Examining Globalization's Impact on Samsung's Business Success

This report examines the impact of globalization on Samsung's business success. It begins with an introduction to globalization and provides an overview of the research, including the research aim, objectives, and questions. The report then delves into a literature review, exploring the concept of globalization and its benefits for Samsung. It analyzes the impact of globalization on Samsung's profits and sales, as well as a comparison of Samsung's marketing activities in the UK and Korea (4Ps). The research methodology is discussed, including the research philosophy, approach, and methods. The report presents data analysis and interpretation, followed by conclusions, recommendations, and reflections. The report uses both primary and secondary data to support its findings, offering a comprehensive analysis of globalization's effects on Samsung's operations and performance. The report also provides a detailed table of contents, references, and appendices.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of research..........................................................................................................1
Overview of research..............................................................................................................1
Rational of research................................................................................................................1
Research aim..........................................................................................................................2
Research objectives................................................................................................................2
Research questions.................................................................................................................2
Conceptual framework...........................................................................................................2
CHAPTER 2:LITERATURE REVIEW..........................................................................................4
Concept of globalization.........................................................................................................4
Benefits of globalization in context of Samsung's growth and success.................................4
Impact of globalization on profits and sales of Samsung.......................................................4
Identify Samsung' s marketing activities in the UK (4P) compared to Korean and the reasons
for the differences...................................................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION....................................................10
Data analysis.........................................................................................................................10
Data interpretation................................................................................................................12
CHAPTER 5: CONCLUSION, RECOMMENDATIONS AND REFLECTION.........................21
Conclusion............................................................................................................................21
Recommendations................................................................................................................21
Reflection.............................................................................................................................22
REFERENCES..............................................................................................................................24
APPENDICES...............................................................................................................................26
Templates.......................................................................................................................................28

TITLE:
To examine the impact of globalization on business success. A case study on Samsung.
CHAPTER 1: INTRODUCTION
Background of research
Globalisation refers to the process of integration and interaction among individuals,
companies and governmental bodies at world wide level. In globalisation business operations of
association performs in more than one country. Managers of company has to consider change in
trend, culture, ethical values, etc. to get positive outcome. In this research, there is discussion
about impact on sales and profits of organisation while operating at international level. This
impact can be negative if managers does not regularly analyse changes happening in external
market (Bourn, 2018). This research is based on Samsung which is South Korean Conglomerate
association having head quarter in Samsung Town, Seoul, South Korea. This organisation was
established in 1938 as trading association.
Overview of research
There is difference in working style of association ant national and international level. It
is important to make clear understanding about policies which has to be followed at international
level. Samsung operates in different countries and there is difference in political, legal, ethical
policies of nation. This makes clear understanding about requirements which has to be fulfilled.
As there are many employees working in Samsung, so it is important to make clear
understanding among them about their roles and responsibilities this helps to get positive impact
on organisational performance.
Rational of research
Rationale behind conducting research on this topic is that this topic is wide and
concurrent in current era, so research is able to enhance knowledge about it. It is easy to collect
information about globalisation and its impact on business sales and profits which makes
research completed on time with authentic sources (Davrados, 2018). Samsung company is
selected because it operates at international level, so it is easy to collect in formation about it.
Researcher have interest in this topic, so research will be conducted in creative and systematic
format. If candidates wants to enhance business in more than one country, then factors which has
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to be considered can also studied. So this research topic is beneficial for personal as well as
professional prospects.
Research aim
“To examine the impact of globalization on business success.” A case study on Samsung.
Research objectives
 To understand the concept of globalization.
 To identify the benefits of globalization in context of Samsung's growth and success.
 To examine the impact of globalization on profits and sales of Samsung.
 To identify Samsung' s marketing activities in the UK (4P) compared to Korean and the
reasons for the differences.
Research questions
 Do you understand the concept of globalisation?
 What are the benefits of globalization in context of Samsung's growth and success?
 What is the impact of globalization on profits and sales of Samsung?
 What are the Samsung' s marketing activities in the UK (4P) compared to Korean and
the reasons for the differences?
Conceptual framework
Conceptual frame provides information about structure of research. Research is in- depth
investigation about some topic for collecting information globalisation. Research is conducted
under different chapters which assist in collecting and stored information in systematic manner.
Chapter 1 is about introduction. Introduction section is important as it covers background,
overview of research and it is easy to make clear understanding about research topic. In research
information about globalisation and company Samsung is provided.
Chapter 2 is about literature review. In this objectives setted in introduction chapter is evaluated
as per author's point of view. In this chapter information is collected through online sources
which is part of secondary data.
Chapter 3 is about research methodology. There is requirement of different tools and techniques
for accomplishing research in successful manner (Fajariah, Diah and Sedu, 2018). So in this
chapter information about different tools and technique is provided which are used while
conducting research.
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Chapter 4 is about data analysis and interpretation. In this chapter information collected from
respondents is evaluated to give interpretation over it. This is part of primary information. Last
Chapter 5 is about conclusion, recommendations and reflection. In this gist is provided on
overall research and collected data. There are some recommendations through which more good
results can be achieved by Samsung while operating at international level. At last investigator's
personal view on research topic and perception with conducting research is provided.
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CHAPTER 2:LITERATURE REVIEW
Concept of globalization
Globalisation refers to the process in which free transfer to goods and services in more
than one country is possible. There are some policies which has to be followed by Samsung in
order to expand at international market. With working at global level there is increment in
consumers because products are sold in more than one country. There is difference in demand of
consumers as per change in geographical region. According to Professor Jagdish Khatri, 2019
globalisation creates an opportunity for growth of Samsung because products are sold in
different countries. There is direct link between globalisation and legal, political factors of
country. When Samsung is working in different geographical region, then there is more
employment opportunities and living standard of local people become raise.
Benefits of globalization in context of Samsung's growth and success
With working at global level, there are some benefits for Samsung such as increment in
consumer base, increase in trade, etc. According to Tejvan Pettinger, 2019 some benefits for
Samsung are discussed as under-
Free trade- With conducting business at international level, there is more trade scope for
Samsung because hey have consumers in different countries which makes it easy to enhance
sales and profits.
Competition with other multinational company- At international level, there are many
other brands which are operating. So it is easy for Samsung to compete with them. This enhance
brand value of company at international level.
Achieving economies of scale- Economies of scale refers to performing business
operations with low cost. With globalisation, it is easy to collect resources, raw material from
different sources, so this helps to get best product and services to consumers at nominal cost.
This helps to enhance brand value in industry.
Impact of globalization on profits and sales of Samsung
According to Michal Lev Ram (2018), Samsung has became one of the top mobile brands
in the global business market (Samsung's road to global domination, 2018). Samsung has
realised the importance of product designing so that it can compete effectively in the global
market. Therefore, globalisation has a very favourable impact on the operations and functioning.
4

The sharing of resources and technology has helped the company in developing new and
innovative products and services. This has made the company one of the most established player
and globalisation helped in effectively competing with other players. Further more, by looking at
art, culture and sculpture of many countries, the design lab trained its design engineers to be the
best. The IDS concept expanded into Samsung’s current global design centres. Thus, all this
leads to the growth in the sales and maximisation of profit for Samsung in all over the world. By
practising the five-pillared brand strategy, Samsung has been successful in repositioning its
brand globally.
Identify Samsung' s marketing activities in the UK (4P) compared to Korean and the reasons for
the differences
According to Hitesh Bhasin (2019), Samsung is the south Korean company and
marketing mix of Samsung is defined as the evaluation of various elements of marketing which
are essentially used by the companies in order to produce the innovative product and distributing
it in the target market with the help of various promotional tools (Marketing mix of Samsung
galaxy, 2019).
UK Market
Product: The Samsung offers products like mobile phones, electronic appliances, home
appliances, television, information technology, cameras, etc. It has invested a lot of investment in
research and development to deliver best products to its customers.
Price: In this, premium pricing strategy is followed where the prices of the products are kept
higher.
Place: In this Samsung follows B to B approach for distribution of the products. This is because
the Samsung is not the UK based company and hence deals with several other distributors and
retailers for selling the products.
Promotion: It uses various promotional tools and techniques for the intention of attracting the
customers like advertising on business magazines, internet, airports, digital hoardings, bill
boards, television, etc.
Korean Market
Product: Samsung is a Korean company and it offers wide variety of services to its customers
over there. It includes products like apparels, automotive, chemicals, consumer and other
electronic components, medical equipments, telecommunication devices, semi conductors, etc.
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Price: In this, the company follows penetration pricing strategy to attract more customers and
prices are kept low in this.
Place: As the company is established in Korean market only, it follows B to C approach in
which the company directly delivers its products and services to the customers.
Promotion: While this follows promotional tools like social media, e mail marketing, coupons,
vouchers, discounts, newspaper advertisements, sales promotions at public places,
demonstrations, etc.
The difference between the product of the two countries, as Samsung offer wide range of
products in Korean market because it has easy availability of resources like technology,
manpower, finance, etc. at lesser rates. It follows premium pricing in UK because it includes
taxation and export prices also and apart from this, it taps higher class people. It adopts B to B in
UK because Samsung exports its products and services in the UK and then the wholesalers and
retailers sells the products in the market (Fanghanel and John, 2015).
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is the framework which provides complete information about
research tools and techniques used for completing globalisation research. Techniques used in this
research are discussed as under-
Research philosophy- Philosophy is the way through which systematic representation of
information collected for the purpose of research is conducted in better manner. There are three
types of research philosophy i.e. pragmatist, interpretivist, positivist. Pragmatist philosophy is
used in this research because this gives information which is realistic and based on facts of
external environment. So reliable information is used in this research.
Research approach- This is the step by step process which provides broad assumption
about using tools and techniques for conducting research. There are two types of approach i.e.
inductive and deductive approach. Inductive approach is used in this research because it focuses
on factors which affects give impact on research outcome (Jenkins and Dredge, 2016).
Research methods- There are two methods for conducting research i.e. qualitative and
quantitative research. Qualitative research method is used because this provides reason behind
specific view of respondents. In this information is presented in graphical and picture format.
Sources of data- There are two methods for collecting information i.e. primary and
secondary. In this research both the methods. As per primary data, data is collected by
investigator about globalisation from candidates on the basis of one to one. So data collected
from this source is more reliable and authentic. Information is collected through questionnaire.
This is the best way to collect views of respondents about globalisation in written format.
Secondary data is collected with the help of online sources, books, journals, etc. Through this
brief overview about globalisation and its impact on sales and profits can be achieved.
Sampling- Sampling refers to the method through which some specific number of
respondents are selected for collecting views. In this research, random method is used to collect
view. This method is suitable because there is no biasness so correct and appropriate data is
collected. 10 employees are selected for collecting their view about globalisation (Leong, 2015).
Research design- This is the way in which research is presented. There are three types of
research design i.e. descriptive, experimental and exploratory. In this research descriptive design
is used because this is the best way in which all the information are presented to reader.
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There is limitation of time in this research because respondents are not interested in
giving their revert back through questionnaire. This research is conducted in ethical manner by
collecting response of employees with free consent. Budget required to conduct this research is
£550. Time required to conduct this research is around 9 weeks. Gantt chart is technique which is
used to identify time for completing this research. This is the pictorial description about different
research activities with their respective time. So this provides information to team mates about
completion of each research activity (Litzenberg, 2018).
Ethical implication- There are some ethical aspects which has to be considered by
researcher while conducting research such as confidentiality, informed consent, security of data,
etc. Informed consent refers to the free approval of respondents in providing their view through
primary source of information. This is the way which assist in collect correct and absolute
information. Confidentiality of respondents is maintained, so they can freely share their opinion
about globalisation. Information collected from respondents are collected through mails and
collected in written format.
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
Data analysis
Data analysis refers to the process in which information is collected in systematic manner
with the help of statistical information describing reason behind it. This makes inspection about
globalisation in more better and relevant manner. Decision making related to impact on sales and
profits also gets influence with data analysis. Thematic approach is used for data analysis. This is
the way in which brief information about research question is provided under different themes.
So it is easy for reader to get brief overall about research question (McDowell, 2016).
Questionnaire
Q1. Do you understand the concept of Globalisation?
Yes
No
Q2. What is the impact on sales and profits of Samsung with operating at international level?
Positive
Negative
Q3. Is there any difference in marketing activities of Samsung at UK and Korea?
Yes
No
Q4. In which country Samsung have best marketing strategy?
Korean
UK
Q5. What are the benefits of globalisation for Samsung?
Increment in sales and profits
Increase consumer base
Enhancement in brand value of Samsung
Q6. What are the issues arise for Samsung while dealing at international level?
Competitive environment
Change in legal and political policies
Instability in consumer demand
Q7. What factors have to be considered by Samsung for successful running of business at
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international level ?
Social factor
Resources and target consumers
Technological changes
Q8. Which of the following plays crucial role in successful running of business by Samsung
at global level?
Employees
Management of Samsung
Legal advisor
Authorised parties
Q9. Are you satisfied with current working policies of Samsung at international level?
Yes
No
Q10. Recommend some ways through which managers of Samsung can get positive outcome
with working at international level?
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Data interpretation
Theme 1: Concept of Globalisation
Q1. Do you understand the concept of Globalisation? Frequency
Yes 8
No 2
Interpretation- As per above picture shown, it is clear that out of 10 respondents 8 have
knowledge about globalisation, aspects which has to be considered while globalisation, etc.
While remaining 2 individuals does not have information about globalisation. So it is interpreted
that Samsung can globalise their business as majority of workforce have knowledge about it. So
it is easy to enhance knowledge of remaining individuals.
Theme 2: Impact on sales and profits of Samsung
Q2. What is the impact on sales and profits of Samsung with
operating at international level?
Frequency
Positive 7
12
Yes No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Negative 3
Interpretation- With performing operations at international level, there is some change in
sales and profits of association. According to 7 individuals, there is positive impact on
performance of association through improved profits. While remaining 3 individuals says that
there is negative impact if managers of Samsung does not consider external market. So it is
concluded that in order to get positive outcome, managers of Samsung has to analyse market and
take actions accordingly. This helps too enhance profits of Samsung with improved sales.
Theme 3: Difference in marketing activities
Q3. Is there any difference in marketing activities of Samsung at
UK and Korea?
Frequency
Yes 7
No 3
13
Positive Negative
0
1
2
3
4
5
6
7
7
3 Frequency

Interpretation- As per above picture, it is analysed that out of 10 candidates 7 have view
that there is difference in marketing activities of UK and Korean because Korean is home
country for Samsung. While a per view of 3 individuals there is no difference in marketing
strategy of Samsung.
Theme 4: Best marketing strategy
Q4. In which country Samsung have best marketing strategy? Frequency
Korean 6
UK 4
14
Yes No
0
1
2
3
4
5
6
7
7
3 Frequency

Interpretation- As per above graph, as per view of 6 individuals marketing strategies at
Korean is best as compared to UK. While 4 candidates says at UK is better. So it is interpreted
that marketing strategies at Korean is best because people have faith in brand so they want to
purchase product of Samsung.
Theme 5: Benefits of globalisation for Samsung
Q5. What are the benefits of globalisation for Samsung? Frequency
Increment in sales and profits 5
Increase consumer base 1
Enhancement in brand value of Samsung 4
15
Korean UK
0
1
2
3
4
5
6
6
4
Frequency

Interpretation- As per above picture, it is identified that according to view of 3
candidates, sales and profits of Samsung gets enhanced. 1 candidates says that consumer base
gets enhanced. While remaining 4 individuals says that goodwill of Samsung improved because
it operates at global level, where it is easy to enhance goodwill. Hence it is interpreted that
information about sales and brand image of Samsung enhance through providing best quality
product and services to consumers.
Theme 6: Issues arise while dealing at international level
Q6. What are the issues arise for Samsung while dealing at
international level?
Frequency
Competitive environment 3
Change in legal and political policies 2
Instability in consumer demand 5
16
0
1
2
3
4
5
5
1
4
Frequency

Interpretation- There are some issues which arise when operating business at global
level. As per above picture, according to view of 3 candidates, there is competition is more
because at international level, there are many brands with which Samsung has to compete in
industry. 2 candidates says that change in legal and political parties is one of the issue which
arise while operating in more than one country. While remaining 5 candidates says that
instability in demand of consumer is the issue. So it is interpreted that as Samsung operates at
international level, so change in demand of consumers is one of the major issue which arise. This
is because of change in market trends, fashion, etc.
Theme 7: Factors considered for successful running of business at international level
Q7. What factors have to be considered by Samsung for
successful running of business at international level?
Frequency
Social factor 2
Resources and target consumers 7
Technological changes 1
17
Competitive environment
Change in legal and political policies
Instability in consumer demand
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
2
5
Frequency

Interpretation- According to above diagram, it is identified that there are some factors
which has to be considered by mangers of Samsung such as availability of resources, target
consumers, etc. in order to successful running of business. As per view of 2 candidates, social
factor of society where business is operating has to be considered. This makes clear
understanding about type of products ad services. 7 respondents says that resources and targeted
consumers are analysed. While remaining 1 individuals says that technological changes has to be
considered because rapid changes are taking place in technology. So it is interpreted that
availability of resources and target market has to be considered. This is the best way through
which smooth running of business at international level is possible.
Theme 8: Parties play crucial role
Q8. Which of the following plays crucial role in successful
running of business by Samsung at global level?
Frequency
Employees 4
Management of Samsung 2
Legal advisor 3
Authorised parties 1
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Interpretation- Internationalisation of business is possible with joint efforts of many
parties such as employees, legal advisor, etc. According to above picture, it is identified that out
of 10 individuals, 4 favours of employees, 2 candidates favours for management of Samsung, 3
individuals favours for legal advisor, while remaining 1 candidates says authorised party. So it is
interpreted that participation of employee and legal advisor is important for successful running of
Samsung at international level.
Theme 9: Current working performance of Samsung
Q9. Are you satisfied with current working policies of Samsung at
international level?
Frequency
Yes 8
No 2
19
Employees
Management of Samsung
Legal advisor
Authorised parties
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2
3
1
Frequency

Interpretation- From the above picture, it is clear that current working policies of
Samsung is good as per view of 8 candidates, while remaining 2 says that they are not satisfied.
This interprets that positive impact on performance of Samsung is achieved because they are
performing up to the mark. In order to convenience unsatisfied individual proper distribution of
roles and responsibilities are done.
Findings to stakeholders-
From the above discussion, it is analysed that most of the participants are aware about
globalisation, so it is easy work at international level. There is positive impact on sales of profits
of Samsung but managers has to regularly analyse external market. Korea is better option as
compared to UK because this is origin country and resources are easily available. But at
international level, competition is one of the major issue which affects performance in negative
manner. So in order to deal with it, it is essential to take regular market analysis. Employees are
the core aspect which plays important role in growth of Samsung at international level. Majority
of candidates are satisfied with performance of Samsung at global level, so growth prospects are
bright.
20
Yes No
0
1
2
3
4
5
6
7
8
8
2
Frequency

CHAPTER 5: CONCLUSION, RECOMMENDATIONS AND
REFLECTION
Conclusion
From the above discussion, it is clear that with performing operations at international
level, it is easy to enhance business. There is positive impact on sales and profits of Samsung as
per view of 7 individuals. Main benefit with working at international level is improving sales and
profits and enhancing brand image of Samsung. While conducting business at international level,
change in consumer demand and legal factor has to considered. Availability of resources and
target consumers are the major aspect which has to be considered. These are the ways through
which successfully running of business is possible. There is difference in marketing activities of
Samsung at Korean and UK market. While expanding business and selecting countries,
economies of scale and tax benefits has to be considered. Participation of legal advisor and
employees is important for getting positive impact on performance of association.
The overall description of the project concluded that globalisation is a wider concept
which has direct impact over the operations and functions of an organisation, thus this is
effective in providing opportunities to the businesses to explore their operations and functions at
wider scale. Globalisation has positive impact over the sales and profitability of a business, thus
its is effective in providing a wider platform to the businesses to operates at global level and
attain benefits through gaining attention of customers towards the firm or its operations.
However higher attraction of customers are beneficial for the firm in attainment of higher growth
and success at market place. In today's modern business environment the purpose of a business is
to attain higher growth and success at market place and, globalisation is widely applied as the
key strategic step which has direct of indirect impact over the growth and success of business. In
the modern market competition is so high and organisations are widely focused on developing
organisational operations at global level in respect to providing higher competition to its rivals
and achieve more profitability and growth.
Recommendations
There are some issues faced by managers of Samsung while operating at international
level. So there are some recommendations to get positive impact which are discussed as under-
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 There must be regular market analysis by managers of Samsung, so it is easy to
understand changes which are taking place in consumer demand and trend, competitors
policies, etc. This makes products and services of Samsung reliable in market.
 Managers of Samsung must hire legal advisor which provides complete information
about change in legal factors and country. They also assist in planning for expansion of
business.
 Employees of Samsung must selected from different parts of country, so dynamic
environment can be maintained in country. This helps to have complete and reliable
information about local people and their trends.
Reflection
The research into consideration is based on the impact of globalization on business
success of Samsung. This study is effective in developing my personal as well as professionals
skills to conduct an exploration work in right manner. The study basically helps me in
understanding the influence of globalisation over the operations of a business. This is a wide area
of academic research which provides a significant direction to an individual to conduct an
effective study over a chosen area of work. From the over all analysis of the project my personal
skills and competencies are enhances that are effective for me in development of my moral in
execution of research work in effective manner. The detailed investigation on a chosen area of
issue assist me towards suitable selection of research methodologies which supports the work in
effective manner. With the help of current study my ability in using suitable methodology for a
research work is enhanced. As per my observation I have been consider that, in this researcher
select qualitative tool as it is the most suitable tool for accumulation of descriptive information. I
have also being recognised that in this descriptive research design is applied by the researcher as
per my consideration I have been consider that this is most effective and suitable methodology
for qualitative research and assist the researcher in accumulation of detailed information to
drawing valid and reliable outcome. Along with this my data collection ability is also enhanced
with the execution of investigation work and in this chosen area of work both primary as well as
secondary sources are applied by the researcher as these two are effective in accumulation of
valid information. As per my consideration I have been recognised that primary tool is effective
in conducting survey through which data has been gathered through developing questionnaire
and this is suitable in accumulation of fact full and actual information. On the contrary
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secondary tools are also been taken into proper consideration by the researcher, as I have been
recognise that it is effective in execution of the section of literature review in effective manner
through collection of information from books, journals, published research articles etc. The
number of sample is 10 which can easily accessed for the purpose of collecting data. As
employees are used to collect information for operating at international level.
Alternative method
In this present investigation work questionnaire is applied to gather primary information
as it is most effective and suitable tool for gathering primary information in a wide range. There
are multiple source of accumulation of primary information like survey, questionnaire,
observation, interview, focus group etc. Among all of them interview is the most suitable
alternative tool which can be applied by the researcher to accumulation of primary information at
the place of questionnaire but the selected method is best as compared to interview, However in
this a personal round is conducted which is time consuming in nature and it is quite tough in
nature.
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Ram. M. L. (2018). Samsung's road to global domination. 2018. [Online]. Available Through :
<http://fortune.com/2013/01/22/samsungs-road-to-global-domination/>.
Bhasin. H., (2019). Marketing mix of Samsung galaxy. 2019. [Online]. Available Through :
<https://www.marketing91.com/marketing-mix-samsung-galaxy/>.
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APPENDICES
Questionnaire
Q1. Do you understand the concept of Globalisation?
Yes
No
Q2. What is the impact on sales and profits of Samsung with operating at international level?
Positive
Negative
Q3. Is there any difference in marketing activities of Samsung at UK and Korea?
Yes
No
Q4. In which country Samsung have best marketing strategy?
Korean
UK
Q5. What are the benefits of globalisation for Samsung?
Increment in sales and profits
Increase consumer base
Enhancement in brand value of Samsung
Q6. What are the issues arise for Samsung while dealing at international level?
Competitive environment
Change in legal and political policies
Instability in consumer demand
Q7. What factors have to be considered by Samsung for successful running of business at
international level ?
Social factor
Resources and target consumers
Technological changes
Q8. Which of the following plays crucial role in successful running of business by Samsung
at global level?
Employees
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Management of Samsung
Legal advisor
Authorised parties
Q9. Are you satisfied with current working policies of Samsung at international level?
Yes
No
Q10. Recommend some ways through which managers of Samsung can get positive outcome
with working at international level?
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Templates
Research Proposal Form
StudentName ......................................................................................... Studentnumber
...........................................
CentreName ......................................................................................... ...................
........................
Tutor ......................................................................................... Date
...........................................
Unit .........................................................................................
Proposed title..................................................................................................................................................................................
Section One: Title, objective, responsibilities
Title or working title of research project ( in the form of a question, objective or hypothesis)
To examine the impact of globalization on business success. A case study on Samsung.
Research project objectives (e.g. what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?): To understand the concept of globalization. To identify the benefits of globalization in context of Samsung's growth and success. To examine impact of globalization on profits and sales of Samsung.
 To identify SAMSUNG ‘S MARKETING activities IN THE UK (4p) COMPARED TO
KOREAN AND THE REASONS FOR THE DIFFERENCES.
Section Two: Reasons for choosing this research project
Reasonsforchoosingtheproject(e.g.linkstoothersubjectsyouarestudying,personalinterest,futurepl
ans, knowledge/skillsyouwanttoimprove,whythetopicisimportant):
One of the main reason behind carry out research on this topic is to study the importance of
globalization for an organization.
Another reason is to identify about various ways through which company can enter into
various countries.
Section Three: Literature sources searched

Use of key literature sources to support your research question, objective or hypothesis:
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer, Dordrecht.
Mutalemwa, D.K., 2015. Does globalisation impact SME development in Africa?. African Journal
of Economic and Management Studies. 6(2). pp.164-182.
Greenwood, J. ed., 2016. The effectiveness of EU business associations. Springer.
Section Four: Activities and timescales
Activitiestobecarriedoutduringtheresearchproject(e.g.research,developmen
t
andanalysisofideas,writing,datacollection,numericalanalysis,tutormeetings,
productionoffinaloutcome,evaluation,writingthereport):
How long this will take:
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Section Four: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
Research Methodology
This refers as the key aspect of an investigation work which is effective in
providing a systematic direction to the researcher to carry out the work in right
manner. This part is based on various applications that are effective in
providing a clear direction to the overall work.
Type of Investigation: The key consideration of a researcher is to select the
most suitable type for the purpose of carry out the work in right manner. The
type of investigation is based on qualitative and quantitative types, thus
29

Qualitative and quantitative both are the main methods which a researcher can
use to complete the investigation. Qualitative research methodology will be
used in present investigation in order to understand more about the concept of
globalization. However qualitative research is effective on conducting in-
depth analysis on chosen area of work by accumulation of information in
theoretical manner.
Research Approach: This is also an another key aspect of an exploration
work, thus it is effective in providing a clear vision to the investigator to carry
out the work in right manner. This section of the research is categorised
among inductive and deductive approach. The choice of approach is based on
type of investigation. In the present area of work inductive research approach
is used by the researcher, as it is most effective tool for qualitative research
because it provides details and information on the basis of theories and
hypothesis that are connected with the chosen area of work.
Data Collection: The consideration of an investigator is to gather reliable
information from authentic source, thus the source of data collection is divided
among primary and secondary sources. In the present investigation work both
primary as well as secondary sources are applied by the researcher as these
two are effective in accumulation of information in effective manner. Primary
source is effective in conducting survey with the help of developing survey,
thus this is effective in accumulation of actual information that is collected for
specifically for the chosen area of work. Secondary sources like books,
journals, articles, past investigation projects etc. are used to conducting the
section of literature review in effective manner.
Data Sampling: This is also an another key aspect of research methodology
which plays vital role in selection of suitable respondents for accumulation of
valid or reliable information. Sampling mainly replicates from the original
population as in this group of people are select for the purpose of using their
knowledge in accumulation of information that are effective in drawing valid
30

and suitable outcome. sampling is categorised among probabilistic and non-
probabilistic sampling method. These two are effective in accumulation of
information. In the present investigation work data has been gathered through
random sampling tool form non-probabilistic method as it is the most
effective tool for gathering information from the suitable responsive. This is
the most easy and reliable method, in this the sample size of 10 has been taken
and the selected respondents are the employee of the firm as employees are
more liable in providing accurate information regarding the internal as well as
external executions of the firm.
What your areas of research will cover:
Various areas which will be cover in this research is the various mediums
to enter into global market and impact of globalization on company’s
success.
Comments and agreement from tutor
Comments (optional):
Iconfirmthattheprojectisnotworkwhichhasbeenorwillbesubmittedforanotherqualificationandis
appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate. Agreed: .................................................................................... (name) ...................................................................
31

date) ......................................................
32

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
To examine the impact of globalization on business success. A case
study on Samsung.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
33

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are workforce of Samsung who have knowledge about working style of
company at international level.
Describe the processes you will use to inform participants about what
you are doing:
E- mail is the best technique to collect views of respondents in authentic
and reliable manner.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants is free and samples are collected through random basis so possibility
of biasness is nil.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
34

Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Investigator gather collect and gather personal information and data from respondents.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
35