Research Report: Globalization's Impact on Sainsbury's Success

This report examines the impact of globalization on Sainsbury's, a major retail chain. The study includes an introduction defining globalization and its importance, followed by a background on Sainsbury's and the research problem. The research aims to investigate globalization's influence on business success, outlining objectives, questions, and scope. The literature review explores the idea of globalization, its advantages for Sainsbury's, challenges faced, and strategies employed. The methodology section details the research design and data collection methods. The findings, analysis, and discussion are presented, followed by conclusions, recommendations, and limitations. The report incorporates a time framework with Gantt charts and Work Breakdown Structure (WBS) for project management, providing a comprehensive analysis of globalization's impact on Sainsbury's business operations and performance, including its implications for success in a competitive market.

Research Project

Table of Contents
Chapter 1: Introduction....................................................................................................................1
Introduction............................................................................................................................1
Background.............................................................................................................................1
Research Problem...................................................................................................................2
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Purpose...................................................................................................................................2
Research Scope.......................................................................................................................3
Research Hypothesis..............................................................................................................3
Attributes of research work....................................................................................................3
Rationale of Topic..................................................................................................................3
Time Framework....................................................................................................................3
Chapter 2: Literature Review...........................................................................................................6
Idea of globalisation...............................................................................................................6
Advantages of globalization in driving business success in Sainsbury's..............................7
Major challenges of globalized business faced by Sainsbury's..............................................7
Strategies of globalization used by Sainsbury's.....................................................................8
Chapter 3: Research Methodology...................................................................................................9
Research Design.....................................................................................................................9
Research Approach.................................................................................................................9
Data Collection.......................................................................................................................9
Chapter 4: Data Finding, Analysis and Discussion.......................................................................12
Chapter 5: Conclusion, Recommendations and Anticipated Limitations......................................21
Reflection.............................................................................................................................21
Recommendation..................................................................................................................22
Limitation.............................................................................................................................22
Conclusion............................................................................................................................22
REFERENCES..............................................................................................................................24

Chapter 1: Introduction
Introduction
Globalisation is defined as procedure of integration and interaction between companies,
organisation, people and government globally (Adekola and Sergi, 2016). It has interconnected
world through culture and trade exchange. This has rise because of advancement in
communication and transportation technology. This global interaction leads to growth in
international ideas, culture and trade. Globalisation is important for success and growth of
business which is associated with cultural and social aspects. It involves various aspects such as
services, goods, products, technology, resources, capital and data. There are various impact of
globalisation which helps in success and growth of business in competitive market. This
globalisation has provided various impacts to business in terms of competitive advantages, cost
competitive and economies of scale. The organisation chosen for report is Sainsbury's which was
founded in 1869 at London, United Kingdom. It is considered as third largest chain of
supermarket which possesses 16.9% share market. This is retail industry founded by John James
Sainsbury. It deals in various products and services such as clothing, accessories, furniture,
banking facilities, credit card and others. The main of report is to investigate impact of
globalisation on success of business in effective and efficient manner. The aim and objectives
has been set and accordingly work has been carried by researcher. For completion of work in
given time period, time framework has prepared. There are different methods of data collection
along with recommendation has been provided.
Background
With increase in need and demand of consumers, it is very important for business to
move accordingly. The globalisation plays an effective role in driving success of organisation
through accomplishment and achievement of goal and objectives (Boso, Cadogan and Story,
2013). Sainsbury's is regarded as third largest retail sector which was established by John James
Sainsbury at United Kingdom in 1869. This is public limited company which is operating 1500
shops in various locations and serving superstore, hypermarket, convenience shop, supermarket,
forecourt shop. There are more than 186900 employees working in organisation. The subsidiaries
of respective company are Sainsbury's Bank, Habitat, Nectar, Argos, Sainsbury's local and
others.
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Research Problem
This is the problems which is encounter by researcher while collecting data and
information. The most common research problems which are faced by researcher are lack of
knowledge of using appropriate methods, funding problems, lack of sources for collection of
information like books, journals, magazine and others (Burke, Trahant and Koonce, 2012). This
can leads issue in conducting research in appropriate and effective manner. They also encounter
with time and ways for collecting methods problems for research work.
Research Aim
“To investigate impact of globalization on driving the success of a business”. A case
study on Sainsbury.
Research Objectives
 To identify the idea of globalisation.
 To examine the advantages of globalization in driving business success in Sainsbury’s.
 To determine the major challenges of globalized business faced by Sainsbury’s.
 To identify the strategies of globalization used by Sainsbury’s.
Research Questions
 How you identify the idea of globalisation?
 What are the advantages of globalization in driving business success in Sainsbury’s?
 What are the major challenges of globalized business faced by Sainsbury’s?
 What are the strategies of globalization used by Sainsbury’s?
Purpose
The purpose of this research is to investigate impact of globalization on driving the
success of a business (Cooper, 2013). Globalization is increasing day by day with rise in
requirements of consumers. It is very important for Sainsbury's to investigate impact of
globalization on driving business success. This can be done by adopting such economic process
in the business for achievement of goal and objectives of organisation effectively and efficiently.
This topic is large to understand thus it helps the investigator to understand its concept. The
personal reason for choosing this research topic is to determine the impact of globalization
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process on the different business for getting the proper understanding of the factors that impact
the globalization process.
Research Scope
This is also called application of research where it can be used. Here, chosen topic for
research work is globalisation and their impact on driving success of business. The research has
completed through use of various tools and techniques in order to collect data and information.
This can help user to know about impact of globalisation on business success and growth. The
scope of research is on three different levels such as environment, marketing and organisational
(Crane and et. al., 2019). This can help organisation to achieve business results with help of
research scope in systematic manner.
Research Hypothesis
This is defined as outcome or result of research topic. The given research work is done on
globalisation which has impacted business in driving success of business. It is very important for
Sainsbury's to use proper tools, methods and techniques in order to get effective results for
assigned project work. This can assist organisation to drive their success with globalisation. The
outcome can be positive if research has done properly and vice-versa. Therefore, hypothesis can
be positive if researcher has done their research work in effective and efficient manner.
Attributes of research work
The attributes of research work are: provide true information to user, data should be
collected through authentication sources, proper use of tools and techniques (Epstein, 2018).
This can be possible if researcher has used proper methods for collection of data and information
in systematic manner. In today's market, globalisation is regarded as most important for
organisation to achieve their set goal and objectives in effective way.
Rationale of Topic
The main reason behind for selecting topic is to know more about globalisation and their
impact on business activities and functions for growth and success of organisation. This creates
many opportunities for business to sustain and success in competitive market.
Time Framework
This is prepared by researcher in order to accomplish assigned work in particular time
period. The time period is set for each and every task by researcher so that they can achieve their
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set goal and objectives within given time period. The two types of time framework used by
researcher are as follows:
Gantt chart
This is regarded as bar charts which help in illustrating project schedule (Felício,
Caldeirinha and Rodrigues, 2012). It is represented through horizontal and vertical axis. The time
interval is presented on horizontal and activities to be performed on vertical axis. This is
developed in between 1910-1915 by Henry Gantt which shows dependency relationship among
current schedule and activities status. This is visual views of various tasks which is scheduled
over time. It is used in management of project that is applied by all types of organisation and
industry. This shows different features such as project milestones, individual assigned to each
work, dependencies among tasks and start & end dates for tasks (WHAT IS A GANTT CHART,
2019). This makes work to be completed in given time period without any delays.
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Work Breakdown Structure (WBS)
It is defined as key project deliverable which is organised by team into small and
manageable section (Ferreira and et. al., 2015). This is also called hierarchical decomposition of
work that should be executed by project team. This assist in defining scope into manageable
chunks which is understood by project team. The elements of WBS are service, product, data and
combination thereof. It provide framework for detailed control and cost estimating along with
providing guidance for control and schedule development. This is used for improved planning,
simplified risk identification, improved accountability, enhances visibility and smarter budget &
resource allocation.
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Chapter 2: Literature Review
Idea of globalisation
According to views of John Williamson, 2019, Globalisation is considered as world
economy which has made people globalised. With rise in globalisation, it has made single market
where interdependent production, responding to impulses and consuming similar goods. This has
made manifested in growth of world trade which is proportion of output. This has made
explosion of foreign direct investment which has increased from $2.2 billion in 1970 to $154
billion in 1977. Globalisation has increase national capital market in order to integrated world
into single system where $1.3 trillion per day crossing foreign exchange that is less than 2% to
trade transaction (Globalization: The Concept, Causes, and Consequences, 2019).
Globalisation is defined as procedure of increasing economic interdependence among
various nations and countries. This is reflected in growth of international border in order to
exchange products and services. Under globalisation good and services need to be flowed across
borders and nations. This is also called sale and marketing of similar products and services
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around world. It is spreading of technology, products, services, information and employment
across both national and international borders and culture. There is free trade of exchange of
products across nations. The main motive of globalisation is to become opportunistic and
idealistic where development of global market has provided benefits to big organisation which is
based on western culture.
According to opinion of Kschweit, 2019, Globalisation is used to describe increasing
social, political and economic interrelation and interaction among cultural and political
boundaries. This is important for Sainsbury's to increase their profits and gain through help of
globalisation by doing global interaction. This provides social, economic and political
development to business (Explain the concept of globalization and its advantages and
disadvantages for social, political, and economic development, 2019).
Advantages of globalization in driving business success in Sainsbury's
According to the opinion of Fredrik Erixon, 2018, there are various advantages which has
provided by globalisation to drive business success. Due to increase in globalisation, it has
boosted western economy, raised household income and creates new opportunity for people (The
Economic Benefits of Globalization for Business and Consumers, 2018). With increase in
globalisation, it has enabled firms for specialising and intensity of research and development,
capital and innovation. This is providing helped to individuals for reducing high inflation rates in
western economies in order to buy more products and rise in wages through lowering cost of
consumption. This also reduces gender wage discrimination and providing new opportunities for
women. Sainsbury's is increasing their business operation at global level in order to drive success
in competitive market. There are various opportunity available for respective organisation in
order to grow and sustain in market for rising their profits and gains (Grayson and Hodges,
2017). The globalisation has boon to consumers, business and western economy. The other
advantages of globalisation to Sainsbury's are to encourage their consumers and producers from
economies of scale and division of labour. It helps in free movement of labour among countries.
The rise in competitive reduces monopoly profits and incentives for seeking cost reducing
innovations. The respective organisation can increase awareness to consumers for change of
climate and wealth and income inequality.
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Major challenges of globalized business faced by Sainsbury's
According to view of Neil Kokemuller, 2018, the business has increasing globally.
Government is working together for mutually beneficial trade policies in various circumstances
in order to promote international business exchange. Despite of these advantages, there are some
challenges which are faced by Sainsbury's. They are as follows:
Inconsistent Moral Standards- The word global in organisation not only defines
collaborative marketplace which encompasses many countries but also suggest uniformity at
market place (Globalization Challenges for Businesses, 2018). This is the challenge which can
be faced by Sainsbury's organisation for running their business activities and operations in an
effective manner. For example, American business is facing challenges in maintaining domestic
ethical standards when same companies in other countries lack ethics or does not held same
ethical and legal standards. The US law focus on promoting free enterprise system in order to
maintain equality and fairness among consumers, providers and competitive opportunities. If
Sainsbury's want to enter into foreign market then it has to face challenges related to
monopolistics practices, bribery and political corruption.
Costs- Due to rise in globalisation there is increase in cost of business. The cost which
can be beard by Sainsbury's are related with building and equipment infrastructure, researching
foreign marketplace, hiring skilled employees, use of internal communication, transporting
goods, advertising globally and others. This cost is increased with rise in globalisation (Kam
Sing Wong and Tong, 2012).
Heightened Customer Expectations- The expectation of consumers are also rise due to
globalisation. Sainsbury's is also facing same problem due to rise in economic process that
creates problems in survival and sustainability.
Cultural Rifts- The culture barriers creates threat to businesses as each and every
country has their own culture and tradition for running their business in competitive market.
There are some organisation which uses local staff, supplier, soil for their business. Such
problems are faced by respective organisation in terms of cultures.
Strategies of globalization used by Sainsbury's
As per views of Kim and et. al., 2012, it is very important for organisation to implement
various strategies for their business in an effective and efficient manner. These strategies can
help to develop business and achieve success and growth from market. There are various
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strategies which can be used by Sainsbury's for their business such as simple export, multi
domestic, global and complex export strategy. These strategies can assist business to run their
operations and activities in an effective and efficient manner. Therefore, apart from these
strategies, there are also other strategies which can be implemented by respective organisation in
order to get positive outcomes.
Chapter 3: Research Methodology
Research Design
It is defined as collection of procedures and methods which is used for analysing and collecting
measures of variables specified in research problems (Lee, Shin and Park, 2012). This is
designed in order to find answer to research problems. It defines type of study and sub type along
with research problem, independent, dependent variables, experimental design. The various
elements of research are timeline, type of research methodology, measurement of analysis,
techniques and others. It is reliable, generalization, validity and neutrality.
Research Approach
There are mainly two types of research methodologies used in conducting research such
as inductive and deductive. Deductive approach is used to test the theory or hypothesis. Apart
from that, inductive approach is used to generate unique theories which are emerged from the
data. Although both of the research methodologies are necessary in conducting the research but
inductive approach is used here because it help the investigator to drive valid conclusion.
Research Philosophy
It is the phenomenon through which the data is collected, analysed and used. There are
two types of philosophies available to conduct a research such as positivism and interpretivist. In
this research interpretivist is used because it gives proper outcome which have value for the
research.
Data Collection
Primary Data Collection- This is the method where data and information are collected
for the first time (Moran, 2012). The data and information are collected through survey, face to
face interview, online and others. This research is reliable in nature as the data is mainly
collected through the interview from scholars, questionnaire etc. Though this research is time
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