Analysis of General Motors' Business Environment: Internal & External

This report provides a comprehensive analysis of General Motors' business environment, focusing on both internal and external factors. It begins with an introduction to the business environment and provides a brief overview of General Motors. The report then delves into the macro environment using the PESTLE framework, examining political, economic, and social factors influencing GM's operations. It analyzes the impact of Brexit on the company and considers economic indicators like unemployment and inflation. An internal analysis section explores GM's strengths, and the interrelation between external and internal factors is discussed, highlighting the importance of strategic alignment. The report concludes by emphasizing the need for effective decision-making and planning to ensure GM's competitiveness. References to academic sources are included to support the analysis.

BUSINESS AND THE BUSINESS
ENVIRONMENT

 INTRODUCTION
 DETERMINE POSITIVE AND NEGATIVE IMPACT OF MACRO
ENVIRONMENT
 CONDUCT INTERNAL ANALYSIS
 INTERRELATION OF EXTERNAL FACTORS AND INTERNAL
FACTORS
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 Business environment refers to the external and internal
factors of the organization which is going to include the
employees, customers, management, demands and supply so
that the rules and regulations can be present.
 General Motors is operating in the market since 1908 and
the founder of the company is William Durant and Charles
Mott. The company is having its headquarters in Michigan,
US.
 The company is having more than 396 stores in 6 continents
which are visible and that is a great factor for the company.
INTRODUCTION

 The external factors are not in control of the organization
therefore it is very important for the company to be able to
analyse these factors so that the products and services of
the company are going to be maintained. PESTLE is a
very effective framework which is being used by
businesses in the market and is being used by GM as well.
Political factors
 There are a lot of changes which have come in the
working of the company after Brexit in United Kingdom
and the sales have gotten disturbed as well. The trades and
laws of the company are different and have to be
maintained so that there is going to be higher performance.
DETERMINE POSITIVE AND NEGATIVE IMPACT OF
MACRO ENVIRONMENT

Economic factors
 The unemployment rate and GDP in the country is also improving which is why the
organization will be able to price their products and services accordingly. Inflation
rates and Exchange currencies also have to be considered in the company so that
there are going to be higher performance which the company can have in the market.
Social factors
 GM Company is following the trends and demands of the customers so that the
loyalty, value and trust are going to be present. There is a lot of focus which the
company is having on the customers so that the luxury and satisfaction of the
customers is going to be present in the organization which is a very important factor
for the company to have.
CONTINUE….

 There is a lot of competition in the market for GM Company in the market which is why it is
important for the organization to understand the competition in the market so that there is
going to be effective working which needs to be present.
 The customers are going to be loyal and satisfied if the company is going to maintain their
internal factors for a long run which is going to be discussed in the further presentation.
Strengths
 The needs and demands of the customers from the organization have increased therefore it is
very important for the company to be able to have a stable functioning for them in the market.
CONDUCT INTERNAL ANALYSIS

 The strengths of the organization is that there is a good control of laws and policies which
the stable government have got in the country and the organization is being working on it
effectively so that there is going to be higher performance.
 Right strategies have to be used by GM Company so that the purpose and targets of the
organization are going to be matched and achieved on time which is going to be very good.
Trends of the customers and employees are being implemented in the organization so that
there is going to be effective working as well so that there is going to be higher functioning.
INTERRELATION OF EXTERNAL AND INTERNAL
FACTORS

 From the above presentation it can be concluded that there has to be
effective working of the organization after analyzing the internal as well as
the external factors.
 The company has to make sure that they have the right knowledge and
skills to make the right decision so that the company will be able to
compete in the market effective which is going to be very good for a long
run in the market.
 The planning of the company has to be done effectively so that the
company would be able to operate effectively.
CONCLUSION

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Integration and the Cultural Potential of Social-economic Development of
Georgia. Globalization & Business.
 Çera, G and et.al., 2019. The effect of business enabling policies, tax
treatment, corruption and political connections on business climate. Acta
Polytechnica Hungarica. 16(4). pp.113-132.
 Tho, N.D., 2017. Knowledge transfer from business schools to business
organizations: the roles absorptive capacity, learning motivation, acquired
knowledge and job autonomy. Journal of Knowledge Management.
 Liu, G and et.al., 2017. Business model innovation and its drivers in the
Chinese construction industry during the shift to modular
prefabrication. Journal of management in engineering.33(3). p.04016051.
REFERENCES

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