Globalization and Online Selling: M&S Case Study - Research Report

This report examines the impact of globalization on business operations, with a specific focus on the role of online selling in international expansion. The report presents a case study on Marks and Spencer (M&S), exploring how the company can leverage online platforms to expand its reach beyond domestic boundaries. The research aims to ascertain the relationship between globalization and digital technology, specifically online selling. The report's structure includes an introduction with research aims and objectives, followed by thematic analysis covering topics such as the need for globalization, the challenges faced by M&S in international markets, the role of online selling, and the advantages it offers. The report concludes with a list of references, supporting the research findings and analysis. This report provides a comprehensive overview of globalization and online selling strategies, offering valuable insights for business development and international expansion.

Globalization Technology

Table of Contents
 Aims and Objectives
 Thematic analysis
 References

Aims and objectives
Research aim: "To globalize an organization by use of online selling method to
spread business activities beyond domestic boundaries". A case study on Marks
and Spencer.
Research project objectives :
•To globalize the business operations of an organization
•To use of online selling methods to expand reach beyond domestic boundaries.
•To ascertain the relationship between globalization and digital technology;
online selling.

Theme 1: Globalize is required to expand business
operations in the domestic boundaries

Theme 2: Impact which are faced by Marks and Spencer
while establishing business at international market

Theme 3: Company require online selling methods for
enhancing their business operations

Theme 4: Online selling method assists in spreading business
operations and activities beyond domestic boundaries

Theme 5: Online selling helps in attracting customers at
international level for M&S

REFERENCES
• Audretsch, D. B. and Belitski, M., 2017. Entrepreneurial ecosystems in
cities: establishing the framework conditions. The Journal of Technology
Transfer. 42(5). pp.1030-1051.
• Deichmann, U., Goyal, A. and Mishra, D., 2016. Will digital technologies
transform agriculture in developing countries?. Agricultural Economics.
47(S1). pp.21-33.
• Horlacher, A. and Hess, T., 2016, January. What does a Chief Digital
Officer do? Managerial tasks and roles of a new C-level position in the
context of digital transformation. In System Sciences (HICSS), 2016 49th
Hawaii International Conference on (pp. 5126-5135). IEEE.

Thank You