Nike's Global Expansion: A Comprehensive Report Analysis

This report provides a comprehensive analysis of the globalization of Nike, examining its company overview, mission, and the geographic and product markets it serves. It delves into Nike's operational strategies, including the use of wholly-owned subsidiaries and joint ventures. The report explores how Nike has reached its current position, utilizing Dunning's OLI theory (Eclectic model) to explain its internationalization strategies, ownership, location, and internalization advantages. It also addresses how Nike managers control internationalization, the rationale behind the company's location choices, and its geocentric behavior in adapting to internationalization challenges. Furthermore, the report examines Nike's approach to organization, control, and international human resource management, concluding with a discussion of the company's future prospects.