Analyzing the Impact of Globalization on ALDI's Marketing Functions

This report examines the impact of globalization on the marketing functions of ALDI, a multinational grocery company. It begins with an overview of globalization, defining it as the increasing interconnection of international economic systems driven by advancements in transportation and communication technology. The study aims to analyze the positive economic, cultural, and ethical impacts of globalization on ALDI's marketing functions, focusing on how these factors influence business expansion and profitability. The literature review explores the concept of globalization, its positive economic, cultural, and ethical aspects in the food retail industry, and the benefits of expanding business operations in emerging markets. It also recommends strategies for ALDI to operate effectively in the international market, such as promotional activities, technological enhancements, and competitor analysis. The research methodology section discusses the tools and methods used to gather and analyze data, including qualitative and quantitative approaches, to ensure the reliability and validity of the study's findings.

Research Project

CHAPTER 1: INTRODUCTION
Overview of research
Globalisation define as the collection and combination of activity in the international
economic system which lead towards increasing interconnection of international system. It is
particularly common which includes business markets such as primary market, wealth and credit
market and insurance markets, commodity markets. Globalisation has been grown due to
advancement in transportation and communication technology (Baylis, Smith and Owens, 2017).
With the enhancement in global interactions, it will assist in increasing growth and success level.
This will describes the way nation and people of the world communicate with each other. There
are various things which have being globalised as people come into contact. Globalisation
directly affect both standard of life and quality of life. The report is based on ALDI which is
multinational grocery company and they are mainly deal with variety of goods and services to
their customers. In this assignment, it will describe research aims and objectives in order to
complete project. Literature review is used for analysing different authors and scholars views
regarding research topic.
Background of the study
ALDI is one of the international organisation which is large supermarket chains with over
10,000 stores in all around 20 nations. It is estimated combined turnover is more than 50 billion.
They are able to offer high quality based products and services at lower cost. The company is
operated and regulated in 35 individual regional companies with about 2500 stores in western,
northern and eastern Germany.
Significance of study
The research is important because this will assist in analysing positive impact of
economic, cultural and ethical aspects on globalisation on different marketing functions. This
will help them in expanding business operations and its functions in another country for gaining
high income and profitability (Kotler and et. al., 2015). It can be useful for maintaining and
managing marketing functions in the context of food retail industry. Along with this, the topic is
important because ALDI can easily examine various aspect in the form of cultural, economic and
ethical impact on marketing functions.

Research Aim
Aim: “To analyse the positive economic, cultural and ethical impact of globalization on
marketing functions of the food retail industry”. A case study based on ALDI.
Research Objectives
Objectives:
 To understand the concept of globalisation.
 To evaluate the positive economic cultural and ethical aspects of globalisation in food
retail industry.
 To identify the benefits of globalization while expanding business operations and
functions in emerging market place.
 Recommend different strategies through ALDI can easily operate business in
international market.
Research Questions
Questions:
 What is the concept of globalisation ?
 What is the positive economic cultural and ethical aspects of globalisation in food retail
industry ?
 What are the benefits of globalization while expanding business operations and functions
in emerging market place ?
 What are the different strategies through ALDI can easily operate business in
international market ?
CHAPTER 2: LITERATURE REVIEW
A literature review report about the publicised information and collection in appropriate
subject field and there are various authors which are giving their opinions on specific theme. It is
the simple summary of sources but it is mainly use particular organisational structure and it will
combine both summary and analyse brief concepts (Miletzki and Broten, 2017). This is academic
material that includes actual cognition of findings and theoretical contribution to particular topic.
Literature review is the secondary sources and methods which does not report new and original
work. This is based on academic research field. It can be used for recognising and identifying
various authors and scholars regarding specific investigation theme.

1. Concept of Globalisation
Globalisation is a procedure in which goods, services, technology, and information can
freely move from one country to another. It is the process by which a person can start trading
at international scale. This term means combination of different societies and economies which
take place through cross country flow of technology, data, informations and many more.
Globalisation connects different people to various things (Coccia, 2015). Globalisation is a
process by which different business organisations, governments and people interact with each
other at international level. It helps the business organisation to enhance its performance at
marketplace by its expansion in different country. It is also said that the concept of
globalisation has enlarge number of opportunities for various organisations by which they
can maximise and enhance their performance as well as profitability level.
It is not beneficial for the companies only but it has also improved living standards
and lifestyle of people. This concept is common among those people who are very
passionate about expansion of their business in foreign countries. Such people desire to
maximise their overall profitability by managing their operations and sales in cross border
countries. Globalisation create new market for business expansion (Hair And et. al., 2017).
It has also been evaluated that business organisations and concerns can attract more
customers at international level by providing them creative and innovative goods and
services. With the help of globalised market, business organisations can buy cheap raw
material and reduce their cost of production. As a result, it will increase the overall
profitability of a company.
2. To understand the positive economic cultural and ethical aspects of globalisation in food
retail industry.
According to the view of ( Zajda, 2015) positive economic cultural of globalisation in
retail industry is that, the company who want to expand their business at global scale are having
very stable economic cultural. As, in the context of ALDI, the organisation want to expand their
business in UK, and the economic culture of UK is very stable and by this ALDI can attract large
number of customers, and enhance their customer base. By expanding the retail business in UK,
Aldi can expand their employment opportunities, as in developing countries employment rate has
been increased. Along with this, the existence of an international market has encouraged
competition an impacted consumer prices in a positive way. ALDI is one of the biggest super

market chain in the world, they use to provide their products and services in different parts of
the world.
Now they are planning to expand their business in UK, so that they can enlarge their
chain of super market. But there are several factors, which can influence the performance of an
organisation when they are globalising their business. The economic conditions of UK is very
much stable, and they allow ample number of businesses and organisations that they come and
invest in their business environment ( Sigala, 2017). ALDI can get a good economic condition in
UK, which will help them in attracting huge number of customers. This also lead the
organisation in getting a strong start in new nation, as people there love to spend on new
products and services. By getting a strong start, it become very easy for an organisation like
ALDI to make loyal customers from their beginning, by which a good customer base can get
prepared for them.
3. To identify the benefits of globalization while expanding business operations and functions in
emerging market place.
As per the view of ( Moulaert, 2016) When an organisation expand their business
operations and functions in existing market then the major benefit is the employment
opportunities, as globalization rises more and more companies set their business at global scale.
In this way, the opportunities for employment increases. As ALDI expand their business, they
can get more highly and skilled employees. Along with this, with the increase in globalization, it
becomes easier for the people to go in different countries for better education. This result in
integration of culture. The increase in free trade has opened the opportunities for the investors to
invest their money in developed countries. The flow of information is faster from one part of the
world to the other, as this result in the world being tied together. By the increase in globalisation,
the important information is being shared between the group of individuals very quickly. As the
globalisation is rising day by day, people are accessing the best quality of goods and services in
all over the world. The companies have to try to provide better quality goods or products to their
customers and they has the liberty of choosing the product whichever is suitable for them
according to their needs and requirement. By this the people of UK can wear the clothes which
are made in India and on the other hand the Indians can have the products of Germany. As the
globalisation is increasing and the competition is also rising, so the producers have to decrease
their prices of products in order to remain in the market. This has become beneficial for the

citizens of UK that they are getting the best quality products at cheaper cost. By the rise in
globalisation, barriers between different culture tend to decreases, which has result in tolerance
and openness towards their cultures ( Deresky, 2017). As the globalisation increasing, the
economic opportunities for the poorest people in the world in also increasing. By globalisation
the different citizens of different countries of various cultures are exchanging their ideas and
values. The major benefit of globalisation in retail industry is that they can expand the growth of
their business. The importing rate is also gets low with the help of globalisation iin retail
industry. The employees of Aldi can adopt the new technologies to expand their performance
level and attain the goals of the organisation. At last, the rise in globalisation can increases the
labour productivity and decreases the ratio of capital-output. Along with this, the company can
attract capital as well as foreign updated technology, which improves the quality of production.
4. Recommend different strategies through ALDI can easily operate business in international
market.
As ALDI is one of the biggest super market chain in the world, and for globalising their
business it is very important for them to consider some strategies by which they can easily
achieve their goals and objectives in international market ( Gurung and Prater, 2017). The
strategies which are recommended to ALDI for easily operation business in international market
are Promotional activities - For expanding the business in international market of UK, it is very
important for them to have some specific promotional strategies, which can help them in
attracting ample number of customers. It is recommended to ALDI that they can use social
media, discount offers, and advertisements for promoting their products and services in business
environment of UK. Technological enhancement-Organisation like ALDI have to use new
technologies while expanding their business in new nation ( Boddewyn, 2015). This help them in
provided quality services to their customers, by which they can get satisfied and also can get
attracted towards the products and services offered by ALDI. Study strategies of their
competitors - As it is also recommended to ALDI to study the strategies used by their
competitors, so that they can make their strategies according to them and can get some
competitive advantages.

CHAPTER 3: RESEARCH METHODOLOGY
It is the process and tool which can be utilised for recognise, identify and analyse whole
facts and figures regarding research subject. In this part, they permit publication which measure
and analyse whole study reliability and validity in better manner. An inquiry can carry out for
describing, informing and anticipating activity procedure effectively ( Sayer, 2017). This is
defined as study technique and method in which they can gain correct knowledge and ability to
conduct appropriate research. It is one of the essential part of an investigation report because this
is required factors which are considered. With the assistance of this, all such issues and problems
related to research can be sort out in effective way.
Type of investigation
In this section, researcher required to approach right collection and info of investigation
study so they can easily executing required methods and tools for gaining benefits regarding
research process. There are mainly two ways in which research can be conducted in improved
way that includes qualitative and quantitative investigation method. In qualitative method of
research, information has been collected and gathered by formulating usage of qualitative
method and it is mainly centering on keeping quality and client point of view towards firm goods
and services ( Vezzoli and et. al., 2015). On the other hand, qualitative research is the
investigation which assist them in collecting and gathering correct data with the help of authentic
charts and graphs. For this, an investigator mainly concentrate on understanding and evaluating
qualitative factors of particular topic that is required. In this report, qualitative method of
research can be used for collecting and gathering necessary facts and figure while conducting
appropriate report.
Research Philosophy
It is the content and value which can be utilised for collecting and gathering accurate
information or data while completing research report. This section indicate various forms of
structure and values which are being precede by researcher and the main role of researcher is to
select correct philosophy for the firm for reaching with wanted effect. In addition to this, there
are mainly two types of philosophy that includes positivism and interpretivism ( Martín-de
Castro, 2015). In positivism philosophy, experience is steady and it can be determined and
described from an objective perception without interference with phenomenon being explained.

Interpretivism philosophy argue that personal engagement and representation is real that should
be understand. This philosophy main focus on data quality which will assist in assembling and
gathering correct information and collection in improved way. In this project, positivism
philosophy is used for assemblage and collection of reliable data at the time of completing this
work.
Research approach
A research approach is the program and process which belong with steps along with
advanced and broad assumptions to describe various methods and techniques in better manner. It
is supported on an investigation quality which help in resolution major issues and problems
which are being addressed. Research approach is critical part of scientific report which help them
in examine entire field. In this, there are two types of investigation approach which is required to
be implemented by researchers ( Lewis and Westlund, 2015). It includes inductive and
deductive approach. In inductive approach, there are different forms of new theories which is
founded on various form of models and estimations according to the results so that they can
collect and gather accurate data and information. Another is deductive approach analyse actual
numerical information and figures that are being determined on the basis of measurement. In this
project, deductive approach is used because this will help in gathering and collecting correct data
while completing research report.
Research Strategy
There are number of research methodology which has been identified and this can be
utilised for maintaining or managing hierarchy structure along with three levels. For acquiring
advanced profitability and income, a researcher need to adopt assorted scheme which are
accommodating in examining goods and services. They are taking views and reviews of
respondents regarding new products which are offered by them. Along with this, there are
different investigation scheme which can be used by investigator in order to absolute their study
in effectual way. There are various sources such as survey, case study, action research and so
more. In this, survey is used for taking interview and discussion with a single person regarding
specific theme ( Böhme and et. al., 2015). Survey is useful for explaining, describing and
identifying large number of population. The research method can be used for providing
capability which make sure about collecting and gathering facts. Survey is taken for analysing
sample respondents views and response about firm organisation products and services. This is

used for assessing the opinions, views and thoughts. In this, case study is not itself research
method, but investigation technique required to select accurate method of data method and it will
analysing best suitable material for case study. This includes qualitative method such as
observation, interviews, diaries and personal notes. Another is action research which can be used
for resolving immediate issues and reflective process of solving major problems. In the current
project, survey is most effective method which can be used for gathering and collecting accurate
data for completing research report.
Data collection
Data can be classified with the help of various strategies and methods which can be used
for gathering and collection accurate information in amended way ( Su and et. al., 2016). There
are two fundamental sort of information and data in order to gather facts which combines
essential and auxiliary sources that are explained as follows:
 Primary data – It is that method which can be helpful in assembling and collecting
existent data and information in effective way. There are various sources which assist in
assembling correct statistical data points among various elements that includes
observation, interviews, recognition and contemplate and so more. Such method help in
gathering and collecting accurate data at the time of completing research report.
 Secondary data – This can be defined as the procedure which help social affair data and
information by other respective and such info can be useful for analysing so that they
will create valid conclusion ( Chen and et. al., 2015). In this, there are different sources
which can help them in collecting correct data with the help of different methods such as
books, unpublished data, daily papers, magazines and many more. In addition to this,
there are various methods and techniques which can be beneficial for gaining accurate
facts and figures.
Sampling
It is the procedure which is utilised in statistical investigation in which planned amount of
observation are taken for long period of time. The methodology used to sample among large
grouping which depend upon type of investigating being performed but it may includes simple
random sampling and systematic sampling ( Banerjee, 2017).

Ethical consideration
It is the general method which undertaken for corporation in exploring whole areas. It can
be analysed that existent regulation and regularise are established in term of right or wrong
effectively. It is important part which can be used for securing various criteria on specialist in
order to gather and collect information in better manner. They have develop correct decisions for
selecting accurate or false and also conceal with person data and information from various
responsive. There are various types of moral qualities that are required for researcher in order to
sort particular research task ( Baum, 2015). This is essential to accumulate that it is fundamental
which align networks resistance and lawful legislative issues or problems.
CHAPTER 4: DATA ANALYSIS
It can be analysed that it is one of the most important section of research where
investigator need to analyse respondents needs and wants in order of examine data collection. In
this, information is related to find out details and there are different types of charts and graphs
which can be used for the same ( Ali and Al-Aali, 2015). Data will be analysed and examined
with the help of random sampling method and sample size is 40. it can be seen that it will assist
them in recognising accurate facts and figures in specific study.

QUESTIONNAIRE
Q.1. Do you aware about the concept of globalisation ?
 Agree
 Disagree
Q.2. Does globalisation assist ALDI in reaching with desired customers in the new emerging
market place ?
 Yes
 No
Q.3. What are the benefits for ALDI while expanding business operations and functions at
international level ?
 Gaining high income and profitability
 Reaching with domestic as well as international customers
Q.4. What are the major challenges and issues faced by ALDI at the time of enter in new
market place ?
 Culture differences
 Change in technology
Q.5. Can globalisation help company in acquiring growth and success while serving variety of
goods and services ?
 Agree
 Disagree
Q.6. Do you think globalisation assist in expanding business operations and its functions at
global level ?
 Yes
 No
Q.7. What are the major strategies which can be used while expanding business in new
emerging country ?
 Franchising
 Licensing
Q.8. Does ALDI spread their business functions and operations with the help of globalisation
in different countries ?

Q.1. Do you aware about the concept of
globalisation ?
Frequency
 Agree 30
 Disagree 10
Interpretation: From the above described table, it can be analysed that globalisation is the
procedure which help them in communicating and interacting with desired customers regarding
company goods and services. This will assist company in order to expand business in another
nation for gaining attention of large number of buyers. There are around 30 respondents who are
agree on this statement in which globalisation help ALDI in order to reach with desired
customers. Rest of the 10 respondents are disagree on that consideration in which they are not
aware about the concept of globalisation.
Theme 2: Globalisation assist ALDI in reaching with desired customers in the new
emerging market place
Q.2. Does globalisation assist ALDI in
reaching with desired customers in the new
emerging market place ?
Frequency
 Yes 33
 No 7
30
10
Agree
Disagree

Interpretation: It can be analysed that globalisation help company in reaching with desired
users at the time of expanding business dealing and its purpose in the large market place. There
are around 33 responder who are agree on that statement where ALDI company spread their
business operations at international level in order to acquire high income and profitability. On
the other hand, rest of the 7 respondents are said no for this consideration in which they are
attract large number of buyers towards firm goods and services in new emerging market area.
Theme 3: Benefits for ALDI while expanding business operations and functions at
international level
Q.3. What are the benefits for ALDI while
expanding business operations and functions at
international level ?
Frequency
 Gaining high income and profitability 33
 Reaching with domestic as well as
international customers
7
Yes No
0
5
10
15
20
25
30
35
33
7
Column B

Interpretation: It can be analysed that there are various benefits which can be used for smoothly
run of business functions and operations effectively. It will assist ALDI in gaining high income
and revenue in order to acquire more customers. It can be used for maintaining and managing all
business operations and its functions effectively. There are around 33 respondents who are agree
on that statement where they are gain high income and profitability by serving variety of
products and services. Rest of the 7 respondents are agree on that this will help company in
reaching with domestic as well as international buyers.
Theme 4: Challenges and issues faced by ALDI at the time of enter in new market place
Q.4. What are the major challenges and issues
faced by ALDI at the time of enter in new
market place ?
Frequency
 Culture differences 38
 Change in technology 2
33
7
Gaining high income and
profitability
Reaching with domestic as
well as international customers

Interpretation: From the above represented table, it can be analysed that there are different
issues and challenges which assist them in getting large number of customers towards goods and
services. While entering in new market place, company can analyse various issues which are
occurs in the large market place. There are around 38 respondents who are agree on that
statement where they think culture difference is main issue which are faced by respective firm.
So they require to understand country language which are important for dealing and handling
other country customers. Rest of the 2 respondents are agree on that change in technology is
main issue that are faced by ALDI while expanding business in new emerging market area.
Theme 5: Globalisation help company in acquiring growth and success while serving
variety of goods and services
Q.5. Can globalisation help company in
acquiring growth and success while serving
variety of goods and services ?
Frequency
 Agree 25
 Disagree 15
38
2
Culture differences
Change in technology

Interpretation: It can be analysed that globalisation is the procedure which assist company in
directly interacting and communicating with their customers in all over the world. This will
assist in gaining high development and attainment level in order to maintain required concern
transaction and its role. There are around 25 respondents who are agree on that statement where
globalisation assist firm in acquiring high success and growth at the time of delivering various
products and services. On the other hand, rest of the 15 respondents are disagree on that
consideration in which they does not think it will help in enhancing growth and development.
Theme 6: Globalisation assist in expanding business operations and its functions at global
level
Q.6. Do you think globalisation assist in
expanding business operations and its
functions at global level ?
Frequency
 Yes 37
 No 3
Agree Disagree
0
5
10
15
20
25
25
15
Column B

Interpretation: From the above described table, it can be analysed that globalisation is the
process which assist company in reaching with set goals and targets towards products and
services. It will assist in smoothly effort of concern operations and its functions in improved
manner. There are around 37 respondents who are said yes for this statement in which they think
globalisation help ALDI in expanding business operations and its activities at international level.
On the other hand, remaining of 3 respondents are said no for this consideration where they
believe sometime it is not assist in expanding business operations and functions at global level
for gaining advanced financial gain and net income.
Theme 7: Strategies which can be used while expanding business in new emerging country
Q.7. What are the major strategies which can
be used while expanding business in new
emerging country ?
Frequency
 Franchising 35
 Licensing 5
37
3
Yes
No

Interpretation: From the above represented table, it can be analysed that there are various major
strategies which can be adopted and used by ALDI while expanding business at international
level. This will help them in reaching with desired buyers in order to acquire high income and
profitability by serving potential goods. There are around 35 respondents who are agree on
franchising which is best appropriate method that can be used at the time when company enter in
the large market place. Apart from this, there are approximately 5 respondents who are think that
licensing is the another method which also used while spreading business operations at
international level.
Theme 8: ALDI spread their business functions and operations with the help of
globalisation in different countries
Q.8. Does ALDI spread their business
functions and operations with the help of
globalisation in different countries ?
Frequency
 Agree 31
 Disagree 9
35
5
Franchising
Licensing

Interpretation: It can be analysed that globalisation assist ALDI in order to reach with desired
customers when they are expand business in another country. Respective firm can easily spread
their business operations with the assistance of globalisation in different nations. It is required
for firm is to serve variety of goods and services among customers. There are around 31
respondents who are agree on that argument where globalisation assist respective company in
run and modulate enterprise at worldwide level. Rest of the 9 respondents are said that ALDI
does not grow their business operations and its purpose with the help of globalisation at
international level.
Theme 9: Globalisation help company in attracting large number of customers towards
their goods and services
Q.9. Can globalisation help company in
attracting large number of customers towards
their goods and services ?
Frequency
 Yes 32
 No 8
Agree Disagree
0
5
10
15
20
25
30
35 31
9
Column B

Interpretation: As per the above described table, it can be analysed that globalisation assist an
organisation in order to gain attention of large number of customers. This will help them in
reaching with high growth and success at international level. They are delivering variety of
goods and services among desired customers in order to acquire income and revenue. There are
approximately 32 respondents who are agree on that statement in which they think globalisation
assist in attracting number of buyers who are willing to purchase their goods and facilities. Rest
of the 8 respondents are said no for this consideration.
Theme 10: Globalisation impact on company operations and its functions at global level
Q.10. In which manner, globalisation impact
on company operations and its functions at
global level ?
Frequency
 Positive 25
 Negative 15
32
8
Yes
No

Interpretation: From the above described table, it can be analysed that globalisation is the
process in which they are attract number of customers towards company goods and services.
Most of the organisation are adopt globalisation procedure which directly impact on business
operations and its functions at international level. This will assist in offering variety of goods and
services to their potential buyers. There are around 25 respondents who are said that
globalisation is positively impact on company functions and operations in order to reach with
desired customers. Remaining of the 15 respondents are said it is negatively impact on business
activities while enter in new market place.
Theme 11: Globalisation aid in enhancing growth and success level of ALDI while
expanding business in new market place
Q.11. Does globalisation aid in enhancing
growth and success level of ALDI while
expanding business in new market place ?
Frequency
 Agree 35
 Disagree 5
Positive Negative
0
5
10
15
20
25
25
15
Column B

Interpretation: From the above described table, it can be analysed that globalisation assist in
increasing high growth and success in order to reach with desired goals and targets. It will help
them in easily expansion of business operations and its functions at international level. There are
around 35 respondents who are agree on that statement in which they think globalisation help
company in enhancing growth and success level of ALDI at the time of expanding business
operations and functions. Remaining of the 5 respondents are not think that it will assist in
expanding business operations at global level.
Theme 12: Globalisation positively impact on economic cultural and ethical aspects in the
food retail industry
Q.12. Does globalisation positively impact on
economic cultural and ethical aspects in the
food retail industry ?
Frequency
 Yes 30
 No 10
35
5
Agree
Disagree

Interpretation: It can be analysed that globalisation is positively impact on economic culture
and ethical aspects within the food retail sector. This can be helpful in gaining high success and
growth level in order to fulfil all demand and need of buyers in specific manner. There are
around 30 respondents who are said yes for that globalisation positively effect on company's
economic cultural and ethical factors in ALDI firm. Rest of the 10 respondents are said no for
this consideration.
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above represented study, it can be analysed that globalisation refers to the
combination and integration of marketplace in the global economic system which lead towards
heighten interconnection of international system. This will help them in expanding business
operations and its functions in another country for gaining high income and profitability. It can
be useful for maintaining and managing marketing functions in the context of food retail
industry.. Globalisation is a process by which different business organisations, governments and
people interact with each other at international level. It is not beneficial for the companies only
but it has also improved living standards and lifestyle of people. This concept is common
among those people who are very passionate about expansion of their business in foreign
countries. ALDI can get a good economic condition in UK, which will help them in
30
10
Yes
No

attracting huge number of customers. When an organisation expand their business
operations and functions in existing market then the major benefit is the employment
opportunities, as globalization rises more and more companies set their business at global
scale. The companies have to try to render improved quality goods or products to their
customers and they has independence of selecting the product whichever is appropriate for
them according to their needs and requirement. Data can be classified with the help of
various strategies and methods which can be used for gathering and collecting correct data
in better manner. It is the process which is utilised in statistical investigation in which
planned amount of measurement are taken for long period of time. It is the general method
which undertaken for corporation in exploring whole areas. It can be analysed that actual
rules and regulations are recognised in term of right or wrong effectively.
Recommendation
On the basis of above mentioned project, it can be recommended that globalisation is the
procedure in which company can easily interact with their customers whether they are domestic
as well as international level. For expanding business operations, they can develop effective
scheme and plan of action which help them in increasing their development and prosperity level
in the large market place. With the assistance of such strategies, they can easily expand their
business operations and its functions at global level and also acquire high income and revenue.
An investigator required to analyse whole market area which assist them in examine their
customers needs and wants in better manner. For this, they can easily satisfy their all requirement
related to company goods and services. They can spread their business operations and its
functions in all over the world where they are target desired buyers who are willing to consume
their products and services effectively. They can open websites where they are grab attention of
large number of people who are unemployed and try to get a good job which fulfil their basic
need and want in the life. It is required for ALDI is to analyse whole market area and examine
their potential buyers taste and preferences. Along with this, it is necessary for firm is to
formulate strategies and policies which are required for develop nation in the large market place.
They can offer variety of goods and services in order to reach with desired income and revenue
in proper manner. Along with this, they are capable for managing and maintaining business
operations for achieving potential goals and targets. With the assistance of this, an organisation
can develop effective strategies which are helpful in acquiring high growth and development.

CHAPTER 6: PERSONAL REFLECTIVE STATEMENT
In this report, I have use qualitative method of research which help them in collecting and
gathering accurate data while completion of specific report. I need to develop and formulate my
skills and knowledge by doing effective functions and operations in order to reach with set goals
and targets. As a researcher, I have to use qualitative method of research which help them in
collecting and gathering accurate data and information in proper manner. For this, I can easily
analyse and examine whole research report in order to complete the project in effectively. Along
with this, I develop questionnaire which help me in analysing various respondents views and
reviews regarding firm goods and services.