Impact of Globalization and Digital Technology on M&S

This report investigates the interplay between globalization and digital technology, focusing on its impact on Mark & Spencer (M&S). The research aims to understand the concepts of globalization, identify the benefits of globalization for M&S, and examine the relationship between globalization and digital technology. The report also explores the challenges M&S faces as it expands globally. The research findings are based on the responses to a questionnaire. The findings suggest that the implementation of digital technologies are effective for global expansion of businesses. Recommendations include that M&S should adopt innovative technologies and utilize digital tools to improve customer relationships globally. The report concludes with a list of references.

RESEARCH PROJECT

Cover Content
• Introduction
• Research Aim
• Research Objectives
• Findings
• Recommendations
• References

Introduction
• Globalization is considered as the process of international integration
which are arising through the interchange of world views, ideas, products,
services and other element of culture. Globalization is also refers as the
processes that plays effective role in increases worldwide exchange of
national and cultural resources. Technology is mainly determined as the
driving force of globalization which has an effective positive relationship
with internationalization of businesses

Research Aim
• The significant aim of this particular research is “To identify the
relationship between of globalization and Implications of Digital
Technology. A study on Mark & Spencer.

Research Objectives
• To develop an understanding regarding the concept of globalization.
• To identify the benefits of globalization in context of Mark & Spencer.
• To identify the relationship between of globalization and Implications Of
Digital Technology.
• To ascertain several challenges faced by Mark & Spencer while emerging
as a global brand.

Findings
THEME 1: Concept of globalization
Q1) Have you ever gone
through by the concept of
globalisation?
Frequency
Yes 28
No 2

Continue…
THEME 2: Interrelationship between globalization and digital
technology
Q2) Do you have an appropriate
understanding regarding the
interrelationship between
globalisation and digital technology?
Freque
ncy
Yes 26
No 4

Continue…
THEME 3: Digital technologies are effective for global expansion of
businesses
Q3) Do Agree that the
implementation of digital
technologies are effective for
global expansion of businesses?
Frequ
ency
Agree 25
Disagree 2
Neutral 3

Recommendations
• Company should also adopt new and innovative technologies in respect to
improvising their facilities and operations. Company should also concern over
their global operations by the help of digital tools and technologies.
• From the analysis of the project recommend that Marks and spacer should also
concern over their operations that are effectively conducted through digital
technologies in respect to developing good relationship with customers at global
level.

References
• Alejandra Gonzalez-Perez, M., 2013. Corporate social responsibility and
international business: A conceptual overview. In International business,
sustainability and corporate social responsibility (pp. 1-35). Emerald
Group Publishing Limited.
• Alexander, N. , 2013. Retailing in international markets, 1900–2010: A
response to Godley and Hang's ‘Globalisation and the evolution of
international retailing: A comment on Alexander's “British overseas
retailing, 1900–1960”’. Business History. 55(2). pp.302-312.

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