This report examines the impact of globalization on Samsung's business success. It begins with an introduction to globalization and provides an overview of the research, including the research aim, objectives, and questions. The report then delves into a literature review, exploring the concept of globalization and its benefits for Samsung. It analyzes the impact of globalization on Samsung's profits and sales, as well as a comparison of Samsung's marketing activities in the UK and Korea (4Ps). The research methodology is discussed, including the research philosophy, approach, and methods. The report presents data analysis and interpretation, followed by conclusions, recommendations, and reflections. The report uses both primary and secondary data to support its findings, offering a comprehensive analysis of globalization's effects on Samsung's operations and performance. The report also provides a detailed table of contents, references, and appendices.