Impact of Globalization on Business Success: A Marks & Spencer Report

This report investigates the impact of globalization on business success, focusing on Marks & Spencer. The study aims to determine how globalization influences business growth and success in the international market. The research explores the effects of globalization on Marks & Spencer, including market expansion, profitability, and brand recognition. The methodology involves a mixed-methods approach, combining qualitative and quantitative research through surveys and secondary sources like books and journals. The findings reveal that globalization is a key strategic step for businesses to expand globally, positively impacting their operations. The report also addresses challenges faced during globalization and provides recommendations. The research outcome is delivered to both research and business stakeholders, including supervisors, suppliers, customers, and shareholders.

Research Project

Introduction
The present study aim to determining the Impact of globalization in attaining
business success at international market . Therefore, in today’s modern business
environment the key motive of each small as well as large business enterprises is
to attaining higher growth and success. In this present analysis the study has been
executed over Marks & Spencer, thus it is a large British relater firm which has
its major concern over attaining growth via its global expansion.

Research Aims
The key aim of this specific investigation is “To develop understanding regarding
the potential impinging of globalization in accomplishing enterprises success
at international market”. A study on Marks & Spencer.

Research Objectives
• To determine the effect of globalisation on business growth.
• To acknowledge the role of globalisation in achieving business success for an
organisation
• To identify challenges faced by a company while globalising their business.
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Research Questions
• What is effect of globalization on business growth?
• What is the role of globalization in achieving business success for an
organisation?
• What are the challenges faced by a company while globalizing their business?

Research Methodology
• In the present investigation based on determining the impact of globalization in
accomplishing enterprises success at international market , therefore, in this
mixed research method in which qualitative and quantitative both the aspects
the involved, has been applied by the researcher . Thus it recognized to be the
most suitable method of executing a detailed analysis to assist the overall work in
right manner to drawn valid and reliable results.

Data Analysis
In the present analysis I have been seen that in this both primary and secondary sources are
implemented to assist the work in right manner. Primary investigation has been executed
through conducting survey as in this questionnaire has been applied as it is an effective
way to gather valuable information. On the opposite side, secondary tools like books,
journals, published articles and so on are implemented to execute literature to develop
understanding in relation to the area of analyzing the impact of globalization over the
performance of a business.
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Theme 1) People are aware about the concept of
globalization in the context of business success.
Q1) Are you aware about the concept of
globalisation in the context of business success?
Freque
ncy
Yes 46
No 4

Theme 2) The globalisation is effective for a business
to attain growth and success.
Q2) According to you globalisation is effective for a business to
attain growth and success?
Frequency
Effective 45
Ineffective 2
Neutral 3

Theme 3) There are different key factors that pushes
Marks and Spencer to become globalised.
Q3) What are the key factors that pushes Marks and
Spencer to become globalised?
Frequen
cy
Market Competition 10
Higher profitability 15
Market Expansion 15
High brand recognition 10

Research Outcome
From the detailed analysis of the project it has been evaluated that, globalization is
an important aspect which is mainly considered by the businesses to explore their
operations at global level. Therefore, it has also been evaluated that, businesses
are using globalization as their key strategic step to develop their operations at
wider scale. In addition to this, from the analysis of the study it has also been
determined that, globalization has direct positive impact over the operations and
progression of the business.

Research Outcome to Stake holder
In an investigation report stakeholders plays vial role to support the work in
right manner, therefore, the outcome of this investigation has been delivered
to the both research stakeholders and the business stakeholders. Thus, the
stakeholders of this present exploration are the researcher, supervisor,
learner etc. However, the outcome are represented to the supervisors in
respect to attaining suitable suggestions to make suitable changes in their
investigation. In addition to this, the key stakeholder of the firm are suppliers,
customers, shareholders and so on.
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