Business Project Report: Globalization Impact on Marks & Spencer

This report delves into the impact of globalization on Marks and Spencer (M&S), a UK-based retail organization. It presents a project management plan, including aims, objectives, a Gantt chart, and network diagrams. The research methodology employs a qualitative approach with a deductive research design, utilizing thematic analysis of questionnaire data from M&S managers to assess the economic, ethical, and cultural effects of globalization. Findings indicate high awareness of globalization among managers, with a consensus on its positive influence on economic, ethical, and cultural growth, customer satisfaction, and international business operations. The report concludes with recommendations for optimizing globalization strategies, such as utilizing effective tools and ethical management models, supporting M&S's business operations and growth.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Research Project Management Plan............................................................................................1
P1 Aims and Objectives..............................................................................................................2
P2 project management plan.......................................................................................................2
P3 Gannt Chart and Network diagram........................................................................................4
Network Diagram........................................................................................................................5
....................................................................................................................................................5
P4 Research methodologies........................................................................................................5
P5 Data analysis..........................................................................................................................6
P5 Communicating appropriate conclusion and recommendations..........................................12
P6 Reflection.............................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Managing a successful business is an effective and significant business project is a very
complex and significant task that has to be managed and effectively looked after in a very
significant manner. This project will see through the effective management of the business
operations and action plans on the basis of globalization that will help the firm to carry out the
business operations related to their operations in more effective and significant manner. For the
report, Marks and Spencer is been chosen. It is a UK based retail organization.
The report will cover the Project management plan including the aims and objectives of
the business research project. Besides this, the project implementation and log book is been
presented including various data collection methods and operations. Besides this, the research
analysis and performance review plan is been given involving the various form of data
operations and activities that will help the firm to carry out the business operations and identify
the ethical, cultural and economic impact of globalization on the selected organization in much
suitable and significant manner.
MAIN BODY
Research Project Management Plan
Covered in PPT
P1 Aims and Objectives
Covered in PPT
P2 project management plan
Covered in PPT
P3 Gannt Chart and Network diagram
Covered in PPT
P4 Research methodologies
Effective research methodology process is been taken in consideration that will lead to
the proper adoption of the action plans and measures that will help the firm to have a good and
significant growth of marketing operations in the firm. Some major research methods are:
Research type: The qualitative form of researching is been taken in consideration that will help
the firm to carry out the business operations and action plans that will help the fir to enhance
their business operations in much effective way. This will involve the assessment of various
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research questions to develop a good and effective understanding. This is been chosen as the
research aims to find the economic, ethical and cultural aspects of globalisation on marketing.
Research designs: This is been chosen in order to carry out the business activities and
presenting the data accessed. This report will include the descriptive presentation of the data that
is been accessed within the firm.
Research Approach: The present research process will involve the deductive research approach
as proper deductions and assumptions will be made in order to have a good growth and
development measures. This will help the organisation to have a significant assessment of
marketing processes.
Research Philosophy: The research philosophy of interpretivism is been chosen as it helps the
firm to carry out effective form of research processes that will help in the effective growth and
development of business operations and activities this will help in carrying out the research
process on the basis of operations and activities that are been taken in consideration by the firm.
Data collection: the random sampling process is been taken in consideration by the organisation
that will help in suitable management of the business activities. For the sampling purposes, 30
managers from the various outlets are been taken in consideration as respondents that helps the
organisation to manage the research processes and activities that will help in assessing the
ethical, cultural and economic factors of the firm.
Data Analysis: The thematic analysis process is been taken in considerations that will help in
better management of the business activities and effective evaluation of the data that is been
taken in consideration by the scholar for the research of analysis of economic, ethical and
cultural factors.
P5 Data analysis
Questionnaire
Are you aware of the globalization processes that are been taken in consideration by a firm?
 Yes
 No
Do the globalisation activities are been taken in your organisation?
 Yes
 No
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Do you find globalization process to be effective to improve the economic, ethical and cultural
growth of the firm?
 Yes
 No
Do you agree that the globalisation processes that are been taken in consideration by the firm will
help the organisation to have positive ethical and cultural growth at workplace?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Do you find globalisation process at M&S to be effective to have the maintenance of different
business ethics and activities at work place?
 Yes
 No
Have this globalisation measures supported in improving the customer satisfaction level for the
firm?
 Yes
 No
Do you agree that globalisation measures that are been taken within the firm have helped it to
improve the international business to a greater extent.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Any Suggestions
---------------------------------------------------------------------------------------------------------------------
Data analysis
Theme 1: Awareness about globalisation
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Are you aware of the globalization processes that are been taken in
consideration by a firm? Frequency
Yes 28
No 2
Interpretation: On the basis of the research process that is been carried out at the selected firm
this is been found that out of 30 respondents that have participated in the researching process, 28
favoured the fact that they are aware of the globalisation processes while only 2 managers denied
the fact. Hence, this can be said that the management of M&S is aware about globalisation
processes.
Theme 2: Globalisation measures taken at the selected organisation
Do the globalisation activities are been taken in your organisation? Frequency
Yes 25
No 5
4
28
2

Interpretation: As per the research process that is been carried out at M&S, the scholar found
that among the 30 respondents, 25 agreed to the fact that globalisation process are been taken in
consideration by the firm. On the other hand, 5 respondents denied to the fact. Thus, this can be
interpreted that the proper management of globalisation activities is been taken by selected firm.
Theme 3: Effect of globalisation on economic, ethical and cultural growth of the firm.
Do you find globalization process to be effective to improve the economic,
ethical and cultural growth of the firm?
Frequency
Yes 24
No 6
5
25
5
Yes
No

Interpretation: depending upon the quality of services and action plans that are been taken in
consideration by the scholar at the firm, this is been evaluated that out of 30 respondents at
M&S, 24 said that globalisation have helped the firm to have an economic, ethical and cultural
growth while 6 managers of the firm denied the fact. Thus, this is been proved that the proper
management of the subsensible operations and ethics, culture and economic growth of the firm.
Theme 4: Perception about economic, ethical and cultural growth of the firm due to
globalisation
Do you agree that the globalisation processes that are been taken in
consideration by the firm will help the organisation to have positive ethical
and cultural growth at workplace?
Frequency
Strongly Agree 15
Agree 10
Neutral 2
Disagree 2
6
Yes No
0
5
10
15
20
25
30
frquency

Strongly Disagree 1
Interpretation: based on the research process carried out at M&S, this is been found that among
the 30 respondents of the data analysis process, 15 strongly agreed to favour the growth of
economic and ethical conditions of selected firm due to globalisation, while 10 respondents
agreed to it. 2-2 respondents each were neutral and disagree, respectively and one respondent
was strongly disagreed to this fact. Thus, this can be said that the proper management of
globalisation process will help the firm to grow ethically and economically.
Theme 5: Effectiveness of globalisation to maintain business ethics at work place
Do you find globalization process to be effective to improve the economic,
ethical and cultural growth of the firm?
Frequency
Yes 24
No 6
7
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

Interpretation: on the basis of the research process that is been taken in consideration by the
firm, this is been said that out of 30 respondents, 24 favours the fact that the globalisation
measures that are been taken in organisation have helped in its effective and significant growth.
On the other hand, 6 respondents denied the fact that the organisation is grown economically,
ethically and culturally due to globalisation.
Theme 6: Improvement of customer satisfaction level due to globalisation
Have this globalisation measures supported in improving the customer
satisfaction level for the firm?
Frequency
Yes 25
No 5
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Interpretation: On the basis of the response received from 30 managers of M&S, this is been
found that 25 respondents favoured the use of globalisation for improving customer satisfaction
level, while 5 respondents denied the fact. Thus, this can be said that globalisation leads to
improvement of customer satisfaction level.
Theme 7: Globalisation helping in improving international business operations
Do you agree that globalisation measures that are been taken within the firm
have helped it to improve the international business to a greater extent.
Frequency
Strongly Agree 15
Agree 10
Neutral 1
Disagree 2
Strongly Disagree 2
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Interpretation: As per the research operated at M&S this is been found that out of 30
respondents participating at the research process, this is been found that 15 respondents strongly
agreed to the fact that globalisation has improved the international business operations of the
firm while 10 respondents agreed to the fact. One individual was neutral while 2-2 respondents
were disagreed and strongly disagreed respectively. This can be said that the proper management
of globalisation process have helped in improving the international business operations of the
firm.
P5 Communicating appropriate conclusion and recommendations
On the basis of the interpretation and the effective placing of the business activities that are been
taken in the consideration, this can be said that globalisation is very important for the
management of the business activities of M&S. This will help the firm to manage the business
operations and thus will lead to the improvement and adoption of more ethical considerations
and action plans that will help the firm to manage the business operations and activities.
Some major recommendations that can be taken in consideration on the basis of
assessment of the globalisation on M&S are as follows:
 Assessing the effective tools and techniques that will help the firm to carry out the
globalisation process within the firm. This will help the firm to reduce the risk factors of
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