Unit 11 Research Project: Determining the Role of Globalisation

This research project investigates the role of globalization in driving business success, with a specific focus on McDonald's. The study explores the concept of globalization, examines its impact on business success, and identifies various ways it supports McDonald's business growth. The research covers themes such as the recent increase in globalization, its advantages, challenges, and its specific impact on McDonald's profitability and opportunities. It also assesses globalization's influence on the UK economy and its overall importance for business growth, while also considering the difficulties in managing globalization. The findings are based on survey data, providing insights into perceptions of globalization's effects on business.