Contemporary Global Issues: Social Networking and Globalization

This report examines the significant influence of social networking on globalization, particularly within the business and tourism sectors. It begins with an introduction to globalization and social networking, highlighting their interconnectedness. The report then delves into the impact of social networking on various dimensions of globalization, including cultural, political, economic, and ecological aspects. Specific examples of how businesses, such as hotels, leverage social media platforms like Facebook and Instagram to promote their services, engage with customers, and adapt to changing global dynamics are provided. The report also discusses how political entities utilize social media to manage public perception and address the implications of globalization. Finally, the report explores how globalization and social networking are reshaping the tourism industry, influencing marketing strategies, customer engagement, and overall business operations. The report concludes by reiterating the vital role of social networking in fostering globalization and facilitating international trade and cultural exchange.

Contemporary Global
Issues In Business And
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Impact of social networking on globalization..............................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Economy of world has been change after applying and adopting policies of globalization.
This policy is apply for bringing the whole world together by exchanging idea, view, goods ,
service and culture facilities wit limited law and regulation. This process developed after the
invention of techniques social networking. This report is made to deserve the importance of
social medial networking in enhancing the culture globalization. Business sector specially travel
and tourism organizations use tools of social media to attract explorer and retain their
international customer by providing them effect offer which proved them fully satisfaction
without breaking law and rules of economic and foreign trade agreements. Politicians also use
social media devices to build strong relation with business organizations and individuals to get
vote from them and spread their nation's cultural value in the entire world economy.
TASK 1
GLOBALIZATION
It is a policy started by countries in order to expend their business as well as cultural
activities to build strong position in world economy. In other world globalization is effective
policy in which one country's trade, cultural, political activities open up to other foreign
countries. The main aim of this policy is to integrate the whole world countries into an developed
economy and control issue of trade,war, discrimination, corruption, control recession by build
strong relation among countries through exchanging resources of one economy to other.
Social networking: It is effective tool of technology used by individual and business corporation
to build strong and effective relation with other personal. It also known as social media network
and site of social networking. To connect with other individuals, corporation need effective
internet network, and mobile, laptop, or desktop device through which they can easily connect
with people (Steenbergen and Siczek, 2017).
Individuals made their profit on various sited and then make bond with people which share same
internet, or job profile. With the changes of there are many social networking site had been
developed. Facebook, LinkedIn, Instagram are some of the most famous networking site of
connection with people. Individuals use social networking for the purpose of connecting with
people around the world and it is the best and effective tool of communication.
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Impact of social networking on globalization
Social networking has been widely impact on globalization . Both procedure are use to
make connection with world wide people. Uses of social networking tool is create revolution
among world economy. It is useful special for business organizations . Social network has impact
the business in positive as well as negative way. It become easily for globalization process as
with the development of networking sites its become easy and cost effective for business
industry especially for tourism industry to get connected with people (Quinlan Collins, Nason
and Dempsey, 2016).
Social networking has become essential apart for every individual , and it has been changed
globalization process in many way which define below by using various dimensions of
globalization
Cultural dimension: It includes the value, religion beliefs of particular group of society. With
the adoption of globalization policy Britishers widely effective with Indian as well as American
and Islamic culture. Due to globalization the population of other country people has been raise
with higher rate . Special Indian culture directly effect and influence British economy. Hotel
Indigo Manchester, Hotel Blackpool,Clayton Hotel, use social media networking site for
promoting and advertising their product.
They make advertisement policies which influence Indian people as their management
department knows that large part of their revenue and net earning is depend on their Indian
market customers. They use Facebook, Instagram to promote their luxurious hotel facilities.
They make those marketing strategies and made offer which attract Indian tourist. They also
provide food according to the feedback their customers given. They took online survey by using
networking tools to control their feedback rates given by their customers (Palen and Hughes,
2018).
Management department of Blackpool hotel make their pages on Instagram and provide
attractive offer on social medial which attract customer. They use these divide to connected with
their international customers. Most of tourism organization use Facebook and other social medial
sites to showcase their luxurious facilities, which they provide to customer, event organization
by them to attract customer and all the facilities which provides satisfaction to customer has been
deserve in their profile. Pinetum Gardens provides best living facility to their customer. To
increase revenue and contact with people they use Facebook Twitter. Theses sites help their
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potential customer to updated with each and every activity of this organization. Thus using tools
of social medial help organization to attain the cultural diversity in hospitality sector as well as it
also help in exchanging value of other countries which help in growing the tourism sector.
Culture is directly impact on any country's global environment and by using social media people
becomes friends of each other even they lives miles way. They get connected and share
knowledge and view regarding each other culture it helps in exploring culture value without
going at other foreign country. It service time and cost. Which help mangers to make policies
and marketing strategies of various target market customer on the basis of their culture
characteristics.
Political dimension: It includes all effect on political environment held due to changes in
polices of globalization. British political structure is strong but it adversary effect the apolitical
environment of the UK. Due to the effect of globalization , American and Russian politicians
inter-fair in the political affairs and economy of as UK is member of many international
organization and groups. It is developed country but their rival countries directly influence to the
political affairs of the UK.
To control these affairs government use social medial. Facebook, Instagram help people to aware
the recent updated policies, structure and rules and regulations of UK. These tools also useful
for them to take survey of perception of society of UK as well as impact to there polices on other
world country. After the Brixit agreement , UK drop out from European Union . Prime Minister
use social medial device to influence people and to make people aware regrading the benefit of
the decision they take of Brixit agreement (García-Perdomo, Salaverría, Kilgo and Harlow,
2018).
Unethical activities, fights have been started, to control all The violent activities , prime minister
use Facebook, Instagram. Theses tools help them to control the adverse impact of their changing
decision. Marriott UK, Blackpool hotel use social medial to analysis the impact of caning
political policies towards their international customer. Changes of these policies directly impact
as they are not able to hire low cost worker and need to pay charge of hiring personal from other
European countries after the agreement. Thus they need social medial device to advertise their
recruitment policies.
Facebook is the best device to connect and build strong creation with political authorities of
other countries so they can give relaxation to expansion business and branches in different
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counties. Hotel Blackpool maintain strong connection with the politicians thus they get
advantage of tax, customer duty and other duty to expend their business.
Economical dimension: It is most essential dimension of globalization. The whole globalization
process is base on transferring goods, services, technique, trade ideas and developed strong
market in other countries, with limited trade restriction policies. Tourism industry is directly
effect from to economic polices of countries as there main source of revenue is foreign tourist..
UK is one of the most desirables destination of tourism (Wei and Gao, 2017).
With the effect of social medial devise mangers or the organization use this devise as tool of
their economy policy. After the Brixit agreement the whole economy structure has been getting
down of UK. However Blackpool, The Ned hotels even after the effect of Brixit agreement,
attract their customer by Facebook and Instagram. They are not raise their hotel price even
Britain suffers from recession period. Their give attractive offer for outsourcing services from
other countries by using social media. They can identify the best retailers for material to their
hotel facilities by giving advertisement on social media. With the use of social media divide they
can connected with customer. Social media have directly influence customers of entire world to
use the facilities of hotels. They get attracted by supervising the picture, review of customer's
comment. Customers have option to talk with customers of hotels by chatting with them. It is
really easy and cost effective impact of social media on globalization, not only for organizations
but also for customers.
They also offer them advance booking. They can understand the impact and though of
individuals regarding trade policies. Manager of tourism sector use social media divide to take
idea regarding how they control cost and mange time and satisfy their customers . Hotel
Blackpool use tools of social media to take idea regarding their business expansion by uploading
stories on Facebook and other media devices. They also recognize the rate of foreign exchange
organization can supervise branches of their hotel in other countries by stalking the comments,
post on social media. They can understand the trade policies, scope of trading in other countries
by supervising the page or profile of other country's. Social medial help in excess globalization
policy towards the world with providing them advantages (Larkin and Fink, 2016).
Ecology dimension: It include population, accessibility of food, growth, economy development
rate, growth diversification changing environment facilities. All theses area essential for
globalization. With the effective of globalization, economies able to control the issue of
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discrimination, violation, gender inequality on working place ans globalisation brings people
together and every person as the right to work in any county by fulfilling polices and rules made
by government. At present time the whole world is facing problem COVID 19.
This global pandemic change to perception of people and they become more global the user
technologies of social media. Now people focus on online business and for this they use
Facebook for their marking purpose. This will help people to provide equal chance without
judgement on the basis discrimination. This pandemic adversely effect their entire tourism
industry of UK. However to control the loss , hotels now provided attractive offer customer. It
provides securities customers. media play major role in controlling issue of discrimination . Kin
schools student get motivated to cover up the difference between rich and poor by making
awareness starting programme using platform of social media(Clarke, Murphy and Adler, 2016).
They can also determine their target market by using these sites. It connect peroneal this will
help in making strong connection with people. This is one of the us hotel of UK. Management of
this hotel, build their policies on the basis of identifying the revet and needs of tourist by-
analysing feedback which they given on their social media post. They make ECO friendly
environment to their international customer and also facilities them better facilities which help
in brining best satisfaction for them.
CONCLUSION
From the above analysis it has been identified that social networking is play vital and
major role in developing globalization. With the use of social medial device, Facebook,
Instagram, organizations can able to work according to the various dimension of globalization.
By using Twitter, Instagram, pergolas can recognizer the value, perception of other country can
share and changes idea with them. This will help in maintain strong relation with clients of other
countries. It help in saving cost trialling of the organization as well as save time of various
organizations or any economy every other countries for the purpose of international trade. This
help in building a positive relation structure which help in wealthy connecting and take their
feedbacks as well as their advice regarding business policies. At the time of COVID pandemic
social networking and of marketing and communicating people of other countries an to maintain
position of the organization of hospitality sector of economy.
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REFERENCES
Books and journals
Steenbergen, M. R. and Siczek, T., 2017. Better the devil you know? Risk-taking, globalization
and populism in Great Britain. European Union Politics, 18(1), pp.119-136.
Quinlan, C. S., Collins, A. M., Nason, G.J. and Dempsey, M., 2016. The use of social media by
plastic surgery journals. Journal of Plastic, Reconstructive & Aesthetic Surgery, 69(7),
pp.1009-1011.
Palen, L. and Hughes, A.L., 2018. Social media in disaster communication. In Handbook of
disaster research (pp. 497-518). Springer, Cham.
García-Perdomo, V., Salaverría, R., Kilgo, D.K. and Harlow, S., 2018. To share or not to share:
The influence of news values and topics on popular social media content in the United
States, Brazil, and Argentina. Journalism studies, 19(8), pp.1180-1201.
Wei, L. and Gao, F., 2017. Social media, social integration and subjective well-being among
new urban migrants in China. Telematics and Informatics, 34(3), pp.786-796.
Larkin, B. A. and Fink, J.S., 2016. Fantasy sport, FoMO, and traditional fandom: How second-
screen use of social media allows fans to accommodate multiple identities. Journal of
Sport Management, 30(6), pp.643-655.
Clarke, T. B., Murphy, J. and Adler, J., 2016. Celebrity chef adoption and implementation of
social media, particularly pinterest: A diffusion of innovations approach. International
Journal of Hospitality Management, 57, pp.84-92.
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