A Case Study: Globalization's Influence on Primark's Summer Shoe Line

This report analyzes the impact of globalization on Primark's new summer shoes, exploring both its positive and negative effects. The study uses a case study approach, examining how globalization influences Primark's product development, including the use of modern technology, the creation of new opportunities and threats, and the targeting of customers. Data was interpreted through surveys, revealing insights into how globalization affects product launches and overall business performance. The conclusion highlights the increased demand for quality services and the challenges faced in new product launches due to globalization, with recommendations focused on HR practices, technological integration, and adherence to regulations. The reflection section discusses the challenges faced during the research process and the interpretivist technique used to collect data, while the references provide a list of sources used in the research.

Managing a Successful Business Project

INTRODUCTION
 Globalization is a method that integration and interaction with the large number
of people, government and organizations of other countries. Globalization
concept is the most frequently used as a reference of create and integrate with
the global economy. This process driven by the investment and international
trade in the global world.

Aim and Objectives
Aim: To determine the impact of globalization on the new summer shoes. A case
study on Primark.
Objectives:
 To identify the significance of globalization on Primark.
 To determine the positive and negative effects of globalization on the new
summer shoes.

Cont.
 To explore the advantages of globalization on the enterprises growth and development.
 To recommend ways overcome barriers of globalization on Primark.

DATA INTERPRETATION
 Theme: 1 Globalization affect new product development process.
Respondent Frequency
Agree 5
Strongly Disagree 5
Disagree 10
Strongly disagree 10
Total 30
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total

Theme:2 Globalization increases the use of modern technology in the product
manufacturing.
Respondent Frequency
Agree 6
Strongly Disagree 7
Disagree 8
Strongly disagree 9
Total 30
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total

Theme:3 Globalization develop the new threats and opportunities in the
multinational company.
Respondent Frequency
Agree 15
Strongly Disagree 10
Disagree 4
Strongly disagree 1
Total 30
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total

Theme: 4 Globalization helps in increasing targeted customers of the new
product.
Respondent Frequency
Agree 8
Strongly Disagree 8
Disagree 9
Strongly disagree 5
Total 30
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total

Theme: 5 globalization work as a hindrance in launching new product.
Respondent Frequency
Agree 10
Strongly Disagree 5
Disagree 10
Strongly disagree 5
Total 30
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total
0
5
10
15
20
25
30
Agree
Strongly Disagree
Disagree
Strongly disagree
Total

CONCLUSION
 As per discussion, it concluded that globalization has increased the demand in
between the organization that help for improve the quality of services. It can be
identified that it become the faster and greater performance in the business
which requires to maintain the transmission of goods and services. Globalization
become work as a hindrance in the new product launching because they can add
more expansion and resources for the purpose of management. Furthermore, it
also covers all the objectives and aim related the research project.

RECOMMENDATION
 As per above discussion, it will be essential for providing the suggestion and
advice for further enhancement. The globalization is basically vast topic that
must consider as an important in the organization because it directly impact on
the process of new product launching. In Primark, HR has been performed the
significant operations that can work on the culture and environment at
workplace. It should be carried out the effective approach to maintain the
process of product launching in London Fashion week. Manager must be
working with the other staff members by using modern technology but it has
required to follows the rules, regulations and government compliances etc

REFLECTION
 As per research, I found that globalization impact on product development in
both positive and negative ways. I have used the interpretivist technique help for
me to collect the information and data related the research through suitable
sources. At that point, I faced some challenges of distinguish the suitable
resources that can easily fulfil the requirement of research studies. On the other
hand, I also trying to investigate the activities of globalization in the business
operations and functions.