Analyzing Radisson Hotel London's Recruitment in a Globalized World

Desklib provides past papers and solved assignments. This project analyzes the impact of globalization on recruitment strategies at Radisson Hotel London.

Research Proposal: Impact of Globalisation on Recruitment
Strategy in Radisson Hotel in London
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Abstract
Globalisation is the phenomena that can help the various cultures of countries to interact with
each other. Recruitment strategies can be affected by globalisation. Organisation can use various
strategies in recruitment to enhance their business on a global scale. The present research
emphasizes on the impact of globalisation on the recruitment strategies of Radisson Hotel in
London.
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Table of Contents
P1.....................................................................................................................................................4
Chapter 1: Introduction....................................................................................................................4
1.1 Introduction................................................................................................................................4
1.2 Background to the research.......................................................................................................4
1.3 Purpose of the study...................................................................................................................4
1.4 Research Aim.............................................................................................................................5
1.5 Research Objectives...................................................................................................................5
1.6 Research Questions....................................................................................................................5
1.7 Rationale of the Study...............................................................................................................5
Chapter 2: Literature review............................................................................................................7
2.1 Introduction................................................................................................................................7
2.2 Concept of globalization and its impact on the recruitment strategies......................................7
2.3 Key trends of recruitment strategies..........................................................................................7
2.4 Models and theories related to recruitment strategies...............................................................8
2.5 Barriers related to the recruitment strategies.............................................................................8
2.6 Literature gap.............................................................................................................................9
Chapter 3: Methodology................................................................................................................10
3.0 Introduction..............................................................................................................................10
3.1 Research approach...................................................................................................................10
3.2 Research design.......................................................................................................................10
3.3 Research philosophy................................................................................................................10
3.4 Data collection techniques.......................................................................................................11
3.5 Sampling size and techniques..................................................................................................11
3.6 Ethical Consideration...............................................................................................................11
M1, D1...........................................................................................................................................11
3.7 Justification and critical evaluation.........................................................................................11
Timeline of research activities.......................................................................................................13
Project Planning.............................................................................................................................13
(Refer to Appendix).......................................................................................................................13
References......................................................................................................................................14
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Appendices....................................................................................................................................16
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P1
Chapter 1: Introduction
1.1 Introduction
Globalisation is the phenomenon that helps to combine the organisations by overcoming the
borders of the countries. Globalization can help the companies to expand their business on a
global scale. Globalisation can also impact the recruitment process of organizations and enhance
in the diversity in the workforce. The present study will focus on the impact of globalisation on
the recruitment strategy of the Radisson Hotel in London. The study will also highlight the
barriers and the strategies that can be implemented by the organisation in order to enhance the
affectivity of the recruitment strategy of their organisation.
1.2 Background to the research
Globalisation is the process of the integration of the diverse workforce that is available round the
globe. Globalization can help the organisations to attain cheap labour force that is available in
the emerging markets of the world. This can include the recruitment policies of the organisations.
In the present research, it will analyse the strategies that can be incorporated by the concerned
organization to overcome the barriers related to their recruitment strategy. The research will
emphasise upon a concrete discussion with the assistance of secondary sources such as, journals
and articles that are available in the contents of the study. However, with the help of quantitative
data collection, primary research will also be conducted for the present study. The study provides
an idea of the impact of globalisation on the recruitment approach of the respective organization.
1.3 Purpose of the study
The purpose of the study is to provide an idea about the recruitment strategies and the key trends
that has been emerging due to globalization. They study will investigate and analyse the
strategies of the Radisson hotel in London.
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1.4 Research Aim
The aim of the research is to determine the impact of globalisation on the recruitment strategy of
the Radisson Hotel in London.
1.5 Research Objectives
To understand the concept of globalization and its impact on the recruitment strategy of
organizations
To identify the key trends of recruitment strategies in organisations
To determine the barriers that are related to recruitment strategies of organisations
To analyse the models and theories that can be incorporated by organizations to expand their
business globally.
1.6 Research Questions
What is the concept of globalization and its impact on the recruitment strategies of various
organizations?
What are the key trends of recruitment strategies in organisations?
What are the barriers related to the recruitment strategies of organisations?
What are the models and theories that can be incorporated by organizations to expand their
business globally?
1.7 Rationale of the Study
The cost of global labour is rising which is affecting the profit margin of the organisations like
Radisson Hotel. Recruitment strategies have been significant to enhance the cost affectivity of
the labour. In countries like China and Brazil, the quality of labour available is much cheaper
cost as compared to America and Europe. This has been a prime reason of tyre companies to
expand their business globally. As opined by Beck, (2018), Globalization has helped the
companies to enhance the diversity and skills of their workforce with the help of accessing
global talent. Globalisation has brought transportation in every aspect of business operations and
strategies related to recruitment are not an exception.
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Chapter 2: Literature review
2.1 Introduction
The present literature review focuses on the impact of globalisation on the recruitment strategies
of organisations. The study processes the models and theories that can be implemented in order
to enhance the affectivity of the recruitment strategies. The study also highlights the key trends
and barriers related to recruitment strategies of the organisations.
2.2 Concept of globalization and its impact on the recruitment strategies
Globalization has helped organizations to attain multicultural workforce that can enhance their
strategies to expand the business in various countries. The phenomena of globalization have help
organisations to become global brand and increase their effectiveness of the business operations.
Globalisation has a significant impact on the practices of human resource department of
enterprise like recruitment of staff. As opined by Adams et al., (2017), the human resource is
inclined in attaining cheap labour around the globe in order to increase theory profit margin.
Globalisation can also influence the recruitment strategies as the company can include diverse
and skilled around from different parts of the world.
2.3 Key trends of recruitment strategies
Globalisation has initiated certain trends in the recruitment strategies of the organisation.
Organisations are more focus on promoting talent in their workforce. Around 79% of the
companies are involved in promoting talent in the employees along with the required educational
qualities. According to Amirali and Bakken, (2015), the human resource of various
organisations has initiated a trend known as “Talent Relationship Management”. With the help of
this trend the candidates with certain talents are preferred with the help along with the
educational qualification. 79% of the organisations have been focusing on developing and
promoting talent within their employees. Another vital trend that has emerged in the recruitment
strategies is involvement of social media. For instance Aberdeen Group has recruited 32% of the
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candidates with the help of various social media platforms. This can help the companies to hire
candidates from various part of the globe.
2.4 Models and theories related to recruitment strategies
This Hofstede’s cultural dimension theory can help the organisations to determine the cultural
values of the countries from where they want to hire employees. According to Khlif, (2016), the
six dimension of the theory can enhance the understanding of the culture of the employees that is
essential to be incorporated in the organisation's culture. The six dimensions are namely power
index, individualism and collectivism, masculinity versus femininity, uncertainty avoidance
index, long term versus short term orientation index and indulgence versus restraint. The value of
the index can help human resource department to determine the approach to hire new and
talented candidates that can enhance the efficiency of the organisation (Mazanec et al., 2015).
The Maslow’s hierarchy of needs model can be helpful in identifying the needs of the
employees that can be incorporated in the work culture of the organisation. As opined by King-
Hill, (2015), the model consists of five basic needs that can be helpful in developing recurrent
strategies that can be effective and efficient. The needs that are included in the model are
physiological needs, safety needs, psychological needs, esteem needs and self actualization
needs. This are the basic needs that can help the employees of the organisation to feel engaged
and motivated at the palace of work. This needs if fulfilled can help the human recourse to get
access to young and talented candidates for their organisation (Meyer and Peng, 2016).
2.5 Barriers related to the recruitment strategies
There can be several barriers that can impact the recruit strategies of an organisation. Hiring of
employees from different culture needs the human resource department to have clear
understanding of the culture. According to Crane et al., (2016), the communication needs to
effective as lack of communication may give rise to misunderstanding. Cheap labour may also
lack in quality. This may require extra effort to train them to meet the desired goals or objectives
of companies. The organisations need to be market specific and determine the requirements of
the market. As for instance, Vietnam have low labour cost but also lack in knowledge. They need
to be trained and developed accordingly. In Africa the demands is more for engineers that any
other position. These are some of the requirements that need to be fulfilled and if the companies
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can overcome such barriers thet recruitment strategies may help them to strengthen their position
in market.
2.6 Literature gap
In the above discussion, a brief discussion have been presented about the impact of globalization
on the recruitment strategies along with barriers and strategies related to recruitment strategies.
However, the strategies that can be most effective in the following context have not been stated
in any literature. The study has given detailed discussion about the strategies that can be useful
for the context of recruitment strategies of various organisations. Moreover, this section will
comprise of the loop holes that are not mentioned within the secondary sources such as various
journals, articles and similar others.
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Chapter 3: Methodology
3.0 Introduction
Research Methodology is the process of collection of data and analysing the information that can
be interpreted with the help of the collected data. The methodology includes various techniques
like interviews, surveys and other such approaches that can help to collect data in an efficient
manner.
3.1 Research approach
It includes the planning of the methods of collection of data along with the analysis,
interpretation and discussion of the data that is collected. The approaches are generally of three
types that are abductive, deductive and inductive approach. The research approach helps in
analysing qualitative and quantitative approach of data collection.
3.2 Research design
It consists of methods and techniques that can used to provide solution to the problems that may
arise in the research process. There are generally three types of research design that are
exploratory, explanatory and descriptive. Descriptive design will help to understand the
problems that describe the interrelation of the data in a detailed manner. Exploratory design
includes the problems like very less availability of sources related to topic and collecting data by
gaining familiarity to the topic. Explanatory design is the method of comparing the existing
studies that are available in the context of the topic.
3.3 Research philosophy
The method by which data can be gathered and further analysed is included in the research
philosophy. It is mainly of three types that interpretivism, positivism and realism. Positivism is
based on the nature of the data collected and the studies that are available in the context of the
collected data. Interpretivism is the interpretation of key elements of the sources related to the
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study (Brown et al., 2015). However, Realism philosophy is known to accord to such things, that
are perceived as the existence based on the nature of independence.
3.4 Data collection techniques
The most important part of research is collecting and measuring data related the topic of study.
The data collection technique is generally of two types that are qualitative and quantitative.
Quantitative data collection includes methods like surveys and questionnaires for the target
group of participants (Jin et al., 2015). They may also include method like poles that can help to
understand the point of view of the respondents. Qualitative data is the method that includes
interviews, observations and visual analysis.
3.5 Sampling size and techniques
The sample size for the present study will be 50 respondents for quantitative data analysis and 2
mangers for qualitative data analysis. The method that will be used for the qualitative data
analysis is a series of questionnaire whereas interview will be conducted for the managers to
understand their views on the topic of the study. For better understanding of the topic both
primary and secondary data collection techniques will be used. In the context of primary data
collection, probability method will be used and for secondary data collection non probability data
collection will be used (Touzani et al., 2015.).
3.6 Ethical Consideration
This section highlights the data that is to be collected for the study is not biased and the
respondent has been given with opportunity to leave the interview and questionnaire process
whenever they feel like. Privacy of the participants in the data collection method is to be
maintained under the legislation of “Data protection act, 1998”. The operations performed in the
study will maintain the confidentiality of the people that are participating in the survey.
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