Impact of Globalization on Owen Barry's Summer Shoe Launch in Thailand

Desklib provides past papers and solved assignments. This project analyzes the impact of globalization on a business expansion.

Managing a successful business project

Table of Contents
Introduction......................................................................................................................................1
a) Establish your aims and objectives for the project. Outline objectives and timeframes based
on the scenario set........................................................................................................................2
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes...........................................................................................................2
c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief...........................................................................................................9
d) Analyse your findings and draw conclusions to form the basis for recommendations.........14
e) Present and produce your project in an appropriate manner for the intended audience........21
f) Communicate your recommendations in an appropriate manner for the intended audience.21
g) Complete a performance review that addresses the following..............................................21
a. The success of the project and its usefulness in supporting organisational performance..21
b. Your own performance......................................................................................................22
Conclusion.....................................................................................................................................25
References......................................................................................................................................26
Appendix........................................................................................................................................29
Project logbook..........................................................................................................................29

LIST OF TABLES
Table 1: Gantt chart for the project launch of new product.............................................................9
Table 2: Work Break down Structure............................................................................................11
Table 3: Milestones for the project................................................................................................12

Introduction
The current research has provided that globalised trading has eliminated the limitation of
national boundaries and opened up the sources for globalised economy and resources. The
research has taken the case study of Owen Barry, who manufactures fashionable items of
clothes, soft furnishings, accessories, handbags, etc in the UK. Organisation is expanding its
business with the introduction of new summer shoes in the Thailand. This project has helped the
organisation to understand the globalisation impact in both positive and negative manner on its
business strategy.
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a) Establish your aims and objectives for the project. Outline objectives and timeframes based on
the scenario set
About the Project
In this project, the researcher has identified the role of globalisation on the launch of the new
product in the foreign market. Globalisation enables the organisation to freely operate their
business in a global economy and integrate various components, like trade, movement of people,
capital, and goods with a global platform. A large fashion organisation, Owen Barry is entering
into the new foreign market of Thailand, where a new range of shoe products is required to be
launched (Stark, 2015).
Project Aim
This project aims to understand the role of globalisation on the launching of brand new summer
shoes in Thailand.
Objectives
 To study the importance of an international platform for the expansion strategy of Owen
Barry.
 To analyse the positive and negative impact of globalisation on the launching of new
business stores at Thailand.
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes
Project definition
A project consists of interrelated tasks that are undertaken to offer unique product or services.
The present project focuses on the creation of new business stores across the national boundaries
to increase the customer base and profitability of Owen Barry. This project plan helps to
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understand the international market forces and customer expectations so that the organisation can
adapt to the changes and gain high productivity at a global level.
Scope: Scope of a project can be understood as:
Business scope:
This project helps Owen Barry to understand the different components of the international
market (Mirza et al., 2013). Also, globalisation helps Owen Barry to utilise the technological,
human, and other resources in their expansion strategy at affordable rates. This leads o
availability of summer shoes at low rates with high quality that attracts most of the customers in
Thailand. This project is prepared with a scheduled time of 8 weeks, and all the activities are
fragmented into small targets with the help of a Gantt chart, and work break down the structure.
Product scope:
The launch of summer shoes in Thailand leads to expansion of current fashion production
capability of Owen Barry. Also, international recognition leads to the creation of brand value in
the market. The vision of Owen Barry is to deliver quality and fashionable products to their
customers; hence, this vision will be extended to the wider market and enables the organisation
to gain a competitive advantage in the market.
Cost
To conduct the research, the project manager and the team has together estimated the cost of the
project to be $ 1500. This cost includes the cost of arranging books, conducting market research,
literature review sources, etc (Serrador and Turner, 2015). In addition to this, $500 is kept for
uncertainties that may arise during and after conducting the research.
Time
The project will be estimated to be completed within eight weeks that includes the activities
regarding project planning, project defining, designing, data collection, questionnaire
preparation, implementation of the project, validation, and other relevant aspects.
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Quality
The researcher has ensured the quality of the project by validating the sources of data. Also,
positive and correct outcome is obtained from the project by conducting regular meetings,
progress monitoring, evaluating and goal mapping.
Communication
In the current project, the project manager has to ensure a continuous channel of communication
among the team members so that the objectives of the team members are aligned with the project
goals (de Carvalho et al., 2015). Communication modes taken to convey information in this
project are e-mails, phones, etc.
Risk
Suitable tools and techniques are utilised in this project to avoid any uncertainties and risks
during the project. Gantt chart, milestones, and work break down structure are prepared to handle
the risks and to implement the project effectively.
Resources and Limitation
The resources to conduct the research effectively include human capital resources, equipment,
and books. Resources and time constraints are the limitation of this project, which is considered
while conducting the research.
Table 1: Gantt chart for the project launch of new product
Activities/ weeks 1 2 3 4 5 6 7 8
Project start up and
planning
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Determining purpose
of launch
Meeting for project
start up
Deciding the target
audience
Market analysis
Scouting the location
for launch
Analysis of market
trends
Risk evaluation
Analysis of resources
required
Giving audience a
reason to go
Post marketing of
product
Taking feedbacks
Requesting them to
visit the launch
Keeping product
ready
5

Keeping stock of
product
Risk mitigation
approach
Plan implementation
Marketing and sales
Marketing of product
Social media and
internet marketing
Negotiation with
retailers
Testing and
monitoring
Collection of
feedbacks
Reviewing and
quality testing
Launch planning
Deciding launch
place and venue and
theme
Handling launch
party, entertainment,
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social media activity
Launch eve
Post implementation
Gathering customer
feedback
Stakeholders opinion
taking
Keeping product
ready to be displayed
Table 2: Work Break down Structure
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Figure 1: Work breakdown structure
Project management plan includes some of the components that are required to be considered.
This includes executive summary that depicts the understanding of the goals and objectives of
the project. Different strategies and approaches of the Owen Barry are required to be aligned
with the project goals to gain the competitive advantage and enhanced profitability in the
overseas market (Kerzner and Kerzner, 2017). Constraints in conducting the research are
required to be assessed to ensure reliable project outcome. Milestones is required to be prepare
that ensure the timely completion of project with quality outcome.
Table 3: Milestones for the project
Activities/Week 1st 2nd 3rd 4th 5th 6th 7th 8th
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Project plan for launching summer
shoes of Owen Barry
Plan
Analysis
of scope
Planning
of
timescale
Developme
nt of
context
Analysis
of market
Requireme
nts of
resources
Analysis
of
stakeholde
rs
Analysis of
Budget
Analysis
of Risk
and benefit
Analysis
of
competitio
n in the
internatina
l market
Prior
designi
ng
Selection
of strategy
Proposal
designing
Market
potential
determinati
on
Designin
g
Physica
l
resourc
es
Managm
ent of
risk
Making of
decision
Execution
Documentat
ion
PLan
execution
Testing
and
reviewing
Test
physical
installatio
n
Analysis of
quality
After
execution
Develo
pment
and
training
Stakehol
der
suggestio
ns
Closing
of
project

Topic selection
Aims and objectives
definition
Manager and staff recruitment
Analysis of scope
Plan structure
Budget and time scheduling
Identification risk and
solution
Collection of information
Stakeholder’s communication
Data finding and analysis
Summary
Closing of the project
c) Conduct research to generate knowledge which will form the basis for analysis of the scenario
posed in the brief
Secondary data collection (Qualitative research)
Positive impact of globalisation
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