Research Project: Globalization's Influence on Sainsbury's Structure

This research project investigates the impact of globalization on the corporate structure of Sainsbury, a large multinational company. The study begins with an introduction to globalization and its effects on businesses, followed by the research aims and objectives, which include understanding globalization's concept, identifying its benefits for Sainsbury, and determining the challenges faced in the global business environment. The research employs both primary and secondary data collection methods, incorporating quantitative and qualitative approaches. The findings are presented in themes, such as the advantages and challenges of globalization, supported by frequency analyses. The report concludes with recommendations for Sainsbury, emphasizing leadership skills, resource allocation, and knowledge of organizational structure to mitigate challenges. The references include key sources on globalization and its impact on business.

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Research Methodology
• Data analysis and interpretations
• Recommendation
• References

Introduction
In the last few decades, the concept of globalization has become the main factor in
business. Globalization is a process of integration and cooperation of different
economies, companies and nation in worldwide. However, it influence positively
and negatively over organization productivity and profitability. The primal benefit
which globalization impose to companies is that greater free trade in less cost as
they can expand their market share or size in any geographical region without any
trade barriers.

Research Aim & Objectives
Research Aim: “To study the influence and challenges of globalisation on
corporate structure of large multinational company” – Case Study on
Sainsbury Research Objectives:
 To understand the concept of globalization on large multinational companies.
 To identify the benefits of globalization which Sainsbury come across during
operating its business function at global pace.
 To determine the challenges of global business environment which Sainsbury
undergoes while functioning at international level.

Primary method: This means data is collected at first hand in original nature.
The researcher collect the information or fresh data in the case of unique research.
Secondary method: When information is collected by some one for their
research work is consider as secondary data. It is not fresh data because researcher
has already passed through statistical analysis which can help to complete objects in
less time
Research Methodology

Cont...
Quantitative: This research provides information in figures, counts, by creating
statistical model, and observing others.
Qualitative: This method is provides information by involving detailed
description of observation, context of events and circumstances.

Theme 1:Advantages of Globalisation
Q1) In your view, what are the
advantages of globalisation
which Sainsbury acquires while
functioning its business
operation in an international
level?
Frequency
a) Enhance economies of scale 8
b) Greater competition 4
c) Acquire skilled personnel 8
0
2
4
6
8
8
4
8
Frequency

Theme 2: Challenges of Globalisation
Q2) As per your opinion, what all
the challenges which Sainsbury face
while operating its functional areas
in global pace?
Frequenc
y
a) Unfamiliar culture 6
b) Organisational communication 5
c) Unskilled manpower 9
a) Unfamiliar culture
b) Organisational communication
c) Unskilled manpower
0
1
2
3
4
5
6
7
8
9
6
5
9
Frequency

Recommendations
 Impressive leadership skills will have company to reduce challenges of
globalisation which will reduce resistance of employees to accept changes in
structure of company.
 Proper allocation of resources, this will ensure that there is sufficient resources
with each department to bring changes in structure in terms of funds and other
assets.
 Knowledge about organisational structure this will help management to bring
changes in existing structure and make it flexible for future implementations.

Conclusion
From the above research it can be concluded that the concept of globalisation in
context to large multinational companies is helpful that helps to increase the
business at international level. Globalisation is a boon for businesses, countries,
customers and employees that helps to improve the economical condition of all by
creating different opportunities. It provides many benefits to countries as it increase
the economical condition, improve business practices and also increase the living
standard of people by providing job opportunities.

References
Epstein, M. J., 2018. Making sustainability work: Best practices in managing and
measuring corporate social, environmental and economic impacts. Routledge.
Halkias, G., Davvetas, V. and Diamantopoulos, A., 2016. The interplay between
country stereotypes and perceived brand globalness/localness as drivers of
brand preference. Journal of Business Research. 69(9). pp.3621-3628.
Hirst, P., Thompson, G. and Bromley, S., 2015. Globalization in question. John
Wiley & Sons.