Hilton Hotel Research: Impact of Globalization on Growth & Expansion

This research project investigates the impact of globalization on the expansion and growth of Hilton Hotel. It reviews the concept of globalization, its advantages, and drawbacks, and analyzes its effects on Hilton Hotel's growth. The study employs a quantitative research method to collect and analyze data. It also explores strategies Hilton Hotel can adopt to mitigate the negative impacts of globalization, such as inclusive leadership and cultural training, to ensure better global growth. The report includes a literature review, research methodology, findings, critical appraisal, recommendations, and conclusions, providing a comprehensive overview of the topic.

Research Project

Abstract
The current project is based on the topic of globalisation that tend to be associated and
related with the increasing level of inter-dependency of the world economies that is creating a
higher interaction and movement of culture and population across the border. The main purpose
of current study is to evaluate about the concept of globalisation along with determining its
impact on the expansion and growth level of a hotel. Further, use of quantitative method of
research has been made within current study which supports easy collection and analysis of facts
to meet set objective in improved manner. Along with this, effective recommendation about the
ways to mitigate the challenge of globalisation has been also provided which includes
description about inclusive leadership and regular cultural training.
Table of Contents

Abstract............................................................................................................................................2
Chapter 1: Introduction....................................................................................................................1
Topic: Impact of globalisation on the expansion and growth level of a hotel. A research
project on Hilton Hotel...........................................................................................................1
Background of the project......................................................................................................1
Aims and objective.................................................................................................................1
Rational and scope of the project...........................................................................................1
Research questions.................................................................................................................2
Chapter 2: Critical Literature Review..............................................................................................2
To review about the concept of globalisation along with its key advantage and drawbacks. 2
To determine about the possible impact of globalisation on the overall expansion and growth
level of the Hilton Hotel.........................................................................................................3
To investigate about the strategy that can be adopted by the Hilton Hotel to overcome the
negative impacts and challenges lead out by globalisation in order to ensure better growth at
global level.............................................................................................................................4
Chapter 3: Research Methodology...................................................................................................5
Chapter 4: Analysis and Findings....................................................................................................8
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for Further Work.................15
Critical appraisal and discussion..........................................................................................15
Recommendations & Suggestions for Further Work...........................................................16
Chapter 6: Conclusions..................................................................................................................16
Own Performance Reflection on the Research Process.................................................................17
REFERENCES..............................................................................................................................17

Chapter 1: Introduction
Topic: Impact of globalisation on the expansion and growth level of a hotel. A research project
on Hilton Hotel
Background of the project
The topic of globalisation is associated with the higher foreign trade and flexibility in the
movement of people, goods and technology beyond the boundaries of nation. Thus, this higher
level of interaction at global level is creating both threats as well as opportunity for a business
organisation in form of supporting higher expansion level as well as leading enhanced
competition (Thomas, 2017). The organisation selected for current project is Hilton hotel which
is a flagship brand of hotel and reports having its business operations across the world. Thus,
current study is focused on determining that whether the concept of globalisation has supported
better global expansion for Hilton or leads to new challenges. The main aim and objective of
current research project are listed and provided as below:
Aims and objective
Research Aim
The aim of the current study is, “To evaluate about the concept of globalisation along
with determining its impact on the expansion and growth level of a hotel”. A research work on
Hilton Hotel.
Research objective
 To review about the concept of globalisation along with its key advantage and
drawbacks.
 To determine about the possible impact of globalisation on the overall expansion and
growth level of the Hilton Hotel.
 To investigate about the strategy that can be adopted by the Hilton Hotel to overcome
the negative impacts and challenges lead out by globalisation in order to ensure better
growth at global level.
Rational and scope of the project
Selection of current topic based on the impact of globalisation is vital and rationale as it
has been analysed and seen that globalisation is vast concept having a very sowed scope. Thus,
determining the overall impact of globalisation on the expansion and growth of a hospitality
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form is significant which supports analysis of both its positive as well as the negative aspects.
Globalisation tend to supports improved movement of people, goods, services and technology
beyond the boundaries of nation thus, provides a wider scope for expansion but issues such as
complexity in communication, language barriers, higher competition are also created. Along with
this, the selection of current research topic is seemed appropriate and suitable as it provides
better underdoing about the impact of globalisation along with leading better awareness about
the strategy that can be adopted by a company to overcome the negative impacts and challenges
lead out by globalisation in order to ensure better growth at global level. Beside this, selection of
current topic is also rationale from view point of researcher as meeting personal interest and
supporting better academic performance by the way of enhancing skill and other abilities. It has
been seen that the carry out of the current investigation meet the personal interest of researcher
and also supports potential contribution in the long term career aspiration by the way of leading a
practical experience of conducting research and gaining knowledge. Further, undertaking of
current investigation would improve the overall communication and other analytical skill of the
richer tiger with leading improved decision making through gaining practical knowledge
therefore it supports better future growth and opportunity for the learners.
Research questions
 What is meant by the concept of globalisation along with its key advantage and
drawbacks.
 What possible impact of the globalisation is seen on the overall expansion and growth
level of the Hilton Hotel?
 Which set of strategy can be adopted by the Hilton Hotel to overcome the negative
impacts and challenges lead out by globalisation in order to ensure better growth at global
level?
Chapter 2: Critical Literature Review
This section of research project forms out a systematic analysis and review of the existing
literature work prevailing in form of books, article and journals. Literature review forms out a
vital part of a research as it set out a better base and framework through leading improved
underdoing about the selected topic and objective (Mugeshmani, 2018). Following literature
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review is based on topic of impact of globalisation for which a data has been analysed through
use of online article and journal a discussion of which is provided as below:
To review about the concept of globalisation along with its key advantage and drawbacks
With respect to the information provided by the Ramlachan, P., Ramnund-Mansingh, A.
and Mancosa, K.N., 2021, it has been seen and analysed that the concept of globalisation can be
defined as the process by which businesses or other form of the organizations tend to have and
develop a higher and improved level of international influence and even tend to start operating
on an international scale. Further, in a more simplifier manner the concept of globalization tends
to refers to an open flow of information along with the technology movement and also tend to
support and leads out goods among countries and various consumers at global level. Further, it
has been and reviewed that this form of the openness tend to occurs because of the various
positive relationships taken place from the business as well as from the geopolitics, and
technological form of movement which also tend to support the higher travel, culture, as well as
media transformation (Michie, 2019). It has been seen and reviewed that the as the world is
already tending to be so the globalisation is making and getting it much smaller and assessable
for the companies as they need to understand that what globalisation actual means for the future
and betterment of the doing business. Along with this, reviewing the concept of globalisation and
its befits and drawback are become vita for Companies as they are still not able to embrace
globalization which has included the risk of losing a competitive advantage and tend to allows
other businesses to take over new opportunities in the global marketplace (Globalization Benefits
and Challenges, 2021).
With respect to the information provided by the Ali Rabah, N. and Raouti, R., 2021, it
has been observed that globalisation is leading both advantages as well as drawback for business
organisation. It has been reviewed that the main advantages of the globalisation tend to
comprises of the leading access to the new culture as makes it easier than ever to access foreign
culture, including food, movies, music, and art. Further the key advantages of the globalisation
comprise of the fact that it leads to more freedom for an entrepreneur along with supports
business venture to establish and expand their industry trig having flexible trade in foreign
markets along with expansion of the business venture in abroad. But apart from these benefits
many challenges and issues are also created by the globalisation that tend to comprises of
obstacle in managing the overseas payroll and maintaining compliance with changing
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employment and tax laws. Further, communication challenges and meeting the higher
competition level are also the main drawback of globalisation (Morgan, 2017).
To determine about the possible impact of globalisation on the overall expansion and growth
level of the Hilton Hotel
According to the view point of the Potdar, M.J. and Avachat-Shirke, M., 2021, it has been
analysed and reviewed that an overall a positive impact of globalisation is being seen on the
expansion and growth level of a hospitality business as it stands and supports the free flow of
trade relations and business transaction among all the nations. Along with this, the concept of
globalisation tends to give and provide relief from strict trade norms and excessive and hard
regulatory and protective regimes which ensures and supports the better growth and expansion of
Hilton hotel in these nation (Jubilee, R.V.W. and et. al., 2021). Beside this, it has been also seen
and find out that the concept of the globalisation brings ensures a higher level of connection and
collaboration between the nations that allows free movement of people, goods, services and
technology beyond the border of a nation thus, encouraging and leads to improved expansion and
growth level (Talani, 2021).
Apart from those, as per the opinion of the Thomas, E., 2017, it has been reviewed that the
implication of the globalisation tends to encourage and support the process of higher level of
collaborations among the entrepreneurs which leads and secure rapid modernisation,
development and technological advancement within the business organisation which also
supports and encourages growth and success of a firm. Beside this, one of the most positive
aspect of globalisation that encourages improved success and expansion of the Hilton Hotel
comprises of the fact that. Thus, globalisation tend to support and leads to positive impact on
overall expansion and growth level of the Hilton Hotel (Koengkan, Fuinhas and Santiago, 2020).
To investigate about the strategy that can be adopted by the Hilton Hotel to overcome the
negative impacts and challenges lead out by globalisation in order to ensure better growth
at global level.
As per the view point of Yusuf, S., 2018, it has been analysed that many strategies are there
that can be adopted by the Hilton Hotel to overcome the negative impacts and challenges lead
out by globalisation in order to ensure better growth at global level which are discussed and
evaluated as below:
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 Focusing on inclusive leadership- The concept of the Inclusive leadership tend to
supports a positive mind set and approach according to which all leaders are tend to be
committed for ensuring that all team members and employees are treated equitably
without having any sense of discrimination and biasness. Thus, implication of the
inclusive leadership tends to create a feeling and sense of belonging and value which
enhance the capability of the resources and support they need to achieve their full
potential (López Villavicencio and Cervini-Plá, 2019).
 Agile mind-set- Developing a correct mind-set has become important and vital for Hilton
hotel to manage and overcome the challenges created by the globalisation. Effectively
communicating the changes in such a manner that its understand and believe by all is
essentially required to mitigate the challenges of globalisation along with being global
but acting local by ensuring the voice of all is heard is also vital to effectively work in
global environment.
 Be adaptable and responsive – The another effective way that can be adopted by Hilton
hotel to mitigate risk of globalisation comprise of being continuously adaptable and
responsive to the dynamic nature of global world along with continual learning and
creating positive belief (Gupta and Kumar, 2021).
 Regular training and education- to successful operate at global level it is vital to provide
continuous training for employees to have better communication skill and other talented
to ensure effective global communication. Further, providing of regular training and
education also ensures higher innovation and creativity level within Hilton hotel that
helps in overcoming and mitigating the issue of high competition level in global market.
Chapter 3: Research Methodology
This section forms out a vital part of every investigation which supposed to provide
information about the research philosophies and approaches that are used to undertake and
conduct an investigation. Research methodology is referred as a systematic process of resolving
the issue of research by data collection using different techniques, administering an interpretation
of the collected data and drawing valid outcomes and conclusion regarding the resource data. It
is a blueprint of the study and forms a significant part in the overall study. In the research study,
methodology section is not all about defining the data gathering process and analysis. But, it is
about the overall perspectives and approaches of the process of research. The methods of
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research are choosing on the basis of type of study performed by the researcher. It is also based
on the convictions, beliefs and the interest of researcher. The research method which are applied
within current investigation are provided blow among with justification for their use which
supported meeting of set objective.
Research philosophy- This forms out to be the first layer of research onion which is divided
and bifurcated into four main types comprises of the positivism, interpretivisim, realism and
pragmatism philosophy. Out of these, selection and use of the positivism philosophy has been
made within current study that tend to supports a more practical way of investigation. Further,
selection of positivism philosophy is suitable and justifiable as it leads to a more systematic form
of investigation to effectively review about the impact of globalisation (Geo-JaJa and Zajda,
2021).
Research Approach- This forms out the second layer of the research onion model that is
divided into two main types out of which deductive is related with objective nature of
investigation while inductive support subjective review. In accordance to the nature of current
study, use of deductive approach has been made which is justifiable and suitable as it tends to
lead better scanning and testing of the collected facts and also in-line with the positivist
philosophy (Neoh, 2021).
Research strategy- This section of research method tend to provide an entire plan for
undertaking the investigation that is comprising of many data collection strategies such as
experiments, observation, interview, survey, etc. Out of these strategy, application of survey has
been made within current study to have better collection and review of facts. Use of survey
strategy is appropriate and suitable as it supports cost and time efficient way of collecting
information with the help of questionnaire from a larger number of participants.
Choice of method- there are two main choices of method comprising of quantitative and
qualitative nature of study which tend to provides entire base and framework for an
investigation. As per the nature of current study, use of the quantitative method of research is
made as it supports easy collection of fact on numeric and statistical form. Further, choice of
quantitative research method is suitable and justifiable as it supports better analysis and
presentation of facts with the help of graphs and table which ensures better meeting of set
objective and also leads to specific research results (Rahman, 2020). The choice of the method is
meeting the selected the philosophy as quantitative nature of method supports better collection of
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facts in numeric term that support systematic investigation along with better testing and scanning
of facts.
Data collection- Use of the both primary as well as the secondary source of data
collection has been made within current study to ensure ample amount of information. Collection
of primary data has been made with the help of questionnaire that is justifiable and suitable to
ensure authentic and first hand of data collection (Sonar, 2017). Further, analysis and review of
secondary information has been made with the help of online article and journals that supports a
better base and framework for further study trough leading reviewing of past facts and findings.
Use of the following questionnaire would be made for collection of primary data based on the
topic of impact of globalisation:
Questionnaire
Q1) Do you having any implication and understanding about the concept of globalisation?
a) Yes
b) No
c) Average understanding
Q2) What are the key features and characteristics of globalisation?
a) Free trade
b) Liberalisation in import – export system
c) Interconnected economies
d) Transnational corporations
e) New economic reforms
Q3) Are you agreed with the fact that the concept of globalisation is leading both
advantages as well as drawback for a hospitality organisation?
a) Agreed
b) Disagreed
c) Strongly agreed
d) Strongly disagreed
e) Neither agreed nor disagreed
Q4) As per your view point, what are the main benefits and advantages created by
globalisation for Hilton hotel?
a) Access to new market
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b) International recruiting for talented employees
c) Increase intensity of innovation
d) Spread of technology
e) Support higher standard of living
Q5) With respect to your understanding level, what are the main challenges faced by
Hilton Hotel due to concept of globalisation?
a) Immigration challenges
b)Loss of cultural identity in global market
c) Challenges in compliance of international employment and tax laws
d) Global communication challenges
e) Increased competition
Q6) As per your view point, which set of strategy can be adopted by the Hilton Hotel to
overcome the negative impacts and challenges lead out by globalisation in order to ensure
better growth at global level?
a) Focusing on integrated communication
b) Making use of inclusive leadership
c) Creating agile mind-set
d) Regular cultural and language training
e) Focusing on local recruitment
Q7) With respect to your view point, What overall impact of globalisation is being seen on
the growth and expansion level of Hilton hotel in international market?
a) Positive
b) Negative
c) No impact
Q8) Any further recommendation for Hilton Hotel to secure improved expansion and
growth at global market?
Sampling- In accordance to current projects, sample size of 45 number of participants had
been picked up and selected of Hilton hotel form the its employees for the current study through
making the use of the random method of sampling.
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Ethical consideration- Many ethical issues as well as many challenges are faced which are
tend to be undertaking an investigation related with maintaining the authenticity and reliability of
the collected facts. Therefore, use of the BERA and other educational and academic set of code
of ethics has been made within current study to support the ethical implication of current
investigation. Further, provisions of the data protection act have been also made to maintain the
authenticity and reliability of the collected facts.
Chapter 4: Analysis and Findings
Use of frequency table and pie chart has been made for ensuring effective analysis of
research findings along with its improved interpretation which has been provided as below:
Theme 1: Concept of globalisation
Q1) Do you having any implication and understanding about the
concept of globalisation?
Frequency
a) Yes 42
b) No 2
c) Average understanding 1
Interpretation
On the basis of above pie chart, an analysis can be made that from a total of 45
participants, 42 were having an implication and understanding about the concept of globalisation
while only 2 participants were there who were unaware about this fact. Further, the remaining 1
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