Impact of Globalization on Unilever PLC's Corporate Structure Analysis

This report explores the impact of globalization on Unilever PLC, a multinational company. It examines the effects of globalization on Unilever's corporate structure, including both positive and negative impacts. The report analyzes challenges such as cultural differences and ethical business practices, and also explores successful marketing strategies, benefits of franchising, and the importance of market research. It considers how globalization impacts Unilever's competitiveness and provides recommendations for overcoming challenges. The study uses a survey-based approach to gather insights on various aspects of globalization's influence on Unilever, offering a comprehensive overview of the topic. This report also covers the benefits of globalization, like technological advancements and increased profitability, while also addressing the need for adapting to different cultures and values.

RESEARCH PROJECT

Aims and Objectives
Aim
 “The impact of globalization on the corporate structures of large multinational companies and the major
challenges they face.” A study on Unilever PLC.
Objectives.
 To study the concept of about globalization.
 To identify the impact of globalization on the corporate structures of Unilever Plc.
 To examine different challenges faced by Unilever Plc while globalize their corporate structure in international
market.
 Recommend different ways for overcoming challenges of globalization over corporate structure of Unilever Plc.

Theme: Do you think that globalization impact on corporate structure of Unilever?
Do you think that globalization impact on corporate structure of Unilever
Yes 6
No 4

Theme: What differences does it makes if globalisation plays the essential role in
Growth and development of Unilever Plc?
Differences does it makes if globalisation plays the
essential role in Growth and development of Unilever
Plc?
Increase profit 5
Generate awareness 5

Theme: What kind of effect Globalization have on corporate structure of Unilever Plc?
What kind of effect Globalization have on corporate structure of
Unilever Plc
Positive 4
Negative 4
Both 2

What differences does it make on Unilever Plc if globalization leads to increased competition?
Differences does it make on Unilever Plc if globalization
leads to increased competition?
Increased productivity 7
Requirement of training 3

What benefits does Unilever Plc get due to globalization?
What benefits does Unilever Plc get due to globalization?
Technological advancement 3
Increased probability 4
Gain competitive advantages 3

Theme: According to you, what are the challenges Unilever Plc faced due to globalization?
According to you, what are the challenges Unilever Plc faced
due to globalization?
Different culture and values 4
Difference in consumer
demand 3
Ethical business practices 3

Theme: According to you, which one opinion or way you recommend for overcoming challenges
of globalization over Unilever Plc corporate structure?
According to you, which one opinion or way you
recommend for overcoming challenges of globalization over
Unilever Plc corporate structure?
Analyse different values and
culture 2
Conduct market research 5
Gain knowledge about
regulation and rules 3

Theme: What are the successful marketing strategies Unilever Plc could adopt while at global
level?
What are the successful marketing strategies
Unilever Plc could adopt while at global level?
Traditional marketing strategy 4
Digital marketing strategy 6

Theme: What are the benefits of organization can gain from franchising?
What are the benefits of organization can gain from
franchising?
Established business effectively in new place 5
High rate of success 5

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