The Economic Effects of Globalization on Morrisons' HR Department

This research proposal investigates the positive economic impacts of globalization on the HR department of Morrisons. The introduction defines the aim, objectives, and research questions, focusing on globalization's effects on marketing and the need for efficient strategies. The literature review explores globalization's impact on marketing, emphasizing the increasing interdependence and technological advancements. The methodology outlines data collection using primary qualitative data via surveys, data analysis employing thematic analysis, and sampling through probability simple random sampling. The research design adopts an exploratory approach. A project management plan with a Gantt chart details the project's timeline, tasks, and dependencies. References to relevant literature are included. The project aims to provide insights into globalization's influence on Morrisons' HR, recommending strategies for maintaining efficient marketing practices.

RESEARCH PROPOSAL

TABLE OF CONTENTS
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Aim..............................................................................................................................................1
Objectives....................................................................................................................................1
Research questions.......................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Effect of globalization on marketing...........................................................................................1
Positive impacts of globalization on marketing...........................................................................2
METHODOLOGY..........................................................................................................................2
Data Collection method...............................................................................................................2
Data Analysis...............................................................................................................................2
Sampling......................................................................................................................................2
Research design...........................................................................................................................3
PROJECT MANAGEMENT PLAN...............................................................................................3
GANTT CHART.............................................................................................................................4
REFERENCES................................................................................................................................5

TITLE
Title of this Research Proposal is: What are the positive economic impacts of
Globalization on HR department of Morrison.
INTRODUCTION
Aim
To analyse positive economic impacts of Globalization on Marketing department of
Morrison.
Objectives
 To examine effect of globalisation on marketing.
 To analyse positive economic impact of globalisation on marketing of Morrisons.
 To recommend how efficiency of marketing strategies can be maintained in Morrisons
Research questions
 What are the effects of globalization on marketing?
 What are the positive impacts of globalization on marketing of Morrisons?
 What are the recommendations to improve and maintain the efficiency of marketing
strategies in Morrisons?
LITERATURE REVIEW
Effect of globalization on marketing
Globalization can be defined as integrated global economy. It has impacted various
business organizations, way they do business and the way they do marketing (Belk, 2019). It is
helping in increasing cultural, political, social and economical interdependence and as a result
they have impacted business environment of various firms. But the major effect of globalization
has been seen on marketing of an organization or its products. Due to globalization technology
advancement is also increasing continuously which are affecting standards of manufacturing
process. This affects the business economies which makes a company either feasible to serve
global market or reduces its feasibility to service global market. Due to this they need to
continuously bring changes within their marketing strategies. Globalization has impacted its
marketing strategy as organizations need to bring changes within their global communication
(Durand, 2018).
1

Positive impacts of globalization on marketing
Globalization has helped many organizations in terms of growth and has a positive
impact on companies especially in terms of marketing. It has improved global communication
within the organizations and with their customers as well. This is because global level interest in
products, brands perspectives from global level is changing. This is impacting the marketing of
any organizations in different ways.
METHODOLOGY
Data Collection method
Data collection is a process of collecting information from different sources in order to
identify research problem answers. There are mainly two types of data collection methods which
are primary data collection method and secondary data collection method (De Mooij, 2018).
Secondary data is the kind of data that is collected from newspapers, magazines etc. Primary data
is of two types i.e. qualitative and quantitative data collection method. Quantitative data is based
on numericals whereas qualitative data collection does not involve numbers. There are various
kinds of sub data collection methods through with qualitative and quantitative data collection is
done like survey etc. For this Research Primary qualitative data analysis will be done with the
help of a survey. This survey will be conducted by distributing a questionnaire to respondents.
Data Analysis
Data analysis can be defined as a process through which data is transformed, inspected,
cleaned and analysed in order to discover useful information, reach to a conclusion as well as for
decision making. It is mainly used to analyse all the primary data that has been collected from
data collection method. It is of two types i.e. qualitative and quantitative data analysis.
Quantitative data analysis is done when there is a need to extract meaningful information from
raw numerical data. Qualitative data analysis is done to extract or analyse data for a meaningful
information (Madsen and Wu, 2016). For this Project Qualitative data analysis will be done and
in qualitative analysis framework thematic analysis will be done.
Sampling
Sampling can be explained as a process through which few members from a population
are selected to be included within the study. It is done because it is quite difficult to address or
involve large population within the study. Sampling makes it easy for the researcher to achieve
accurate results within the specified time period. Sampling is of two types which are probability
2

sampling and non probability sampling. In probability sampling each and every member of the
selected population has non-zero chances in participating in the research study (Alon and et.al.,
2016). Where as in non probability sampling all the members of the sample does not participate
within the study. Both the sampling are further divided into sub categories. For this research
probability simple random sampling will be done.
Research design
Research design is a set of methods that are used to collect and analyse the data. This
research design is mostly chosen based on the type of research i.e. qualitative and quantitative.
There are two types of research designs i.e. exploratory and conclusive research design.
Exploratory research design is chosen when data source is ill-defined and data collection form is
open ended. It is mostly used with qualitative research. Whereas conclusive research design is
chosen when data source is well defined and data collection form is well structured (Lewis,
2015). It is mostly used with quantitative research. For this research exploratory research design
will be used.
Scope
Scope of this project will be to get accurate and first hand knowledge of globalization and
its positive economic impacts HR department.
Quality
Quality of this research project will be maintained by collecting all the data or
information required from accurate and appropriate sources. All the collected data will not be
more than 5 years old and will be from authentic sources.
Risk
There are many risk associated with this research project that might be faced by the
researcher such as: financial risk, lack of proper resources risk.
Resources
There are various resources that will be used to complete this research project, resources
such as: Software, stationary, internet access, books and many more.
Communication
All the communication within team members will be done through mails, weekly team
meetings etc.
3

Time
This project will be completed in almost 1 month and 10 days, starting from 3rd June
2019 to 12th July 2019.
Cost
There will be many resources which will be required in order to complete the research
project. So it is important to estimate cost of all the resources and activities like travelling etc.
The overall cost for this project will be £550.
PROJECT MANAGEMENT PLAN
Project management plan can be defined as a approved, formal document that helps in
defining the way a project is controlled, monitored and executed. This document helps in
defining the final approach of the project that helps in delivering the final scope of the project.
 Introduction
 literature review
 data collection
 data interpretation
 data analysis
 discussion and key findings
 conclusion and recommendations
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Identifying the theme or
topic for project 2 days Mon 6/3/19 Tue 6/4/19
Auto
Schedule
d
setting up of aim and
objectives 3 days Wed 6/5/19 Fri 6/7/19 1
Auto
Schedule
d
Introducing the topic 3 days Mon 6/10/19 Wed 6/12/19 2
Auto
Schedule
d
literature review 4 days Thu 6/13/19 Tue 6/18/19 2,3
Auto
Schedule
d
data collection 4 days Thu 6/13/19 Tue 6/18/19 3
Auto data interpretation 6 days Wed 6/19/19 Wed 6/26/19 5
4

Schedule
d
Auto
Schedule
d
data analysis 5 days Thu 6/27/19 Wed 7/3/19 6
Auto
Schedule
d
discussion and key
findings 4 days Thu 7/4/19 Tue 7/9/19 7
Auto
Schedule
d
conclusion and
recommendations 3 days Wed 7/10/19 Fri 7/12/19 8
GANTT CHART
Gantt chart can be defined as a chart that helps in illustrating a project schedule. It also
helps in identifying relationship between all the activities of the project and current schedule
status.
5

REFERENCES
Books and Journals
Alon, I., and et.al., 2016. Global marketing: contemporary theory, practice, and cases.
Routledge.
Belk, R., 2019. The future of globalization: a comment. International Marketing Review.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Durand, A., 2018. Marketing and Globalization. Routledge.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. 16(4). pp.473-475.
Madsen, E.S. and Wu, Y., 2016. Marketing and Globalization of the Brewing Industry.
In Brewing, Beer and Pubs (pp. 34-53). Palgrave Macmillan, London.
6