International Business and Globalization: A Mercedes Case Study

This report examines international business strategies and globalization through the lens of the Mercedes automobile company. It begins with an introduction that highlights the importance and impact of global trade, emphasizing its positive effects on business performance and national economies. The report then delves into analytical tools relevant to international business, including PEST analysis, Porter's Five Forces model, and SWOT analysis, evaluating their relevance and providing pros and cons for each. Furthermore, the report explores various international business strategies that Mercedes might employ, such as exporting, franchising, and joint ventures, providing definitions and explanations of each. The conclusion summarizes the positive impact of globalization on business, the applicability of various analytical tools, and the range of entry methods available to Mercedes. The report draws upon various academic sources to support its analysis.