Research Report: Globalization and Business Success at M&S

This report examines the impact of globalization on business success, focusing on Marks and Spencer. It explores the concept of globalization, the challenges M&S faces in expanding into the European market, and the role globalization plays in the company's success. The research includes an analysis of the strategies M&S employs to achieve its business goals and expand its market. The report concludes that globalization is crucial for business growth and recommends that companies leverage globalization to expand internationally and increase profits. The author reflects on their research experience, highlighting areas for improvement in communication and analytical skills, and emphasizes the value of the research in understanding the topic. The report also includes references to relevant academic literature.

Research Project

Research Aim
TITLE : “How globalisation can drive business success”
Aim : “To analyse the impact of globalisation in driving success and
growth of business at international market place”. A study on Marks and
Spencer.

Research Objective
Research Objectives :
 To evaluate the concept of globalisation.
 To determine the challenges faced by Marks and Spencer in
expanding their business in the market of Europe.
 To examine the role of globalisation in the success of the
organisation.
 To ascertain the strategies adopted by M&S to gain more success in
their business.

Research Outcomes
REFLECTION
This is to state that during conducting this research, I gain the huge
knowledge about the specific topic of the research by which i will
further be able to conduct any research easily. Along with this, I also
faced many issues regarding my communication and analytical skills, I
was too bad in asking the questions from the respondents by which I
had not gain the proper reviews of the peoples.

Conclusion
From the above mentioned research project report, it has been
concluded that globalization is the process of transferring of goods and
services to the international market in the effective manner. This refers
to as the integration between the government, individuals and the
business enterprises in all over the world. In order to enhance the
business growth and gain more profits, Marks and Spencer has adopted
the concept of globalization.

Recommendations
On the basis of the above research report, this is to recommend that
globalization helps the organization in expanding their business in
international level and enhance the growth and profit margin of the
firm. This concept can be used in order to establish their business at
large scale or in large market by which they can gain the attention of
large number of customers.

References
 Crane, A. and Matten, D., 2016. Business ethics: Managing
corporate citizenship and sustainability in the age of globalization.
Oxford University Press.
 Laszlo, C. and Cescau, P., 2017. Sustainable value: How the
world's leading companies are doing well by doing good.
Routledge.
 Wheelen, T.L. And et. al., 2017. Strategic management and
business policy. Pearson.

THANK YOU