Globalization's Impact on New Shoe Development: A Primark Case Study

This report examines the impact of globalization on Primark's new shoe development, focusing on a case study of their product launch. The report begins with an introduction to globalization and its influence on business, particularly within the fashion retail sector. It outlines the aim, objectives, and rationale for the research, which includes analyzing both the positive and negative effects of globalization on Primark's new summer shoe line. The report details a project management plan, including scope, cost, resources, time, communication, and risk management. A work breakdown structure and Gantt chart are presented to illustrate the project timeline and task management. Data interpretation from surveys reveals employee perspectives on globalization's impact, the use of modern technology, competitive pressures, competitive advantages, and potential hindrances to product launches. The conclusion summarizes the key findings, emphasizing the increased demand and potential challenges globalization poses. Recommendations are provided to enhance product development and address barriers. The report concludes with a reflection on the research process and its learning outcomes, along with references and appendices including questionnaires.

Managing a Successful Business Project
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Topic:
To determine the impact of globalization on the new product development of shoes. A case study
on Primark.
INTRODUCTION
Globalization is a method that integration and interaction with the large number of people,
government and organizations of other countries. Globalization concept is the most frequently
used as a reference of create and integrate with the global economy. This process driven by the
investment and international trade in the global world. It has led to increase the competition
level, financial condition and economic aspects for emerging the business (Mejías and et.al.,
2019). It will gain the competitive benefits on the different fronts through globalization and
reduce the cost of manufacturing. Primark is based on the fashion retail business and
successfully expansion their business in UK. It offers the wide range of products such as cloths,
footwear, accessories, beauty items. The organization will be participating in the London
Fashion week to launch their new product of shoes.
Aim: To determine the impact of globalization on the new summer shoes. A case study on
Primark.
Smart Objectives:
 To analyse the impact of globalization on Primark.
 To identify the negative and positive effects on the new summer shoes through
globalization.
 To explore the benefits of globalization on the enterprise’s growth and development.
 To recommended ways overcome barriers of globalization on Primark within 6 months.
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Rationale
The purpose of research to understand the concept of globalization and how they impact on
the business productivity and profitability when they have decided to launch a new shoe in the
London Fashion week. This research study will help for understand the positive and negative
aspects of product development through analysis (Phillips and Moutinho, 2018). On the other
hand, the complete study will help the researcher to determine changes within retail sector and
find the different parts of manufacturing to hold new item. According to rationale, it quite useful
for researcher to understand the complete process frame of product launching and how they can
fulfil the requirements.
Project Management plan
It is based on the formal documentation that help for measurement the performance of
projects. It must be considered the scope, schedule and cost of baseline that collectively referred
to the overall performance of research project (NathEweje and Bathurst, 2019). Researcher
always focused on the performance of project which referred the advantages of completion.
Scope
The research project scope is to identify the requirement and needs of new product
launching so that it is important for managing and controlling the process to understand the level
of competition. This phase is related the initialisation where it can identify the specific goals and
objectives. Moreover, it has needed to be well written and define clearly in the boundaries of
research project.
Cost
It depends on the financial commitment towards the research project that can identify the
specific cost of material, equipment, resources and so on. Researcher must be estimated the
overall cost of project completion. It is important part of research project to consider all
resources and carried out effectively and efficiently. As per analysis, the cost of project will be
done £6000. In additional, it is total cost that requires for incurred in the project development.
Particulars Cost
Recording (Tools and Equipment’s) £50000
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Analysis and Reporting £2000
Participant incentives and Travel £3000
Total £55000
Table :1
Particulars Cost
Production £7000
Manufacturing £3000
Marketing £5000
Other miscellaneous £7000
Total £22000
Table : 2
Resources
For completing the project that has to be required the different type of resources such as
capital, man power and labour etc. In this way, it will increase the number of different activities
related the research in effective manner. Researcher will use the formulation and plan with team
to accomplish their specific objectives (Ritch, 2018).
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Time
It has required to manage all activities of project with the proper specific deadline and it
has been completed within the time framework for identifying the information about the due
dates and variables. Researcher will use the Gantt chart to divide the work within specific time
intervals. it will be completing on the 15 Week as per the schedule.
Communication
It is an essential part of research project where the researcher will communicate with the
other participants regarding the project (Brenot and et.al., 2017 ).it will gain the knowledge and
share information from one part to other. It useful for resolving the problem and issue of case
study on globalization.
Risk
Risk management is an essential for research project that can help for managing and
controlling all activities. Researcher will implement the conception of research idea which are
uniquely associated with the risk.
Construct the work break down structure and Gant chart
It is defined the chart that illustrate overall project schedule and performed the specific task
within time intervals. It useful for research project to manage the overall system and allows track
the status of project tasks.
Time Framework
Activity
1Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week
Determine the
research topic
Used an
appropriate
Methodologies
Targeting
potential
consumer
through new
product
Estimating
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overall sales
volume
Understand
the
competition
level
Plan items and
facilities
launch of new
product
Discussion and
Conclusion
Submission
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Targeting potential
consumer through new
product
5 hrs Wed 9/11/19 Wed 9/11/19
Auto
Schedule
d
Estimating overall sales
volume 5 hrs Wed 9/11/19 Thu 9/12/19 1
Auto
Schedule
d
Identify the competition
level 5 hrs Thu 9/12/19 Thu 9/12/19 2,1
Auto
Schedule
d
Plan items and facilities 5 hrs Thu 9/12/19 Fri 9/13/19 3
Auto
Schedule
d
launch of new product 5 hrs Fri 9/13/19 Mon 9/16/19 4
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Work Break down structure
A work breaks down structure is organised the project in specific manner and also
divided into manageable section in proper manner. It is based on the hierarchical decomposition
of work that can execute the work by researcher.
Figure 1 Work Breakdown structure
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RESEARCH METHODOLOGY
Research methodology is a process of collecting the information for the purpose to manage the
business decision. It may involve the interviews, techniques, methods, survey that can useful for
identifying the relevant data regarding the research project (Bresler and Stake, 2017). This type
of framework within the research project conducted the baseline and associated with the
assumptions in the research.
Research Method
This type of research method is associated with the research project that will use for
conducting research. It can be divided into two different groups: qualitative and quantitative
research method (Brenot and et.al., 2017).
Researcher will select qualitative method for analysing the specific results and outcome
with non-numeric data by using questionnaires etc. on the other hand, it also used the
quantitative method for analysing the information through thematic analysis.
Research Design
The research design mainly refers to the entire strategy that can integrate with the
different element of case study in logical manner. It is important part of research to clear all the
specific role and their purpose (Aithal, 2017). It can be categorised into two types: Exploratory
and conclusive research design.
Scholar will select the exploratory design that intends to explore questions which doesn’t
offers the final solution. It helps the researcher to easily handle the problem and issues that
occurs in the research project.
Research type
The research type is mainly depending on the type of research as per the nature and
behaviour of case study. Especially, when it can be divided into different ways: Applied and
fundamental research.
Researcher will select the fundamental research and contribute towards the scope and
knowledge of research without implementing the practical approach. Scholar must contribution
of knowledge of book in the research field.
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Research Philosophy
It is belief about the effective ways in which information can gather, analyse and collect
in efficient manner (Martin, 2017). The philosophy is based on the assumptions about the nature
and source of knowledge. There are different types of research philosophy such as Pragmatism,
interpretivism, positivism and realism.
Researcher will use the interpretivism philosophy that can involve to easily interpret the
element in case study. It useful for integrated with the human being to identify their point of
view related research project. According to interpretivist, researcher can assume to access the
reality by using social constructions. It is an essential for researcher to identify the differences
among the peoples.
Research Approach
It can define as the procedure and plan that consists of variety of assumption in the detail
manner. It has to be considered the scientific study of research field. It can be divided into
different groups: inductive, abductive and deductive research approach (Rodrigues and Rosa,
2017).
Researcher will apply the inductive approach in the project which based on the existing
theories and observations. It must be including the pattern of research on the basis of hypotheses.
It useful for researcher because they feel free to move any direction and applying the conceptual
ideas in it. This approach will improve the experience of researcher towards the research field in
order to reach decision.
Data collection
It is a collection of data from the valid source that can identify an appropriate solution of specific
problem in research (Ulmer, 2017). Data collection is important aspects of research to store all
necessary data related the topic. There are two different types of data collection methods:
primary and secondary.
Researcher will apply the primary data collection in the research project by using
questionnaires with the close ended. It may involve the standardisation of high level which
acquires all type of finding. On the other hand, qualitative case study aims to ensure the greater
depth of understanding.
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Sampling
It is a specific principle that can use for selecting the participant or members in the
research study. sampling is basically group of items, people and objects that taken from the long
term measurement in case study. it should be representing the population and also ensure to
generalise the finding of samples. There are total 30 manager’s participants in the research to
give their own opinion on the research field. Researcher will select the simple random sampling
where each members chosen the size of sample.
Ethical consideration
It is the most important aspects in the research case study that can specify the ethical values
in the dissertations. Ethical principle will help for researcher to determine the right things so that
it helpful for maintain the ethical environment and culture (Rodrigues and Rosa, 2017). There are
different types of points considered in terms of ethical values.
a) Participants of researcher should be maintained the privacy related the data or
information.
b) It should be controlled the level of confidentiality regarding the research information.
c) Any type of misleading data should be avoided during research study.
d) Scholar will avoid any type of deception and exaggeration in the research objectives.
e) Researcher must ensure to obtain the consent from the other participants in the case
studies.
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DATA INTERPRETATION
Data analysis is a process of implementing the idea and concepts in the research which help for
analysing the relevant sources in order to identify results.
Theme: 1 Globalization affect Summer shoes products development process.
Respondent Frequency
Agree 5
Strongly Disagree 5
Disagree 10
Strongly disagree 10
Total 30
Data Interpretation
As per above chart, it can be identified that globalization effect on the summer shoes
product development process. It has found that 5 employees are agreed and 5 strongly disagree
and 10 disagree and 10 strongly disagree. In this way, it concluded that Maximum employees are
disagreed when globalization effect on the summer shoes production process. It has been
analysed to understand that globalization improve the performance and efficiency where
employee give their own opinion as per experience.
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