The Impact of Globalization on Tesco's Marketing and HR: A Case Study

This report examines the multifaceted impact of globalization on Tesco, a multinational retail corporation. The study delves into the economic, cultural, and ethical effects of globalization on Tesco's marketing and HR functions. The research employs a qualitative methodology, including an explanatory research design and an inductive research approach, to analyze the effects of globalization on Tesco's marketing and HR functions. The project management plan details the aims, objectives, costs, scope, and timeline of the research. The report includes a work breakdown structure and Gantt chart to visualize the project's progress. Data collection methods involve both primary and secondary sources, including interviews with Tesco managers. The findings provide recommendations for Tesco to improve its HR and marketing strategies in a globalized business environment. The report also reflects on the value of undertaking such research and its implications for business development in an increasingly interconnected world.

Managing a Successful
Business Project

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
LO 1.................................................................................................................................................3
P1. Aims and objectives.........................................................................................................3
P2. Project management plan.................................................................................................3
P3. Work break down structure and Gantt chart ..................................................................5
LO 2 ................................................................................................................................................7
P4. Research methodology....................................................................................................7
LO 3.................................................................................................................................................9
P5. Data analysis....................................................................................................................9
P6 Communicating appropriate recommendations..............................................................15
LO 4...............................................................................................................................................16
P7 . Reflection on value of Undertaking research ...............................................................16
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Globalization can be referred to as spread of investment, products and technology across
the national boundaries. It is the phenomenon which has helped enterprises in expanding their
business operations at international level. Globalization has great implication as it has given rise
to cross border trade of goods and services (Epstein, 2018). It has bough great transformation in
business environment. Globalization has given rise to firm an opportunity to increase their
profitability by expanding business at international level (Enderle, 2018).
The present study will emphasize on research method used for analyzing the identifying
the ethical, cultural and economic impact of globalization on the marketing activity – A case
study of Tesco. It is a British multinational organization operating business in retail sector.
LO 1
P1. Aims and objectives
Aim : To analyze the positive, cultural, economic and ethical effect of globalization on
marketing and HR function - A case study of Tesco.
Objectives :
 To understand the concept of globalization.
 To identify the economic effect of globalization on Marketing and HR functions of
Tesco.
 To Explore the ethical and cultural impact of international on marketing function of
TESCO.
 To suggest the way using which Tesco can improve both HR and marketing function in
international environment.
P2. Project management plan
Cost :These are the basically expenses which are directly associated with implementation of
investigation process and also project. In context of research the major costs is associated with
collection of facts as well as figures related to the topic. The expenditure which are related to
execution of research project are travelling expenses, communications, printing expenses,
salaries of project manager as well as team members etc (Newbert, 2018.). In addition to this
cost is also associated with purchase of equipments. Estimated cots which is associated with
present study is 50000$. Budget has been prepared by scholar considering the expenditure
incurred in executing previous studies.

Scope: It defines the key deliverables and milestones which are to be achieved. Present
investigation on topic cultural, ethical and economic effect of globalisation on Her an Marketing
functions has limited scope.
Time : It is one of the most essential component of project plan. Time is basically a schedule
which consists of the period within which specific task is required to be completed (Adhariani,
Sciulli and Clift, 2017). Gantt chart has been drawn by investigator which consists of start as
well as finish time of each research activity, as this has assisted them in completion on
investigation on time.
Quality: The validity and reliably of data collected by scholar during the time of investigation is
complete based on quality of information. It is the factor which has direct as well as significant
impact on the results of research. Few Quality standards has been set by investigator in present
study which will assist them in analysing the performance gap. It will also provide scholar an
ease in monitoring.
Communication : It is considered to be as crucial component of project management plan. An
effective communication is very much important in order to avoid overlapping of activities as
well as prevention of wastage of resources (Boyd, 2017). In present study researcher has
prepared the communication plan according to which interaction between different stakeholder
will take place
Information to
be shared
Target audience Time Method of
communication
Provider
Report of Miles
stone
senior manager Two times in
months
meeting
E-mail
Project manager
Project status
report
Project manager After five days E-mail Project leader
Work status
report
Project manager Weekly E-mail Team leader
Risk : The main risk associated with execution of investigation is related to the occurrence of
ethical issues. Investigator in order to eliminate the ethical issues has implemented the different

strategies such as they have communicated the all important information about investigation
procedures to participants. In addition to this they have taken written consent before gathering
the information. In addition to this, there is high risk of delay in completion of research project
time. Scholar in order to avoid the risk of delay in research has adopted the time management
strategy.
Resources: Resources are needed at each and every phase such as for developing plan related to
execution of study to implementation of investigation procedure. The important resources which
execution of the research are funds, human resource, technology, communication devices,
internet, knowledge, research skills, stationery and other equipments (Clarke, 2018).
P3. Work break down structure and Gantt chart
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Searching
and making
choice of
the
research
topic
Establish
ment of
aim and
objectives
Writing
Literature
review
Accumul
ation of
facts or
figures
related to
the topic of

investigatio
n
Data
analysis
Drawing
conclusion
Change
according
to
feedback
received
Submissio
n the
Investigatio
n report

LO 2
P4. Research methodology
Research methodology can be define as the procedure implemented by the researcher for
collection, analysis and interpretation of data. The methodologies can be involved publications
research, interview, surveys and other investigation techniques. It can involve both present and
historical data or info. The various methods used by investigator for performing the different
activities in order to gather the information related to the cultural, economic and ethical effect of
globalization on HR and marketing function of Tesco are:
Research type: It defines the study which scholar in planning to execute. Research type can also
be defined as the study which assist investigator in resolving the problem. It can be categorized

into two these are qualitative and quantitative. Qualitative research can be defined as the
procedure of naturalistic inquiry (Fletcher, 2017). Quantitative research can be referred to as a
systematic procedure of collecting the numerical data related to the topic. Scholar for
conducting the investigation for analyzing the cultural, ethical and economic effect of
globalization has selected to execute qualitative inquiry. It has been chosen by scholar for
collecting the in depth information related to the topic. On the basis on numeric data, investigator
can easily collect the data from the participants for attaining the research aims and objectives.
Research design: It is the tactic which is implemented by investigator in order to integrate the
different elements of the study. Research design can be classified into different groups such as
experimental, exploratory, explanatory and descriptive (Guercini, 2014.). Researcher has used
the explanatory research design for analysing the cultural, ethical and economic effect of
globalization on HR and marketing function of Tesco. Researcher has implemented the
explanatory research design as it helps then in developing the in depth understanding about the
topic. Experimental research is study conducted within scientific approach where set of variances
are being measured as the topic of experiment. Another research design is the descriptive that
includes observing and describing the activity of the topic without effecting it any way.
Exploratory research is normally conducted to research problem which has not been clearly
determined yet. The aim of this design is to explore study topic with varying the levels of depth.
Research approach : It is the tactics which is designed by researcher on the basis of assumption
about the methodology which can be used for collecting, analyzing and interpreting information.
Selection of the research approach is completely based on the nature of issue as well as subject
matter. The two research approaches are inductive and deductive. Scholar for analyzing the
cultural, ethical and economic effect of globalization on HR and marketing function of Tesco
has used inductive research approach (Guest,and et.al., 2017.). The reason because of which
investigator has used inductive research approach is that inductive research approach allows
investigator to develop new hypothesis by using the collected data. Deductive research approach
is taken with evolving hypothesis based on existing concept then designing research strategy to
test the possibility. This approach can be derived from propositions of the concept.
Research philosophy: It is mainly the perception of different investigator about the strategies or
techniques which can be used for performing various research activities. The two types of
research philosophy are interpretative and positivism (Humphries, 2017). In context of present

investigator on topic cultural, ethical and economic effect of globalization on HR and marketing
function of Tesco researcher has used interpretivism research philosophy. Reason due to which
investigator has used the interpretivism research philosophy is that it supports researcher in
ensuring the validity of information. Another philosophy is positivism which is more complex in
precise and concise manner. This philosophy is based on observation involving measurement.
This philosophy depends on quantifiable observations which lead to statistical analysis. The
number of variables in explaining positivism can be equal to number of writers who addressed
the field of research philosophy.
Sampling : It is the procedure used in the statistical analysis in which predetermined number of
observations are taken from large population. There are many types of techniques which can be
used for selecting the few people as participants from large population these are simple random,
cluster, stratified etc (Ledford and Gast, 2018). Researcher in present study has used the
purposive sampling for selecting 20 managers working in Tesco. Rationale for which
investigator has selected the purposive sampling as it provide wide range of non-probability
techniques. In addition to this, by using the purposive sampling investigator can easily reach
target sample. Another sampling method is the simple random which means subset of individual
select from bigger population. It is the unbiased measuring technique. It is the basic kind of
sampling which can be element of other more complex sampling methods.
Data collection : In context of present study, scholar has gathered information from both
primary and secondary sources. The scholar has used both the sources for gathering the detailed
information related to the cultural, ethical and economic effect of globalization on HR and
marketing function of TESCO. Questionnaire method has been selected by scholar for collecting
the facts related to topic (Robson and McCartan, 2016). Reason because of which investigator
has selected the questionnaire method is that by using the specific data collection technique the
answers provided by the participants can be easily analyzed. Another method is the interview in
which investigator ask some question to participants relating to topic and getting the outcome.
With the interview, investigators gather appropriate data or info that can help to get the result of
research.
Data analysis: It is the procedure of transforming as well as modeling of data in order to
discover useful information (Silverman, 2016.). Data analysis helps investigator in making useful
decisions. Thematic analysis is the technique which has been used by investigator in present

study. The important reason because of which scholar has prepared themes is that it provides
investigator an ease in analyzing the pattern of answers provided by participants. With this,
researcher can easily get the result and attain the objectives of study. Through this, they are
collected the data from the frequency of themes.
LO 3
P5. Data analysis
Theme 1: Globalization has great ethical impact on the marketing and HR functions of TESCO.
Ques 1. Up to what extend you are with the statement that globalization
has great as well as positive ethical impact on the marketing and HR
functions of TESCO ?
Frequency
 Completely agree 14
 Partly agree 4
 Completely disagree 2
Interpretation : From the above table it has been analysed that 14 people out of 20 perceives
that great ethical impact on the marketing as well as HR functions. Those people have given such
answer as they themselves have analysed that marketing and HR department is facing the ethical
issues in performing their functions at international level.
Completely agree Partly agree Completely disagree
0
2
4
6
8
10
12
14
Frequency

Theme 2:Impact of globalisation on the degree of cooperation marketing alliance.
Ques 2. Does globalization have positive impact on the degree of
cooperation marketing alliance?
Frequency
 Yes 13
 No 5
 Don't know 3
Interpretation : It has been found analysing the above information that out of 20, 13
participants have replied that yes globalization have impact on the degree of cooperation
marketing alliance. As they have seen Tesco forming the alliance with other global companies
for promoting their products. Effective marketing alliances help to Tesco for increasing the sales
and making profits of business. This can aid to raise revenue and productivity in retail industry at
the international level. Through globalization in terms of technology, company can be increased
the online presences on social media.
Yes No Don't know
0
2
4
6
8
10
12
14
Frequency

Theme 3: Economic effects of globalisation on business function of TESCO.
Ques 3. What type of economic effect globalization have on the business
function of Tesco?
Frequency
 Positive 12
 Negative 4
 Both 4
Interpretation : From the above chart it has been analysed that there are 20 people out of 12,
those who perceives that globalisation has positive economic effect on the business function.
They have given such answer considering the cost of labour in the international market.
Economic effective will be considered as inflation rate, interest rate which is effected on
operations of Tesco in the international market. By these factors, company also researching the
economic effect within the global marketplace.
Positive Negative Both
0
2
4
6
8
10
12
Frequency