Research Report: Globalization Strategies for TESCO's Expansion

This research report delves into the importance of globalization for businesses, using TESCO as a case study. It examines the impact of globalization on the UK supermarket industry, the role of emerging markets in TESCO's success, and various market entry strategies TESCO could employ. The report includes a literature review, research methodology (positivism philosophy, deductive approach, qualitative and quantitative methods), and data analysis. It also presents research outcomes, reflections, recommendations, and a conclusion summarizing the findings. The research explores how globalization has positively impacted the supermarket sector in the UK, enabling them to adopt new technologies and expand their businesses globally. The report also investigates strategies like joint ventures and direct exporting for entering new markets. The findings aim to provide insights into TESCO's expansion potential and offer valuable information on globalization strategies for other businesses. The study is a comprehensive analysis of TESCO's global presence and future prospects.

Research
Project

Table of Contents
Introduction......................................................................................................................................3
Research Topic............................................................................................................................3
Research Aim..............................................................................................................................3
Research Objective......................................................................................................................3
Rationale of research...................................................................................................................3
Research Questions.....................................................................................................................4
Pathway.......................................................................................................................................4
Literature review..............................................................................................................................5
Research methodology.....................................................................................................................7
Research Philosophy...................................................................................................................7
Research Approached..................................................................................................................7
Qualitative Research...................................................................................................................8
Quantitative Research.................................................................................................................8
Primary Source............................................................................................................................8
Secondary Source........................................................................................................................9
Sampling Methods......................................................................................................................9
Questionnaire..............................................................................................................................9
Data analysis and interpretations...................................................................................................11
Research Outcomes........................................................................................................................20
Covered in PPT.........................................................................................................................20
Reflection & Recommendation......................................................................................................24
Reflection..................................................................................................................................24
Recommendation......................................................................................................................24
Conclusion.....................................................................................................................................27

Introduction
Globalisation is defined as process which is generally adopted by a company in order to
expand their business in international market. This will also help in developing interaction and
investigation among the peoples, company and legal bodies at global level. Through this a
company able to gain various benefits such as enhance number of customers, market shares,
profitability ratio and many more (Aharoni, 2014). There is various methods available through
which a firm can enhance business such as franchises, partnership, joint venture and so on.
Organisation taken for this assignment is TESCO, which is a public limited company operating
in retail industry. It is founded by Jack Cohen in year 1919 and it’s headquarter is situated at
Hertfordshire, England. Products offer by respective company are supermarket, hypermarket,
convenience shop and superstore. This research is based on identifying importance of
globalisation for respective firm as well as through it researcher also analyse different strategies
through which they can enter into emerging marketplace.
Research Topic
Globalization is essential for every company because through it they able to expand their
business in international market in effective and impressive manner. This report is based on the
topic which describe about importance of globalization and diverse type of strategies which are
adopted by business for entering into emerging marketplace.
Research Aim
To analyses the importance of globalization and different strategies employed by
businesses for entering into emerging market. A case on TESCO
Research Objective
 To identify the impact of globalization on supermarket industry in UK
 To determine the role of emerging market in context of success achieved by TESCO
 To identify several strategies that TESCO can employ for entering into emerging market.
Rationale of research
The main reason for selecting this research topic is to analyse the importance of
globalisation for a business as well as by this report researcher also want to collect information
about different strategies that a business can adopt for entering into growing marketplace
(Alkhafaji and Nelson, 2013). Along with this, respective research also aid project manager in

improving skills, knowledgeable and capabilities related to effectiveness of globalisation and
different tool for adopting it so that company able to enhance their business. Information
collected by researcher may also help other peoples or students by providing proper information
regarding to globalisation, its importance and different strategies which adopted for entering into
emerging marketplace.
Research Questions
 How globalization impact over supermarkets of UK?
 How does emerging market influence the success of TESCO?
 Investigate the strategies that TESCO needs to employed while entering in emerging
market?
Pathway
 Introduction: This segment of research will contain information related to various topics
such as research topic, aim, objective, questions and rationale. By this section a project
manager or other person can know about what are happening in research.
 Literature review: This segment of the report will contain information in perspective of
author which is based on the objective developed by researcher.
 Research methodology: This segment will help researcher in collecting data on the topic
they developed. It will include discussion of several factors such as philosophy,
approach, qualitative and quantitative method, primary and secondary source, sampling
and questionnaire (Amaladoss and Manohar, 2013).
 Data analysis and interpretations: At this stage questionnaire responds or data will be
analyse by using excel spreadsheet so that researcher able to get appropriate outcome
based on topic.
 Research Outcomes: This section will consider as summary of research which will show
to stakeholders of company so that they about the outcome. This section will generally
cover in power point presentation.
 Reflection & recommendation: This segment of the research will cover personal
reflection and recommendation. In personal reflection research describe about issues
which they face during research, skills which they enhance and so on (Boserup, Tan and
Toulmin, 2013)). On the other hand in recommendation section they will provide
suggesting for improvement.

 Conclusion: The respective segment will contain whole summary of activities which are
conducted in research as well as it will also include outcome of conducting respective
research.
Literature review
Literature review is define as scholar paper or documents which will include different
type of written documents such as books, journals and newspaper through which researcher can
collect information related to their topic. It is consider as secondary source of gathering data and
information.
 How globalization impact over supermarkets of UK?
As per the view of Tim Lang, 2019 the term globalization is mainly used and analysed by
social scientists (The complexities of globalization: The UK as a case study of tensions within
the food system and the challenge to food policy, 2019). It is a broad concept which allows free
trading of good and services among the nations as well as it will also allow individuals to go
from one country to another for getting employed. Now a day globalisation is impacting on each
and every sector such as supermarket, auto mobile, hospitality and many more, so it is necessary
for company's manager to conduct proper analysis and then develop strategies accordingly. In
respect of supermarket of United Kingdom globalisation impacted it in positive manner because
through it they able to gain various benefits. For example supermarket at respective country able
to adopt new technology, they able to expand their business at various locations at worldwide
level, they also get opportunity to offer wide range of products at one place. In addition to this, at
United Kingdom there are wide variety of supermarkets such as TESCO, ALDI, Marks and
Spencer, Sainsbury, Lidl and many more (Cavusgil, Ghauri and Akcal, 2012). By globalisation
these supermarket able to hire more appropriate candidate for vacant position from worldwide
level that help them in offering more quality services to their customers. This expansion or
growth of supermarket also aid United Kingdom to increase their economy and growth rate
impressively.
 How does emerging market influence the success of TESCO?
According to the perspective of Mark Smith, 2019 for succession of every company
growing market plays an essential role because through it company able to seek opportunities in
more effective and successful manner (Tesco investors celebrate emerging market success,
2019). Along with this emerging market also help company like TESCO in getting more

investors so that they can conduct innovation as well as operations in more impressive manner
which leads to enhancement of profits properly. According to analysis done by FE Analytic it is
evaluate that through emerging market TESCO shows 56 funds list and come in top ten company
which have £ 2 billion of Newton Higher Income fund as well as the £ 780 million of JOHCM
UK Opportunities fund. This shows that respective company gain various opportunists by
expanding their business operations and market at emerging or rising marketplace as well as it
will also help them in growing their business impressively and effectively.
 Investigate the strategies that TESCO needs to employed while entering in emerging
market?
As per the view of Naseem Jeewa (8 Strategies to Enter a New Foreign Market 2019.) for
an organisation there are various options to enter into the foreign market that helps to direct
organisational goals and objectives in proper manner. In context of Tesco that wants to expand in
to foreign marketplace so here is the no. of market entry strategies:
 Joint venture: Joint venture is a close relationship between the domestic and foreign
organisations and both the firms invest in each other ownership and control shares jointly.
In JV the foreign partner provides the expertise to the new market, about opportunists,
network and connections to get access in the new marketplace (Chhokar, Brodbeck and
House, 2013). It is riskier in nature and also less flexible and many organisation adopts
that may afford tax advantages of many nations.
 Direct exporting: Direct exporting is one of effective way to enter into the new market
in which products and services sell directly into marketplace. Organisation uses various
kinds of sales programs to represent themselves in front of distributors and agents and
they work closely to represent in self-interest of an organisation. It is less risky in nature
as foreign partner have adequate knowledge and information regarding market and
products to gain optimum outcomes.
So in context of Tesco which expands in the foreign marketplace have to opt the direct
exporting method of market expansion because it eliminates all intermediaries that save cost and
time. Also it provides greater degree of control over various works and activities to get potential
outcomes.

Research methodology
Research methodology is a specific chain of activities used to identify, select and process
the knowledge and information on a specific subject matter (Crane and et. al., 2019). In a
research paper it allows a reader to evaluate the whole knowledge in critical manner for judging
its validity and reliability.
Research Philosophy
Research philosophy kind of belief which deals with sources, nature and procurement of
knowledge and information. There are four kinds of philosophies that a researcher can use while
conducting research these are ontology, epistemology, positivism and Realism. In that respective
research the positivism research philosophy use by them. Positivism research philosophy which
is states about certain knowledge is based on the natural phenomenon. It is gathered from
sensory experiences and interpretation of reasons and logic that are source of knowledge. So in
research logics and phenomenon plays very crucial role to interpret potential outcomes in
positive manner. This is most appropriate for respective research project because it will help
researcher in covering wide range of situation and it is faster as well as economical method as
comparison to others. Moreover, it will also help them in supporting research with the statistical
as well as objective informations.
Research Approached
Research approach is a systematic plan and procedure which consisted various steps for
through assumptions using detailed method of data collection, analysis and then for
interpretation. There are three kinds of research approaches that are inductive, deductive and
abducative research approach.
 Deductive research approach: In respective approach of research, hypothesis should be
formulated for dissertation that needed to accepted or rejected during the whole process.
 Inductive research approach: In inductive approach hypothesis not involved and it
begins with research questions and then aims and objectives that are essential to complete
a research project (Crane, Kawashima and Kawasaki, 2016).
 Abductive research approach: Respective research approach dedicated to explain the
incomplete observations which are particularise at the initiation stage of the research

project. If a researcher devoted towards qualitative and quantitative methods of data
collection in an integrated manner then it involved in abductive research approach.
In respective research, researcher uses the deductive research approach in which
reasoning and decision making are crucial part of thinking process and by adding both attributes
researcher able to make important kinds of decisions. It helps in accumulating knowledge that is
significant for a researcher to gathered potential knowledge and information.
Qualitative Research
Qualitative is an primary exploratory kind of research that used to gain understanding
regarding underlying reasons, views and motivations. It undertakes insights regarding problems
to develop ideas or hypothesis related with research (Dodgson, 2018). This method is an open
ended and communicative for obtaining data and information to reach at crucial decisions. It is
costly and time consuming in nature used by researcher to solve specific issues or problems.
Quantitative Research
Quantitative research defined as a coordinated or systematic investigation of research
phenomenon by collecting data and statistics that are quantifiable in nature. Respective data
should be gathered from existing and potential consumers with help of various sampling methods
and tools by sending out online polls, questionnaire and online surveys. Researchers use it by
deploy mathematical frameworks and models which pertains quantity under some questions.
In respective research with the help of qualitative research should be used by the
researcher because it is based on the human experience and observations that proved beneficial
to collect important outcomes out of it.
Primary Source
Primary source provides first hand evidences regarding the events, objects, an individual
and a piece of work or art. Primary data collected by researcher by using surveys, interviews or
experiments and questionnaire (Gabrielsson, Gabrielsson and Seppälä, 2012). The primary data
are collected with keeping research project in mind so that potential outcomes should be
collected. The important reasons of using respective source of data collection instead of that it is
cost and time consuming that it provides high level of accuracy to a researcher. It is more reliable
and sometimes secondary data is not available for specific kind of enquiries. For respective
research, researcher use both primary and secondary sources to collect information to remain

always competitive in marketplace. To collect knowledge and information from primary sources
researcher use questionnaire that is one of significant method to acquire potential outcomes.
Secondary Source
Secondary source of information which is collected later by someone else that not
possess experience of first hand data collection. There are some common sources of collection of
secondary data and information which are censuses, data gathered by government departments,
previous organisational records that primarily collected for other research purpose. In respective
research the secondary data also be collected with help of books, journals and articles to
accumulate important knowledge and information.
Sampling Methods
Sampling is a process for selection of individuals from large groups within specified
population by estimating characteristics of whole population. Small number of people represents
the whole population which rely on the analysis being performed (Hallbäck and Gabrielsson,
2013). There are various methods of sampling that are simple random sampling, systematic
sampling, cluster sampling. In respective methods researcher uses the simple random sampling in
which each individual is chosen randomly from the large population to get accurate results. In
sample random sampling the respective researcher used questionnaire to accumulate views and
opinions of consumers that are selected randomly. The respective sampling method is
appropriate for respective research because it is more simple from other sampling methods.
Along with this it will also help researcher in providing equal chance of selection for each and
every person from huge population. Sample size selected by respective report researcher is 50
who are employees of TESCO.
Questionnaire
Questionnaire is an important kind research tools which consisted chain of questions to
attain objective to gather important knowledge and information from various respondents. It is
one of important tool to collect primary data and information.
Questionnaire
Name:
Email Id:
Phone Number:

Q1. What kind of impact globalisation has on TESCO?
 Increase competition
 Expand trade
 Increase capital and labour mobility
 All of the above
Q2. Is sales of TESCO in Europe is higher than Asia due to globalisation?
 Yes
 No
Q3. Does selling in the global market helps TESCO in improving relations?
 Yes
 No
Q4. What are the most important things to consider while selling in distinct and different
countries with different ethnicities?
 Culture
 Customers Requirements
 Purchasing behaviour of customers
Q5. Has selling in the global market improve profits of TESCO?
 Yes
 No
Q6. Why globalisation is important for TESCO?
 Increase market shares
 Increase Profitability
 Increase Trade
 All of the above
Q7. Has globalisation created innovation for TESCO?
 Yes
 No
Q8. What are the problems faced by TESCO while conducting business at global level?
 Increase in competition
 Cultural Gap
 Increase in Cost or expenses

 All of the above
Q9. How does it impact if TESCO does not sell the appropriate products at potential
marketplace?
 Decrease in Sales and profit
 Reduction in numbers of customers
 Impact on business goodwill
 All of the above
Q10. What can be the strategic planning done by TESCO to remain successful at global
marketplace?
 Planning for fund management
 Developing mission, vision and objective
 Conduct business environment analysis
 All of the above
Q11. What kind of research is required for TESCO at the time of selling their products at
global market?
 Qualitative research
 Quantitative research
Q12. Any suggestion for further improvement...........................................................................
…......................................................................................................................................................
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Data analysis and interpretations
Theme 1: Impact of globalisation on TESCO
Q1. What kind of impact globalisation has on TESCO? Frequency
 Increase competition 10
 Expand trade 15
 Increase capital and labour mobility 9
 All of the above 16

Interpretation:- By analysing above collected data it can be interpreted that globalisation
impact on TESCO in various ways. In respect of 10 respondent’s globalisation impact in
increasing competition, 15 says it leads to expand trades and in respect of 9 respondents it will
impact on increasing capital and labours mobility. Moreover in respect of left over 16
candidate’s globalisation will impact in all of the above factors of TESCO business operations
and functions.
Theme 2: Sales of TESCO in Europe is higher than Asia
Q2. Is sales of TESCO in Europe is higher than Asia
due to globalisation?
Frequency
 Yes 30
 No 20
10
15 9
16
Increase competition
Expand trade
Increase capital and labour
mobility
All of the above