Globalization of Business through Online Selling: Research Proposal

This report presents a research proposal focused on globalizing a business through online selling methods. The research aims to define a clear research question, supported by a literature review, and explore the relationship between globalization and digital technology. It outlines the research objectives, reasons for choosing the project, and relevant literature sources. The methodology includes both primary and secondary research methods, detailing data collection through questionnaires and analysis using analytical tools. The report examines ethical considerations, data interpretation, and the communication of research outcomes. It reflects on the effectiveness of the research techniques, considering alternative methodologies and lessons learned. The proposal specifically investigates the expansion of business operations beyond domestic boundaries, using Marks and Spencer as a case study to analyze the impact of online selling on attracting international customers and increasing profitability.

Globalization Technology

Table of Contents
P1 Produce a research proposal that clearly defines a research question or hypothesis supported by a
literature review.......................................................................................................................................3
P2 Research methods and appropriate to primary and secondary investigation.......................................5
P3 Conduct primary and secondary research using accurate methods for business investigation............6
P4 Apply appropriate analytical tools, analyze research finding and data...............................................7
P5 Communicate investigation outcome in better manner for intended audience..................................10
P6 Reflection the effectiveness of research techniques implemented for meeting common objectives. 10
P7 Consider alternative research methodologies and lessons learnt in the view of the outcomes..........11
REFERENCES..........................................................................................................................................12

P1 Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review
Section One: Title, objective, responsibilities
Research title or aim: "To globalize an organization by use of online selling method to
spread business activities beyond domestic boundaries".
Research project objectives :
 To globalize the business operations of an organization
 To use of online selling methods to expand reach beyond domestic boundaries.
 To ascertain the relationship between globalization and digital technology; online
selling.
Section Two: Reasons for choosing this research project
The main reason for selecting this research is project is analyzed the issues and problems
which occur in the global area while operating business. Therefore, research assist in
providing better understanding and evaluating major issues which are required to eliminate
in this research project. In addition to this, the topic is very interesting which assist me in
knowing latest situation of the country in the global areas. The topic is essential because
through which can analyze the expansion of business activities in the international place.
Section Three: Literature sources searched
Globalize the business operations of an organization
As per the view of (Horlacher and Hess, 2016) globalization leads towards enhancing the
competition in the business. This competition can be related to products and services cost
and prices, target market, technological advancement in better manner. When an
organization manufactures less cost products so they can easily large number of customers
towards their products and services. As marks and Spencer are try to take position in the
international market which help them in increasing company growth and success level in
effective way. The globalization defines to changes in the world where the firm is moving
away from self contained and towards a more integrated in all over the world. The business

can expand their business for gaining more income and profits at the international market
which are beyond the domestic boundaries.
Use of online selling methods to expand reach beyond domestic boundaries
Marks and Spencer can use online selling method and technique for expanding their
business operation in other location. For this, they require to promote their new products
and services at the international market place. As per the (Phillips, 2016) this is necessary for
firm is to locate their stores and shops at the global areas where they can easily gain
customers attention towards their innovative products and facilities. Also they can gain
more profitability and income in better manner. The company can promote their products
by using online selling channels such as facebook, instagram and YouTube and many more
which are used by most of the country people so they can easily gaining attention of
domestic as well as international customers.
Relationship between globalization and digital technology; online selling
According to the view of (Tapscott and Tapscott, 2014 ) Technology is play vital role in the
modern form of business globalization. It has revolutionized the global economy and it is
became critical competitive strategy which help company in spreading business operations
and functions in global areas. it is necessary for marks and Spencer is to analyze the whole
global market where they can promote their products among customers. For doing this,
they required digital technology such as online selling method that can be useful in
attracting large number people towards new innovative goods and services of the firm.
Section Four: Activities and timescales
There are a number of actions that required to be undertaken in order to facilitate the
research procedure. There is an evaluation of each stages which should be undertaken as
the part of research process.
Section Five: Research approach and methodologies
In this, methodology and approaches of the research refers to the way in which investigator
will collect and analyze the data of the research. The main purpose of this investigation is
to carry out information by doing survey and select random sampling method. On the other

hands, data analysis will be used for analyzing and examining the respondents response
and feedback regarding company products and services in effective manner.
Comments and agreement from tutor
P2 Research methods and appropriate to primary and secondary investigation
Investigation methodologies is the vital part of required research project which sets the
parameters of method and techniques to employed in developing an authentic project. In this
section, investigation is mainly determined with different number of determinants the tools to
develop accurate and correct methods for reaching with systematic results or outcomes. There
are various types of methodologies that can be used on the basis of developing research
requirements and needs are as follows:
Primary method - Each analysis require accurate engagement of making correct data in
better way to emphasize the quality work. on the other hand, primary data consist with new and
fresh which has been adopted in using different data for gathering and collecting appropriate
methods in better manner (Horlacher and Hess, 2016). This is the sort of data and information
which assist in conducting research to delivering raw materials to interpret with investigators.
Thus, this type of services and facilities are deriving towards effective results or outcomes by
conducting analysis and facts that are associated with research topic.
Secondary method - It is the another factor which is essential for undertaken with
effective research project is secondary data which includes evaluating and understanding existing
authors or scholars view points (Li and et. al., 2016). This will involves with project skills and
traits in order to determine various authentic facts and figures in better way. This will get
accurate results in number of productive and profitable outcomes while conducting study which
is more effective and essential in each manner.
P3 Conduct primary and secondary research using accurate methods for business investigation
Primary and secondary collection of data is very easy and simple thing includes various
factors which are determined in better manner. Thus, Marks and Spencer analyze and examine

the appropriate outcomes or results in effective manner. In addition to this, there are various
things which can be estimated in appropriate framework that are described as under:
Cost - In this part, the specific cost and value of project is not so high and in this
questionnaire can be conducted around 30 respondents at the time of regulating and operating
secondary method of data and information that can increasing the budget in specific research
report (Deichmann, Goyal and Mishra, 2016). For evaluating and measuring the learner's views and
reviews, it will be indicated for understanding and evaluating different books, journals in proper
manner.
Ethical considerations - It is the survey which includes and refers certain ethical issues
and problems which can be manufactured in effective way. Along with this, the study of ethical
issues can be fully associated in effective and efficient approaches and concepts that share
personal facts and figures.
Questionnaire
Name:
Gender:
Phone Number:
E-mail:
Q.1. Does globalise is required to expand business operations in the domestic boundaries?
Yes
No
Q.2. Identify the impact which are faced by Marks and Spencer while establishing business at
international market?
Positive
Negative
Q.3. Do you think company require online selling methods for enhancing their business
operations?
Agree
Disagree
Q.4. Does online selling method assists in spreading business operations and activities beyond

domestic boundaries?
Yes
No
Q.5. Can online selling helps in attracting customers at international level for M&S?
Agree
Disagree
Q.6. Can you provide suggestions for globalize an organization by use of online selling method
to spread business activities beyond domestic boundaries?
P4 Apply appropriate analytical tools, analyze research finding and data
Theme 1: Globalize is required to expand business operations in the domestic boundaries
Q.1. Does globalise is required to expand
business operations in the domestic
boundaries?
Frequency
Yes 20
No 10
20
10
a) Yes
b) No
Interpretation: It can be analyzed that there area around 20 respondents who are said that
globalization help in expanding business operations in domestic areas. On the other hand, rest of
the 10 is agreeing on that it is not provide such things.
Theme 2: Impact which are faced by Marks and Spencer while establishing business at
international market

Q.2. Identify the impact which are faced by
Marks and Spencer while establishing business
at international market?
Frequency
Positive 15
Negative 15
1515
a) Positive
b) Negative
Interpretation - It can be stated that there are approximately 18 respondents who are agree and
think that it is positive impact that company are facing issues and problems whole establishing
business in the global area. but remaining 12 respondents are think that it is negative impact
where firm is face issues while spreading business in other location.
Theme 3: Company require online selling methods for enhancing their business operations
Q.3. Do you think company require online
selling methods for enhancing their business
operations?
Frequency
Agree 28
Disagree 2

28
2
a) Agree
b) Disagree
Interpretation - In the above table, it can be analyzed that there are around 16 respondents who
are agree on that company need online selling method and tool which help them in increasing
business operations or activities in effective manner. Rest of the 14 respondents is agreeing on
that this is not appropriate for establishing position in the international market area.
Theme 4: Online selling method assists in spreading business operations and activities beyond
domestic boundaries
Q.4. Does online selling method assists in
spreading business operations and activities
beyond domestic boundaries?
Frequency
Yes 20
No 10
20
10
a) Yes
b) No

Interpretation - It can be stated that there are approximately 20 respondents are said yes that
online selling technique is useful for spreading business operations and functions beyond
domestic boundaries in proper manner. On the other hands, remaining 10 respondents are said
no for that it is not suitable method for expanding business in other locations for attracting
customers.
Theme 5: Online selling helps in attracting customers at international level for M&S
Q.5. Can online selling helps in attracting
customers at international level for M&S?
Frequency
Agree 28
Disagree 2
28
2
a) Agree
b) Disagree
Interpretation - In the above table, it can be analyzed that around 20 respondents are agree on
that online selling method assist in gaining attention of large number of customers at
international level for marks and Spencer. on the other hand, rest of the 10 respondents are
disagree on this statement.
P5 Communicate investigation outcome in better manner for intended audience
Covered in PPT
P6 Reflection the effectiveness of research techniques implemented for meeting common
objectives
Research approaches and tools can be used for developing specific project which are
providing services and facilities in proper manner. Along with this, investigation methodology is
the main part of research which make sure that it help me in delivering the appropriate and

correct outcomes in given period of time. There are various types of tools and techniques that
can be used for developing particular research project which are described as under:
Qualitative research method - It will determined as the qualitative method which are
totally based on standards of quality of project that will help me in evaluating and measuring the
main things in accurate way.
Quantitative research method - It is the technique which can be used by me in
managing and maintaining whole research plan and also getting accurate results or outcomes.
There are different types of things which can be included by me in this project that are required
for evaluating the firm (Audretsch and Belitski, 2017).
Despite the facts, the objectives of the research have been reached by me because it is
necessary for me for conducting investigation in better manner. This is done for ensure that
further researchers are using the findings of the research which should be understand by
investigation.
P7 Consider alternative research methodologies and lessons learnt in the view of the outcomes
As per the above analyzing of the research, company is able to meet with set goals and
targets. while evaluating the entire procedures and process, there are certain factors which
required to be considered in order to ensure that the issues does not exist in the further
researches. In this, various issues and problems are occurs in the selection of the sample.
Therefore, in this they need to discuss on past activities, the future researches are related to the
subject matter which can consider by using alternative sampling techniques and method in order
to examine the findings in more accurate manner. In this assignment, instead of questionnaire
method, company can also use interview method for analyzing their respondents' views and
opinions about their products and services. Thus, with the use of alternative research method, it
would have been possible to collect and gather accurate data and draft in findings information in
effective manner.

REFERENCES
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