Research Report: Globalization's Impact on Sainsbury's Success

This report examines the impact of globalization on Sainsbury's, a major retail chain. The study includes an introduction defining globalization and its importance, followed by a background on Sainsbury's and the research problem. The research aims to investigate globalization's influence on business success, outlining objectives, questions, and scope. The literature review explores the idea of globalization, its advantages for Sainsbury's, challenges faced, and strategies employed. The methodology section details the research design and data collection methods. The findings, analysis, and discussion are presented, followed by conclusions, recommendations, and limitations. The report incorporates a time framework with Gantt charts and Work Breakdown Structure (WBS) for project management, providing a comprehensive analysis of globalization's impact on Sainsbury's business operations and performance, including its implications for success in a competitive market.

Research Project

Table of Contents
Chapter 1: Introduction....................................................................................................................1
Introduction............................................................................................................................1
Background.............................................................................................................................1
Research Problem...................................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Purpose...................................................................................................................................2
Research Scope.......................................................................................................................3
Research Hypothesis..............................................................................................................3
Attributes of research work....................................................................................................3
Rationale of Topic..................................................................................................................3
Time Framework....................................................................................................................3
Chapter 2: Literature Review...........................................................................................................6
Idea of globalisation...............................................................................................................6
Advantages of globalization in driving business success in Sainsbury's..............................7
Major challenges of globalized business faced by Sainsbury's..............................................7
Strategies of globalization used by Sainsbury's.....................................................................8
Chapter 3: Research Methodology...................................................................................................9
Research Design.....................................................................................................................9
Research Approach.................................................................................................................9
Data Collection.......................................................................................................................9
Chapter 4: Data Finding, Analysis and Discussion.......................................................................12
Chapter 5: Conclusion, Recommendations and Anticipated Limitations......................................21
Reflection.............................................................................................................................21
Recommendation..................................................................................................................22
Limitation.............................................................................................................................22
Conclusion............................................................................................................................22
REFERENCES..............................................................................................................................24

Chapter 1: Introduction
Introduction
Globalisation is defined as procedure of integration and interaction between companies,
organisation, people and government globally (Adekola and Sergi, 2016). It has interconnected
world through culture and trade exchange. This has rise because of advancement in
communication and transportation technology. This global interaction leads to growth in
international ideas, culture and trade. Globalisation is important for success and growth of
business which is associated with cultural and social aspects. It involves various aspects such as
services, goods, products, technology, resources, capital and data. There are various impact of
globalisation which helps in success and growth of business in competitive market. This
globalisation has provided various impacts to business in terms of competitive advantages, cost
competitive and economies of scale. The organisation chosen for report is Sainsbury's which was
founded in 1869 at London, United Kingdom. It is considered as third largest chain of
supermarket which possesses 16.9% share market. This is retail industry founded by John James
Sainsbury. It deals in various products and services such as clothing, accessories, furniture,
banking facilities, credit card and others. The main of report is to investigate impact of
globalisation on success of business in effective and efficient manner. The aim and objectives
has been set and accordingly work has been carried by researcher. For completion of work in
given time period, time framework has prepared. There are different methods of data collection
along with recommendation has been provided.
Background
With increase in need and demand of consumers, it is very important for business to
move accordingly. The globalisation plays an effective role in driving success of organisation
through accomplishment and achievement of goal and objectives (Boso, Cadogan and Story,
2013). Sainsbury's is regarded as third largest retail sector which was established by John James
Sainsbury at United Kingdom in 1869. This is public limited company which is operating 1500
shops in various locations and serving superstore, hypermarket, convenience shop, supermarket,
forecourt shop. There are more than 186900 employees working in organisation. The subsidiaries
of respective company are Sainsbury's Bank, Habitat, Nectar, Argos, Sainsbury's local and
others.
1

Research Problem
This is the problems which is encounter by researcher while collecting data and
information. The most common research problems which are faced by researcher are lack of
knowledge of using appropriate methods, funding problems, lack of sources for collection of
information like books, journals, magazine and others (Burke, Trahant and Koonce, 2012). This
can leads issue in conducting research in appropriate and effective manner. They also encounter
with time and ways for collecting methods problems for research work.
Research Aim
“To investigate impact of globalization on driving the success of a business”. A case
study on Sainsbury.
Research Objectives
 To identify the idea of globalisation.
 To examine the advantages of globalization in driving business success in Sainsbury’s.
 To determine the major challenges of globalized business faced by Sainsbury’s.
 To identify the strategies of globalization used by Sainsbury’s.
Research Questions
 How you identify the idea of globalisation?
 What are the advantages of globalization in driving business success in Sainsbury’s?
 What are the major challenges of globalized business faced by Sainsbury’s?
 What are the strategies of globalization used by Sainsbury’s?
Purpose
The purpose of this research is to investigate impact of globalization on driving the
success of a business (Cooper, 2013). Globalization is increasing day by day with rise in
requirements of consumers. It is very important for Sainsbury's to investigate impact of
globalization on driving business success. This can be done by adopting such economic process
in the business for achievement of goal and objectives of organisation effectively and efficiently.
This topic is large to understand thus it helps the investigator to understand its concept. The
personal reason for choosing this research topic is to determine the impact of globalization
2

process on the different business for getting the proper understanding of the factors that impact
the globalization process.
Research Scope
This is also called application of research where it can be used. Here, chosen topic for
research work is globalisation and their impact on driving success of business. The research has
completed through use of various tools and techniques in order to collect data and information.
This can help user to know about impact of globalisation on business success and growth. The
scope of research is on three different levels such as environment, marketing and organisational
(Crane and et. al., 2019). This can help organisation to achieve business results with help of
research scope in systematic manner.
Research Hypothesis
This is defined as outcome or result of research topic. The given research work is done on
globalisation which has impacted business in driving success of business. It is very important for
Sainsbury's to use proper tools, methods and techniques in order to get effective results for
assigned project work. This can assist organisation to drive their success with globalisation. The
outcome can be positive if research has done properly and vice-versa. Therefore, hypothesis can
be positive if researcher has done their research work in effective and efficient manner.
Attributes of research work
The attributes of research work are: provide true information to user, data should be
collected through authentication sources, proper use of tools and techniques (Epstein, 2018).
This can be possible if researcher has used proper methods for collection of data and information
in systematic manner. In today's market, globalisation is regarded as most important for
organisation to achieve their set goal and objectives in effective way.
Rationale of Topic
The main reason behind for selecting topic is to know more about globalisation and their
impact on business activities and functions for growth and success of organisation. This creates
many opportunities for business to sustain and success in competitive market.
Time Framework
This is prepared by researcher in order to accomplish assigned work in particular time
period. The time period is set for each and every task by researcher so that they can achieve their
3

set goal and objectives within given time period. The two types of time framework used by
researcher are as follows:
Gantt chart
This is regarded as bar charts which help in illustrating project schedule (Felício,
Caldeirinha and Rodrigues, 2012). It is represented through horizontal and vertical axis. The time
interval is presented on horizontal and activities to be performed on vertical axis. This is
developed in between 1910-1915 by Henry Gantt which shows dependency relationship among
current schedule and activities status. This is visual views of various tasks which is scheduled
over time. It is used in management of project that is applied by all types of organisation and
industry. This shows different features such as project milestones, individual assigned to each
work, dependencies among tasks and start & end dates for tasks (WHAT IS A GANTT CHART,
2019). This makes work to be completed in given time period without any delays.
4

Work Breakdown Structure (WBS)
It is defined as key project deliverable which is organised by team into small and
manageable section (Ferreira and et. al., 2015). This is also called hierarchical decomposition of
work that should be executed by project team. This assist in defining scope into manageable
chunks which is understood by project team. The elements of WBS are service, product, data and
combination thereof. It provide framework for detailed control and cost estimating along with
providing guidance for control and schedule development. This is used for improved planning,
simplified risk identification, improved accountability, enhances visibility and smarter budget &
resource allocation.
5

Chapter 2: Literature Review
Idea of globalisation
According to views of John Williamson, 2019, Globalisation is considered as world
economy which has made people globalised. With rise in globalisation, it has made single market
where interdependent production, responding to impulses and consuming similar goods. This has
made manifested in growth of world trade which is proportion of output. This has made
explosion of foreign direct investment which has increased from $2.2 billion in 1970 to $154
billion in 1977. Globalisation has increase national capital market in order to integrated world
into single system where $1.3 trillion per day crossing foreign exchange that is less than 2% to
trade transaction (Globalization: The Concept, Causes, and Consequences, 2019).
Globalisation is defined as procedure of increasing economic interdependence among
various nations and countries. This is reflected in growth of international border in order to
exchange products and services. Under globalisation good and services need to be flowed across
borders and nations. This is also called sale and marketing of similar products and services
6

around world. It is spreading of technology, products, services, information and employment
across both national and international borders and culture. There is free trade of exchange of
products across nations. The main motive of globalisation is to become opportunistic and
idealistic where development of global market has provided benefits to big organisation which is
based on western culture.
According to opinion of Kschweit, 2019, Globalisation is used to describe increasing
social, political and economic interrelation and interaction among cultural and political
boundaries. This is important for Sainsbury's to increase their profits and gain through help of
globalisation by doing global interaction. This provides social, economic and political
development to business (Explain the concept of globalization and its advantages and
disadvantages for social, political, and economic development, 2019).
Advantages of globalization in driving business success in Sainsbury's
According to the opinion of Fredrik Erixon, 2018, there are various advantages which has
provided by globalisation to drive business success. Due to increase in globalisation, it has
boosted western economy, raised household income and creates new opportunity for people (The
Economic Benefits of Globalization for Business and Consumers, 2018). With increase in
globalisation, it has enabled firms for specialising and intensity of research and development,
capital and innovation. This is providing helped to individuals for reducing high inflation rates in
western economies in order to buy more products and rise in wages through lowering cost of
consumption. This also reduces gender wage discrimination and providing new opportunities for
women. Sainsbury's is increasing their business operation at global level in order to drive success
in competitive market. There are various opportunity available for respective organisation in
order to grow and sustain in market for rising their profits and gains (Grayson and Hodges,
2017). The globalisation has boon to consumers, business and western economy. The other
advantages of globalisation to Sainsbury's are to encourage their consumers and producers from
economies of scale and division of labour. It helps in free movement of labour among countries.
The rise in competitive reduces monopoly profits and incentives for seeking cost reducing
innovations. The respective organisation can increase awareness to consumers for change of
climate and wealth and income inequality.
7

Major challenges of globalized business faced by Sainsbury's
According to view of Neil Kokemuller, 2018, the business has increasing globally.
Government is working together for mutually beneficial trade policies in various circumstances
in order to promote international business exchange. Despite of these advantages, there are some
challenges which are faced by Sainsbury's. They are as follows:
Inconsistent Moral Standards- The word global in organisation not only defines
collaborative marketplace which encompasses many countries but also suggest uniformity at
market place (Globalization Challenges for Businesses, 2018). This is the challenge which can
be faced by Sainsbury's organisation for running their business activities and operations in an
effective manner. For example, American business is facing challenges in maintaining domestic
ethical standards when same companies in other countries lack ethics or does not held same
ethical and legal standards. The US law focus on promoting free enterprise system in order to
maintain equality and fairness among consumers, providers and competitive opportunities. If
Sainsbury's want to enter into foreign market then it has to face challenges related to
monopolistics practices, bribery and political corruption.
Costs- Due to rise in globalisation there is increase in cost of business. The cost which
can be beard by Sainsbury's are related with building and equipment infrastructure, researching
foreign marketplace, hiring skilled employees, use of internal communication, transporting
goods, advertising globally and others. This cost is increased with rise in globalisation (Kam
Sing Wong and Tong, 2012).
Heightened Customer Expectations- The expectation of consumers are also rise due to
globalisation. Sainsbury's is also facing same problem due to rise in economic process that
creates problems in survival and sustainability.
Cultural Rifts- The culture barriers creates threat to businesses as each and every
country has their own culture and tradition for running their business in competitive market.
There are some organisation which uses local staff, supplier, soil for their business. Such
problems are faced by respective organisation in terms of cultures.
Strategies of globalization used by Sainsbury's
As per views of Kim and et. al., 2012, it is very important for organisation to implement
various strategies for their business in an effective and efficient manner. These strategies can
help to develop business and achieve success and growth from market. There are various
8

strategies which can be used by Sainsbury's for their business such as simple export, multi
domestic, global and complex export strategy. These strategies can assist business to run their
operations and activities in an effective and efficient manner. Therefore, apart from these
strategies, there are also other strategies which can be implemented by respective organisation in
order to get positive outcomes.
Chapter 3: Research Methodology
Research Design
It is defined as collection of procedures and methods which is used for analysing and collecting
measures of variables specified in research problems (Lee, Shin and Park, 2012). This is
designed in order to find answer to research problems. It defines type of study and sub type along
with research problem, independent, dependent variables, experimental design. The various
elements of research are timeline, type of research methodology, measurement of analysis,
techniques and others. It is reliable, generalization, validity and neutrality.
Research Approach
There are mainly two types of research methodologies used in conducting research such
as inductive and deductive. Deductive approach is used to test the theory or hypothesis. Apart
from that, inductive approach is used to generate unique theories which are emerged from the
data. Although both of the research methodologies are necessary in conducting the research but
inductive approach is used here because it help the investigator to drive valid conclusion.
Research Philosophy
It is the phenomenon through which the data is collected, analysed and used. There are
two types of philosophies available to conduct a research such as positivism and interpretivist. In
this research interpretivist is used because it gives proper outcome which have value for the
research.
Data Collection
Primary Data Collection- This is the method where data and information are collected
for the first time (Moran, 2012). The data and information are collected through survey, face to
face interview, online and others. This research is reliable in nature as the data is mainly
collected through the interview from scholars, questionnaire etc. Though this research is time
9

consuming as the researcher needs to travel for taking the interviews and for collecting the data
from primary sources.
Secondary Data Collection- This is also called second hand data where information is
collected through books, journals, government agencies, report and others. This research is
useful as the time and cost for doing the research is less in amount. The data is collected from
published sources mainly through newspapers, magazines and books. The data collected from the
secondary sources is known to be unreliable as the data is collected from online sources at where
anyone can upload the data.
Generally, there are two types of data sources available such as primary data source and
secondary data source. To collect the real data, primary data source is taken which help in
preparing questionnaire. To collect universal data, books, magazines, journals as secondary data
source. Here, primary data is best suitable for researcher to get accurate data and information.
Qualitative Research- This is the research where in depth study is performed for
collection of data and information (Ngugi, 2014). In this research non numerical data are
collected that cannot be measured or represented in form of numbers. The method includes focus
group, interview, open end surveys and others. It helps in cost saving as well as provides insights
which are industry specific and flexible in nature. The main disadvantage of this research is that
it does not provide the statistically representative form of data collection and relies on experience
of the researcher.
Quantitative Research- This research is conducted through use of numeric data and
information along with statistics for collection of data and information (O'brien, 2019). The
different types of quantitative research include secondary data focus, survey and observation.
The main aim of such research is to identify problems through generation of numerical data that
can be converted into usable statistics. The advantage of this research is that the results are valid,
reliable and generalizable to a larger population. This research is good for studies which involve
numbers, such as measuring achievement. Disadvantages of this research are that due to the
involvement of number, chances of errors and mistakes in sampling techniques. Also the topics
are too difficult to quantify in numbers.
After analysing various researches, best suitable is qualitative as it performs in depth
study of each and every topic in order to collect data and information in an effective manner.
10

Sampling- There are mainly two types of methods used for sample size such as
profitability and non profitability (Oskam and Boswijk, 2016). Although both of the methods are
useful and profitable but in this research non-profitability is used in which convenience sampling
method is used. There are 40 respondents taken in this research.
Questionnaire- It is defined as instrument for collection of data and information which is
in written form consisting both open and closed questions and response of respondents or
participants. There are various questions related with objectives of research for collection of data
and information in an effective and efficient manner. In questionnaire, various kinds of data can
be asked such as ordinal, ratio scales, nominal and interval.
Questionnaire
Name:
Age:
Contact:
Address:
Q1. Are you aware about the concept of globalisation?
a. Yes
b. No
Q2. Do you think globalisation driving business success for Sainsbury?
a. Yes
b. No
Q3. What are the advantages of globalisation practices for Sainsbury's?
a. Enhance market shares
b. Build international relationship
c. All of them
Q4. Does globalisation creates challenges for an organisation?
a. Yes
b. No
Q5. What are the major challenges faced by Sainsbury's in the strive for globalisation?
a. Inconsistent Moral Standards
b. Costs
c. Heightened Customer Expectations
11

d. Cultural Rifts
Q6. Does organisation requires to implement different strategy for improving business
operations at the time of globalisation?
a. Yes
b. No
Q7. What are the strategies of globalisation needs to used by Sainsbury's?
a. Capital Management
b. Transformational Strategy
c. All of the above
Q8. Is globalisation has an adverse impact on developing economies?
a. Yes
b. No
Q9. Is there any impact of globalisation on the culture of a country?
a. Agree
b. Disagree
c. Can't say
Q10. Does implementation of globalisation contributes development of an economy?
a. Yes
b. No
Q11. How globalisation practices of Sainsbury's work effectively in the economy growth
practices?
a. Providing employment opportunity
b. Market development of an industry
c. All of the above
Q12. Any recommendation would you like to give for improvement of organisation
Chapter 4: Data Finding, Analysis and Discussion
Theme 1: Aware about concept of globalisation
Q1. Are you aware about the concept of globalisation? Frequency
a. Yes 28
12

b. No 12
Interpretation
Globalisation is the process of integrating world into single market which helps to
achieve goal and objectives in an effective and efficient manner. This helps to achieve goals and
objectives of business in an effective and efficient manner. It is important for business to create
awareness of globalisation among users. The above pie chart represents that out of 40
respondents only 28 were aware of globalisation and remaining 12 were not aware of it. They are
made aware for business success and growth. This can help them to achieve business goals.
Theme 2: Globalisation driving business success
Q2. Do you think globalisation driving business success for Sainsbury? Frequency
a. Yes 26
b. No 14
13

Interpretation
In today’s era, globalisation plays an effective role in the growth and success of business
it is very important for organisation to use economic process in their business to achieve goal and
objectives in an effective and efficient manner. From above bar diagram it can be said that out of
40 participants 26 favours that respective organisation drive success from globalisation whereas
remaining 14 does not favours for the same statement. Therefore in reality globalisation drive
business success in competitive market.
Theme 3: Advantages of globalisation practices
Q3. What are the advantages of globalisation practices for Sainsbury's? Frequency
a. Enhance market shares 12
b. Build international relationship 20
c. All of them 8
14

Interpretation
Globalisation helps business and provides various advantages to respective organisation
in different terms so that they can run their industry in competitive market. The different
advantage of globalisation practices for Sainsbury’s are enhance market share and build
international relationship. From the presented pictures it can be summarised that out of 40
respondents 12 said globalisation helps in enhancing market shares, 20 supported for building
international relationship and remaining 8 favours for both as it provide advantage for building
relationship and enhancement of market shares.
Theme 4: Globalisation challenges for organisation
Q4. Does globalisation creates challenges for an organisation? Frequency
a. Yes 28
b. No 12
15

Interpretation
Globalisation has both positive and negative impact to business. There are different
challenges which are faced by organisation. From above pie chart, it has been said out of 40
respondents’ only 28 favours that globalisation creates challenges for organisation. Remaining
12 does not agree with the statement as they said it does not create any challenges for business.
Theme 5: Challenges faced by Sainsbury's in strive for globalisation
Q5. What are the major challenges faced by Sainsbury's in the strive for
globalisation?
Frequency
a. Inconsistent Moral Standards 10
b. Costs 10
c. Heightened Customer Expectations 10
d. Cultural Rifts 10
Interpretation
There are various challenges which are faced by Sainsbury’s in the strive for
globalisation. They can be inconsistent moral standards, costs, heightened customer expectation
and cultural rifts. The above picture shows that there are 40 respondents and each of them
favours equally for various challenges which are faced by respective organisation. This leads
problems for the business to run their operation and functions in an effective manner.
16

Theme 6: Different strategy for improving business operations
Q6. Does organisation requires to implement different strategy for
improving business operations at the time of globalisation?
Frequency
a. Yes 32
b. No 8
Interpretation
In order to improve business operations at global level, it is very important for
organisation to implement strategy. This strategy is made considering requirement of business in
order to achieve goal and objectives. This strategy provides guidelines to organisation to work
accordingly and improve. From above bar diagram, it can be concluded that out of 40
participants 32 favours for implementing strategy and remaining 8 does not favours for same.
Theme 7: Strategies of globalisation needs to be used
Q7. What are the strategies of globalisation needs to used by Sainsbury's? Frequency
a. Capital Management 18
b. Transformational Strategy 10
c. All of the above 12
17

Interpretation
There are various strategy which can be used by respective organisation. They are capital
management and transformational strategy. These both strategies provide benefits to the business
and organisation at time of globalisation. The presented picture shows that out of 40 participants
18 said capital management strategy should be used, 10 said transformational strategy is best.
The remaining 12 respondents supported both strategy for to be useful at time of globalisation.
Theme 8: Impact of globalisation on developing economies
Q8. Is globalisation has an adverse impact on developing economies? Frequency
a. Yes 30
b. No 10
18

Interpretation
The developing countries cannot adopt new modern and globalisation in their business
which can impact their activities and operations adversely. They need to evaluate market first
and adopt new technology and globalisation so that they can survive and run their business.
While collecting data and information from respondents out of 40 only 30 favours that
globalisation can impact on developing economies and remaining 10 said it does not create any
impact to developing to business. Therefore, in actual scenario, it creates huge impact on
developing economics.
Theme 9: Impact of globalisation on culture of country
Q9. Is there any impact of globalisation on the culture of a country? Frequency
a. Agree 23
b. Disagree 9
c. Can't say 8
Interpretation
Globalisation not only provides impact to economic but also to culture of a country.
These leads to change in their plan, policies and strategies of organisation. From above pie chart,
it can be summarised that out of 40 respondents 23 agrees that globalisation impact culture of a
19

country, 9 were disagree with the provided statement that it does not impact country’s culture
and remaining 8 participants does not have any idea about given questionnaire.
Theme 10: Implementation of globalisation
Q10. Does implementation of globalisation contributes development of an
economy?
Frequency
a. Yes 35
b. No 5
Interpretation
The development of economy depends upon globalisation as it creates various
opportunities for business such as creation of jobs, advancement in research and development,
introduction of new technology and others. The organisation should focus on implementing
globalisation in order to sustain, develop, grow and earn profits in competitive market. From
above diagram, it can be concluded that out 40 respondents 35 favours that implementation of
globalisation contribute in development of economy and remaining 5 does not favour for the
provided statement. As they think globalisation does not provide any contribution to nations.
Theme 11: Globalisation practices of Sainsbury's in economy growth practices.
Q11. How globalisation practices of Sainsbury's work effectively in the
economy growth practices?
Frequency
a. Providing employment opportunity 18
20

b. Market development of an industry 15
c. All of the above 7
Interpretation
Sainsbury’s can work effectively with help of globalisation to economy growth practices.
These practices help in achievement and accomplishment of set results. There are different
practices which can help respective organisation to work effectively for economy growth
practices. These include providing employment opportunity and market development of industry.
From above analysis it can be concluded that out of 40 respondents 18 said it creates
employment opportunity, 15 said it assist in market development of an industry and remaining 7
favours for both. Therefore, it is very important for organisation to move with globalisation.
Chapter 5: Conclusion, Recommendations and Anticipated Limitations
Reflection
While I was conducting research I got an opportunity to learn many things which
enhances my skill, knowledge and experiences. The research was based on globalisation and
21

their impact on driving business success. As being fresher in field of research work, I came
across through various problem and issues for achieving results. Through research, I improved
my communication, team leadership, problem solving and decision making skills for better
outcomes. If I get an opportunity to perform same type of research I would perform it without
any issue and problems and achieve the set aim and objectives. Therefore, it is very important to
evaluate own performance so that correction can be made.
Recommendation
For improving business and their activities, there are important recommendations which
are provided to respective organisation. They are as follows:
 It is recommended to organisation to follow proper rules, regulation and standards for
running business and their activities at international level.
 It is also recommended to Sainsbury's to use HR practices in business for hiring skilled
and capable staffs and employees for organisation so that goals and objectives can be
fulfilled.
Therefore, with following of proper rules, regulations and HR practices, Sainsbury's can improve
their business and perform well at international level and drive success and growth.
Limitation
While collecting data and information, some problems were faced by researcher. The
main limitations of research work are:
Lack of Information- The researcher does not get accurate methods, tools and
techniques for collecting data and information. Different website, journals, books and other are
available from where they can get information but each of them provided various answers. This
creates confusion for researcher to choose best sources for collection of information.
Ethical Conduct- When researcher conduct research they require confidential data and
information of organisation which is very personal and not provided to anyone. This create
problem to get correct solutions to problems.
Conclusion
From above report, it can be summarised that globalisation is regarded as process for
connecting people, organisation and consumers globally at international market. In order to
understand about their impact on business research has been conducted in effective and efficient
22

manner. The respective organisation has set aim and objectives for carrying out work in proper
manner. It is very important to set time framework for each and every activities so that it can be
completed with given time period. Questionnaire has prepared for collecting information from
different respondents. The researcher has used primary and qualitative research method for
collection to get correct results. There are some recommendations which are provided to
organisation in order to work effectively and efficiently so that they can achieve their set goals.
23

REFERENCES
Books and Journals
Adekola, A. and Sergi, B. S., 2016. Global business management: A cross-cultural perspective.
Routledge.
Boso, N., Cadogan, J. W. and Story, V. M., 2013. Entrepreneurial orientation and market
orientation as drivers of product innovation success: A study of exporters from a
developing economy. International Small Business Journal. 31(1). pp.57-81.
Burke, W., Trahant, W. and Koonce, R., 2012. Business climate shifts. Routledge.
Cooper, R. G., 2013. New products: What separates the winners from the losers and what drives
success. PDMA handbook of new product development, pp.3-34.
Crane, A. and et. al., 2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Epstein, M. J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Felício, J. A., Caldeirinha, V. R. and Rodrigues, R., 2012. Global mindset and the
internationalization of small firms: The importance of the characteristics of
entrepreneurs. International Entrepreneurship and Management Journal. 8(4). pp.467-
485.
Ferreira, J. J. and et. al., 2015. Drivers of innovation strategies: testing the Tidd and Bessant
(2009) model. Journal of Business Research. 68(7). pp.1395-1403.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Kam Sing Wong, S. and Tong, C., 2012. The influence of market orientation on new product
success. European Journal of Innovation Management. 15(1). pp.99-121.
Kim, K. H. and et. al., 2012. Increasing customer equity of luxury fashion brands through
nurturing consumer attitude. Journal of Business Research. 65(10). pp.1495-1499.
Lee, Y., Shin, J. and Park, Y., 2012. The changing pattern of SME's innovativeness through
business model globalization. Technological Forecasting and Social Change. 79(5).
pp.832-842.
Moran, T. H., 2012. Foreign direct investment and development. The Wiley‐Blackwell
Encyclopedia of Globalization.
Ngugi, J. K., 2014. Influence of Intellectual Capital on the growth of small and Medium
Enterprises in Kenya.
O'brien, J., 2019. Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Oskam, J. and Boswijk, A., 2016. Airbnb: the future of networked hospitality businesses. Journal
of Tourism Futures. 2(1). pp.22-42.
Patel, V. K., Pieper, T. M. and Hair Jr, J. F., 2012. The global family business: Challenges and
drivers for cross-border growth. Business Horizons. 55(3). pp.231-239.
Quatraro, F. and Vivarelli, M., 2014. Drivers of entrepreneurship and post-entry performance of
newborn firms in developing countries. The World Bank Research Observer. 30(2).
pp.277-305.
Rexhepi, G., Kurtishi, S. and Bexheti, G., 2013. Corporate social responsibility (CSR) and
innovation–the drivers of business growth?. Procedia-Social and Behavioral Sciences.
75. pp.532-541.
24

Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Sichtmann, C. and Diamantopoulos, A., 2013. The impact of perceived brand globalness, brand
origin image, and brand origin–extension fit on brand extension success. Journal of the
Academy of Marketing Science. 41(5). pp.567-585.
Taneja, S., Pryor, M. G. and Hayek, M., 2016. Leaping innovation barriers to small business
longevity. Journal of Business Strategy. 37(3). pp.44-51.
Urban, B. and Naidoo, R., 2012. Business sustainability: empirical evidence on operational skills
in SMEs in South Africa. Journal of Small Business and Enterprise Development. 19(1).
pp.146-163.
Voegtlin, C. and Scherer, A. G., 2017. Responsible innovation and the innovation of
responsibility: Governing sustainable development in a globalized world. Journal of
Business Ethics. 143(2). pp.227-243.
Online
WHAT IS A GANTT CHART. 2019. [Online]. Available through:
<https://www.teamgantt.com/what-is-a-gantt-chart>.
Globalization: The Concept, Causes, and Consequences. 2019. [Online]. Available through:
<https://www.piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>.
Explain the concept of globalization and its advantages and disadvantages for social, political,
and economic development. 2019. [Online]. Available through:
<https://www.enotes.com/homework-help/explain-the-concept-of-globalization-and-its-
567033>.
The Economic Benefits of Globalization for Business and Consumers. 2018. [Online]. Available
through: <https://ecipe.org/publications/the-economic-benefits-of-globalization-for-
business-and-consumers/>.
Globalization Challenges for Businesses. 2018. [Online]. Available through:
<https://yourbusiness.azcentral.com/globalization-challenges-businesses-22245.html>.
25