Business Report: The Impact of Globalization on Cadbury's Success

This report examines the impact of globalization on Cadbury, focusing on its business operations and success. The research explores Cadbury's response to globalization, evaluating the benefits and challenges. The report investigates the influence of technology, particularly online marketing and social media, on Cadbury's growth and innovation. It identifies the major challenges faced, such as high investment costs, and the limitations, like staff training. Based on survey responses from executive managers, the report provides insights into their perceptions of globalization, technological advancements, and marketing strategies. The study concludes with recommendations for Cadbury to enhance its global presence and navigate the complexities of the international market.

RESEARCH PROJECT

Aims and objectives
Aim:
 “To determine the impact of globalization in driving business towards success. A study on Cadbury.”
Objectives:
 To evaluate the detailed concept of globalisation.
 To identify the impact of technology in boosting the success of company after globalisation.
 To determine the challenges faced by company after globalisation.
 To provide recommendations to Cadbury on smooth flow of operations in global environment.
Research Questions
 Explain the detailed concept of globalisation.
 What is the impact of technology in boosting the success of company after globalisation?
 What are the challenges that are faced by company after globalisation?
 What are the recommendations to Cadbury on smooth flow of operations in global environment?

Theme 1: Yes, majority of executive managers were
ware about the changes of globalization
1. Are you aware about the changes of
globalization?
Frequ
ency
Yes 11
May be 4
No 5

Theme 2: Yes, increasing globalization is beneficial for
business growth and development
2. Do you think increasing globalization is beneficial
for business growth and development?
Freque
ncy
Yes 10
May be 4
No 6

Theme 3: Technological advancement is the major change
faced by organisation with increasing globalization
3. What according to you is the major change
faced by organization with increasing
globalization?
Freque
ncy
Innovation 7
Technological advancement 8
Equality and Diversity 5

Theme 4: Yes, executive managers feel implementing use of
technology will assist Cadbury in managing growth and innovation
4. Do you feel implementing use of technology
will assist Cadbury in managing growth and
innovation?
Freque
ncy
Yes 14
May be 2
No 4

Theme 5: Online marketing is the advantageous
technological implication for Cadbury
5. What according to you can be advantageous
technological implication for Cadbury?
Freque
ncy
Online marketing 15
Enterprise resources planning 1
Marketing information system 4

Theme 6: Huge cost investment is the biggest
challenge of globalization
6. What according to you is the biggest challenge of
globalization?
Frequen
cy
Demographic evolution 3
Huge cost investment 10
Digitization 5
Circular economy 2

Theme 7: Yes, executive managers feel incorporating use of social
media marketing can assist Cadbury in managing success
7. Do you feel incorporating use of social media
marketing can assist Cadbury in managing
success?
Freque
ncy
Yes 15
May be 2
No 3

Theme 8: Management of customer expectations will be the biggest
advantage of incorporating use of social media advertising in Cadbury
8. What will be the biggest advantage of
incorporating use of social media advertising in
Cadbury?
Frequenc
y
Increase in market share 4
Manage customer expectations 14
Cost efficiency 2

Theme 9: Training of staff will be the major limitation of
incorporating use if technology with increasing globalization
9. What will be the major limitation of
incorporating use if technology with increasing
globalization?
Frequen
cy
Training of staff 9
Recruitment of skilled workers 4
Huge cost investment 6

THANK YOU