This report examines the impact of globalization on business success, using Marks & Spencer (M&S) as a case study. It explores the concept of globalization, the benefits of expanding business activities globally, and the role of HR practices in enhancing organizational effectiveness. The report analyzes the major issues faced by M&S when entering the European Union's emerging markets. It also presents recommendations for M&S to leverage globalization for market share growth and increased sales. The research utilizes a survey to understand the awareness and viewpoints of different individuals about globalization. The conclusion emphasizes the necessity of globalization for business expansion and the advantages it offers, such as market growth, increased profitability, and a larger customer base. The report provides insights into the challenges and opportunities associated with globalization in the retail sector.
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