Assessing Globalization's Impact: A Jaguar Case Study Project

Desklib provides past papers and solved assignments. This project analyzes globalization's impact on Jaguar's business.

MANAGING SUCCESSFUL
BUSINESS PROJECT
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Contents
Introduction................................................................................................................................4
LO1............................................................................................................................................5
P1 Devise project aims and objectives for a chosen scenario................................................5
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................7
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.................11
D1 Critically evaluates the project management process and appropriate research
methodologies applied.........................................................................................................11
LO2..........................................................................................................................................13
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.............................................13
M2 Evaluate the accuracy and reliability of different research methods applied................14
LO3..........................................................................................................................................16
P5 Analyse research and data using appropriate tools and techniques................................16
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................22
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity
to support and justify recommendations..............................................................................22
LO4..........................................................................................................................................23
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P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.....................................................................................................23
M4 Evaluate the value of the project management process and use of qualitative research
to meet stated objectives and support own learning and performance.................................23
D2 Critically evaluate and reflect on the project outcomes, the decision- making process
and changes or developments of the initial project management plan to support the
justification of recommendations and learning during the project.......................................23
Conclusion................................................................................................................................24
References................................................................................................................................25
Appendix..................................................................................................................................26
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Theme – To determine the economic, cultural, and ethical impacts of globalization on
different business functions, such as – operations, marketing, HR etc. A case study on Jaguar.
Introduction
This report advances prior knowledge on the globalization process and analysing its impact
on various business functions, i.e. operations, marketing, human resources etc. The term
"Globalization” entails with the process of enhancing social, political, cultural and economic
interdependence which resulted in numerous alterations in the organizational environment.
Furthermore, it enables the company to perceive public by responding to ethically and
socially. Most of the economies agree that globalization providing them economic benefits as
well by making markets more efficient and enhancing competition (Shenkar, et. al., 2014).
Global markets also facilitate foreign direct investment, technology transfer and industry
restructuring; it results in the growth of global companies. Jaguar is the chosen organisation
for completion of this assignment which is a British multinational car manufacturing
company. Jaguar's business was founded in 1922 and it's 2013 its operations were fully
merged with Land Rover. Apart from this, to accomplish the aim of this report, certain
objectives will formulate. A project management plan will develop so as to reach desired
outcomes. In order to gather appropriate information or data qualitative methods will use,
then formulate findings accordingly. All these aspects will help the researcher to give
recommendations and arrive at an effective conclusion.
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LO1
P1 Devise project aims and objectives for a chosen scenario
Globalisation refers to the integration of economies over the global by means of financial,
technological and trade flows, exchange of technology or innovation, movement of people,
information, goods and services. In order to strengthen their market position in global
markets, companies have to coherent global strategies, global processes and networks; they
also build up the ability to maximise profits on globally (McMichael, 2013). With an aim to
obtain a high competitive edge and ensure long term market sustainability, Jaguar is tending
to implement its new projects in global markets. In this relation, projects managers firstly
identify the economic, cultural and ethical impacts of global markets on different business
functions, i.e. marketing, operations, human resource and accounting. For this purpose, the
organisation will conduct market research by setting up certain objectives.
Research Aim - To determine the economic, cultural, and ethical impacts of globalization on
different business functions, such as – operations, marketing, HR etc.; A case study on Jaguar
Research objectives –
 To get knowledge about the emergence of Globalization and its importance.
 To ascertain the economic and cultural impact of globalisation on business operations.
 To study the ethical impacts of globalisation on business affairs and working
activities.
 Recommend ways by which Jaguar can identify new ways to gain a competitive edge
in global markets.
Research questions
 Q1. What is the emergence of globalisation and its significance?
 Q2. What is the economic and cultural impact of globalisation on business functions,
i.e. HR, accounting, marketing and so on?
 Q3. What is the ethical influence of globalization on business affairs of Jaguar?
 Q4. Justify the ways by which Jaguar can find out new ways.
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
It is essential for managers to develop effective project management which is free from all
bias or issues as well as able to provide a highly competitive edge to business. In the given
scenario, Jaguar is planning to enter into global markets; thus to implement this project in an
effective manner the organisation covers certain aspects which are stated as under -
 Costs - It is essential for project managers to demonstrate the associated cost of the
project thus to invest accordingly. For this project, it is also essential for managers to
ascertain the actual costs which are required to establish a new business in global
markets. As it is a big project thus various direct and indirect costs may in indulge in
doing various business activities or tasks (Kalemli‐Ozcan, et. al., 2013). The total
estimated amount of $100000 would involve expanding business functions in
international markets. Although, the organisation has a large number of revenues in
case of unavailability of cash Jaguar can take the assistance of investors and bank
loans.
 Scope – The scope of the project is much wider than its nature since the project of
globalization is not only beneficial for present aspects but also provides huge
advantages to the company in future. Globalisation has facilitated international trades,
foreign direct investments and technology transfer; all these aspects enable Jaguar to
achieve desired market position by attaining and retaining a large group of customers.
 Time – This aspect signifies that project managers must find out actual time will
consume to complete the project in the best possible manner. For doing this project in
an effective manner, Jaguar needs almost one and a half months.
 Quality and communication – It is required to assess the quality of the product
offered by the firm in global markets. Providing effective quality of products would
be able to attain and retain many customers across borders and strengthen the market
position of Jaguar. On the other hand, while doing project activities free flow of
communication between all team members and managers (Passas, 2017). They can
connect with each other via digital technology and mobile phones; it helps in taking
imperative business decisions.
 Risk – It is obvious that several risks are presented while entering into global
markets, such as – political instability, economic recessions, changing needs of
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customers, competition etc. Thus, it the responsibility of project managers to find out
all risks and develops strategies accordingly.
 Resources - Financial, human, technological and physical etc. are some important
resources which contribute to establishing a venture into international markets. Before
implementing the project, managers have to ensure the availability of resources at the
working site.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
Work breakdown structure
Activity Duration Start date End date
Initial phase
1. Chosen the
organisation
2. Formulate aims
and objectives
3. Develop a project
management plan
1 week 26 February 2 March
Planning
1. Complete primary
requirements
2. Plan necessary
resources
3. Plan budget
4. Plan for managing
2 weeks 3 March 16 March
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risks
5. Small scale
research
6. Formulate a
questionnaire
Execution & Control
1. Ensure proper
communication
2. Keep tracking or
record of all activities
3. Accept changes
2 weeks 17 March 2 April
Close Out
1. Closing
Documentation
1 week 3 April 9 April
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Gantt chart -
Activities Week 1 Week 2 Week 3 Week4 Week 5 Week 6
Initial phase
1. Chosen the
organisation
2. Formulate
aims and
objectives
3. Develop a
project
management
plan
Planning
1. Complete
primary
requirements
2. Plan
necessary
resources
3. Plan budget
4. Plan for
managing risks
5. Small scale
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research
6. Formulate a
questionnaire
Execution &
Control
1. Ensure
proper
communicatio
n
2. Keep
tracking or
record of all
activities
3. Accept
changes
Close Out
1. Closing
Documentation
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M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
It is essential for managers to an emphasis on project milestones, project schedule while
developing a project management plan. This will make them able to accomplish project aims
and objectives in the required manner. In addition to this, certain factors such as – cost,
quality, time, communication etc. should be considered in the project management plan for
obtaining desired outcomes (Lim and Tsutsui, 2012). There is given a project management
plan for Jaguar which assists in expanding business in global markets.
 Identify and meet stakeholders – There will be involved several stakeholders in the
upcoming project of Jaguar, such as – customers, employees, management,
government, societies, shareholders, investors etc. Thus, it is essential for managers to
ascertain the impact of these stakeholders and try to meet their needs.
 Set & prioritize goals –In the second stage, project managers must outline the project
goals and objectives which they want to achieve. Write goals as per the needs of
stakeholders.
 Define deliverables – Determine the deliverables and steps of project planning which
are needed to meet project goals.
 Create the project schedule – Afterwards, there is required to set a project schedule
and define the series of tasks which should be accomplished (Baud and Durand,
2012). The appropriate time is taken by each task or action.
 Identify issues and complete a risk assessment – In this stage, managers’ move to
determine issues or problems which may affect project planning in future.
 Present plan among stakeholders – At last, supervisors present the entire plan among
stakeholders and explain to them how the plan will fulfil their needs as well as
provide solutions for the problems.
D1 Critically evaluates the project management process and appropriate research
methodologies applied.
The above-mentioned project management plan is able to provide necessary guidance or
direction to managers of Jaguar while expanding business areas in international markets.
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Project management process identifies certain factors, i.e. costs, proper communication, time
scheduled, associated risks or resources etc. All these activities help Jaguar to obtain a high
competitive edge in the global market. On the other hand, qualitative and quantitative
research methodologies are used as are assistive in providing relevant or accurate information
thus to develop a better conclusion.
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