Globalization and New Product Launch: An Analysis of H&M's Strategies

This report analyzes the impact of globalization on new product launches, using H&M as a case study. It begins with an introduction outlining the aim and objectives, followed by a detailed project management plan that includes cost, time, quality, resources, and communication strategies. The report also explores the research methodology, differentiating between quantitative and qualitative approaches, and explaining the chosen interpretivism philosophy. It delves into research design, including exploratory research, and examines research approaches such as inductive, deductive, and abductive methods. Data collection methods, including primary and secondary data collection techniques, are discussed, as well as the data analysis process, focusing on thematic data analysis. The report concludes with recommendations and a conclusion based on the analysis, along with a performance review template and references. The report investigates the challenges faced by H&M in launching new products, particularly the launch of a new summer shoe during London Fashion Week, and suggests strategies to overcome these barriers in a globalized market.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
A) Aim and Objectives................................................................................................................1
B) Project management plan .......................................................................................................2
C) Research methodology............................................................................................................3
D) Data analysis and findings......................................................................................................6
E) Covered in PPT.....................................................................................................................12
F) Recommendation and conclusion in proper manner.............................................................13
G) Performance review template in Appendix..........................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

Topic- To Analyse the impact of Globalization on new product launch.
INTRODUCTION
Globalisation is one of the most beneficial procedure for business organization as it helps
to generate high margin profit and increase the profitability of company (Turker and Altuntas,
2014). It is worldwide motion toward trade, communication, financial and economic integration.
It implies beginning of nationalistic and local perspectives to the wide outlook of interdependent
and interrelated world with at large transfer of products, capital and services across national
boundaries. Globalisation affects the country as well as its economy status. It increases
competitive environment in market place which influence organizations and their overall
business performances. Globalisation means that nations liberalize its import rules and welcome
foreign investment into industry that is mainstays of its economy. It helps to reduce gab between
one nation to the other and also contribute to improve the economic status. It is useful and
effective process for H&M and impact on their new product launch as new summer shoe launch
in London. Due to competitive environment because of globalisation many companies try to beat
their competitors within marketplace and wants to grab the attention of customers via producing
new goods or do some innovation in existing ones according to current market needs (Mital and
et.al., 2014). Organization manufacture, design and sell its range of products to several of
leading fashion retailers across the world which is beneficial for them. Strategy statement-
H&M used STP as one of the best strategy before launching new product. They need to
manufacture or create new summer shoe to beat with other shoe brands, company required to
launch their new product in London fashion week on 16th to 20th November 2019. Organization
want to compete with its competitors and efforts to raise their position in market as compare to
the other brands. Problem statement- due to some factors they face many challenges in process
of creating new products and launch in London Fashion week which impact on their business as
well as financial performance.
A) Aim and Objectives
Aim-
To Analyse the affect of Globalization on new product launch. A case study is based on
H&M.
Objectives-
 To identify the significant of globalisation to business.
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 To determine effect of globalisation on MNC.
 To analyse challenges faced by H&M in new product launch.
 To suggest strategies to overcome the barriers in new products launch as new summer
shoe.
Research question-
 Why globalisation is essential for business?
 What is the influence of globalisation on MNC?
 What challenges have H&M faced in new product launch?
 Recommend strategies to overcome barriers in new summer shoe launch?
B) Project management plan
PMP is the document used to define every phase of the project, several components is
included in this plan executing, controlling, monitoring, planning and closing. There are many
elements also included in Project management plan.
Cost-
The cost of completing this project is £500 and cost of producing new summer shoe is
£150.
Time-
To finish this project it need more than 2 days which is essential for final submission. On
the other hand to Launch new summer shoe in London fashion week H&M need 1 week for the
same as to perform effectively.
Quality-
The quality of work is appropriate and all the things has been done in proper manner.
H&M manufacture good quality product and also focuses on the quality of new summer shoe
that is launch in London fashion week event. The project is produced by following all the quality
standards.
Resources-
The project team members is often one of the most essential components in range of
successful tasks. List of project team members, funds and training and development are the main
resources within the project which help to accomplish it successfully (Aggarwal and et.al.,
2014). H&M also focuses on their effective team and hire new talented peoples that contribute to
manufacture new summers shoes and helps to launch it in London fashion week event.
2

Communication-
Good communication makes project better and often effective communication is the only
reason the issues does not arise. Project manager effectively communicate with stakeholders and
find out the best ways to accomplish project on time.
Project scope statement-
H&M project manager need to launch their new product within London fashion week
effectively.
Included scope-
Resources, budgets, labour and raw material.
Excluded scope-
H&M focuses on producing new summer shoes and launch it in London Fashion week
16th - 20th November.
Success criteria-
With the help of monitoring it is easy to measure the success of project.
Communication plan-
Project manager communicate with its employees with the help of face to face interaction
and they communicate or interact with stakeholders and higher management via sending mail.
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Giant Chart-
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Product idea generation 3 days Mon 7/1/19 Wed 7/3/19
Auto
Schedule
d
Research and development 2 days Thu 7/4/19 Fri 7/5/19 1
Auto
Schedule
d
Appointment of Project
managers 3 days Mon 7/8/19 Wed 7/10/19 2
Auto
Schedule
d
Target customers 4 days Thu 7/11/19 Tue 7/16/19 3
Auto
Schedule
d
Team establishment 3 days Wed 7/17/19 Fri 7/19/19 3,4
Auto
Schedule
d
Resource requirement 2 days Mon 7/22/19 Tue 7/23/19 4,5
Auto
Schedule
d
Resources allocation 2 days Wed 7/24/19 Thu 7/25/19 5,6
Auto
Schedule
d
Team development training 3 days Fri 7/26/19 Tue 7/30/19 7
Auto
Schedule
d
Procurement of raw
materials 4 days Wed 7/31/19 Mon 8/5/19 8
Auto
Schedule
d
Initiation of production 4 days Tue 8/6/19 Fri 8/9/19 9
Auto
Schedule
d
Controlling and monitoring 3 days Mon 8/12/19 Wed 8/14/19 10
Auto
Schedule
d
Closure of the project 1 day Thu 8/15/19 Thu 8/15/19 11
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Work break down structure-
C) Research methodology
Research methodology is defined as an organized plan or systematic procedure of doing
research, in this research researcher play important role as they conduct the whole investigation
and draw different quantitative and qualitative research methods that is included observation,
surveys, secondary data and experiments. It purposes in collecting the deep information or data
by using selected and appropriate method in research (Taylor, Bogdan and DeVault, 2015). In
short RM is the process used to gather data for aim of making research outcomes. RM section of
this research project offer the opportunity to convince readers that it is useful for them. An
effective RM is grounded in overall approach whether quantitative or qualitative. There are
several method included in action research such as;
Research Type-
Research is state widely outlined as systematic collection of information and data and
also define analysis for advancement of knowledge. Quantitative and qualitative is the two phase
of research types. Quantitative research types is focuses on statistical analysis and data
collection, it considered as those deals I amount or number and that will be measurable. On the
other side qualitative research is quite different from quantitative it is exploitive in nature in
which they include trends, problem, thoughts and opinion. In this research researcher used
qualitative research type which help to achieve insights and contribute to understand usefulness
of globalisation to business as in depth. Research efforts to select people to collect appropriate
data about chosen topic which is beneficial to find out the best results.
Research Philosophy-
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Research philosophy is the best way in which information is being connected to
phenomenon is collected, used and analysed. RP is broad topic and covers all the facet of
information that is being analysed and gathered. Positivism and interpretivism is the two types of
research philosophy in which one of it has been chosen by researcher based on research type.
Interpretivism method permit researcher to interpret the components of report to integrates
interest in research. Positivism research philosophy is extremely structured collects the wide
samples and based on the concept that factual knowledge or whole information is being gained
via observation. In this research researcher is being used interpretivism philosophy that helps in
finding the better outcomes and data.
Research Design-
It is the technique and method that is chosen by research researcher to combine various
elements of investigation, it is used in project or dissertation. It has been comprised of two kinds
that is exploratory and conclusive research design (Lemieux and et.al., 2015). Exploratory
research intends to explore the research questions and does not intend to provide last and
conclusive answers for these questions, the only aim is to generate insights in context of date and
situation may be vague. Conclusive research design is finished to give data that supports in
reaching conclusion or help in making decision. It provides the way to determine findings of
exploratory research and in additional application of quantitative research method in aggregation
of relevant data. Exploratory research design is being used in research as it contribute in
investigation the issues arise in learnings.
Research approach-
Research approach is divided into three kinds that is Abductive research, deductive
research approach and inductive research approach. Inductive approach does not include
formulation of hypotheses, it begins with aims, objectives and research questions that want to be
achieved during investigation procedure (Joslin and Müller, 2015). Deductive research approach
is formulated by bunch of hypothesis which need to rejected or confirmed in investigation. In
this method reasoning of specific to general and being plan to check weather the connection will
support in obtaining typical research questions with objectives and aims that is needed in
achieving investigation procedure. Inductive research approach is being used by researcher in
this research because it is helpful in getting the better outcomes and support in finding out the
effective learning styles for learns.
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Data collection-
Data collection is the main phase of research methodology, it considers as the best
process of gathering information from all appropriate sources to find accurate answers to
research, evaluate results and test hypothesis. This method is divided into two categories:
primary methods of data collection and secondary method of data collection. Primary data
collection techniques is being used in research in which with the help of questionnaire researcher
find out the results and interpretate questions based on chosen topic. It includes questionnaire
with open ended questions, interviews and focus groups observation.
Data analysis-
Data analysis is the procedure in which all authentic and valid data or information is
being collected and being analysed for final conclusion in end of research. Data analysis is the
process of analysing gathered information in modelling and transformation data having aim to
observe meaningful information so decision taking will be done (Hair Jr and et.al., 2015). It
considers as procedure of applying statistical techniques or tools in order to gather and measure
information. Statistical data analysis and thematic data analysis are the two types of data analysis
methods. In qualitative research thematic data is the most general form of analysis. In this
research thematic data is used by researcher in order to reach appropriate data and insights.
Sampling-
Sampling exacts smaller part form broad population as make outcomes in based on it.
This procedure is being used by investigators for statistical analysis as having two kinds of
sampling techniques that is non probability and probability sampling method. In this research
researcher being used simple random sampling methods which is appropriate for finding. In
this each participant get fair chance in to participant for assumption of information.
Ethical consideration-
Ethical consideration is very critical in research for point of researcher as ethics is set of
standards and norms that is being taken into thinking about what is non ethical and ethical in
research. This consider as particular as ethical consideration is one of the most essential phase of
research and contribute in identifying difference in nature or behaviour. It is important for
researcher to adopt and follow all the ethical norms or standards that is for people help that is
data sharing, confidentiality of respondents and copyrights.
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D) Data analysis and findings
Do you think that globalisation impact on business?
Yes 20
No 10
Interpretation- Globalisation leads to raise competition in market, this type of
competition is related to target market, service and products cost, quick response, technological
adaptation and fast production by organizations. 20 participants think that globalisation put
positive impact on business and helps to raise their position and build good reputation within
marketplace as compare to other brands. They think that it helps to grow business and make it
successful as better than before. Companies with the help of globalisation provide large
multitude of choices in market and able to generate revenue. If company produce new product
with less cost and sells cheaper it is capable to raise their market share. But on the other side 10
people feel that globalisation does not put any positive impact on business and as well as
financial performance. With the help of effective and skilled people firms can be able to expand
their business and open the new ones in another country. They think that globalisation does not
any impact on financial and other performance of business.
Do you feel that globalisation is significant for H&M?
8
0
5
10
15
20
25
Yes
No

Yes 15
No 15
Interpretation- Globalisation provide many benefits to H&M as permit entering into
international market and enlarge their business effectively. 15 peoples think that globalisation is
important for business or for H&M company as it helps to enter into another nation. With the
help of globalisation organization can be able to launch their new summer shoe collection within
London Fashion week and garb the attention of customers. It is essential procedure that
contribute for interchange of products, other aspects of culture and ideas effectively.
Globalisation is the procedure of integration and international arising from interchange of world
thoughts. Organization with the help of business expansion sell their different types of products
to other nation smoothly as it is beneficial for them. But on the other side 15 people feel that
globalisation is not important for H&M as well as its financial performance because it brings
many challenges which put negative impact on overall business functions and activities as well
as their new product launch plan. Globalisation is bad for company and have negative side
effects on profit margin and current market position.
Do you think that H&M need to conduct market research before launching their new
9
0
2
4
6
8
10
12
14
16
Yes
No

summer shoes in London fashion week event?
Yes 20
No 10
Interpretation- Market research is one of the most essential activity or action of
gathering data or information about customers preferences and needs. Surveys, observation,
interview and focus on particular groups of people are the different types of market research
methods which will used by companies as before manufacturing new product and to gather more
information about their consumers. MR is the effective and useful tool that help business to make
plans, it is all about collecting data that provide the insight into their clients buying, thinking,
location and patterns. It also supports to monitor market current trends and keep eye on what
business competitors is doing. 20 people think that H&M marketing manager must conduct
market research before making any plan based on new summer shoe launch in London fashion
week on 16th to 20th November 2019. With the help of this tool they can be able to collect
information about people likes and identify economic culture and religious. But on the other
hand 10 participants feel that market research is not suitable and required to conduct before
entering into international market because it consumer a lot of time and need more investment.
10
0
5
10
15
20
25
Yes
No