Globalization's Influence on Food Habits: Prahova/Romania Case Study

This research project investigates the impact of globalization on the food habits of citizens in Prahova, Romania. The study explores how globalization influences the introduction of foreign dishes, changes in eating behaviors, and the effects of social and economic environments on dietary choices. It delves into the concept of globalization, its effects on the food sector, and the importance of understanding these trends for restaurant businesses. The project includes a literature review discussing globalization's role in economic development and its effects on various sectors. The research methodology involves formulating research questions, identifying factors affecting the research process, and conducting a critical review of the literature. The project aims to provide insights into the evolving eating habits of Romanians and the implications for the food industry, offering a comprehensive analysis of globalization's impact on the local food culture. The project includes a detailed table of contents, introduction, task breakdowns with research formulations, literature reviews, and data analysis to effectively assess the impact of globalization on the eating habits of the citizens of Prahova, Romania.

RESEARCH PROJECT
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TABLE OF CONTENTS
TITLE..............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................6
1.1 Formulate and record of research project..............................................................................6
1.2 Factors affect process of research..........................................................................................7
1.3 Critical review (Literature review)........................................................................................8
1.4 Research project specification.............................................................................................14
1.5 Plan and procedure for project.............................................................................................16
2.1 Research questionnaire........................................................................................................20
TASK 2..........................................................................................................................................22
2.2 Abstract and methodology...................................................................................................22
2.3 Result...................................................................................................................................24
3.1 Data analysis........................................................................................................................26
3.2 Discussion............................................................................................................................34
3.3 Conclusion...........................................................................................................................35
Recommendation.......................................................................................................................36
TASK 3..........................................................................................................................................36
4.1 Research results...................................................................................................................36
REFERENCE.................................................................................................................................37
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INDEX OF TABLES
Table 1: Time schedule..................................................................................................................20
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ILLUSTRATION INDEX
Illustration 1: Gantt chart...............................................................................................................19
Illustration 2: Network diagram.....................................................................................................19
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TITLE
The impact of globalization on food habits: A case study on citizen on Prahova/Romania
INTRODUCTION
Globalization is essential for economic and overall development of any country through
exchanging technology, information and products from one nation to another. However, it is
helpful to improve the standard of living of people. In this regard, different ideas are generated
for meeting customers' expectations in terms of providing food services globally. In this research
project, impact of globalization on food habits of citizens of Prahova/Romania can be
understood. Through this study, critical evaluation of globalization impact on food habits of
country's citizen is to be described. Including this, research methods and different authors' views
on globalization impact can be expressed. However, research specification and data analysis for
can be presented in this assignment. In this regard, a systematic manner for conducting research
and accomplishing tasks to recognize impact of globalization on eating habits of country's people
is to be presented. Thus, learners are able to understand different impacts of globalization on
food habits of nation's citizen through this research project efficiently.
Background
Current research study is carried out on the eating habits of the people. In order to carry
out research it is very important to understand the research topic background. Eating habits are
directly influenced by the varied factors like social, cultural, economic and globalization. In past
couple of years economic condition of the Romania people changed to great extent and
globalization of the nation happened. This is evidenced from the fact that in past year’s trade of
the mentioned nation increased at rapid pace with foreign nations. All these things create more
employment opportunity and lead to increase in income level of people. With change in income
level people spending on restaurants changed at rapid pace. It can be said that eating habits of the
people changed at fast rate. Romania is a part of Europe as its growth as same of other nations.
Thus, due to commencement of operations of foreign restaurant chains in mentioned nation
people become habitual of eating foreign dishes and in this way eating habits of local people
change with passage of time. In accordance to this, globalization role in food sector involving
health and nutrition is to be presented. It is well known city of Roman country which population
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density is very high that provides different countries' food trend in this individual nation. In this
regard, it is very important to identify that to what extent globalization put an impact on
country's people life style. Main aim of the present research project is to develop broad
understanding about various aspects of eating habits that is observed in people of Romania. In
many research studies it is identified that there is an impact of globalization on citizen eating
habits. Results that will be obtained from the present research study will be helpful in identifying
lots of hidden trends and factors. It can be said that there is huge importance of the present
research study and it will help people in making restaurant related business decisions.
TASK 1
1.1 Formulate and record of research project
The main aim of present research project is to identify globalization impact on eating
habits of citizen of Prahova. In this regard, impact of globalization on countries' domestic dishes
food and flavors will be identified (Andrews and Hampel, 2015). In accordance with this, aim,
objectives and different research tools can be understood as below:-
Aim of research project
“To identify the impact of globalization on food habits of Citizen of Prahova.”
Objectives of the project
On the behalf of aim of study, set targets are to be described as follows:-
 To understand the concept of globalization for Prahova in food sector.
 To analyze the impact of globalization on Prahova’s food sector in terms of introduction
of foreign dishes.
 To understand changes in eating habits of people in Prahova due to globalization
 To identify the impact of change in social and economic environment on the eating habits
of people in Prahova.
Rationale of the study
It was important to conduct this study because this research study will help people in
understanding the changes that comes in past couple of years in terms of consumption of fast
food in restaurants. Research results will help restaurant owners to determine their product
portfolio and allocate resources across different products. Thus, it can be said that there is huge
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importance of the current research study. This research project is significant for understanding
the impact of food sector on Prahova's effectiveness. Through this study, different countries' food
qualities and tastes importance is to be described that is helpful for improving eating habits of
nation's. Therefore, impact of globalization on country's citizen in relation to eating habits is to
be understood that is interlinked with profitability of the restaurants in the nation. Thus, concept
of globalization including impact that it have on availability and preparation of different food
items in the nation. Besides this, the present report is will reveal wide variety of factors which
play an important role in attracting country's people towards tastes and flavors of food that are
eaten in other nations of the world. Hence, present report is essential for understanding impact on
varied factors on the eating habits of the people that happened due to globalization.
Research questions
Research is based on understanding the impact of globalization on food habits of
Prahova's citizens. In this regard, different research questions can be expressed like:-
 What is globalization?
 What is the extent of globalization have an impact on people eating behavior? In terms of
foreign dishes?
 What are the changes that come in peoples of Romania in eating habits due to
globalization?
 What is the impact of social and economic environment on eating habit of country's
people?
1.2 Factors affect process of research
There are different factors that put their impact on research project involves processes
and methods for conducting research and implementing plans to reach out for project
accomplishment. In this process, all tools and factors for completion of project and reaching out
its target can be explained (Gale and et.al., 2013). However, various tools for understanding
different aspects of research project and a systematic manner to meet set objectives. In this
regard, different tools for research project processing and various actions to be implemented can
be described. Including this, achieved results and several implementations are to be discussed to
analyze different views on food services efficiency through exchanging form one country to
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another effectively. In addition to this, it is justified that the all information and planning
procedure for research project is true and fair which is suitable for accomplishing project.
However, factors affecting research project are related to present globalization impact on citizen
of country regarding food and different tastes. In accordance to this, systematic process for
projecting and globalization affect is to be introduced through this assignment. Moreover,
various factors which are related to globalization on nation's effectiveness can be expressed that
impacts on different sectors of nation. Along with this, several tools and components for research
project and its accomplishment.
However, project can be followed that affects different factors for projection and
recognizing impact of globalization on country's effectiveness (Huang and et.al., 2013). In
addition to this, project aim, system process and action planning to succeed project activities are
impacted on result of the project. Including this, different determinants for making decisions
regarding country's growth as well role of food sector for country's citizen attraction towards
different nation's food tastes increases standard of living of the country's people. However,
positive and negative impacts on country's citizen on food sector of nation is to be expressed that
enhances effectiveness of nation same as other countries' development globally. Apart from this,
factors affect research project including reviews, research methods and data analysis are to be
identified for better quality services and enhancing food sector of nation is to be described. Thus,
through this assignment, the term of globalization for country's citizen is to be expressed for its
development and effectiveness. In this regard, importance of globalization for overall
development of the world is to be understood that affects on different sectors as well social and
cultural development.
1.3 Critical review (Literature review)
Concept of globalization
According to Landt and Melville, (2013) globalization is essential for any nation's
development and improving lifestyle of its citizen. It is beneficial for country's growth and
enhancing different kinds of efficiencies globally. However, globalization affects on country's
growth in different ways. For managing transaction of goods, services, information and different
things, government of the nation prepares various policies to be followed on. Therefore, several
aspects of globalization is gained for effectiveness of nation involving different sectors
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employment, tourism, education and so on. In this regard, various tools and factors are affected
for overall development of other nations' efficiencies. Therefore, it is recognized that
globalization is essential for developing nation and its different factors for enhancing nation's
efficiency. Including this, exchange of products and country's goods are exchanges from one to
another that affects several factors and nation's growth. However, importance of globalization is
gained that affects different sectors of any nation for balancing development of various nations
internationally. It is recognized that globalization impacts on country's growth in all ways for its
effectiveness as well enhancing efficiencies. Apart from this, through exchanging goods,
information and services from one country to another is helpful for development of different
countries worldwide. Including this, nation's growth can be achieved for proper balancing
through helping each other top allocate resources and fund effectively. Moreover, several kinds
of development of any nation is achieved for improving living standard of people and providing
different services from one to another country for proper balances. Therefore, various tools and
technological growth of any country can be achieved through this approach. However,
globalization is helpful to developing nation and increasing social and cultural development of
nation. Thus, it is analyzed that globalization is a process that remains helpful for exchanging
goods and services from one country to another globally therefore all countries development can
be gained in efficient ways.
On the contrary to this, Nédó and Paulik, (2012) argues that there are different rules and
obligations set by various countries relating to globalization. However, differences in social
choices and various interests of people adequate balance of all nations is not effective globally.
In this regard, variances in social systems and culture, exchange of goods and information
remains difficult. Including this, due to inefficient fund and poor countries are not able to
accepting advance technologies and machinery equipment. Along with this, different countries
have various charges for import and export of products therefore, high charges on excise duty as
well exchange of goods are remains costly an not affordable for all countries. Therefore, it is
difficult for any country to exchanging goods and services from one country to another because
of variances in resources and fund efficiency of different nations. Thus, it is needed for any
country to analyzing actual profitability and potentials for exchanging goods and information
from one country to another. All countries development can be achieved through focusing on
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each individual's strength and seeking to create balance among nations through aid economically
and non-financially. Hence, it is necessary for any country to apply globalization term by
focusing on all countries' potential and efficiency for transacting goods and information
efficiently.
Therefore, it is analysed that globalization is influenced on business operations of entity
worldwide. It has both positive and negative impacts which is food habits in any country.
However, food habits are varies from people to people because of differences in tastes, attitude
and so on. On critical evaluation, it is identified that it is difficult to consider an individual's
choice as well providing services according to is. Thus, it is essential to consider both positive
and negative impacts of globalization on country's people food habits.
To analyze impact of globalization on country food sector in terms of introduction of foreign
dishes in the nation due to change in food habits of people”
As per the point of view of Januszewska,, Pieniak and Verbeke, (2011) globalization
affects citizen's interest towards various kinds of dishes and tastes that increase people's spending
on restaurants. This lead to enhancement of entire productivity in restaurant industry. Ultimately,
this lead to enhancement of country’s economic growth. Through transacting goods and services,
different countries' people get attracted towards various tastes and various nations' uniqueness. It
is one of the effective aspect especially for developing country to balancing resources and unique
tastes of food from one country to another efficiently. However, it is beneficial for restaurants to
acquire knowledge about several nations' unique products and taking advantages of that things to
introduce product in homeland. Therefore, with introduction of new product curiosity created
among the people and them start eating foreign dishes. This lead to change in the eating habits of
the people to some extent. It is useful term for improving life style of country's people by
providing them various tastes of other nations' food. Hence, globalization impacts on citizen
demand for various countries food for example; Chinese, Mexican, Italian and so on. Thus,
globalization process relating to import and export of different food tastes that is interlinked with
proper economic growth of nation.
Frewer, Risvikand Schifferstein, (2013) claims that globalization affects negatively on
each country's citizen tastes and interest for food. Due to variances in different people tastes for
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food, import and export get affected. However, it is difficult for any nation to promote and
sustain individual dish in other country. In many nations it happened that people start consuming
more foreign dishes then indigenous dishes. Including this, because of dynamics in government
policies for exchanging goods and services, various factors and other sectors get impacted.
Along with this, it is also gained that interest towards other countries' dishes affect on particular
nation's dishes. It is because attraction towards other dishes get increased however lack in
demand for own nation's food is analyzed. It is resulted for increasing in import that is
interlinked with country's monetary position. In this regard, several factors get affected regarding
balancing of all nations' food sector and demand for dishes which are in trend as well variances
in their testes. Thus, it is necessary for preparing policies related to globalization in food sector
for increasing food varieties and different tastes that impacts import and export of food in
different countries.
Now-a-days, it is trend to adopt other countries culture in terms of providing variety of
dishes regarding their choices. However, it is good for increasing satisfaction level of different
countries' people which impact on visiting and customer loyalty. It influences profit level and
increasing nation's effectiveness at maximum level. Likewise, on critical evaluation, author also
argues that it is difficult to adopt new culture because of different issues such as; high cost
required, demographic and geographic factors' issue and so on. Thus, it is needed to consider
different countries' culture as well adopting them for maximizing customers' interests variety in
food in wide range.
Globalization and changes in eating habits of people
In opinion of Neghina and et.al., (2010) different countries have various tastes of food
that affects their interest and food habits. By importing and exporting food within countries,
different changes are implemented including technologies and various flavors in food. However,
attraction towards particular country's food is increased that is interrelated with monetary
position of nation. In this regard, different changes are occurred such as people's lifestyle, living
standard and varieties of tastes in food. It influences environment of country and healthcare
sector of the nation. Therefore, different environmental factors affect people attitude and
perception towards food services of several countries. In accordance to this, changes in food
habits are increased as well varieties of choices are obtained for testing different food and flavors
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of various nations worldwide. Including this, import and export of food get affected through this
changes including social status and people interest towards food. Along with this, various kinds
of food and different tastes are gained for people's habit and demand for different tastes. For
example; demanding Chinese and Mexican food in UK provides different tastes and unique
features in food and flavors. Therefore, different choices are available for food habits and
demand for different country's flavors. Hence, due to changes in food habit of country's people,
varieties in choices are determined that affects environment of food sector of any particular
country.
On the basis of critical evaluation, Yeh and et.al., (2014) claims that due to variances in
food habits and particular choice of food habit of any country's people, environment get
impacted. However, for import and export of food and different flavors of dishes are changed.
Including this, negative perception towards any nation's food remains unable for promoting and
sustaining food in other country of the world. Moreover, it is difficult for any country for
development in food sector due to inefficient resources and fund so that nation's proper growth
remains difficult. Along with this, due to high cost of food and dishes, all countries are not able
to transacting food within nations worldwide. Therefore, environment and different kinds of
lacks are determined for taking advantages of different countries' food. Including this, because of
variances in food tastes and changes in rules for import and export of products affect nation's
economic growth. However, due to inefficient fund and resources as well variances of different
countries' fluctuated earning power, different variations are occurred in nation's growth.
Therefore, it is needed for country to presenting its own food specialty more attractively and
enhancing improvements for proper growth effectively. In this regard, it is necessary for any
country to increasing export and decreasing import therefore proper management of food and
nation's development can be achieved systematically.
Changes in food habits is very common from people to people therefore adopting new
culture and providing services according to there is needed for any country. It is related with
profit maximization and competitiveness in comparison to other nations of the world. Therefore,
according to people's changes attitude, variety of ideas are generated for increasing their
satisfaction level as well demand for food services on larger scale.
Impact of change in social factor and economic environment on people eating habit
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As per the point of view of Bauer, (2014) globalization has both aspects positive and
negative that affects different factors for proper management and overall growth of country. It is
evaluated that globalization is helpful for exchanging goods and information from one country to
another for proper balance. In this regard, various tools and aspects are gained for improving
lifestyle of different countries' people and increasing their standard of living. Moreover, it is
useful for providing several kinds of tastes in food for country's people. Therefore, increasing in
demand for several food and flavors will be enhanced that is useful for improving food habits
and economic growth of any nation. It is helpful for establishing good relationship among
different countries of the world. It is helpful for creating food sector as global through providing
various nations' food internationally. However, healthy and secured food provided by an
individual country increases demand for goods from other nation that affects development of all
countries worldwide. Including this, it is effective for improving quality services of country for
increasing social and cultural development of any nation's development at high level. However,
globalization affects country's development and improving living standard of people of different
countries.
On the contrary to this, Blumberg, Cooper and Schindler, (2014) claims that due to
changes economic and social factor variation comes in the eating habits of the people. Including
this, high costs of products remains lead to less desire among the people to visit restaurant for
taking lunch or dinner. It can be said that economic condition of the people affect their eating
habits to great extent. Many times due to poor economic condition of the nation people spending
power declined and lead to change in the eating habits of the people. It is risky for advertising
particular products and transacting goods in other country due to different people various choices
and perception towards services. It can be said that social factor affects the eating habit of the
people. Including this, because of various social systems and cultural differences, a particular
nation's growth remains difficult for overall and all countries' development. Thus, it is necessary
for nation to focusing on positive factors of globalization and improving all countries' standard
as well social and improving living of standard.
Author expresses that social factors and environmental changes are recognized which
impact on food habits and country's sectors as economic, employment, socio-economic and so
on. However, varies in these factors impact on demand and profitability for which decisions are
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made regarding variety in food of different countries of the world. Therefore, it is needed to
analyse these differences in social systems and cultures of different countries for providing food
according to requirements and improving efficiencies at higher level.
1.4 Research project specification
The research project comprises different specifications that provides deep knowledge
related to projecting and accomplishing tasks. In this regard, some main specifications can be
described as below:-
 Research approach:- There are different kinds of research approaches applies for
conducting research such as deductive, inductive, abdeductive and so on. Under
deductive approach, validity of hypothesis and assumptions are testes while for inductive
approach, new theories and different contributions are generalized (Caillaud, Rose and
Goepp, 2016). However, for inductive conceptual framework is created as well for
deductive data collection is done by using existing theories for research project.
Therefore, for this present research project related to determining impact of globalization
on citizen of Prahova, research will use inductive approach. Under which, he will conduct
research through preparing implementing new theories and gaining different ideas of
country's managers from different restaurants. Thus, inductive research approach will be
used for reaching out set target and accomplishing the task effectively.
 Research philosophy:- It is considered as belief that shows tools to collect data and
analyzing them. There are two kinds of research philosophy conducted for gathering
information just as positivist and anti-positivist. However, positivist philosophy terms as
scientific while the other one known as interpretivist. In this regard, positivist theory
involves observation and objective viewpoint of respondents. For using this research
philosophy, views of respondents are collected and analyzed (Eisingerich, Auh and
Merlo, 2014). While, on the other side, interpretivism theory is subjective in nature and
involves scientific knowledge under which different interpretations of study. For this
present research project, researcher is to be used interpretivism theory thereby varieties of
ideas can be gained as well observed for recognizing globalization impact on food sector
for citizen of Prahova. It is beneficial for gaining actual position and impact of
globalization on country's effectiveness.
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 Research design:- It is the set of different methods and procedures to be used for
conducting research including descriptive, correlation, experimental and so on. Including
this, different kinds of research designs are applied as quantitative and qualitative for
gathering information from by observation and collecting data at primary and secondary
level. For this research, descriptive theory is to be applied for identifying impact of
globalization on food sector of the country (Ennew, Binks and Chiplin, 2015). Therefore,
analyst will conduct research through primary data collection by asking questions to
various managers from different restaurants who engaged in international business trade.
 Data collection:- Information are gathered through qualitative and quantitative methods
for conducting research and analyzing globalization impact on nation's effectiveness.
However, for primary data collection, information are gathered through conducting
survey, face to face interview and door to door asking questions for determining current
market position. It is helpful for getting actual position of food sector in Prahova and its
development (Farrokhyar, 2014). While, on the other hand, through secondary data
collection, information are gained by ready and prepared materials such as newspaper,
magazine, analyzing performance tools and so on. Therefore, for this present research
project, research is to be used survey method by asking questions to selected 20 managers
from different restaurants randomly of the country related to globalization impact on
food sector that is interlinked with nation's effectiveness.
 Data analysis:- After conducting research through asking questions to managers from
different restaurants of the country, collected information is analyzed. It presents actual
position and role of globalization on nation's development. It emerges varieties of ideas
for improving social status and living standard that affects globally. Therefore, data are
analyzed through this process for improvements in food and healthcare sector of nation.
Including this, interrelation of food with other sectors of country is also obtained that
affects overall development of nation at high level (Flick, 2015). Thus, collected data are
analyzed by which decisions are made for development and improving quality services of
country involving helping other nations by providing resources and fund internationally.
Hence, data analysis is one the essential process of any research project that is useful for
generating innovative ideas for proper development.
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 Ethical consideration:- Researcher focuses on different ethical considerations for taking
conducting research and analyzing managers from different restaurants views. However,
for this process, before asking questions, he get permitted for survey and also not focus
them for participate in survey (Haumann and et.al., 2014). Including this, for getting
information through internet, he did not try to access the sites which are restricted to open
up. Therefore, several ethical considerations are focused for conducting research and
collecting data for projecting.
Therefore, for collecting data regarding changes in food habits in Prahova, researcher is to use
different approaches. In this regard, he is to use inductive approach that includes theories and
different factors. Similarly, he is to use discriptive approach in which discussion on positive and
negative aspects are structured on which decisions are made for further implementation.
Likewise, interpretivism philosophy is to use for interpretation of collected data and further
decision making on it. However, he is to conduct survey of 20 randomly selected respondents by
which actual market position and customers' attitude can be identified by which decisions are
made effectively for the further years.
1.5 Plan and procedure for project
Research project consists of a systematic process to be followed on projecting that
involves conducting research, collecting information for analyzing different views and then after
making decisions on the basis of data analysis to achieve development of nation and improving
living standard of country's people as well providing them goods and services which are
available in other nations globally. Therefore, plan and process for research project can be
expressed as follows:-
Plan Activities Estimated cost to be
incurred
Time frame
Conducting research Researcher prepares
questionnaire and asks
questions to selected
20 managers from
different restaurants
200 1-2 weeks
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for analyzing their
views on globalization
impact on citizen of
Prahova in food sector.
Secondary data Analyzing different
authors' views on
concept of
globalization and its
impact on nation's
effectiveness.
50 1 week
Selecting strategies
and approaches for
market research
Research approaches,
philosophy and others
are decided for
conducting market
research.
10 2-3 days
Collecting all
information
Data collected at
primary and secondary
level are gathered that
leads for analysis and
presenting conclusion.
50 1 week
Data analysis After conducting
research, collected
information are
analyzed that proceed
to making decisions
for further
implementation
100 1 weeks
Conclusion In this process, on 150 2-3 weeks
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behalf of data analysis,
actual outcome is
gained through which
impact of globalization
is gained for
improving social status
and living standard of
Prahova's people.
Performance
evaluation and
decision making
Through analyzing
conclusion,
performance is
evaluated by which
appropriate decisions
are made for variety in
food and achieving
customers'
expectations.
10 1 week
Reporting and further
policies
On the basis of data
analysis and outcomes,
report is prepared as
well further policies
are also prepared for
managing business
activities withing
nations.
100 2-3 weeks
Gantt chart:-
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19
Illustration 1: Gantt chart
Illustration 2: Network diagram

Table 1: Time schedule
Task
Mode Task Name Duration Start Finish Predecessors
Manually
Scheduled Conducting research 14 days Tue 6/6/17 Fri 6/23/17
Manually
Scheduled Secondary data 7 days Mon 6/26/17 Tue 7/4/17 1
Manually
Scheduled Data analysis 7 days Wed 7/5/17 Thu 7/13/17 2
Manually
Scheduled
Preparing conclusion and
recommendation section 7 days Wed 7/5/17 Thu 7/13/17 1,2
Manually
Scheduled Preparation of report 14 days Fri 7/14/17 Wed 8/2/17 4
2.1 Research questionnaire
Researcher selects 20 managers from different restaurants of prahova through asking
questions to them for analyzing globalization impact on country's effectiveness. In this regard,
different questions are to be asked that includes:-
Name:
Restaurant's name:
Q.1 Do you know about concept of globalization?
 Yes
 No
Q.2 Eating habits of people in Prahova changed drastically in past couple of years.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q.3 Do you think that globalization of the nation is the one of the main reason responsible for
change in eating habits for the people?
 Yes
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 No
Q.4 Due to change in people eating habits many new foreign dishes are introduced by the
restaurants in the nation?
 Yes
 No
Q.5 People are consuming more foreign dishes then domestic one in the restaurant.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q.6 People specially youngsters like to visit restaurants with friends then relatives as compare to
10 years earlier time period.
 Yes
 No
Q.7 Change in income level lead to change in eating habits of people.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q.8 Globalization bring change in social structure of the nation.
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q.9 Do you think that change in social or social value system affected people eating habits?
 Yes
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 No
For analyzing food habits changes in Prahova, researcher is to conduct survey with 20
managers therefore actual market position and satisfaction level of different countries' people can
be identified. However, variety of opinions are to gained on which decisions are made.
Therefore, researcher is to prepare questionnaire consists of list of questions for which social and
cultural impacts on country can be identified. Thus, food habits changes in Prahva is to analyzed
for improvements and increasing competitive strategies.
TASK 2
2.2 Abstract and methodology
The research project is related to analyzing impact of globalization on citizen of Prahova
in food habit of country's people. Therefore, different research methods and gathered information
are analyzed that shows different views of managers belong to different restaurants for export
and import of goods and services. However, impact of food habits and different countries' food
impact is to be explained that affects economic and social factors of country. In this regard,
various research methods and different managers form several restaurants' views are to be
explained for improving living standard of people for various countries people. Apart from this,
it is helpful for proper import and export of food and special tastes of various food (Jahanshani,
Hajizadeh and Khaksar, 2014). In accordance to this, several aspects for economic and different
developments can be expressed through this assignment. Therefore, this research project is
significant for understanding impact of globalization on citizen of Prahova in food sector.
Including this, different tools and components are obtained for providing different kinds of tastes
and various dishes in country that is interlinked with economic and social factors of country can
be understood. Thus, learners are able to understand impact of globalization on citizen of country
to satisfy its people by providing different food of various countries.
Methodology:- There are two ways for collecting the data one is primary method and
another is secondary methods.
a) Primary method: Primary data collection method is the method of collecting the raw
data. This type of data is directly collected from the first hand sources by the means of
22

observation, survey and experiment (Kärnä, 2014). There are no further processing and
manipulation are done with that information. Ways of collecting the primary data are as follows:
A1) Observation methods: This method is commonly used in studies which are relating
to the behavior science. In this method the observation is scientific tool. The method includes the
structured and unstructured. Participant and non-participant, controlled and uncontrolled.
A2) Interview method: This is the personal means of communication where one is the
interviewer who is taking the interview and another is respondent who is giving the interview.
This is oral verbal communication methods which include personal interview, direct personal
investigation, structured interview, unstructured interview, focus interview, clinical interview,
telephonic interview and non directive interview (Korschun, Bhattacharya and Swain, 2014).
A3) Questionnaire: in this method a questionnaire is mailed to the respondent who are
expected to read, understand and reply on that questionnaire. A questionnaire is the structured
form of question is planned and question is put in that questionnaire
A4) Schedule: In this methods enumerators are appointed and special training is given to
them so that they are able to collect the data from the respondent. This is also similar to the
questionnaire methods but the enumerators are appointed they help the respondent to understand
the question and then take the proper feedback (Mackey and Gass, 2015).
B) Secondary methods. It is the method where data is already being collected by
somone that data are taken into the consideration and analysis is made on that data so that it can
be modify according to the organization need. The data is being collected from the various
sources ther are as follows
a) publication of government
b) technical and trade journal
c) reports of various business like banks
d) public reports
e) statistical and historical documents
Data collection method from sampling method.
23

Sampling is the process of selecting the subset out of the total population. It is done when
the population size is large and it is not possible to collect the data from the total population.
There are two ways of doing the sampling, these are as follows
A) Probability method: These are done as such way that sample represent the population.
This provide the most valid result because the sample reflects the characteristics of the
population. There are various ways to collect the probability sampling, these are as follows.
a) random sampling: it is the sampling where each element has the probability to being
chosen. There is same number of chances of each element of population to being selected as
sample (Saeidi, Sofian and Saaeidi, 2015).
b) systematic sampling: the sample are selected in the regular interval such that the
interval is 4 and the first is select on the random basis as such 2 is being selected than the sample
would be 2,6,10 etc
c) stratified sampling: in this method the strata is being selected. That strata are the
groups made on the same characteristics and the random sampling is done out of each strata.
B) non-probabilistic sampling: non-probabilistic sampling is sampling in which each
element does not have the probability to being selected. There are various ways, these are as
follows:
a) convenience sampling: the sample are being selected on the basis of ease of access
b) snowball sampling: the sample are being collected on the basis of the social
connection and the sample are biased and does not five proper research conclusion
2.3 Result
Theme 1: Familiar with globalization concept
Yes 18
No 2
Theme 2: Changes in eating habit of people in comparison to last years
Strongly agree 5
Agree 9
Neutral 2
Disagree 3
Strongly disagree 1
24

Theme 3: Globalization impact on eating habits for Prahova's people
Yes 15
No 5
Theme 4: Impact of changes in people eating habit in restaurant
Yes 17
No 3
Theme 5: Comparison between foreign and domestic dishes
Strongly agree 2
Agree 4
Neutral 9
Disagree 3
Strongly disagree 2
Theme 6: Youngsters visiting to restaurant with friends in comparison to relatives
Yes 15
No 5
Theme 7: Changes in income level affect on eating habit of people
Strongly agree 5
Agree 9
Neutral 3
Disagree 2
Strongly disagree 1
Theme 8: Globalization impact on social structure of nation
Strongly agree 4
Agree 10
Neutral 3
Disagree 2
Strongly disagree 1
Theme 9: Changes in social value system on eating habit of country's people
Yes 17
No 3
25

3.1 Data analysis
Theme 1: Familiar with globalization concept
Interpretation:- At first, researcher asks managers of different restaurant regarding their
familiarity with globalization concept for transacting goods and services within countries
worldwide. In this regard, it is resulted that 90% respondents are aware with globalization for
providing different varieties of food worldwide. Respondents expresses that views that it is
helpful for nation's economic and social development of country. Likewise, lifestyle and living
standard of people get improved effectively. Therefore, different people of Prahova takes
advantage of varieties of food and several flavors also affects their eating habits and demand for
food of different countries. Thus, it is obtained that country's development is possible through
globalization that enhances its efficiencies through providing different tastes of food.
Theme 2: Changes in eating habit of people in comparison to last years
26
Yes No
0
2
4
6
8
10
12
14
16
18
20
Column C

Interpretation:- From the above graph, it can be seen that most of the people are agreed
on that the eating habit of the people has changed as comparison to the last years. Majority of the
customer has changed their preference relating to their food habits. The effect of the
globalization on the food habits of an individual are easily traced out with the help of the current
figure which depicts the actual tastes and preferences of all the customers in Romania. The
changes take places in the 10 years is due to heavy imposition of various patterns in the behavior
of all the consumers who got influenced with different cultures. Various people migrate from one
place to another influences the local citizen with their unique culture to adopt. The peer pressure
or family pressure in relation to the food habits created lots of changes for the business entity
which deals in food industry. Business sectors dealing in this particular sector are required to
transform their existing market share according to the expectations of all the external market
users as the desired aim of the business is to grab higher market opportunities by improving their
existing business conditions. However, 9 out of 20 respondents are agree with the statement that
from last years, eating habit of people get changed, there is highly demand for other countries'
food and services is gained that affects on nation's economic and social growth for transacting
goods within countries internationally. Thus, it is able to improve quality services of food as well
attracting other nations' people at high level.
27
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Theme 3: Globalization impact on eating habits for Prahova's people
Interpretation:- Globalization is regarded as that event takes places on a global level in
which one or more organization operates their business by surpassing the domestic boundaries of
their country. Effect of globalization can be both positive and negative as the desired aim of the
business involved in the current process is to emphasize on all the goals and the objectives
developed by an entity in order to grab higher market advantage in the external business
environment. Majority of the managers of 20 different restaurants are agreed with the facts that
globalization has created lost of changes in the buying patterns which is clear effect of its eating
habits. Culture and tradition of an individual influences its decisions of purchasing variety of
foods in all the restaurants. The effect of tradition restricts some users in Romanian in eating at
restaurants due to lack of traditional foods they expect due to traditional culture. Eating habits of
an individual is affected with the changes takes places in the business sector as increasing need
of junk food restrict old age people who prefer healthy and non-junky food whose frequency is
less which restricts them n eating out at restaurants as they prefer to cook food in their homes.
Hence, it is recognized that eating habit of customers get impacted through globalization impact
on citizen of country in food sector of the country.
28
Yes No
0
2
4
6
8
10
12
14
16
Column C

Theme 4: Impact of changes in people eating habit in restaurant
Interpretation:- Through this research, analyst asks managers' views on changes in
people habit in restaurant. Due to providing different different countries' food varieties, demand
for other nation's food get increased in comparison to domestic food. It is interpreted that 17 out
of 20 managers are agreed with changes in food habit in restaurant. However, they express views
that demand for Chinese, Mexican and Italian food are demanded higher than Romanian food.
Customers are getting towards other countries as they increase willingness towards other nation's
food. It affects different countries economic growth. Including this, it also gained that other
countries people also like and demand for Romanian food at high level. Therefore, export of
restaurant's food get decreased time to time but not so effective as it must be. Thus, it is needed
for country's restaurant to improve food services to attract people at high level.
Theme 5: Comparison between foreign and domestic dishes
29
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

Interpretation:- In this research process, agreed managers' views are gained on demand
for foreign dishes than domestic dishes. In this regard, it is evaluated that whether country's
people demand for other countries' dishes but their interest towards own nation's dishes is also
sustained. However, there is mixing of demand for both kinds of dishes are demanded. Including
this, demand for Romanian dishes is also obtained at high level from other countries worldwide.
Thus, varieties of tastes and different food are achieved through this research. Moreover,
managers express their opinion that demand for domestic and foreign dishes are gained equally
that is interlinked with international transaction of goods and services. However, comparison
between demand for domestic and other nation's dishes is quite neutral and similar. The highest 9
out of 20 managers are agreed with this statement that is useful for improving and maintaining
eating habit of people towards food and different tastes. Thus, it can be forecast that in future
time demand for both domestic and other nation's food will be enhanced and demanded at large
scale that affects economic and social growth of Prahova. Likewise, adequate balance of all
dishes and economic stability can be achieved in systematic manner. Hence, it is gained that
country's people can take advantages of different countries' food that is helpful for increasing
social status and living standard of people effectively.
30
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Theme 6: Youngsters visiting to restaurant with friends in comparison to relatives
Interpretation:- Through this research, age group wise customers' visiting is gained that
presents youngsters visiting to restaurant with friends in comparison to relatives and family
members. In this regard, 15 out of 20 managers views that adult come to restaurant with their
companion more in comparison to family members. Therefore, demand for other countries' get
increased at higher level than domestic food. It is analyzed that youngsters almost try to new in
food and flavors so that demand for other countries' food get increased as well their eating habit
and attraction towards other food get improved at large scale. It improves variances in quality
services and food from different nations. It affects on social awareness and various tools for
demanding for food. However, it is interrelated with exchanging food and providing services
from one country to another globally. Thus, it is recognized through this research that young
generation people get attracted towards food services of different countries and highly visits
restaurant with friends in comparison to relatives and family members.
Theme 7: Changes in income level affect on eating habit of people
31
Yes No
0
2
4
6
8
10
12
14
16
Column C

Interpretation:- Researcher asks manager regarding eating habit of people and income of
the nation. However, through globalization approach, transaction of different kinds of dishes and
food flavors is obtained that is interrelated with import and export of food. Therefore, revenue of
restaurant and country get improved effectively in international manner. However, 9 out of 20
managers are agreed that income level affects eating habit of people through providing different
types of food in varieties of different countries. However, it is depend on quality services and
satisfaction of customers that affects productivity and profitability of restaurant as well nation
globally. Including this, 5 out of 20 managers are strongly agreed with this statement asked by
researcher. Thus, according to changes in price, demand for food services both domestic and
international are interrelated accordingly.
Theme 8: Globalization impact on social structure of nation
32
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column C

Interpretation:- Through this research process, analyst asks about managers' opinions on
impact of globalization on social system of country. It is evaluated that 50% managers are agreed
with interconnection of social system with globalization. However, due to exchanging food and
varieties of flavors people get attracted towards food sector. It is helpful for increasing lifestyles
and living standard of million people worldwide. Therefore, social and economic growth of
nation is gained effectively. In addition to this, it is gained that different countries people take
advantage of various food and tastes that affects social system and its awareness at high level.
Thus, it can be forecast that in future time, theses changes and varieties of food as well flavors
will be demanded at high level also remains able to increase social status and trust towards
healthy and secured food.
Theme 9: Changes in social value system on eating habit of country's people
33
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
2
4
6
8
10
12
Column C

Interpretation:- At the last stage, researcher asks managers related to social value system
on eating habit of country's people. In this regard, it is resulted that 17 out 20 respondents
comment positive on this factor that is beneficial for social development of Prahova. Including
this, managers express their view that positive changes are determined in society and youngsters
through demanding for different kinds of food and flavors. Therefore, society's trust get build up
as well positive implementations are achieved that are effective for overall development of all
nations of the world. Through this globalization and transacting food and flavors of various
countries to each other, different positive impacts are gained at high level. Thus, it can be
forecast that in further years, country's development can be achieved in social and economic
ways. However, various kinds of food and varieties of flavors can be achieved through this
process to exchanging goods and services from one country to another at high level. It will be
able to improve country's people living standard and their economic growth by providing several
food and flavors to different countries internationally.
3.2 Discussion
Through above mentioned data collection and analysis, impact of globalization on citizen
of Prahova is analyzed in food sector. However, different positive and negative aspects of
globalization is gained for country's people according to variances in choices and interests
34
Yes No
0
2
4
6
8
10
12
14
16
18
Column C

towards food and various flavors. Therefore, it is recognized that international exchange of food
affects lifestyle and living standard. Moreover, as per interpretation, it is evaluated that in recent
time, demand for foreign country's food increases higher than domestic. However, youngsters
get attracted towards food and varieties of flavors at high level. Due to exchanging food and
different tastes within countries, export and import of goods and services get affected in different
way. Therefore, economic and social development of country can be enhanced. However, million
people can take advantages of varieties of tastes and food of different countries worldwide.
Hence, proper growth and social system can be improved effectively. Including this, it is
interpreted that demand for other countries' food and domestic food for other nations get
increased therefore varieties of flavors and tastes can be achieved in different ways. For
example; pizza is of different kinds is available in different countries internationally that
influences economic and social growth.
3.3 Conclusion
The report is concluded that it is essential to analyze impact of globalization on citizen's
food habit of Prahova. In this regard, a proper systematic research and planning procedure is
gained for analyzing globalization impact and significance of different countries' food and
flavors. However, different ideas are gained for attracting country's people through providing
them different tastes of food from various countries for example; Chinese, Mexican, Italian and
so on. Therefore, importance of globalization for exchanging food and flavors within countries is
gained through this research. Including this, different managers belong to different restaurants of
country's views are gained that leads to making further decisions for improving quality services
and taking advantages of different countries' food. Besides this, interconnection of different
countries' food with export and import of goods as well attracting people more towards food and
different flavors are gained through this assignment. Apart from this, research method for
recognizing managers views through preparing questionnaire and asking questions is presented
that presents globalization impact on country's food is obtained. Thus, impact of globalization
and different nations' food and varieties of flavors' significance is determined through this
research project.
35

Recommendation
According to research project, it is gained that globalization impact on citizen of Prahos
in food sector effectively. However, it is recognized that other nations' food and different flavors
attract people at high level that is related with economic and social growth of country. Including
this, it is necessary for country to advertise domestic food and transacting other nations' food and
different tests effectively. However, various changes are implemented that affects environment
of country in social and economic ways. Therefore, it is necessary for all countries to provide
different kinds of food and tests for attracting people at large scale and improving social status of
country at high level. In this regard, it is required to prepare strategies and adding different
varieties of flavors in food to attract and satisfy country's people for further implementations and
improving service qualities efficiently. Thus, it is needed for any country to prepare globalization
policies for exchanging food and services therefore all nations can take advantage of food and
their unique features. Including this, it is needed to set adequate price of food in accordance to
countries' potential and financial strategies for transacting food within countries. However,
through accepting technologies and different technological items, food sector of the country can
be enhanced that affects further improvements and growth at high level. Thus, people and society
of the country will be attracted towards food provided by Prahova efficiently that affects several
factors of nation's effectiveness. Apart from this, it is necessary for country to focusing on food
qualities to attract people at high level. Including this, it will be effected for increasing in
demand for food and implementing quality services for further development. Hence, through
improving food qualities and providing people all kinds of different food, proper social and
economic growth can be gained effectively.
TASK 3
4.1 Research results
36

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