Role of Globalization in Improving UK Fashion Industry Performance

This report investigates the role of globalization in improving the business performance of the UK fashion industry at the international level, with a specific focus on John Lewis Plc. It aims to develop a basic understanding of globalization within the context of the UK fashion industry, determine the im...Read More

TO IDENTIFY THE ROLE OF
GLOBALISATION IN IMPROVING
BUSINESS PERFORMANCE OF UK
FASHION INDUSTRY AT
INTERNATIONAL LEVEL

RESEARCH TITLE
To identify the role of globalisation in improving business
performance of UK fashion industry at international level

RESEARCH RATIONALE & BACKGROUND
Background to your research: Globalisation is a way through which organistaion can
expand their business in order to improve profitability and growth of business. It includes
the set of process by considering the factors of economic, social, technological, cultural
and institutional. The chosen organistaion for this research is John Lewis Plc, it offers wide
range of products and services to its customers through department stores and
supermarkets. The brand was founded by John Spedan Lewis in 1864. The products in
which John Lewis deals are clothing, jewellery, watches and many others.
Research Rationale: The rationale behind conducting this research is to identify the role
of globalisation for enhancing the business performance of UK fashion industry at
international level. This research is beneficial for students, stakeholders of John Lewis and
researcher. The researcher can also grab various opportunities as it helps in improving the
research skills such as time management, data collection, decision making and many
others.

RESEARCH PROBLEM AND/OR QUESTION/S
• What is the conceptual framework of globalisation in context with
UK fashion industry?
• How globalisation has impacted on business performance of UK
fashion industry at international level?
• What are the effective the strategies that would be used by John
Lewis Plc for improving their business performance at
international level?

RESEARCH AIM
To determine the role of globalisation in improving
business performance of UK fashion industry at
international level: A study on John Lewis Plc

RESEARCH OBJECTIVES
• To develop basic understanding about the globalisation in context
with UK fashion industry
• To determine the impact of globalisation on business performance
of UK fashion industry at international level
• To identify the strategies that would be used by John Lewis Plc
for improving their business performance at international level

LITERATURE
Literature review is a tool which helps in providing detailed information and
understanding of specific field of topic. It is conducted for gathering the data on particular
topic and also focuses on research problem. This literature review depicts about the
globalisation and its impact on the business performance. Globalisation is a process of
expanding business at international level in order to increase the performance and growth
of business. It helps in depicting how technology and trade has connected the word and
made interdependent on each other. Globalisation helps in securing the socio-economic
integration and also develops the people across the world by flowing the products,
services, information, technology and people. It helps in improving the standard of living
and also increases the growth of business.

Ethical consideration is a tool which must be followed by researcher while conducting the
information related to topic. It is important for researcher to focus on considering the
few rules and ethical principles while gathering information as it helps in reducing the
chances to affect the sentiments and emotions of individuals. In research, ethical
consideration is important as it helps in promoting the aims of the research by
expanding knowledge. The research ethics helps in supporting the values which is
needed for the collaborative work such as respect and fairness.
ETHICAL CONSIDERATIONS

There are various limitations which influence the performance of researcher such as
designing aims and objective, time management, collecting accurate information of UK
fashion industry, and availability of expired data through secondary sources. The
limitation creates a great impact on researcher while conducting the research.
LIMITATIONS

REFERENCES
 Shen, B and et. al., 2016. Inventory management research for the fashion
industry. International Journal of Inventory Research. 3(4). pp.297-317.
 Henninger, C. E. and Singh, P., 2017. Ethical consumption patterns and the link to
purchasing sustainable fashion. In Sustainability in Fashion (pp. 103-126). Palgrave
Macmillan, Cham.
 Ryding, D., Henninger, C. E. and Cano, M. B. eds., 2018. Vintage luxury fashion:
Exploring the rise of the secondhand clothing trade. Springer.
 Wallington, D., Wang, Y. and Elmasry, K., 2021, October. Quick Response in
Managing Volatile Demand in the Fashion Industry. In International Workshop of
Advanced Manufacturing and Automation (pp. 500-506). Springer, Singapore.