Globalization's Impact on New Product Development: A Nike Plc Report

This report examines the impact of globalization on Nike Plc's new product development, specifically focusing on the introduction of a new summer shoe in the UK market. The research begins by establishing the aims, objectives, and research questions, which aim to identify factors influencing new product development, challenges faced, and the role of globalization. A detailed project management plan outlines costs, scope, timeline, and resources. The methodology employs an exploratory research design with an inductive approach, incorporating considerations for ethical implications and limitations. Data analysis techniques are used to assess the impact of globalization. The report's structure includes an introduction, project management plan, research methodology, data analysis, and a conclusion, offering recommendations for Nike to overcome challenges in the international market.

Globalization

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
a) Establishing the aims and objectives of the Research.............................................................1
Research Questions..........................................................................................................................1
b). Produce a Project Management Plan which helps in meting the main objectives of the
research........................................................................................................................................2
c). Research Methodology...........................................................................................................3
d). Data Analysis..........................................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................12

INTRODUCTION
Globalization can be defined as the process which involves the interaction and integration
among the people, companies and government worldwide in order to develop the international
influence. Developing the business or starting up a new venture to expand the operations on an
international scale allows the companies to operate in various different types of countries. This
research will help in developing a complete understanding about the factors which need to be
considered during the introduction of the new product. Also, it will help in understanding the
complete budget which is required in carrying out the research and analysing the data from the
perspective of many employees.
TASK
a) Establishing the aims and objectives of the Research.
AIMS:
To access the impact of the Globalization during the development of the new product
within international market of UK: A study on Nike Plc.
OBJECTIVES:
 To identify various factors that leads to development of new product in UK.
 To evaluate challenges faced by Nike Plc. while launch of new summer shoe in UK
 To analyse the impact of the globalization in managing the successful growth of Nike in
the form of developing a new summer shoe.
 To recommend ways to Nike in overcoming challenges while launching new summer
shoe in UK.
Research Questions
Ques-1 What are the factors that leads to development of new product in UK?
Ques-2 What are the challenges faced by Nike Plc. while launch of new summer shoe in UK?
Ques-3 What are the globalization in managing the successful growth of Nike in the form of
developing a new summer shoe?
Ques-4: How company can overcome challenges faced while launch of their new product in UK
market?
b). Produce a Project Management Plan which helps in meting the main objectives of the
research
Cost
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This research has been carried out to understand the impact of the Globalization in
introducing the new product within the organization (Zembylas and Schutz eds., 2016) . In order
to collect the data, views and opinions of various employees in order to accomplish the main
objectives of research, some cost will be incurred. Total cost of conducting a research will
include the various equipments and economy travel for disseminating the research results. Such
expenses will be described below:
Particulars Cost
Recording (Tools and Equipments) $10000
Analysis and Reporting $2000
Participant incentives and Travel $3000
Total $15000
In order to carry out the research which contributes towards the development of the new
product within the organization. There is a huge operational as well as manufacturing cost is
involved in the introducing new shoes at the company.
Particulars Cost
Production $8000
Manufacturing $9000
Marketing $ 4000
Other miscellaneous $ 4000
Total $25000
Scope
The scope of the research refers to the area which explore the facts and theories in order
to present the study which cover many information. This research will help in analysing the
impact of Globalization by developing a new product within the organization. On the other
hand, there is a huge scope for the company in terms of maximised profitability as well as
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increased sales. This will help the company sustaining for the longer time within the Global
market.
Time
In order to accomplish the aims and objectives of the report, it requires almost 4 to weeks
to carry out the complete research effectively(Wadesango, Lora and Charity, 2017). Also, the
development and introduction of the new product in the market will take almost to 15 to 16
weeks which includes the designing, and marketing by analysing the needs and requirement of
the people.
Quality
This guides the aims to state and promote the quality assurance while carry out the
research to identify the impact of Globalization. It is very important to carry the research by
considering the various quality methods which results in the good practice during the research
and development practices. Also, it is very important to consider various quality standards during
the development and launching of a new product within the Fashion Industry of UK.
Communication
In carrying out the effective and efficient research, communication is one of the most
important as it allow the researcher to analyse and collect the data provided by employees. In
terms of development of New summer shoe within the UK market, company need to
communicate it to the large number audience via different marketing strategies so that it can
result in sustainable growth of the firm.
Risk
There is a ethical and social Risk involved in carrying out the research as stealing the
personal data and information of the respondents will cause a great risk to the researcher
(Palaganas, and et.al., 2017). As the the research mainly based on the launch of new product so
there is a a risk of growth and sustainability in the international market.
Resources
The research consists of various resources such as recording tools and equipments and a
certain group of people who helps the researcher to collect the data and information regarding
the Globalization. Also, there is a various production as well as manufacturing machines are
required to develop a new product within the organization.
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Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Product idea generation 3 days Mon 7/1/19 Wed 7/3/19
Auto
Schedule
d
Research and development 2 days Thu 7/4/19 Fri 7/5/19 1
Auto
Schedule
d
Appointment of Project
managers 3 days Mon 7/8/19 Wed 7/10/19 2
Auto
Schedule
d
Target customers 4 days Thu 7/11/19 Tue 7/16/19 3
Auto
Schedule
d
Team establishment 3 days Wed 7/17/19 Fri 7/19/19 3,4
Auto
Schedule
d
Resource requirement 2 days Mon 7/22/19 Tue 7/23/19 4,5
Auto
Schedule
d
Resources allocation 2 days Wed 7/24/19 Thu 7/25/19 5,6
Auto
Schedule
d
Team development training 3 days Fri 7/26/19 Tue 7/30/19 7
Auto
Schedule
d
Procurement of raw
materials 4 days Wed 7/31/19 Mon 8/5/19 8
Auto
Schedule
d
Initiation of production 4 days Tue 8/6/19 Fri 8/9/19 9
Auto
Schedule
d
Controlling and monitoring 3 days Mon 8/12/19 Wed 8/14/19 10
Auto
Schedule
d
Closure of the project 1 day Thu 8/15/19 Thu 8/15/19 11
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c). Research Methodology
Research Methodology can be referred as a systematic plan for conducting the research
and it helps in collecting and analysing the data and information via different techniques. In this
research there are various different types of techniques are used which help in collecting the data
and information. Research design is one of the most popular design and it is also most flexible
and adaptable. There are two types of Research Designs are available that is Exploratory and
conclusive Research. Also, in this research the researcher has used the exploratory research
design which allows the analyst to explore the research questions which helps in offering a final
or conclusive solution to the problem (Moreno‐Moya and Munuera‐Aleman, 2016). This design
type is mainly conducted to determine the nature of the problem. In order to carry out the
Research methodology, there are various different types of research approaches are offered to
the researcher in order to record the data effectively. In this research, there are basically three
type of approaches are generally preferred that is Deductive reasoning approach, inductive
approach, abductive approach. Here the researcher has adopted the inductive research approach
which allow them to analyst to adopt the pattern which involves the search for the pattern which
allows the detail observations.
In addition, Research Philosophy is a vast topic which deals with the source, nature and
development of the knowledge. Also, the research philosophy is further categorised into various
parts that is Pragmatism, Positivism, Realism and Interpretivism which to analyse and collect
the data. In this research, Interpretivism allows the collection of in depth samples and it is
mainly based on the investigation and qualitative data interpretation method. Moreover, in order
to collect and analyse the data, there are various different types of sampling is used to carry out
the Research sampling can be explained as a scientific principle which is used to select the
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members of population that are included in the study. In this research, there are analyst has
taken, 20 respondents to carry out the research by developing a research questions in order to
identify the views and perceptions of the the employees (Johnson, 201Johnson, 2015). The
process of sampling helps in defining the targetted population and then choosing a sampling
frame and then determining the sampling head along with the size of the sampling which will be
involved in responding about such question related to the impact of the Globalization while
launching a new product in a international market. The sampling can be categorised into two
types that is probabilistic sampling and Non Probabilistic sampling. So here, a simple random
sampling technique is used which helps the researcher in collecting the data from the random
employees of the different companies in order to identify the impact of Globalisation while
developing a new product within the organization.
In addition data can be collected by various means but Ethical implication plays the
important role in maintaining the ethics of the community. As the ethical considerations can be
specified as one of the most important part of the research (Gog, 2015). As unethical practices
may be doomed to failure if the this is not considered during carry out the research. Such ethical
implications are as follows:
 As the Participants and respondents whose data and answers are recorded during this
research,this data needs to be kept safe from other respondents as there may be chances
of data theft and stealing.
 Also the dignity of the research participant is also important as it needs to be highly
prioritised.
Limitations
In order to carry out the research, it may involved in multiple limitations. As conducting
the meta analysis has not been stated as a the research objective (Ata, Zehir and Zehir, 2018). so
this cannot be included in Limitations of the Research. Such limitations are as follows:
 The research aims and objectives need to be correctly framed as it impacts on the overall
research questions.
 Data collection method need to be clearly defined and sample size need also to be framed
accordingly in order to conduct the overall study.
 The researcher need to be completely experienced and knowledgeable in such researches
so that it allows them to carry out the effective research.
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d). Data Analysis
Data Analysis is the technique of collecting a information and data from the large number
of people in order to understand the views of people regarding a particular topic. It can be
considered as a process of inspecting, cleansing, transforming and modelling the data with the
main aim of discovering a useful information which results in the informing conclusions which
supports the decision making. This is the technique which helps in collecting the views and
perspectives of many employees in order to determine the role of Globalization during the
development of the new product within the Global market.
Questionnaire
Ques-1 Is the development of the new product is dependent on the effective marketing of the
company?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-2 Do You agree that the Global recession may impacts on the promotion and sales of the
new product within the country?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-3 Do you think that developing a business in a international market will impact on the
purchasing declension of the people?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
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Ques-4 Is there a Huge Risk is involved in launching a new product within the international
market?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-5 Do you think that development of a new product within the Global market will
maximise the competition among the existing brands within the UK?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Theme 1: The development of the new product is dependent on the effective marketing of the
company.
Particular Frequency
a. Strongly agree 12
b. Agree 6
c. Strongly Disagree 1
d. Disagree 1
e. Neutral 0
Total 20
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Interpretation
From the above collected information, it can be interpreted that introduction and growth
of the new product is directly proportional to its marketing strategies which promotes the sales of
the new product within the international market. From the above collected data, it can be
analysed that out of total 20 respondents, 12 number of people have strongly agreed on the
statement while 6 among total have also responded positively to the the interview question. On
the other hand, out of total 20, only 2 people disagreed and negatively responded to the question.
Also, there was one employee among total 20 who neither answered yes and nor answered No as
the respondent was little confused about the question.
Theme 2: Global recession may impacts on the promotion and sales of the new product within
the country.
Particular Frequency
a. Strongly agree 10
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b. Agree 5
c. Strongly Disagree 2
d. Disagree 2
e. Neutral 1
Total 20
Interpretation:
From the above collected information, it can be easily interpreted that most of the people
are in favour of the question. As 15 out of 20 respondents has been strongly agreed on the
question while 4 among the total 20 that is minimum has disagreed that the Global recession
impacts on the sales and promotion of new product within Global Market. Also, there is 1
employee among them who was neutral in providing the answer to this interview question.
Theme 3: Developing a business in a international market will impact on the purchasing
decision of the people.
Particular Frequency
a. Strongly agree 7
b. Agree 5
10
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral