The Influence of Globalization on Television: A Comprehensive Study

This essay delves into the multifaceted effects of globalization on the television industry. It begins by defining globalization and its impact on various sectors, emphasizing the increased accessibility of information and the interconnectedness of global economies. The essay then focuses on how television, as a major medium, has been influenced by globalization, particularly the adoption of American media trends and formats worldwide. It highlights the role of technology, especially digitalization, in expanding television's reach to international audiences and facilitating cultural exchange. The essay discusses the homogenization of cultures, the rise of broadcasting conglomerates, and the increased competition among channels. It also examines how television reflects societal consensus, influences political opinions, and plays a vital role in cultural identity. The conclusion emphasizes the importance of discerning between reality and entertainment in a globalized media landscape.

Effects of Globalization on Television 0
Title: Effects of Globalization on Television
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Effects of Globalization on Television 1
Contents
Introduction................................................................................................................................3
Effect of Globalization on Television........................................................................................3
Conclusion..................................................................................................................................5
References..................................................................................................................................7

Effects of Globalization on Television 2
Introduction
Globalization is the integration of global economies and exchange of human
resources, capital, and technology across different economies. It has made it easier for people
to access everything around the world at their own convenience. It is the exchange of
cultures, individuals, organizations, and societies across the world. It has made a larger
impact on the geopolitical scenario of the countries across the globe. The information
communications and technology has made it easier for the nations across the world to connect
on the platform which has decreased the distance between them. This has given a wider reach
to the masses across the world through the media. The role of the media industry has also
increased as globalization has made it easier for people across the globe to be aware of what
is happening around the world.
Effect of Globalization on Television
Access to media in this era of globalization is global and has access to people all
around the world. If we see the role of television or broadcasting then every nation across the
globe has tried to follow America's media trend and what the audiences watch across the
world has been influenced by the American culture (Bahmad, 2015). The examples can be of
the reality shows of America as the Big Brother show. Other countries are adopting the same
format ding to the interest of their local audiences (Brennan, 2015).
The role of technology has been immense in empowering the television to reach not
only their national but international audiences (Ganguly, 2018). Digitalization has made it
easier for the people across the world to be updated not only on the current happenings but
also about the culture of different ethnic groups across the world which represents the societal
thought process (Effiong, 2018). It has made people not only see what is presented to them

Effects of Globalization on Television 3
but also take an active part in what they have to say and even resist the television content by
complaining to the broadcasting bureau of that particular country (Murphy, 2013).
The global happenings around the world are reflected in the lives of people of every
country due to the reach of media into the lives of people. The media industry has got more
freedom through globalization, as it has made easier to influence the people and motivate
them to unite on a certain issue around the world. Television has made a bigger impact on the
lives of people as it is one major medium that has a huge reach to the masses across the world
(Raschke, 2011). Globalization has helped in the homogenization of diverse cultures across
the globe. The media industry across the globe has helped in identifying the diversities in the
culture and presented it through television across the world which has made people aware of
various cross-cultural societies and their surroundings.
In this period of globalized media, people sitting in a different country can see
through the television what is happening in their native countries and see the change in
culture and upliftment of their society through the television. This has helped in the
distribution of mass media content across the world (Seidov, 2018). Today, at the global
level media especially the television has become an important tool to retaliate on issues
which the masses thinks is not good for their welfare and society. The television has the
power to influence people across various cultures and societies, it has shown the power to
change what is not good for the betterment of society (Meti, 2014). The power of
globalization is that it links the locals of any country across the continent. There is an
exchange of cultural and traditional practices which is accessible by the local community of a
country who is living in any other country through the presence of television (Murphy, 2017).
The role of broadcasting conglomerates has made the reach of television industry at
the international level. Before, it was the zone of only a few large television conglomerates

Effects of Globalization on Television 4
who were working on the international level for any type of coverage and presenting the
audience with the latest news, entertainment shows and happenings across the globe. But in
today’s era, the reach is not limited to a few television channels at the international level.
Therefore, the audience sitting anywhere around the globe can have access to the television
(Nederveen Pieterse, 2012). As the television reached the international audience, distinct
content and shows have emerged targeting all age groups of the audience (Thapa, 2014).
Globalization has also increased the competition among the broadcasters as more and more
television channels are coming up as per the requirement of the local market audience at the
international level (Litow, 2013).
Media especially television has the power to represent the societal consensus and the
cultural identity of any given country. Television still plays an important role in determining
the societal, political and cultural change in any country. The availability of different formats
for different nations and with the integration of economies at the global level, it has made it
easier for the people to learn about the diversity in various culture (Wasserman, 2014). The
role of television encompasses the cultural, social, economic and political arena of the
country. In the global arena also television has been representative of the changes that are
taking place in society. They influence the way in which countries adapt themselves to the
diversity in the culture or accept the facts related to the societies and the people across the
globe (Willems, 2015). The television coverage also plays an important role in forming a
political opinion in the democratic country and across various other countries that get
reflected in the economy of the country through stock markets. Such is the role of television
in the era of globalization (Kitamura, 2013).
Conclusion
The television has a huge effect on the perception of reality and the virtual creation of
ideas. Therefore, in the times of globalization, it is essential for audiences to see and

Effects of Globalization on Television 5
differentiate between what is real and what is merely for the entertainment purpose. The
youngsters today are engaged in watching the shows that depict various cultures of different
countries. Therefore, the television industry has been affected by the process of globalization
which has enabled the audiences across the globe to form opinions and perceptions not only
about issues that are of national but also international importance.

Effects of Globalization on Television 6
References
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Effiong, C. (2018). Globalization, Social Media and Imperatives in the Promotion of Nigerian
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Kitamura, H. (2013). Television, Japan, and Globalization. Historical Journal of Film, Radio
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Litow, S. (2013). Innovating to Strengthen Youth Employment. Innovations: Technology,
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Meti, V. (2014). Impact of Television Health Programmes on Women: A Study on Gulbarga
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Murphy, J. (2017). Mass media and the attribution of blame for globalization. French
Politics, 15(4), pp.443-459.

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Nederveen Pieterse, J. (2012). Periodizing Globalization: Histories of Globalization. New
Global Studies, 6(2).
Raschke, C. (2011). Globalization and Theology. Religion Compass, 5(11), pp.638-645.
Seidov, V. (2018). The Transnationalization of Mass Media in the Globalization
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Thapa, G. (2014). Impact of Television Advertisement on Children: Evidence from
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Wasserman, H. (2014). The Ramifications of Media Globalization in the Global South for the
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