Globalvac Native Vaccine Marketing Plan 2021 for Animals - Egypt

This document presents a comprehensive marketing plan for Globalvac-FMD-7, a novel 7-strain vaccine for Foot and Mouth Disease (FMD) in animals, targeting the Egyptian and Middle Eastern markets. The plan includes an executive summary, situational analysis (PESTEL and microenvironment), marketing objectives (financial, market share, and promotional), marketing strategies (segmentation, targeting, and positioning), and a detailed marketing mix (4 Ps and 4 Cs). The situational analysis covers political, economic, social, technological, environmental, and legal factors in Egypt, as well as target market characteristics, product/service details, competition analysis, and distribution channels. Internal analysis focuses on the company's resources (5 Ms). The marketing objectives aim for a 20% ROI in the first year and achieving the 3rd rank in the vaccine market. Segmentation identifies four key segments: individual rearers, dairy organized farms, condensed feeding farms, and quarantines. The positioning strategy emphasizes the vaccine's full protection against FMD with a promotional message of 'Healthy animals = wealthy owner.' The marketing mix details the product features, pricing strategy, distribution channels, and promotional activities, along with client needs, cost considerations, communication strategies, and convenience factors. The document also includes action plans, budgeting, implementation and control measures, and contingency plans.

Globalvac
Native vaccine for Animals
Egypt & Middle East
MarketingPlan 2021
Protect your investment
September 202

Project team
• Eslam Omar Kilip Sadawy
• Mohamed Ali Yosef.
• Ahmed Mohamed Gamal.
• Moustafa Mahmoud Abd El Aziz Mohame
• Mohamed Abdo Khalil Hussien
• Mohamed Amro Eid Abd El Fatah Hassan
• Kareem Mahmud Abd Elatif.

Prepared to :
Dr.Alaa El Din Tawfi
Professor of Management & Business Cons
Arab Academy for Science, Technology and Maritime Tra

Marketing Plan
1. Executive summery.
2. Situational Analysis.
3. Setting Marketing Objectives.
4. Designing Marketing Strategies.
5. Planning Tactics & Marketing Programs
(Marketing Mix).
6. Action Plan.
7. Budgeting.
8. Implementation and Control.
9. Contingency Plan.

1. Executive Summary
GLOBALVAC-FMD-7 is our top of the range vaccine, produced to increase an
health and therefore owner’s wealth by providing for the first time in Egypt
vaccine for FMD.
Customers need to keep their livestock free form FMD, our vaccine aims to
their animal from FMD.
GLOBALVAC-FMD-7 made by expertise and can meet the customer needs
Using our good financial position and targeting 20% ROI in the first year.
As well as reaching 3rd rank in the vaccine’s market, as we believe we can mee
customer perception, through our company good reputation over the last y
Analyzing the market, customers and other vaccines in the market, we will
to achieve our goals
We have control measures ,critical success factor also contingency plane to
troubles may happen during the year.

2. Situational Analys

2.Situational Analysis
External analysis- Macro environment
(PESTEL)
Egypt (Political) analysis
Political:
Today Egypt has a stable political atmosphere.
Egypt government motivates production and economic
projects and facilitates all factors to assist production.
Egypt government aims to fill the gap between meat
production and demand, focusing on large farms produ
such as Josef El Siddique and El Nubarya projects.
Egypt government has a very good relations with the r
the world.
.

Egypt Economical analysis
According to the World Bank’s latest Macro Poverty
Egypt’s growth in Fiscal Year 2018-2019 increased to 5.6
from 5.3% the previous year), a rate that was sustained
the first quarter of Fiscal Year 2019-2020. Growth w
by a macroeconomic stabilization program that was
successful, generating a solid primary budget surplus, re
the debt-to-GDP ratio, and replenishing reserves. Additio
the wholesale,retail trade, agriculture,and manufacturing
sectors contributed to the increase in growth.
https://www.worldbank.org/en/country/egypt/publication/economic-update-april-2020
2.Situational Analysis
External analysis- Macro environment

Egypt Economical analysis
• GDP in Egypt is expected to reach 220.00 USD Billion by the end of 2020
according to Trading Economics global macro models and analysts expe
In the long-term, Egypt GDP is projected to trend around 280.00 USD Bil
2021.
• The GDP per capita in Egypt was last recorded at 3008.80 US dollars in 2
GDP per Capita in Egypt is equivalent to 24 percent of the world's avera
• Egypt’s GNP was reported at 232.543 USD bn in Dec 2017.
• Egypt currency : USD $ declined form just under 18 EGP in Sep 2019 to
EGP in Sep 2020.
• Real GDP growth (Annual percent change) 2%
• Inflation rate, average consumer prices (Annual percent change) 5.9
• https://tradingeconomics.com/egypt/gdp
• https://www.ceicdata.com/en/indicator/egypt/gross-national-product
2.Situational Analysis
External analysis- Macro environment

Egypt Social analysis
3- Social
- Psychographic : most of customer always
looking for new drug or vaccine to increa
animal wealth
- Attitude: small customer mimic the large
customer in new product
- Culture: always looking for the newest
products and try out it.
2.Situational Analysis
External analysis- Macro environment

4.Technological :Egypt has a very good technolo
infrastructure with acceptable internet connectio
5.Demographic:
- Population: 106 million
- 55% youth , 25% is old, 20% kids.
- 55% females
- 70% Muslims and 28% Christians.
2.Situational Analysis
External analysis- Macro environment

6. Environmental: Egypt have good regulation
regarding environmental protection and green
initiatives .
7. Legal:
- Government issued rules to help investors enla
business and facility either with banks or license
seeking to stable the exchange rate.
2.Situational Analysis
External analysis- Macro environment