusive. In this present research, researcher will use descriptive research design as this is one
of the best way to describe the participants in the accurate manner.
Sampling
The most important part of qualitative research as this is very important to select the
sample for studying the research. Sampling refers to dividing large population in small sample so
that it becomes easy for researcher to identify the problem. There are two types of sampling
which are probability and non-probability. In this present research, researcher will use
probability sampling where each respondents have equal chances to be selected in sample.
Further, 20 executive managers of Cadbury will be taken for assessment.
Data Collection
Data Collection is the process of collecting and measuring the data on the interest of
variables in a profound manner that enables to solve the research question, test hypothesis and
evaluate the outcomes. There are two methods for data collection which are primary and
secondary. In this present research, researcher will use to collect the data from primary source by
preparing questionnaire.
Data Analysis
Data Analysis is the process to evaluate the data in meaningful and useful form. Data
without analysis is useless (Higginbottom and Liamputtong, 2015). Thus, there are two methods
for analysing the data which are qualitative and quantitative method. In this present research,
researcher will use qualitative methods in which thematic analysis will be done.
Research Plan
Week
Act
ivit
ies 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Arti
cul
atin
g
rese
arc
h
topi
c
Fra
min
g
rese
arc
h
pro
pos
al
Stat
ing
liter
atur
e
revi
ew
Det
erm
inin
g
rese
arc

h
obj
ecti
ve
Col
lect
ing
pri
mar
y
and
sec
ond
ary
sou
rces
Des
igni
ng
que
stio
nna
ire
Ins
erti
ng
dat
a
The
mat
ic

ana
lysi
s
Ap
pro
pria
te
inte
rpre
tati
on
of
find
ing
Dis
cus
sio
n
Co
ncl
usi
on
For
mat
ting
of
enti
re
file
Aw
aiti

ng
for
fee
dba
ck
Rec
tific
atio
ns
as
per
fee
dba
ck
Fin
al
sub
mis
sio
n
CONCLUSION
The above proposal comes to the conclusion that globalisation leads the businesses
towards the path of success. Investment flow, liberalised trade barriers, technological
advancement are the major advantages of globalisation which organisation are enjoying because
of globalisation. Further, it was also founded from and literature review section that,
globalization also leads to negative impact as the level of competition is increased, scare and rare
resource are depleting because of liberalise trade barriers policies.
P2 research methodology
Research type :

The research has to be conducted in the systematic manner for which there are different
methods; qualitative research and quantitative research. In quantitative type facts and figures are
analyzed and evaluated. In qualitative, only data related to topic is collected and analysed to get
more depth understanding. It is a very easy and simple strategy which requires less time. On the
other hand, in quantitative, only recent facts and figures are collected and interpreted. It gives
precise and accurate information by interpreting data. The researcher has used qualitative
method. Qualitative research is a method of collecting the non- numerical data by the way of
scientifically driven observation. This method involves description of things, feelings, views of
the subject matter in the undertaken research (Kumar, 2019). This method was selected because
it helped the researcher in identifying the underlying reasons, views, motives and other insights
of the research problem. Thorough qualitative research assisted in determining the impact of
technology on Cadbury's success due to globalisation.
Research Approach :
It is the systematic process of collecting, analysing and interpreting the data in the
research study. Generally, there are basic three types of research approach that a researcher could
use which are inductive, deductive and abductive. The hypothesis that involves research question
is known as deductive one. The inductive uses theories that are based on observations. At last in
abductive empirical phenomena is applied. The researcher used the inductive approach. This
was selected because this approach helps in generating new ideas and theory/trends from the
collected data (van Hees and et.al., 2016). The researcher with the application of this approach
was able to identify the challenges that are faced by the company because of the globalisation.
The challenges determined such as fierce competition from international and domestic producers
of goods and services, depletion of resources very rapidly. The approach gave the meaningful
data to the researcher which then was analysed and interpreted aptly.
Research philosophy :
The term describes the belief or feeling about the manner in which the research shall be
undertaken by the researcher for collecting data on a specific phenomenon. It affirms the way in
which data shall be organised, analysed and used. There are two type of research philosophies
that are Interpretivism and Positivism. Positivism uses concepts to develop knowledge about it.
However, in interpretivism quantitative data is evaluated which is based on topic. The selection
of the philosophy must be rational because it can affect the purpose and outcomes of the research

in a significant way. Pragmatism research by taking only one point of view and gives results in
multiple realities. It considers only research question as its determinant. Realism is based on
assumption of scientific approach. For the present research study, the researcher has used
Interpretivism philosophy as the study is supported by the Qualitative research (Silverman ed.,
2016). This was also selected because it has provided the in-depth and critical outcomes when
the sample taken for the research regarding the impact of globalisation in driving the business
towards success is very small.
Research design : It is defined as the methods and techniques selected by the researcher
for the purpose of combining the different components of research in a reasonably logical for
handling the research problem efficiently. The purpose of research design is to provide a crystal
clear route to the researcher for undertaking the activities and tasks in the research. It is like a
plan to solve the research problem and a systematic strategy for executing it effectively. There
are two kinds of research deign which are often used by researchers, they are descriptive and
conclusive (Pruzan, 2016). For this study, the researcher used descriptive method as this has
helped it in determining the ways in Cadbury can undertake its operations seamlessly in the most
challenging and dynamic global environment.
Sampling
Sampling is another one of the most important part of the research methodology.
Sampling is used by the researcher select the small part of the population. It is fact that,
population is very large and this is not possible for the research to study the entire population.
Thus, sampling is a small sub set of the large number of the group. The reliability of the research
is depended on the outcomes of the research study. This can be done by using two techniques
that is probability and non-probability. Probability is further divided in many techniques such as
stratified, simple, cluster, etc. and in non-probability, there comes multistage, purposive, etc. In
this present report, researcher has used to non-probability sampling in which simple random
sampling has been used. Scholar has selected 20 executive managers of Cadbury to answer the
question of the research (Pitard, 2019).
Data collection
It is a systematic approach for measuring and gathering the details, data and information
from various sources to get the accurate and complete data of the particular topic. It is a process
which enables the one to answer the relevant question and also evaluate the outcomes. Data

collection has been described in two forms such as primary data collection where all the data has
been collected from the sources such as surveys, experimentation, observations and all the
information has been obtained directly from the first hand user. Primary data collection includes
two sub parts i.e. quantitative and qualitative research methods. Quantitative methods are mainly
supported by formats or mathematical calculations. It includes questionnaire, interviews,
surveys, focus groups, etc. and secondary data collection has been collected from the someone
other than the real user and it collected from internet, books, journal etc. the researcher will use
both the methods for data collection for collecting the real data of reliability from which it get
the right and correct information about the topic (Yeakley and Caballero, 2019).
Data analysis
This is the most important element in present study as overall results are based on this. It
is a process of interpreting and analysing data to obtain the precise information. The researcher
must be able to analyse data in an effective way so that aim and objectives will be effectually
attained. It is a process of cleansing, inspecting, modelling and transforming the data and
information with the aim of discovering the useful and right information, conclusion and support
the decision making. Data analysis has been refer to the two techniques such as qualitative data
analysis identify the quality of the information, actual measuring and quantitative data analysis
is an systematic approach of investigation during the numerical data collection and also the
researcher has transform and collected the numerical data. Researcher has been apply the
thematic data analysis of qualitative approach because it has been collected in the form of
understanding, interpretation and explanation of the data and it often describe the event and
situation for answering the situations and questions. It has been set the patterns and data
according to the descriptions and phenomenon for the research (Cox, 2018).
Reliability and viability
while conducting research we have taken the information regarding the subject matter
from ethical sites. Furthermore, we have made sure that there will be no forceful participation of
respondents and they must be aware about the topic on which the research has been conducted.
Moreover, we have not included information from major websites like Wikipedia, investopidia
etc. Furthermore, we have completed our research report on time which have been already
decided and we have used resources which are available with us without wasting any other
resources (Leung, 2015). Moreover, we have taken the feedbacks from respondents without doing

any discrimination on the basis of religion, caste, creed etc. furthermore we have conducted our
research on the basis recent data without including any false facts and prediction that will destroy
the authenticity of the report.
Moreover, we have conducted research and collected information without harming any
human being or without destroying the environment and its related objects. On the flip side,
while conducting research we have used various instruments and devices that will measure the
consistency of the subject matter about which the study has been conducted. Further, we have not
only taken the feedbacks from one kind of people but we have taken suggestions and advices
from people of different background like students, home-makers, professionals, employees or
business man and have included their suggestions within the research report. Moreover, we have
included the information by experiencing the real world issues and after that we have reached to
certain conclusion (Noble and Smith 2015).

P3 Cost access and ethical issues
Cost
Cost is an essential element without which a researcher is not able to conduct a research.
A researcher is required to estimate cost of research before determining resources of cost. Cost
defines how much money is required in a research project. If funds are not available with the
researcher that he cannot abstract outcomes of research. Cost is needed in organising survey and
analysing data. Further, while collecting data from the participants sometimes it is required to
pay money to the participants.
In this research project researcher allocate a cost of 1500 dollars. A budget is also
required to make before collecting data for the research.
Scope
Scope of a research is very wide. Research helps researcher in gathering knowledge and
collecting data. A researcher enhances its network and develop its communication skills with the
help of research project. Scope of a research project also include education knowledge as
outcomes and information collected in a research is also beneficial academics helping students in
passing the exams. Further, research project is also beneficial for other researchers as it helps
them in conducting further study on the basis of collected data.
Resource's
Data is not collected and analysed without resources thus, resources also play an
important role in research project. Resources and assets such as computers, software's and
employees are required in a research. Software's are used in collecting recording data so that a
researcher can use them in future
Ethical issues
It consist of the problems which are being faced by the researcher while conducting the
research. The ethical issues which can be consider while conducting the research include the
informed consent of the respondents. The ethical issues related to the research include disclosing
the information of the respondents without their permission. It is important to consider the
ethical issues in order to conduct the research in the effective and efficient manner. The ethical
issues consist of not taking the consent of the respondents before disclosing the information.
Time

The researcher for completing the research will require 20 weeks. The researcher will
segregate the activities according to the schedule on the basis of which the activities regarding
the research will be conducted. It is important to schedule the activities related to the research
because this assist in carrying the accurate and reliable information by following the ethical
standards regarding the research. The time will be considered for carrying the research and
according the activities related to the research will be conducted in order to complete the
research in the stipulated time frame.
Communication
The researcher will communicate with the human resources and its team for coordinating
with them and for identifying the information relating to the research. The communication is
important with the team members in order to conduct the research effectively and efficiently.
The researcher can use the different ways to communicate with the research team as it will assist
in conducting the research in best possible manner. The communication can be effective with
the help of using various technologies such as mobile, video conferencing etc.
P4: Research and Findings
Questionnaire
Name
Age
Gender
1. Are you aware about the changes of globalization?
 Yes
 May be
 No
2. Do you think increasing globalization is beneficial for business growth and development?
5. Yes
6. May be
7. No
3. What according to you is the major change faced by organisation with increasing globalization?
 Innovation
 Technological advancement
 Equality and Diversity

4. Do you feel implementing use of technology will assist Cadbury in managing growth and
innovation?
 Yes
 May be
 No
5. What according to you can be advantageous technological implication for Cadbury?
 Online marketing
 Enterprise resources planning
 Marketing information system
6. What according to you is the biggest challenge of globalisation?
 Demographic evolution
 Huge cost investment
 Digitalisation
 Circular economy
7. Do you feel incorporating use of social media marketing can assist Cadbury in managing
success?
 Yes
 May be
 No
8. What will be the biggest advantage of incorporating use of social media advertising in Cadbury?
 Increase in market shared
 Manage customer expectations
 Cost efficiency
9. What will be the major limitation of incorporating use if technology with increasing
globalisation?
 Training of staff
 Recruitment of skilled workers
 Huge cost investment
10. Recommend any change Cadbury can incorporate with increasing globalisation to attain
success?

P5: Research Outcomes
Theme 1: Yes, majority of executive managers were ware about the changes of
globalization
1. Are you aware about the changes of globalization? Frequency
Yes 11
May be 4
No 5

Interpretation: As per the above chart, it can be seen that most of the managers in Cad-
bury are aware about the changes of globalisation. From this evaluation, it can be seen that the
managers which are not aware of the changes in globalisation needs to be provided with required
knowledge and training. This can help the company to reach new development and ensure that
the appropriate practices of globalisation are taking place. In order to reach new growth and
development and ensure better profitability, it is important for the managers of the firm to have
proper knowledge and understanding. The managers of the organisation can be provided with
better knowledge and skills to gain an understanding of the globalisation and its changes across
the world. In order to do this, the managers of Cadbury can be provided with better training
opportunities inside the organisational environment.
Theme 2: Yes, increasing globalization is beneficial for business growth and development
2. Do you think increasing globalization is beneficial for business growth
and development? Frequency
Yes 10
May be 4
No 6
Interpretation: As per the above chart, it can be seen that out of 20 managers 10 agree
that globalisation is beneficial for business growth and development. This explains that
globalisation is beneficial for the growth and development of the business. It is because
globalisation can help the business to reach new growth and development and it allows the
business to expand itself into further horizons. The business tends to earn good profitability
when it is having its branches all across the world and it helps the business to achieve new
1

dimensions of development. Cadbury is having good reputation in the market, it is because of the
globalisation. It is because globalisation is expanding its horizons and is making it able to reach
new countries and areas of development. This is allowing it to make new products and ensure
that appropriate growth and development is taking place in the market.
Theme 3: Technological advancement is the major change faced by organisation with
increasing globalization
3. What according to you is the major change faced by organization with
increasing globalization? Frequency
Innovation 7
Technological advancement 8
Equality and Diversity 5
Interpretation: As per the above chart, it can be seen that as per the managers the major
changes which are faced by the increasing globalisation is innovation. It is because innovation is
one of the major requirements for an organisation such as cadbury to keep satisfying its
customers. Innovation tends to help the people of the organisation to reach new options in
provision of better products and services to its people. This tends to help the organisation in
reaching new growth and ensuring that appropriate growth is taking place.
Theme 4: Yes, executive managers feel implementing use of technology will assist Cadbury
in managing growth and innovation
4. Do you feel implementing use of technology will assist Cadbury in
managing growth and innovation? Frequency
Yes 14
May be 2
2

No 4
Interpretation: As per the above illustration, it can be seen that implementing technology, is
going to assist Cadbury in managing innovation and growth. This can help the organisation in
reaching new growth and development. Also, it can enhance the overall development of the
organisation and can help it reach new markets easily.
Theme 5: Online marketing is the advantageous technological implication for Cadbury
5. What according to you can be advantageous technological implication for
Cadbury? Frequency
Online marketing 15
Enterprise resources planning 1
Marketing information system 4
Interpretation: The above illustration showcases that online marketing is advantageous
technological implication for cadbury. This can enhance the growth and development of the
organisation by ensuring that appropriate growth and development is taking place. Online
marketing is one of the most basic tool which is used by the organisations today in order to reach
new growth and development through the help of internet.
3

Theme 6: Huge cost investment is the biggest challenge of globalization
6. What according to you is the biggest challenge of globalization? Frequency
Demographic evolution 3
Huge cost investment 10
Digitization 5
Circular economy 2
Interpretation: As per the above illustration, it can be seen that the huge cost investment
is the biggest challenge for the organisation. It is because this can help the organisation to reach
new growth and development but huge investments are often difficult for the organisation, and
tends to make it difficult for the organisation to reach new growth and development and achieve
4

desired goals. It is important for the organisation to do small investments in order to reach
required growth and development.
Theme 7: Yes, executive managers feel incorporating use of social media marketing can
assist Cadbury in managing success
7. Do you feel incorporating use of social media marketing can assist
Cadbury in managing success? Frequency
Yes 15
May be 2
No 3
Interpretation: As per the above illustration, it can be seen that incorporating the usage
of social media can assist the organisation in managing its success. It is important for the
organisation to keep using social media in order to ensure that appropriate growth and
development is taking place. Also, it is important for the organisation to develop and enhance
social media practices by advertising and promotion and ensure that set growth and development
is taking place.
Theme 8: Management of customer expectations will be the biggest advantage of
incorporating use of social media advertising in Cadbury
8. What will be the biggest advantage of incorporating use of social
media advertising in Cadbury? Frequency
5

Increase in market share 4
Manage customer expectations 14
Cost efficiency 2
Interpretation: As per the above illustrations, it can be seen that managing the customer
experience is the biggest advantage which is going to be faced by incorporating the use of social
media advertising in Cadbury. Social media tends to provide the organisation with a variety of
views of the people and understand what are the changes it needs to make as per the needs and
requirements of them. This can help the organisation with new growth and development and
ensure that appropriate growth and development is taking place by helping it in managing its
customer expectations.
Theme 9: Training of staff will be the major limitation of incorporating use if technology
with increasing globalization
9. What will be the major limitation of incorporating use if technology
with increasing globalization? Frequency
Training of staff 9
Recruitment of skilled workers 4
Huge cost investment 6
6

Interpretation: As per the above illustration, it can be seen that staff training is going to be the
major limitation of incorporating use of technology with increasing globalisation. In order to
ensure that appropriate practices of using technology are being done. Staff training can help the
organisation in ensuring that appropriate practices of globalisation is taking place. It can help the
organisation in reaching new growth and most importantly developing the own potential of the
organisation and its employees. It is important for the organisation to deal with this limitation
and this can only be done by reaching new growth and developing a potential which can ensure
appropriate practices are in order. In order to train its staff appropriately, the organisation can
hire effective people and can make them help in training their staff.
Theme 10: Recommendation for change which Cadbury can incorporate with increasing
globalization to attain success
Interpretation: In order to incorporate with increasing globalisation to attain success, it is
important for the organisation to reach new success and ensure that appropriate growth and
development is taking place. It is recommended for the organisation to provide its people with
effective training and development in order to make appropriate use of social media and enhance
their marketing and technological advancements.
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
business research project.
The different research methodologies used in data collection and research are very
important for the organizations. These methods provide different kind of information to the
company which can help to take decision related to changes and implementation in the company.
The different research methodologies used in the research are qualitative and qualitative.
7

Through the quantitative research we can get the general and theoretical information (Williams,
2015). As I think this information can help the organization to make relevant decision in the
business. In the qualitative research provides the theoretical data and this can help to understand
different factors which could be inside or outside of the organization.
The data collection techniques used in the research work is of two types. First one is
primary research and other one is the secondary data collection. Initially the data collection used
in the report is of primary type. In primary data collection the data is collected by the company
officials. As per my view the data collected through the personal interview and feedback is more
personal and based on the view of few people (Ronková and Wildová, 2016). As per my view in
the interview and personal feedback the views shared can be influenced by some recent
occurrences. Current incidents can affect the view of personal individual. We can understand that
the data collected through primary research is less reliable. The large number of people can
improve the quality of data collected because that data will be more reliable than data collected
through small group. I have analysed that in the case where the primary data is not reliable then
we can use secondary way of data collection. This type of data is collected from the third party
sources. In my opinion this third party sources are news papers, online information and different
books and journals published by authorised person so this sources are more reliable than the
primary data collection which is based on the personal view few people. The data collected
through the secondary sources is already sorted and summarised, this summarised data can help
to develop better understanding. In my view the primary data collection is good for both inside
and outside data collection of an organization but in case of secondary data collection is more
effective for data which is collected from outside of the organization. In my opinion the data
collected without any criterion is more effective and less manipulative. This all research
methodologies are good top collect data for the company. The quality of data can be improved
by improving the number of input. Primary and secondary data can be used together for effective
results.
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes
The different kind of research methodologies are used by individual or organization to
collect information. The primary research method provide all the information in general way.
Which is easy to understand. The alternative way of data collection is the secondary type of data
collection. Where the organization or individual can use the research of other to conclude the
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data (Hua, 2016). The other research methodologies are probability and non probability sampling.
In probability sampling the information is collected from group of people without any specific
criterion. The chances of selection are equal for the all people who are part of research. In the
non probable sampling the selection of the research data and information is collected with
specific criterion. The other alternative method for data collection are the different research
approaches. This research approaches can be used in the p[lace of primary and secondary data
collection. The probable and non probable data collection is also can be used as alternative of
primary and secondary data collection.
The other alternative method used by person is the quantitative method. This research
method provides the more numerical data to the company. The data collected through the
qualitative research is good to develop understanding of work procedures, environment and
methods of the organization. The data collected in the quantitative research is good to learn the
particular figures related to company. The information collected through the qualitative is non
static information and the data gained in the quantitative research is more particular about
numbers. The both type of research can be used to develop a common thinking. In the combine
form of quantitative and qualitative better result can be optimised. This optimised data can be
used to implement changes in company.
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