Analyzing Globalization's Influence on Apple: A Comprehensive Report

This report presents a case study on Apple, analyzing the impact of globalization on its business operations within the consumer industry. Utilizing a quantitative research methodology, the report investigates Apple's strategies for navigating increased competition, market entry, and global expansion. It explores the conceptual framework of globalization, its effects on Apple, potential issues and benefits, and strategies to overcome challenges. The research includes a literature review, outlines research methodologies (including inductive and deductive approaches, and data collection methods) and proposes a timeline for activities. The report aims to address key research questions regarding globalization's impact on Apple's business, strategies to mitigate issues, and effective global market entry strategies, aiming to provide a comprehensive understanding of Apple's performance in the global market. References are provided to support the research and findings.

The effect of
globalization in
consumer industry A
case study of Apple

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Background of Research ............................................................................................................3
Aim -...........................................................................................................................................3
Objectives ...................................................................................................................................3
Research questions .....................................................................................................................3
Justification of chosen topic .......................................................................................................4
Research methodology ...............................................................................................................4
Literature review ........................................................................................................................6
Activities timescale.....................................................................................................................7
REFERANCES................................................................................................................................8

INTRODUCTION
A quantitative research is the method which helps to measure the value by using a
accurate numerical system, analyzing those measurement with the help of any of the statistical
model , and relationship and associations among the studied variables this method type deal with
the data which is numerical and that data can be converted into the numbers . the most basic
methods used to investigate numerical data called statistical (Borchert and Yotov., 2017.
This report will take Apple Company or the case study and use Quantitative method to
research about this project. This report will use numerical to make this project successful and
researcher can achieve success through quantitative research.
MAIN BODY
Background of Research
The impact of globalization on the business – increased in competition - company need
more investment on the global level as compare to the domestic level, also increase in the
number of competitors and there are to companies who have good in the international market in
every industry (Busemeyer and Garritzmann,., 2017). DE-regulation which allows businesses to
enter markets from which they once precluded. ... Increased mergers and joint ventures -
allowing access to bigger markets and associated cost advantages
Aim -
To analysis “The effect of Globalization in consumer industry A case study of apple “. -
The case study of Apple.
Objectives
 To analyses the conceptual framework of globalization
 To analyses the impact of globalization on Apple
 To evaluate the potential issues and benefits related to Globalization
 To analyses the strategies needed to overcome the issues
Research questions
Q1) Impact of the globalization on the business of apple company ?
Q2) what are the strategies to overcome from issues of globalization ?
Q3) Effective global market entry for Apply company ?

Justification of chosen topic
The Globalization is the concept of expanding business on the international level. This
affect on the companies. Globalization leads to increase in the competition which affect the
pressure on the Apple it is important for the apple to bring new technology, quality in their
products and competitive prices on the global level (Mohajan., 2018). Firms need strong
financial resources for the globalization, and they also have to study about the market where they
want to expand their business. Without having proper strategies for the globalization companies
cannot be successful on the global level, and they should also have global entry strategies to
enter the global level marketing. Product prices should be affordable, so they can take show
their presence and achieve their objectives.
Research methodology
Research methodology can be defined as “ an activity which involves the identifying, I a
more or the less systematic ways, things which researchers did not know. “ Methodology is the
philosophical framework in which the research of the project conducted on the bases of the
research project by the researchers. Research methodology is the termed out as the strategies,
technique, process which can be utilized in the data collection and this also aids to make the
better knowledge of the project . These are defined in the following manner as are -
Research type
There are two types of research methods which is used in the research methodology
which are quantitative and qualitative. Quantitative researches – This types of researches is
helpful to describe, resolves problems and infers using the numbers. Emphasis is put on the
numeric data collection, summery of this information and the drawing of the reasoning from the
collected data. Qualitative Research- this s based on the world s , sound, emotions and feelings
and the non-numerical data or the information or element (Ørngreen, and Levinsen., 2017).
Information which is collected by the researchers are considered as a qualitative in the nature if
this cannot be analyses by means of mechanical techniques. This research project will use
quantitative method for the data collection.
Quantitative Research approach
Quantitative Research approaches are the appropriate concept of plans and the procedure
for the research which appropriate steps from the broad assumption to detailed methods of the
analysis, data collection, interpretation. The overall decisions involved which approaches should

be used to study a topic. There are two approaches - Inductive and deductive. Inductive -
Inductive approaches are also known as inductive reasoning, process as a result b the
observation of the researchers. Patterns , regularities, resemblances in the experience are
observed in order to research the conclusion Deductive – The deductive approaches are
concerned with the developing the Hypothesis which is based on the theories which are already
given by some other authors. This has been lunched that Deductive means reasoning from the
particular to the general. the researcher will use inductive approach as this starts with observation
and theories that are proposed towards the end of research and it is best method of the
quantitative researches.
Qualitative Research strategies
A research strategy is the appropriate plan which is used for the research study. This
strategy helps to guide the researchers in their study planning , monitoring etc. research
methods help the researchers that how they should collect and analyze the data with the help of
– Statistical methods, interviews etc (Sayfouri and et.al., 2019). Descriptive – Descriptive
research strategy is briefly defined as the methods of the research which shows the specialties
of the population or the Phenomenon which is being studied. This methodology aims more on
the what of the researches subject more than the why of the project research. This researcher
will use Descriptive research method to conduct this quantitative research and succession of this
project.
Quantitative Data collection
Quantitative Data collection is the systematic process of collecting, analyzing, gathering
and measuring the useful information on variables of the interest. In the establishment of the
systemic fashion which enables on to answer sated research questions, evaluate outcomes and
the test Hypotheses outcomes. There are two types of data collection method ( Primary and
Secondary Method ) primary researches- are the process of collecting data by the researchers
from their first had sources s. Collect data will be fresh and new and these methods include
methods like interviews, experiments and survey. Secondary method - Secondary data refers to
the collected data which is gathers by the other person or the other than the user himself.
Common sources of secondary data for social science include statements, data collected by
government agencies, organizational documents and data that was basically collected for other

research objectives. This researcher will use primary data collection method to conduct this
research is is best for the quantitative researches.
Quantitative Sampling
Quantitative Sampling is defined as process which is used as statistical analysis for
which predetermined observation has to take from larger population. This method allows
researchers to infer useful information about the population which is based on the result's subset
of the population, without having to investigate every single person (Sutrisna and Setiawan.,
2016). In randomly they start with the complete sampling form of all the eligible individuals
from which researchers find the sample. In this research worker will have the use of sample
random techniques with sampling size of 30 respondents as employees.
Quantitative data analyses
Quantitative Data collection is the appropriate process of gathering and measuring the
useful information on the variables of the interest in an establishment of the systematic fashion
that enables on to answer started research questions, test hypotheses and the evaluation of the
outcomes. It is defined as activity of cleansing, transmute and modeling data that aids to
discovery useful info for business decision-making. For this investigation, investigator will use
thematic analysis for the quantitative data analyses so that research can be undertaken with use
of systematic presentation in tabular manner.
Literature review
According to the author (Yusof and Ramli., 2017) globalization affect the companies
most because when they enter the new market where they have to face many problems such as
high competition based on the products and their prices, big brands , different culture and
different languages. Behavior of the customers etc. This is important for the Apple to briefly
analysis the market before taking global entry. It is important for this company to analysis the
market o the regular bases and understand the changes in the customers demand and their
needs,. They are operating their business in the many countries, and they have to face many
problems such as – their product are costly and in the some companies its to high for the people
so people avoid purchasing apple products. Their team have to study the market properly, so they
can understand what are demand of the people and what changes in the apple product they want.
Other problems like competitors have huge impact on the global level. It is important for the
apple company to use competitive pricing strategies to enter the global market and people

demand for the quality product in the global market sp they have to look for their product quality
and price both so0 they can take competitive advantages.
Activities timescale
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
week
10
week
Identify
research topic
Justification
on chosen
topic
Research
methodologie
s
Review of
Literature
Draft
finalization
Conclusion
Submission

REFERANCES
Books and journal
Borchert, I. and Yotov, Y. V., 2017. Distance, globalization, and international trade. Economics
letters.153. pp.32-38.
Busemeyer, M. R. and Garritzmann, J. L., 2017. The effect of economic globalization on
compensatory and social Investment policies compared: A multi-level analysis of OECD
countries.
Mohajan, H. K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People.7(1). pp.23-48.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic
Journal of E-learning.15(1). pp.70-81.
Sayfouri, F. and et.al., 2019. A COMPARATIVE STUDY OF THE EFFECT OF
GLOBALIZATION ON IRAN'S SOCIAL DEVELOPMENT IN TWO KHATAMI’S
AND AHMADINEJAD’S ADMINISTRATIONS. AUSTRAL: Brazilian Journal of
Strategy & International Relations.8(15).
Sutrisna, M. and Setiawan, W., 2016. 14 The application of grounded theory methodology in
built environment research. Research methodology in the built environment: A selection of
case studies, p.231.
Yusof, M. K. A. B. and Ramli, N.B.R., 2017. The Effect of Selected Macroeconomic Variables
and Globalization Factors on Return on Stock Market for Selected Sectors in
Malaysia. International Journal of Academic Research in Business and Social
Sciences.7(6). pp.1004-1011.