Globalization's Effect on Nike's Summer Shoe Launch in the UK

This report examines the impact of globalization on Nike Plc, focusing on the development and launch of a new summer shoe in the UK market. The report begins with an aim to assess globalization's influence on new product development within the international market, along with specific objectives to identify key factors, evaluate challenges, and analyze the role of globalization in ensuring successful growth. It presents a data analysis section, including a questionnaire designed to gather insights on marketing effectiveness, the impact of economic recession, the influence of international market expansion on consumer decisions, the perceived risks of new product launches, and the intensification of competition. The report also provides recommendations for Nike, including the adoption of effective marketing strategies, focusing on targeted audiences, and maximizing sales through discounts. It suggests improvements for future research, such as increasing the number of respondents and enhancing data collection methods. The overall objective is to evaluate the impact of globalization on the successful growth of Nike in the form of developing a new summer shoe.

GLOBALIZATION
P6

TABLE OF CONTENTS
■ AIM AND OBJECTIVE
■ DATA ANALYSIS

AIM AND OBJECTIVE
■ AIMS:
■ To access the impact of the Globalization during the development of the new product within international market
of UK: A study on Nike Plc.
■ OBJECTIVES:
■ To identify various factors that leads to development of new product in UK.
■ To evaluate challenges faced by Nike Plc. while launch of new summer shoe in UK
■ To analyse the impact of the globalization in managing the successful growth of Nike in the form of developing a new
summer shoe.
■ To recommend ways to Nike in overcoming challenges while launching new summer shoe in UK.
■ Research Questions
■ Ques-1 What are the factors that leads to development of new product in UK?
■ Ques-2 What are the challenges faced by Nike Plc. while launch of new summer shoe in UK?
■ Ques-3 What are the globalization in managing the successful growth of Nike in the form of developing a new summer shoe?
■ Ques-4: How company can overcome challenges faced while launch of their new product in UK market?

DATA ANALYSIS
■ Data Analysis is the technique of collecting a information and data from the large
number of people in order to understand the views of people regarding a particular
topic.
■ It can be considered as a process of inspecting, cleansing, transforming and modelling
the data with the main aim of discovering a useful information which results in the
informing conclusions which supports the decision making.

Questionnaire
Ques-1 Is the development of the new product is dependent on the effective marketing of the company?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-2 Do You agree that the Global recession may impacts on the promotion and sales of the new product within
the country?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-3 Do you think that developing a business in a international market will impact on the purchasing declension
of the people?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-4 Is there a Huge Risk is involved in launching a new product within the international market?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral
Ques-5 Do you think that development of a new product within the Global market will maximise the competition
among the existing brands within the UK?
a. Strongly agree
b. Agree
c. Strongly Disagree
d. Disagree
e. Neutral

Theme 1: The development of the new product is
dependent on the effective marketing of the company.
Particular Frequency
a. Strongly agree 12
b. Agree 6
c. Strongly Disagree 1
d. Disagree 1
e. Neutral 0
Total 20

Theme 2: Global recession may impacts on the promotion
and sales of the new product within the country.
Particular Frequency
a. Strongly agree 10
b. Agree 5
c. Strongly Disagree 2
d. Disagree 2
e. Neutral 1
Total 20

Theme 3: Developing a business in a international market
will impact on the purchasing decision of the people.
Particular Frequency
a. Strongly agree 7
b. Agree 5
c. Strongly Disagree 2
d. Disagree 2
e. Neutral 4
Total 20

Theme 4: Huge Risk is involved in launching a new product
within the international market.
Particular Frequency
a. Strongly agree 16
b. Agree 1
c. Strongly Disagree 0
d. Disagree 2
e. Neutral 1
Total 20

Theme 5: Development of a new product within the Global market
will maximise the competition among the existing brands within
the UK
Particular Frequency
a. Strongly agree 15
b. Agree 3
c. Strongly Disagree 0
d. Disagree 1
e. Neutral 1
Total 20

Recommendations
■ In order to carry out the research, it can be recommended that Nike is one of the Top fashion brand of
the world, but it is somehow lacking in innovation.
■ So in order to improve the expansion and growth of the business within the international market, There
are various suggestions and recommendations for the Nike fashion brand to achieve main objectives
and higher profitability within the Global market.
■ As Nike is currently introducing a new product in the form of summer shoes, so in order to increase the
customer approach and sales of the particular product company should adopt various ways and such as:
■ Effective marketing strategy should be adopted by the company so that the people should get to know
about the newly developed product. Along with this features and usability should also be clearly
declared among the customers in order to enhance the interest in such summer shoes.

■ Company should focus towards the maximised sales via conducting the discounts on the existing
products which will enhance the reach of the customers towards the Nike stores.
■ Organization should define the targetted audience in order to identify the customers who will be
interested towards the consumption of new summer shoe. It makes easy for the company to advertise
and therefore it enhance the approach and profitability of the people.
■ In order to enhance the research which is conducted above, some recommendations which the research
analyst should follow are:
■ The researcher should increase the respondent in order to identify the broader perspective regarding the
influence of the Globalization while developing a new product.
■ Along with this, the researcher should also focus towards the improved data collection methods which
allow them to gain the actual and in-depth information about the effective and efficient development of
the new product within the organization.