Economic, Cultural, and Ethical Impact of Globalization on Waitrose

This report investigates the positive economic, cultural, and ethical impacts of globalization on Waitrose, a British supermarket chain. The introduction establishes the importance of project management in business success, highlighting globalization's role in expanding operations. The report aims to analyze globalization's impact on Waitrose's marketing operations, with objectives focusing on understanding globalization, its effects, and the importance of marketing activities. Task 1 defines globalization and its impact on marketing, emphasizing the development of competitive advantages. It outlines the research aim, objectives, questions, and the role of effective project management, including cost, scope, quality, and communication. Task 2 details the work breakdown structure and Gantt chart for project management, alongside the research methodology, including qualitative research, data collection (primary and secondary), and sampling techniques. Task 3 presents the data analysis from a questionnaire, interpreting the responses to understand the impact of globalization, marketing activities, and the challenges and benefits faced by Waitrose. The conclusion summarizes the findings and provides recommendations.

Managing Successful
business project
Contents
Contents...........................................................................................................................................1
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1:................................................................................................................................................1
P2:................................................................................................................................................3
P3:................................................................................................................................................4
TASK 2............................................................................................................................................5
P4:................................................................................................................................................5
TASK 3............................................................................................................................................8
P5:................................................................................................................................................8
P6:..............................................................................................................................................16

TASK 4..........................................................................................................................................16
P7:..............................................................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

TITLE
The positive economic, cultural and ethical impact of globalisation over the different
business functions.
INTRODUCTION
For maintaining and improving the prospering enterprise undertaking is considered as the
key obligation which is performed by management in respect to effective functioning of
business. Mainly project involves various aspects likewise origin, choice, time cost and many
others. that are necessary to implement pre-created undertaking program or action in regards to
that its success and occurrence impacted over the operations of business (Adzic, 2011). For
effective management of projection it is required for business administrator to analyse all the
aspects in respect to achieving significant profitability and growth within small duration of time.
IN this particular project Waitrose is the chosen organisation, thus it is a British supermarket that
is located in Bracknell, Berkshire, England. The organisation was established in the year of 1904.
The report contains the study about the influence of economic process over the trading
operations of an organisation in proper manner. In this planned aims and objectives are
developed for providing support to the investigation through analysing various aspects like cost,
time, quality, communication etc. Work break down structure and Gantt Chart has been created
for providing a direction. Small scale investigation is created through using qualitative or
quantitative research tools, data analysis, in order to make suggestions for chosen company.
TASK 1
P1:
Globalization is considered as an crucial aspect that place vital role in the developing a
porch unity is for the businesses in order to reaching at higher growth and success within
commercial center. Globalization is also refers as the process of integrating firm people and
other system authorities of assorted countries with the assistance of worldwide trade As it creates
value for a business in expanding operations at a global level (Nicholas and Steyn, 2017).
Marketing is the viable aspect but has a significant impact over the functions and operations of a
business as organizations are using marketing operations for the purpose of developing its
activities at commercial Center. Waitrose Has majorly concerned over enlargement of
commercial enterprise at worldwide level through the assistance of developing its marketing
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functions however it makes positive influence on businesses and Develops competitive
advantage.
Background of the project
In this contemporary business surroundings the key target of each size of business
concern is to expanding trading operations at market place in order of attaining significant reach
which relay on growth and development (Ariely, 2012). Globalization majorly works as building
interconnection among different regions in position of developing better perceptive the realness
of ethics culture and economical as banks with the help of world-wide trade. Waitrose is
operating as a supermarket chain which is operated through its connect state stores and widely
concern over developing its organizational functions and activities for the purpose of attainment
of higher profitability and growth.
Research Aim
To analyse the positive economic, cultural and ethical impact of globalisation on the
marketing operations of a business. A case study on Waitrose .
Research Objectives
 To understand the concept of globalisation in the context of business.
 To determine the positive economic, cultural and ethical impact over globalisation over
the marketing operations of an organisation.
 To evaluate the importance of marketing activities in the growth and development of
business. To Determine the relationship between globalisation and the marketing operations of
business.
Research Questions
 What is the concept of globalisation in the context of business?
 What is the positive economic, cultural and ethical impact over globalisation over the
marketing operations of an organisation?
 What is the importance of marketing activities in the growth and development of
business?
 What is the relationship between globalisation and the marketing operations of business?
2

P2:
This plan is an effective aspect which helps a business in managing entire organisational
operations in well planned manner in which functions are executed systematically. An effectual
administration plan plays vital role in developing value for the firm in achieving high
development and occurrence within commercial centre. A proper Plan assist the business in
executing all business activities in organized way (Coker, 2014). The administrator and manager
of project performs vital function in developing management plan in respect to attaining
organisational targets by completion of work within the given time span. For effective
implementation of business programme it is important for a administrator or manager to consider
multiple elements aspects like cost, scope, time, quality, communication, risk etc. The
administrator of Waitrose will create suitable apply of all these aspects in respect to achieving
growth in the administration project. The elements are associated as below:
Cost: Cost is considered as in most effective aspects which assist management to implement per-
determined operations without facing any kind of issues regarding deficiency in cost
management, thus it is necessary for the management to assist proper flow of funds and capital
for smooth execution of business operations. Insist on various functions that involves proper
budgeting, management of funds, maintaining extra cost, controlling resources etc.
Scope: Business operates for a basic purpose which is required to be attended by organizations
for reaching at Targeted position as a medium size organization Waitrose has major focus over
developing operations in order to achieving higher development and success at commercial
center (Mhamed, 2012).
Quality: it is also in a sensual aspects which helps the firm in gaining attention of customers
through providing better offerings as people are very much concerned over the quality of product
rather than its price so Waitrose is widely concern over providing highly qualitative products to
their potential buyers in respect to maintaining the sustainability of people for the extended run
of organisational function for providing better services the management of company concern
over double Epping business operations by providing training and development to their
employs.
Communication: It is also an another essential element which bring change in organisational
operations by proper implementation of communication among higher management to lower
management proper communication channel helps the firm and motivating employees for better
3

functioning of organisational operations for smooth functioning of business Waitrose is concern
over implementing Good communication facilities in respect to effective operations of business
without facing any kind of communication error (Zajda, 2015).
P3:
Work breakdown structure:
It can be process as an essential element which works as a key strategy for categorising
organisational activities in proper manner to completion of the activity in granted instance period
of time. It is widely applied idea in each sort of organisation as it is effective in categories
business activities into different parts (Fisher, 2011). This framework preponderantly helps in
attaining setted objectives and targets in mentioned time-span. The principle goal of work
breakdown structure is to create simple for staff individuals to comprehend their jobs and duties
via significantly administering the exercises into small pieces. It improves the efficiency and
gainfulness of implemented project in future time-frame.
Gantt Chart:
It is the graphical representation of frame which is useful in developing plan, facilitate and
furthermore provide a pathway to implement organisation operations in proper manner (Morris
and Geraldi, 2011). It is essential in rendering a specified time sapin in that all human actions are
involved as per the priority of task thus it performs vital role in giving proper outline
specifications to the project manager to execution operations in proper way.
4

TASK 2
P4:
Research methodology is this refers as a organized way of examine different tools that
are needed to be applied by investigator in respect to implement the work in right direction it
involves various tools that provide assistance to the investigation in proper way this section is
based different methods that are associated as below:
Type of investigation: It is the fundamental aspect of an investigation work thus an inquiry is
either qualitative or quantitative in nature and the suitable choice of methodology is depend on
the accumulated data by the researcher (Furlong, 2013). Qualitative research is mainly concerned
on accumulation of data that are based on qualitative me and well supported by the theoretical
perspective and facts on the contrary base quantitative research is depend on the communication
of data on the basis of statistical and numerical terms. In the existing selected area of project
qualitative research method is being considered through the researcher as it is the most reliable
tool which provide significant information in detail the manner about the Chosen area of study
(Pekuri and et. al., 2014).
Data collection: This is also an important element of exploration project as the whole activities
of investigation are depend over the communication of data this part of investigation is
segmented among to different aspects i.e. primary and secondary aspect of data accumulation
tool. Primary tools is effective in Collecting data as in this first hand data is accumulated through
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different sources like questionnaire survey interviewed observation etc this tool is effectual in
collecting valuable results for the investigation.
Collecting data as in this, first hand data is accumulated by different sources like questionnaire
survey interviewed observation etc this tool is impelling in collecting valuable results for the
investigation (Intriligator, 2017).
Secondary to less effective in accumulation of data why books general secondary to less
effective in accretion of information through Books general, online sources and published
research articles.
Sampling: It is also an important aspect which is based on selection of respondents from the
original population this part is encompasses on two different aspects probabilistic and non-
probabilistic sampling in the existing research work information is being gathered from random
sample from the Non probabilistic Sampling as in the sample size of 30 respondents has been
taken by the investigator to drawing valid and reliable outcome.
Questionnaire
Q1) Are you aware about the concept of globalisation in the context of
business?
Frequency
Yes 28
No 2
Q2) Do you think that globalisation has impacted over the marketing operations
of a business?
Frequency
Yes 26
No 4
Q3) Which kind of impact positive economic, cultural and ethical aspects does
have over the global expansion of business?
Frequency
Positive 25
Negative 2
Neutral 3
Q4) What is the importance of marketing activities in the growth and
development of business?
Frequency
Higher brand awareness 8
Increase in customer base 7
6

Wide market reach 7
Global presence 8
Q5) What benefits are attained by Waitrose by global expansion of
business?
Frequency
Target the specific area 8
Enhanced scale economy 8
Increase free import-export activities 7
Less diverse culture 7
Q6) What challenges are faced by Waitrose through globalised business
operations?
Frequency
Degradation of environment 10
Decrease in growth rate of employment 8
Ineffective working environment 12
Q7) What are the key factors that pushes a business to become globalised? Frequency
Competitive edge 7
Profitability 10
Changing trend 7
Effective brand image 6
Q8) Who is the most benefited stakeholder of Waitrose by the effective
marketing operations?
Frequency
Customers 15
Suppliers 7
Shareholder 8
Q9) Provide specific ways to Waitrose to introduce the concept of
globalisation.
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TASK 3
P5:
Q1)
Q1) Are you aware about the concept of globalisation in the context of
business?
Frequency
Yes 28
No 2
Interpretation:
For conducting the in-depth study of the digram it has been interpreted that 28 out of 30
people are cognisant about the aspect of globalisation and leftover people are not aware about the
same.
8
28
2
Yes
No

Q2)
Q2) Do you think that globalisation has impacted over the marketing operations
of a business?
Frequency
Yes 26
No 4
Interpretation:
From the detailed analysis of the given diagram it has been analysed that 26 out of 30
people think that globalisation has impacted over the marketing operations of a business. And
left over respondents are not in concern with the same.
9
26
4
Yes
No