Analyzing Globalization's Impact on Business Success: Primark

This research report explores the impact of globalization on business success, with a specific focus on the multinational fashion retail firm, Primark. The report begins with an introduction outlining the research's objectives, followed by a literature review that examines the concept of globalization in an organizational context, its role in driving business success, and its impact on Primark's business expansion. The research methodology section details the qualitative approach used. The report then presents data analysis and interpretations, followed by a discussion of the findings, and concludes with recommendations and reflections. The report aims to analyze the effectiveness of globalization and its role in driving business success through expansion, providing insights into Primark's strategies in the global market.

Research Project

Table of Contents
TITLE .............................................................................................................................................1
Introduction .....................................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................4
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data Analysis and Interpretations .................................................................................9
Chapter 5: Discussion ...................................................................................................................20
Chapter 6: Reflection & Recommendations.................................................................................21
REFERENCES..............................................................................................................................23
Appendix .......................................................................................................................................25

TITLE
Role of globalization to make the business successful
Introduction
Overview of the Research
Globalisation refers as a leading aspect which has become the main element in an
enterprise from last many years. This considered as an effective phenomenon which directly
creates the negative impact upon the business related to their style, society and market
environment. It is an efficacious feature which develops opportunities for businesses in respect
to providing wide area to expand their operations. Globalisation mainly determined as a major
administrator which assist an organisation or individual businesses to raise rivalry and this has a
vast connectedness through offered products as well as services, its cost and price, use of
advance technology so that it will help to get quick responses. In this existing investigation work
Primark is the selected administration, it is the most leading British multinational fashion retail
firm (Barakat and et. al., 2015). The company has major focus over developing the operations of
firm at international level that help to increase growth and leads towards success. This report
contains the study about the effectivity of globalisation and its role to lead a business towards
success by enlargement. For proper execution of project aims and objectives are proposed that
help to complete the work in defined time and literature review is conducted to providing
assistance to the work through the action of proper method. In addition to this, data analysis has
been used to derive exact and valid results. After the completion of these section
recommendation and refection has been made over the outcome of the research and conduction
will be designed to providing summary over the selected area of work.
Background of the Research
Globalisation is a wider word which show a vital function in the development of the
economy, thus this provides a way in which organisations interact and integrate with people and
organisational at world level (Bazilian and Onyeji, 2012). This develops opportunities for the
businesses to attain the defined aim and objectives which further help to enhance growth options.
Primark is an Irish organization that deals with the retail industry The company operated from its
headquarter which is declared in Dublin, Ireland. The organization was commercially founded in
the year of 1969 by the continuous attempt of Arthur Ryan. At the very beginning the company
1

was operated by its store which is stated in Dublin. The company majorly deals in Clothing,
cosmetics and housewares. The company operates in around 368 locations which the
contribution of around 70,000 employees. The primary concern of the firm is to achieve high
development and occurrence by the enlargement of businesses functions at wider scale. The
company is majorly focused to achieve the goals and leads a business towards success by
establishing the unit at another country in order to raise profit.
Rational of the Research
The investigation into consideration is based on the effectivity of globalisation and its
role in driving business success by expansion (Chen, Chiang and Storey, 2012). This is a broad
region of investigation which has its critical function in exploring the idea and develop different
areas of gains knowledge for learner within the specified area of work. However it is a crucial
word which has immense effect over the operations of businesses in effective manner and also
assist business towards driving success and growth. The research is also drafted for the personal
interest of the scholar as, the learning provides in-depth knowledge regarding the selected region
of work which may influences the individual as well as nonrecreational growth of scholar. This
study provides a significant way to an individual to explore their capabilities and skills to
conduct an investigation work. This study is benefited for the group who are fascinated in the
same area and the group who are considering their future within the specific area.
Research Aim
Current Investigation aim is thoughtful as an essential aspect which is designed at the
very beginning to concisely explain the issue, thus aim is represented in the sort of argument
which defines the issue on which the overall work will be conducted (Crane and Matten, 2016).
The key aim of this particular research is "To analyse the effectiveness of globalisation and its
role in driving business success by expansion". A case study on Primark.
Research Objectives
The potential objectives of this particular research as associated as below:
 To understand the concept of globalisation in an organisational context.
 To evaluate the role of globalisation in driving business success.
 To determine the impact of globalisation over the business expansion of Primark.
 To measure the ways that are required to opt by Primark for global business expansion.
Research Questions
2

The potential questions of this particular investigation are described as under:
 What do you understand by the term globalisation ?
 What Is the main function of globalisation in dynamic enterprise success?
 What are the positive and negative impact of globalisation over the enterprise
enlargement ?
3

Chapter 2: Literature Review
A literature review is considered as an academic theme, that involves the present
cognition involving essential outcomes, that helps to determine the gap between the secondary
research and understanding of a researcher for the specific area of study (Crane and Matten,
2016). This is the most viable section of investigation which provides deep understanding of the
relevant research problems that is used to summarize various sources. In the same way, current
research report also collected the data using secondary research that is articles, books and
journals and by supporting different authors point of view, the researcher analyse the gap and
conduct the research in better way.
The concept of globalisation in an organisational context.
As per the view of Blackburn, (2012), Globalisation is considered as a extended of
application, products, job opportunities and information around the cross border and society. In
another words it also determined as an interdependence of nations around the world which
fostered by free trade. Globalisation is majorly implies the beginning of general as well as
jingoistic opinion to a wide mentality of an interdependent and interconnected globe in order to
make the transportation free and easy around the globe (Firnkorn and Müller, 2012). In an
organisational context globalisation is an imperative feature which execute huge part in growth
and development of businesses by providing them opportunities and wider area to expand
enterprise. As it is further analysed that there is a huge competition in the global era and at
market place and that is why, most of the firm uses advance technology in order to stay ahead in
the competition. Businesses now a' days are focused over globalisation thus it provides a better
way to identify opportunities for the growth of businesses. It has majorly assist to make large
number of work possibility, and lead to impermanent regular of live, better buying ability and
increase in compensation. Globalization also promote free and fair rivalry at global level due to
which businesses are focused on the supply of goods at a lower price.
https://www.investopedia.com/terms/g/globalization.asp
The role of globalisation in driving business success.
As per the opinion of Crane and et. al., (2019), Globalisation is recognised as an effective
procedure of action and integration in between of people, businesses and government authorities.
The term globalisation show critical function in the development and improvement of enterprise
by providing them significant opportunities to expand enterprise dealing at wider level. However
4

globalisation majorly aid a firm to generate different opportunities at international level to reach
and attain the defined aim and objectives. The opportunities of globalisation are infinite and the
key aspect for the exponential success is alluring. Furthermore, achieving growth demands a
well-conceived global expansion idea which is grounded in attaining particular corporate
objectives by the careful implementation of business development strategies (Grayson and
Hodges, 2017). There are multiple role performed by globalisation in driving business success,
some are described as under:
Proper strategic implementation: Globalisation is a important feature which provides wider area
to the business organisation to apply business dealing in correct mode. Any idea regarding
globalisation is starts with the implementation of long term action plan which aligns corporate,
mission, vision, business operations or leverages corporate growth through analysing
opportunities in the describable and compatible market (Mathews and Yang, 2012). A proper
strategic plan helps an business in proper execution of business operation, that may leads the
firm towards achievement of high growing and attainment.
Understanding of Culture: This is also an effective role performed by globalisation, thus it
provides opportunity to a business to analyse culture where they want to expand their operations,
thus it is an effective way to identify a good environment where chances of growth are high. In
this modern era, every business main goal is to generate ways to attain high growth in market
and through fulfilling the demands of people and culture understanding assist the business to
meet the demands and wants of the people in exact way.
The impact of globalisation over the business expansion of Primark.
As per view point of Mike Myatt, 2016, it has been stated that Globalisation explain ways
under which different economies are integrated and as a result, it will help to make business to
deal in better way. In United Kingdom, clothing sector has full-fledged as sudden alteration
which resultant from development of the discounted cloth merchandising (Grayson and Hodges,
2017). Place of these discount fashion wholesale consisting Primark has been challenged
importantly through entry of the supermarket operators like Tesco and ASDA.
The fashion industry of United Kingdom is most competing in Europe with many of the
style selling which attracted around 60% of overall wear industry for create broad property
within sector. The Primark organisation stands to principle that shared learning as well as
collaboration is most successful method to gain sustained positive progression with its factories
5

of suppliers. In addition to this, climate change outside and within environment changes of
Primark as it faces some issues posed through global business environment (Hair Jr and et. al.,
2015). On the other hand at global level, Primark company can face the competition related
issues because in global market there are m,any competitors available which provide clothing
and other accessories at reasonable cost so there is a need to Primark to develop something new,
unique and attractive.
6

Chapter 3: Research Methodology
Methods of research are considered as a certain process or tool that are selected in order
to identify and select from the different process and to finalize the information and data relating
to specific field of work. This also refers as a systematic implementation of methodologies that
support the research in correct way, thus the part of research is supported by different
applications that gives a suitable assistance for the scholar for carrying on the research work
(Hitt, Ireland and Hoskisson, 2012). Methodologies are principally applied to analyse a research
problem and to take appropriate decision to address the research problem. The key tools of this
particular research are discussed in the following points:
research type: the major point of consideration under research type, for the scholar is selecting a
best suited research type which is suitable for conducting the present study. Investigation type or
research type are of two different ways that is quantitative and qualitative. The qualitative
research is supported by the quality of data. Under this method the data is collected in
accordance with the theoretical aspect of the research. In contrast to this quantifiable research
based on data thus within this research type informations are gathered on basis of numeric facts
& figures (Mahmood and Hanafi, 2013). for conducting the current research project the
qualitative type of research is being used by the scholar because this is suitable method for
providing deep analysis of the current study and develops a mechanism which aids the work in
right manner.
Design for research: It refers to as a design pertaining to the research study thus this provides
proper outline specification to the scholar for carrying on investigation activities in correct way.
Research design is mainly based in accordance with three different areas which are exploratory,
experimental and descriptive (Javadian and Singh, 2012). For conducting the present research
descriptive type of research is being used by academician. This is because of the reason that this
research type provides in depth analysis and evaluation of research topic and widely applicable
in qualitative research.
Research Philosophy: It is also an important segment under research methodology, it is major
obligation of research is to chose the best suited philosophy for guiding the research work in
correct way. It refers as a belief regarding which data about a phenomenon needs to be gathered,
evaluated and is to be in use. This section encompasses over two types of philosophy that is
positivism and interpretivism. In the present study philosophy of interpritivism philosophy has
7

been applied by scholar thus this is most suitable tool for qualitative investigation this is
effective in rendering detailed information with help of analysis of different perspective of
different writers and authors.
Data Collection tool: An investigation is supported on information through which the researcher
collect the information from the specified data in order to resolve the queries. Data Collection is
also an necessary section of research methodology which provides support to the investigation
in increment of information from various point. This section of research is based over two
aspects i.e. primary and secondary source of data collection, thus the selection of tool is needed
to assist the activity in proper style. In the case of present investigation project work with both
types of data i.e. primary as well as secondary tool will be appropriate in increase of dependable
and applicable collection. Primary tool is efficacious in executing study for the intention of
collecting new data with the help of different resources such that interview, questionnaire (Lee,
Shin and Park, 2012). in addition to this, the secondary research method are those method which
helps to gain knowledge related to those data which are already published in books, journals,
published research articles etc. These two two are effectual in supply the aid to the entire
investigation through proper collection of data that are suitable in drawing reliable and actual
outcome.
Data Sampling: Data Sampling is determined as the assortment of set of people from applied
math group in order to estimate the distinctive of entire group. It majorly considered as the
process which is applied for statistical investigation over which the respondents are pick from the
group of large people. This section of encompasses on two types which refers probabilistic and
non-probabilistic sampling tools (Lepoutre and et. al., 2013). for the present research study,
project data has been accumulated through random bases from the non-probabilistic tool, thus it
is almost suitable way for gather data from the large people. For the current research, researcher
chooses 30 respondents in order to generate relevant outcomes and as selected range of
respondents are reliable in providing authentic data on the chosen area of work.
8

Chapter 4: Data Analysis and Interpretations
Questionnaire
Q1) Do you have ever reviewed the concept of globalisation? Frequency
 Yes () 28
 No () 2
Q2) In your opinion, Is globalisation acts as an essential factor for the expansion
of an organizations business across the world?
Frequency
 Yes () 27
 No () 3
Q3) Among the following factors which of the factor is been required to be
considered by a business for expanding globally?
Frequency
 Market command () 8
 Financial Resources () 10
 Innovation () 6
 Human Resources () 6
Q4) From the following which is counted as the main role of the globalisation in
order to attain success within the business?
Frequency
 Understanding Culture () 8
 Determining market competition () 7
 Position of an enterprise () 8
 Market Opportunities () 7
Q5) As per your view, which is considered as the most common measure of
globalisation over an expansion factor of Primark's business?
Frequency
 Rise in competition () 7
9

 Rise in opportunities () 7
 Rise in investment level () 8
 Rise in profitability () 8
Q6) Which is best way through which Primark could expand its business
operations on a global basis?
Frequency
 Franchising () 5
 Licensing () 15
 Strategic alliance () 6
 Outsourcing () 4
Q7) From the below given factors which is counted as the main measure which
attracts the business for creating a global presence?
Frequency
 Access to technology () 10
 Experting operation () 6
 Smooth Flow of business function () 6
 Exchange of currency () 8
Q8) What basic challenges present in the global market that affect the expansion
of Primark ?
Frequency
 Ethical Business Practices () 8
 Tax and duties () 10
 Trade imbalances () 6
 Regulatory and conceptual framework 6
Q9) Do you agree that diversifying business globally has a great influence on
overall functioning of Primark?
Frequency
 Agree () 26
 Disagree () 4
10