Business Development: Globalization and Strategies for Expansion

This report explores the relationship between business development and globalization, focusing on expansion strategies. The report analyzes how globalization impacts businesses and examines the benefits such as expanded market access and increased innovation. The report also covers the application of Ansoff matrix, and the roles of leadership in the expansion process. The report also covers the use of Bowman's strategies and the combination of strategies. The analysis considers the different strategies like market penetration, product development, and diversification and the results of a survey. The report also highlights the importance of adapting strategies for successful global expansion. The data suggests that diversification and cost leadership, combined with Bowman's Clock, are the most effective strategies for global expansion.

RESEARCH PROPOSAL

Theme 1: Globalization is necessary for every
organization in rapidly changing global environment
Particular Frequency Percentage
Yes 15 75%
No 5 25%

Theme 2: “benefit organization will be getting
from the globalization”
Particular Frequency Percentage
Creativity and
Innovation
3 15%
Foreign Culture 5 25%
increased market share 12 60%

Theme 3: Ansof matrix is the best way to
expand the business
Particular Frequency Percentage
Yes 14 70%
No 6 30%

Theme 4: “best way through which expansion can
be done with reference to the Ansoff matrix model”.
Particular Frequency Percentage
Market penetration 2 10%
Development of new
markets
4 20%
Product development 2 10%
Diversification 12 60%

Theme 5: leadership play a crucial at the
time of the expansion
Particular Frequency Percentage
Yes 16 80%
No 4 20%

Theme 7: Bowman's Strategic Clock is the best promotional
tool which can be used by the organization at the time of
expansion.
Particular Frequency Percentage
Yes 13 65%
No 7 35%

Theme 8: best combinationof the tool which can be used by the
organization at the time of the expansion reference to Ansoff
matrix, Porter’s Generic Strategies and Bowman's Strategic Clock
 Interpretation: After going through the suggestion of the
respondent it can be interpolated that
 the most of the customer was in the favors that the
organization should used the combination of Diversification,
cost leadership and Bowman's Strategic Clock to expand their
business at a global level.
