Globalization and Business Success: A Case Study on Marks & Spencer

This research project examines the influence of globalization on the success of Marks & Spencer (M&S). The introduction provides background on globalization, defining it as a process of international integration and its impact on business. The literature review explores the conceptual framework of globalization, opportunities it creates for M&S, and the relationship between globalization and firm performance. The methodology section details the research philosophy (interpretivism), research type (applied), research method (qualitative), research design (exploratory), and research approach (inductive). Data collection methods, including primary and secondary data, are outlined. The report aims to determine the effectiveness of globalization, analyze opportunities, and understand its relationship with firm performance, offering insights into market dynamics and strategies for business success in a globalized world. The report is structured with chapters covering the introduction, literature review, research methodology, data analysis, research outcomes, and reflection.

Research Project

Table of Contents
CHAPTER-1 INTRODUCTION....................................................................................................3
CHAPTER-2 LITERATURE REVIEW.........................................................................................6
CHAPTER- 3 RESEARCH METHODOLOGY............................................................................8
CHAPTER -4 DATA ANALYSIS...............................................................................................11
DATA INTERPRETATIONS......................................................................................................13
CHAPTER -5 RESEARCH OUTCOMES...................................................................................21
REFLECTION AND RECOMMENDATION.............................................................................22
REFERENCES..............................................................................................................................23

Title- Impact of globalisation in driving success of business : A case study on M&S.
CHAPTER-1 INTRODUCTION
Background study about the globalization
Globalization is a type of process that evolved and mutated over the different centuries to
reflect the ambitions and priorities of multiple generations. It is globally outreach of countries
for trade benefits, economic, military and geopolitical etc. in order to success and development
of organizations to adopt new changes in enterprise marketplace. Globalization is integrated
with the global economies through investment flows, trade and production of good and services.
In this way, it help to enhance the international competitiveness across the world (Epstein,
2018). Globalization process has been uninterrupted continuum in evolving the history of
mankind. It reveals that globalization may occurs in different dimensions of business such as
social, political, environmental, economic and religious etc.
Globalization is also impacts on the Marks and Spencer and driving success related the
large scale production in the high wage economies, increases the productivity and profitability
by using innovation. It has been driven to change the financial condition of business to improve
the international trading services and also maintain the flow of capital in proper manner.
Globalization is easily integrated with the business operations to utilize the benefits of trade in
the global marketplace. It lead to increase the new opportunities and driving the success of
Marks and Spencer across the world.
Aim
To determine effectiveness of globalisation in driving success of business: A study on M&S.
Objective-
 To understand conceptual framework of globalization.
 To evaluate the opportunities that globalization creates for M&S.
 To examine the relationship between globalization and firm’s performance in other
country.
Research question-
 What is the conceptual framework of globalization?
 What are opportunities that globalization created for M&S?

 What are the relationship between the globalization and organization performance in the
country
Rational of significance
The purpose of research to understand the concept of globalization and how it can be
implemented in the business development such as economic, culture and population of
international marketplace. Globalization has been driven by the technology change and financial
liberalization or sustained by the appreciation among the policy makers in the enterprise. The
research is based on the globalization and also support the commercial services in global market.
It is supported the trading good but these type of trade based on the commercial services which
require for growth and development. Researcher will analyse the positive aspects to
globalisation in the business process which required to handle the entire functionality in
effective manner. It will require for researcher to use different platform to analyse or identify
the globalisation by using survey, they were coordinated with the other one to find the proper
result and outcome. The research project will focus on the globalisation which drive the success
of business.
Thus, the researcher takes important steps to overcome threats and barriers that
generating at the time of research development. It will challenges of researcher to determine the
opportunities through the case study. A researcher will always utilise the methodology to help
the replication and generate accurate outcome.

Significance of research
The significance of research will help the researcher to understand the globalisation
because it has required to identify the importance of case study. It has many benefits of
globalisation in the international market that help to increase the productivity and profitability
in marketplace. It is important part of research to identify the benefits that support the overall
business need and requirement. It should follows the specific audience will benefits from its
finding. The globalisation has changed the business aspects to provide the services as per the
demand of consumers. This research on the globalisation is to understand the demand of
consumers related the cheap resources, competitive pressure and dynamic postmodern era etc.
In this way, it help to maintain and manage the competitor pressure during the complex
situation where it occurs when increases the price, product and services. The research will help
to find the proper advantages of globalisation in the business development and also increase
their availability in global marketplace.

CHAPTER-2 LITERATURE REVIEW
Conceptual Framework of Globalisation
Alharthey, (2018). Globalisation is based on the conceptual framework that usually
refers to increase the people, investment, culture, trade and idea among the different countries.
This type of framework has applied in the organisation to open up the international order
outcome in the global markets instead of national or local markets. The globalization is driving
the success of business due to change the living things and also promote the new policies. It is a
process that performed world wide approach to enhance the economies and connect with other
business to improve the capabilities and efficiency in proper manner.
Verbeke, Coeurderoy and Matt, (2018) Globalisation refers to the integration of markets
in the global economy, which leading to increase the interconnect with the national economies.
It is particularly global term that include the financial markets such as credit markets,
commodity markets, credit markets etc. Globalisation is a conceptual phenomenon that looked
under the different forms of competitive advantages that can obtain by the organisation.
Opportunities that globalisation creates for Marks and Spencer
According to Akhtar, (2018) the globalisation brings more opportunities and positive
advantages in the business to generate accurate result or outcomes. The government can meet
the economic goals and objective with the help of international integration of economy and
movement of capital. Moreover, The economy growth is considered as the important to
accelerate with the foreign investment in the nation and also minimize the challenges for the
nations. Hart, (2018) argued that the countries might generated high income from the other
taxes, reduce the effect of globalisation in the domestic economy. Globalisation need to reduce
the effects of importing by changing the policies and procedures. This will help for retail sector
remain protect form the dumping and also keep paying taxes.
Hayati and et.al., (2018) The another opportunity that globalisation may get that can
introduce new technologies in the nations from the other countries. Modern technology plays
important role in the enterprise that can happen after the globalisation. It enhance the
opportunities to improve the overall condition and situation of business. It will enable the retail
sector to pay more taxes as per government rules and regulation, which can help to increase the
prosperity in the country and maintain economy. Zulfiqar, Nadeem andPervaiz, (2018)

substantiated and argued that the globalisation has increased the purchasing power of consumer
and also increased the production when it become cheaper from the movement of international
raw materials. By using globalisation, It can also generate the more revenue by selling the raw
materials and added more good from the retail industry.
According to Bojnec and Fertő, (2018) Globalization always bring to the economy
prosperity in the nation and also support to minimize the social crime by creating job
opportunities in the country. Globalisation helps the company to expand the business in quick
manner and also achieve the economy scale. It is a type of market outreach the enterprise to
increase the return investments.
Relationship between the globalisation and performance of organisation in nation
According to Zulfiqar, Nadeem and Pervaiz (2018) it has increased the relationship
between the globalisation and performance of business in the global marketplace. Globalisation
is major part of business development that help to increase the performance and efficiency of
business. There are common factors that plays important role in the business to handle the
operations and functions by using technological innovation, global corporations and economic
liberalization etc.
Hayati and et.al., (2018) Globalisation is representing the freedom where retail industry
can do business in other countries. In this way, it has required to maintain the performance
which help to increase the productivity and profitability in marketplace. Verbeke, Coeurderoy
and Matt, (2018) The globalisation has changed the business aspects to increase the rate and
continuous shrinking the economies that integrated with the global world. In today's world, The
globalisation is supplanting the country with the retail sector. with increasing the globalisation,
there are numerous type of changes occurs and also prevent the situations of business. It implies
the performance of business which directly linked with the global world.

CHAPTER- 3 RESEARCH METHODOLOGY
Research methodology is a type of method that can use in the case study to understand the
information regarding the topic. This technique will help to analyse or evaluate the overall
reliability of research project.
Research philosophy-
A research philosophy is a method to analyse, collect and understand the relevant
information that can use in the research project. It is based on the multiple assumption and
clarification of particular knowledge about the case study (Ledford and Gast, 2018). It can be
divided into different manner such as Interpretivism, positivism, pragmatism and realism etc.
The researcher will use the interpretivism philosophy that help to determine the reality of
case study based on the assumption. It useful for researcher to easily interpret the data that can
be assumed by the project study. This method will use by the researcher to analyse the
information through interview and questionnaires.
Research type-
The research may be depended on the topic and its scope in the global markets.
Researcher always trying to choose the suitable type that easily for dividing the assumption on
the basis of knowledge and ideas. It can be divided into two type such as fundamental and
applied research (Kumar, 2019).
The researcher will use the applied research in the project or case study. It help to the
scholar to understand the topic and resolve the problem that occurs during studies. The basic aim
of scholar to understand the applied research because it provide the clear idea about the research
project.
Research Method-
It is a technique to store and analyse the relevant data that required in the research
project. It can be divided into tow ways such as qualitative and quantitative method. These are
important method in the research project to study (Boyd, 2018).
Qualitative research is a type of theoretical aspects to analyse and observe the
information through different resources such as interview, survey and so on. It is a type of
emotions, elements and feelings towards the research project.

On the other hand, Quantitative research is based on the numerical aspect to calculate the
accurate result and outcome by using an appropriate estimation. This method will help the
researcher to calculate the desirable outcomes.
Researcher will use the qualitative method to analyse and identify the relevant data
regarding the case study.
Research design-
It is term to arrange the relevant data and information regarding the case study. Research
design help to measure the problem and issues that occurs in the project. It can be divided into to
manner such as exploratory and conclusive (Hay and et.al., 2018).
The exploratory research will mainly applicable to explore the questionnaire but doesn't
provide the final answer. The research is mainly depends on the nature of problem and issue in
research project.
The conclusive research is a type of design that generate the finding of particular
approach. Researcher will use the exploratory design because it help to analyse the relevant data
through qualitative research. Researcher will use the questionnaire to identify the result and
outcome.
Research approach-
It can be divided into tow ways such as inductive and deductive approach. Researcher
will implement the inductive approach that help to generate an accurate result and outcomes. In
this way, researcher will produce the proper relationship between theory and outcome according
to the case study.
Data collection-
Data collection is a type of process that can use in the research project to collect the data
and information (Flick, 2018). It can be divided into tow ways such as primary data and
secondary data collection.
The researcher will apply the primary data collection to find the result by using
questionnaire to view about the employee.

Sampling method-
It is a type of principle that can use in the research to choose the appropriate members in
the population. It can be divided such as non-probability and probability.
Researcher will apply the sample random method and also select the group members
over the population of scholars. Researcher will select the 10 employee in the project.
Ethical consideration-
Ethical consideration is a process that can be followed by the researcher to maintain the
proper ethical behaviour during project development (Werrie and et.al., 2019). There are some
common ethical point considered which help to improve the quality in effective manner.
 Researcher will concern about the dignity of every participants and scholar
 it should be maintained the privacy and protection
 it should be maintain the communication between members which based on the honesty
or transparency.
 Researcher will try to avoid the misleading information during the collection of relevant
data.

CHAPTER -4 DATA ANALYSIS
Question 1. Do you feel that globalization has led to productivity of
M&S?
Frequency
Yes 5
No 2
Unknown 3
Total 10
Question 2. How do you feel that increased businesses worldwide has
impacted the revenues?
Frequency
Yes 8
No 1
Unknown 1
Total 10
Question 3. Is globalization proved beneficial for the retailing sector to
connect with the customers?
Frequency
Yes 5
No 3
Unknown 2
Total 10

Question 4. Has M&S received success due to internet and
communication technology in globalization?
Frequency
Yes 6
No 2
Unknown 2
Total 10
Question 5. Has globalisation led to competition in the marketplaces? Frequency
Yes 7
No 3
Unknown 0
Total 10
Question 6. Is globalisation a driving tool for attaining employees
engagement?
Frequency
Yes 6
No 3
Unknown 1
Total 10

Question 7. Has the global economy affected the operational activities
of business?
Frequency
Yes 5
No 4
Unknown 1
Total 10
Question 8. Has innovation led to income generation of companies in
retailing sector?
Frequency
Yes 7
No 2
Unknown 1
Total 10
DATA INTERPRETATIONS
Theme 1. Impact of globalization on the productivity of M&S

Interpretation- It has been clearly inferred that 5 employees were in favour of Impact of
globalization on the productivity of M&S. Their responses showed that its usefulness has led to
reaping benefits for both employees and employers in the retailing sector. This also paved the
foundation of effectiveness and productivity in the global markets where they are able to
overcome the challenges posed by the contemporaries. Out of 10 respondents, 2 did not manage
the work and criticized the overall impact in negative manner. 3 were neutral and did not know
the results and took the rout of null and void.
Theme 2. Relationship between increased businesses and revenues
Yes No Unknown
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

Interpretation-
It can be interpreted from data that out of 10 employees, 8 were in positive response that
globalization has led to increased businesses and revenues. Their responses shed light that this
concept led to understanding the associated viable and feasible options. It also highlighted the
advantages and disadvantages of globalisation in conducting the operational practices of Marks
& Spencer. Moreover, one respondent is in negative response and the other one is neutral which
reflected upon the ambiguity that explains about the businesses and its related concepts for
revenue generation. This also elucidated that the relationship between increased businesses and
revenues are inter linked.
Yes No Unknown
0
1
2
3
4
5
6
7
8
Frequency

Theme 3. Influence of globalization for connecting customers in the retailing sector
Interpretation- This research was conducted to know about the benefits of globalization. Here 10
employees of M&S were considered to conduct research. It has been observed from the above
table that 5 respondents out of 10 replied that globalization led to positive changes in the
marketplaces and led to growth and development of company and its stores in all over the world.
Out of 10 respondents, 3 respondents did not approve the effects of globalization for connecting
customers in the retailing sector. Moreover, 2 respondents have replied in neutral manner where
they have not analysed the impact and responded in null. Therefore, this can be interpreted that
majority of respondents affirmed that influence of globalization for connecting customers in the
retailing sector.
Yes No Unknown
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

Theme 4. Role of internet and communication technology in globalization
Interpretation- Here the focus is on analysing about the role of internet and communication
technology in globalization, the study was performed by the researcher on the employees of
M&S. For this, 10 employees were selected ad out of which, 6 responded in positive and
appreciated the execution which made their lives easier. It has made the operational practices
easier and accessible. However, 2 neglected its impact and 2 responded that it has no impact and
the revenues is due to the circulation of products and its quality parameter. Thus, the majority
clearly highlighted the utility and effectiveness of using communications technology and rise of
digital platforms that helped the chosen company in order to attract potential customers.
Yes No Unknown
0
1
2
3
4
5
6
Frequency

Theme 5. Effects of globalisation on competition in the marketplaces
Interpretation- After depicting the above table, it can be evaluated that 7 participants were in
strong agreement with the theme and 3 did not agree and there was no unknown results.
Globalisation has established tough competition in the marketplaces and brought attention
towards the needs and requirements of the companies in retailing sector especially Marks &
Spencer. On the other hand, 3 disagreed with it as they responded that competition is unaffected
from this concept and depends on other factors like market analysis, rival companies, quality etc.
Thus, the influence of competition is regulated on both globalization and external factors.
Yes No Unknown
0
1
2
3
4
5
6
Frequency

Theme 6. Globalisation act as driving tool for attaining employees engagement
Interpretation- In order to analyse about the influence of globalisation drives on the business
success, an investigation was done by researcher in M&S. For this primary method was used and
10 employees were selected. From analysing it is said that 6 respondent said that globalisation
helps in attaining employee engagement. It allows company to hire talented and skilled
workforce. Through this, creativity is implemented in the business process. It increases
employee productivity. Also, strategies are developed on how company will expand in different
markets. It results in attaining employee engagement.
Yes No Unknown
0
1
2
3
4
5
6
Frequency

Theme 7. Global economy affects on operational activities of business
Interpretation-
A research was conducted in M&S to identify about the effects of globalisation in driving
business success. For this, 10 employees were selected as the sample size. By interpreting
questionnaire, it can be stated that 5 participants said that global economy affects operational
activities of business. They have to modify process and methods according to countries. Besides
this, it forces business to implement changes. But 4 participants said no there is no effect on
operational activity. Large organisation has to work through specified process.
Yes No Unknown
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency

Theme 8. Innovation for income generation of companies in retailing sector
Interpretation-
An investigation was conducted in M&S to analyse how globalization drives business
success. The primary data was collected through questionnaire from sample of 10 employees.
By analysing data it can be evaluated that 7 employees said yes that innovation led to generation
of income in retail sector. This is because of globalization that has resulted in technological
development. However, 2 said no for this statement. Thus, it can be stated that retail companies
are focusing more on innovation. They are able to produce new products and attract more
customers.
Yes No Unknown
0
1
2
3
4
5
6
7
Frequency

CHAPTER -5 RESEARCH OUTCOMES
From the findings and interpretations above, it has been clearly found out that
globalisation has impacted on driving the success of businesses. However, there were many
challenges and barriers while completing the research study to find out about the impact of
globalization on driving success in the retailing sector. It has also led to the demonstration about
gaining insights about the influence of globalization concept on the operational activities of
organizations including promotion, marketing, hiring, supply chain management etc. In addition
to the above, the research helped the scholar to know about the driving factors that assisted
companies like Marks & Spencer to gain competitive advantages over its rival companies.
Nevertheless, it also focused on opening up of many options of doing business to exchange good
or services in more accessible modes. This research study included about the questionnaire using
sample size of ten employees of the chosen company which emphasized on the positive impact
on the revenues and profits due to globalisation. The respondents have helped in establishing
knowledge about the ethic and code of practices for completion of projects. Their responses
were in majority towards the affirmation of the topic and it led to gain perspectives to know
about the influence of globalization in the retailing sector.

REFLECTION AND RECOMMENDATION
This research study is based on understanding the role of globalization in maintaining the
reliability, validity and feasibility aspects. Here I learnt that the formation of aim, objectives and
background is significant in outlining the research study. This helped me to gain knowledge and
skills set while handling the pressure. I also learnt about the data collection methodology which
made me realise about conducting questionnaire to improve understanding about the research
topic. Additionally, I learnt about the areas of improvement while researching about it through
literature review. I gained immense knowledge on the implementation parts while handling the
global marketing strategies to gain profits and revenues. To sum up, I improved my overall
knowledge about the management concepts and principles.
The suggestions included about the change management in the way Marks & Spencer
conduct its activities and perform the operations to maintain the effectiveness and productivity.
Moreover, the focus is on engaging the employees who are hired from different cultural
background and this would be beneficial in maintaining the allotted tasks effectually. Training
must be incorporated to give instructions to the employees for completion of tasks or set targets
in the given timeline. Here the major objective is to take advantages of globalization in the
retailing sector and manage the credibility and brand image among the targeted audience.

REFERENCES
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