Investigating Globalization's Impact on Morrison's Retail Sector

This report investigates the benefits and challenges of globalization within the retail sector, using Morrison's as a case study. It explores globalization's concept, its importance in business operations, and the major challenges faced by Morrison's due to globalized activities. The report outlines the research aims, objectives, and research questions, emphasizing the importance of avoiding plagiarism and utilizing various sources of information. The research methodology includes qualitative research with an inductive approach and an interpretivism philosophy. Data collection involves primary and secondary methods, with thematic analysis. The report also addresses challenges faced during the research, such as limited time and resources, and reflects on the learning techniques employed. Finally, recommendations are provided to help Morrison's achieve its business goals under globalization. References are also included.

TO INVESTIGATE THE BENEFITS
AND CHALLENGES RELATED
WITH GLOBALIZATION IN THE
CONTEXT OF RETAIL SECTOR: A
STUDY ON MORRISON

TABLE OF CONTENT
 Subject Area
 Research aims and objectives
 Research Questions
 Formulation of research aim, objectives and questions
 Evaluation of the benefits of using different sources of information
while doing academic writing
 Importance of avoiding plagiarism and academic misconduct
 Research Methodology
 Different methods of collecting and analysing data
 Challenges likely to face in research
 Reflection on learning techniques in order to complete research
project

SUBJECT AREA
 Globalisation refers towards the addition of the firms, people,
different nations as well as government in order to devote and do
business within the global market area. Globalization is a
phenomenon which helps to enhance the technological changes,
trade, resources and inter connection among various different
countries economy. Companies decide to go for globalized activities
in order to increase their market share, enhance profit margins and
in order to take advantages of economies of scale.
 However, there are various external factors which includes political,
environmental, social, economic, legal and technological, etc.
affects the business drastically.

CONTD.
 The present research report is based on the Morrison’s company
which is a retail supermarket offers various kind of products
including food, drinks, home appliances and many more according
to the desires of the consumers in most effective way. The study will
include the concept of globalization, its advantages along with
various challenges that have been faced by the Morrison during
involvement of globalized activities within their working strategies.
Furthermore, the study will also describe various recommendations
to the company which help them to achieve their business objectives
as well as future goals.

RESEARCH AIM AND OBJECTIVES
 Aim
The aim behind conducting this study is to assess the benefits
and drawbacks related to globalization in the context of Morrison.
 Objectives
1. To develop understanding about globalization and its tendency.
2. To assess the importance of globalization with regard to the
business operations of Morrison’s.
3. To identify various challenges that has been faced by Morrison
Company due to globalization.
4. To recommend strategies to Morrison’s that contribute their share in the
attainment of goals under globalized environment.

RESEARCH QUESTIONS
 Q.1 What is the concept of globalization?
 Q.2 What are the benefits of globalization in business operations of
Morrison?
 Q.3 What are the major challenges that have been faced by
Morrison due to globalization of their business activities?
 Q.4 What are the recommendations that help the Morrison to
achieve their business goals under globalization?

FORMULATION OF RESEARCH AIM,
OBJECTIVES AND QUESTIONS
 The reason behind conducted this particular research on the retail
sector is that slowly and eventually retail sector also going to become
global in order to reduce cost of operations with production of goods
and services according to the taste and preferences of the customers
and thus with the help of this concept, the firm is able to expand
globally along with their market share. Nowadays, the trend in order
to expand business activities and make them globalized in nature is
increasing continuously and due to which they highly affect the retail
sector in both the negative as well as positive manner.
 Objectives of the study has been prepared on the basis of SMART
strategy which highly effectual in order to fulfil the learning
principle. Questions about the research proposal has also been
created while keeping in mind the objectives and through which each
and every point related to the report has been described in complete
and comprehensive way.

EVALUATION OF THE BENEFITS OF USING
DIFFERENT SOURCES OF INFORMATION
WHILE DOING ACADEMIC WRITING
 The usage of various and different sources which helps in order to
collect information which are easy to access helps in order to
provide detailed overview about the research related to the
prescribed topic.
 . The detailed study with the help of various journals helps in order
to create deeper coverage of the topic and gives familiar details so
that it helps to evaluate the reason behind this research in most
appropriate manner.
 This in turn able to enhance the overall quality of the project or
report because the paper is enriched with lots of important and
essential facts and truths that have already been analysed by other
researchers as well. Moreover, they are able to offer complete
clarity.

IMPORTANCE OF AVOIDING PLAGIARISM
AND ACADEMIC MISCONDUCT
 Plagiarism denotes cheating and stealing of some ones ideas and out
it into your work which is highly unacceptable at any cost within the
writing reports. Actually, plagiarism prevents an individual from
establishing their own innovative ideas and opinions about the topic
that has been selected in order to complete the study. So, it is highly
recommended that in order to avoid such activities, each writer
should take necessary precautions and make efforts in order to
ensure that the writing does not include the ideas of someone else
work and the topics that has been involved are completely sited with
proper methods.

RESEARCH METHODOLOGY
 Research type: It has been characterised into two categorize which
are qualitative and quantitative research, out of which researcher
will pursue with qualitative research.
 Research Approach: Inductive and deductive are two kind of
approaches that can be utilized by researcher in order to analyze and
evaluate the information in detailed way. Researcher will utilize
inductive approach in order to analyse the data and information
related to the topic.
 Research philosophy: It is a kind of research methodology that
explained about the belief that scholar has in mind while doing the
study. Basically there are three research approaches such as
Interpretivism, positivism and realism and for this study, scholar
will utilize interpritivism approach as this interpret the elements
which integrate human interests within the study so that useful data
can be derive.

CONTD.
 Sampling: For conducting this research, sample of 30 respondents
have been collected of Morrison in order to drive information
related to make decisions regarding the inclusion of concept of
globalization.
 Ethical consideration and reliability: The research will follow all
ethical aspects while conducting the research and the data that will
be utilized by scholar will be completely reliable in nature and will
be collected through different sources including books, journal,
internet as well as articles.
 Limitations: The time frame and limited amount of resources are the
major constraints that affect the research about that particular topic
in detailed manner. As limited data has been available on various
sources about the Morrison.

DIFFERENT METHODS OF COLLECTING
AND ANALYSING DATA
 Data Collection: Primary and secondary method are the two most
common types of data collection methods that will be utilised by the
scholar in order to gather correct and relevant information within
limited time frame.
 Data Analysis: SPSS and thematic are two major data analysis
approaches that has been utilized by researchers and for conducting
this research, scholar will utilize thematic method due to its various
advantages which includes detailed evaluation of information
through graphs, figures and tables.