Case Study: GM - HR Strategies for Better Employee Engagement

This case study delves into General Motors' challenges related to employee engagement and HR policies, highlighting key areas for improvement and offering actionable recommendations. It examines the importance of employee engagement, training and development, reward systems, and effective HR management in enhancing productivity and maintaining a positive organizational culture. The report incorporates relevant psychological theories to support its recommendations, focusing on strengths, benefits, essential skills, and personality traits crucial for business success. The analysis emphasizes the need for effective communication, employee well-being initiatives, empowerment strategies, and appropriate recognition programs to foster a motivated and productive workforce within General Motors. The study concludes by underscoring the significance of a well-designed reward system and a focus on teamwork to drive loyalty, honesty, and overall organizational productivity.

Case study
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Executive Summary
This report is based on the General motors’ company. They face some issues while
changing the rules and policies in company. Industry faces issues in related to the technology,
employee engagement and other as well. There are some areas are covered such as key areas to
focus and some recommendations to overcome from those. There are some theories and concepts
are explained to manage the issues and some suitable recommendations. This report also covered
the straight, benefits skills and personality traits for business.
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Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Key area of focus....................................................................................................................5
Recommendations..................................................................................................................6
Theories that support recommendations.................................................................................8
Strength.................................................................................................................................10
Benefits.................................................................................................................................11
Skills.....................................................................................................................................12
Personality traits...................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Applied psychology is the take a look at and cap potential to remedy troubles inside
human conduct which includes fitness issues, administrative center issues, or education. There
are numerous forte regions inside carried out psychology which includes scientific psychology,
counselling services, medicinal psychology, and forensic psychology. Business psychology
(additionally called organizational psychology) is an carried out technological know-how that
makes use of a focal point on human conduct to assess how an agency and its personnel can put
into effect techniques to growth engagement and pressure profits. Psychology is important to the
administrative center. It enables managers in any respect tiers of groups select, support,
encourage and teach personnel. It additionally enables groups layout products, construct higher
workspaces and foster wholesome conduct. Applied psychology is important as it permits us to
make located records usable, with any luck enhancing people's lives within side the process.
This report is primarily based totally on "case study of General automobiles
organization", that is an American multinational business enterprise based in Detroit, Michigan
that designs, manufactures, markets, and distributes motors and car parts, and sells monetary
services, with worldwide headquarters in Detroit's Renaissance Center. It became based with the
aid of using William C. Durant on September 16, 1908, as a retaining organization, and the
prevailing entity became mounted in 2009 after its restructuring (Chadee and Kostić, 2021). The
organization is the biggest American vehicle producer and one of the world's biggest vehicle
manufacturers. At its peak, GM had a 50% marketplace percentage within side the United States
and became the world's biggest automaker from 1931 thru 2007. As of 2020, General Motors is
ranked wide variety 18 at the Fortune 500 scores of the biggest United States businesses with the
aid of using overall revenue. General Motors manufactures motors in numerous countries; its
four middle vehicle manufacturers are Chevrolet, Buick, GMC, and Cadillac. It additionally both
owns and holds a large stake in overseas manufacturers which includes Wuling, Baojun, and
Jiefang. Annual international income quantity reached a milestone of 10 million motors in 2016.
The below report includes the Key area of focus, Recommendations , Theories that support,
recommendations, Strength, Benefits, Skills, Personality traits and conclusion based on all areas.
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MAIN BODY
Key area of focus
Employee’s engagement, It is the quantity to which personnel sense obsessed with their
jobs, are dedicated to the organization, and positioned discretionary attempt into their paintings.
Employee engagement is going past activities, games, and events. Employee engagement drives
performance. Engaging personnel is crucial for preserving treasured expertise and is an critical
piece of the worker pride puzzle; as disengaged personnel are much more likely to depart their
jobs. According to Forbes, personnel who're engaged of their paintings are much more likely to
be influenced and continue to be dedicated to their employer. Through this GM company can
increase their productivity and maintaining morale according to the changed rules and policies.
Training and development, It refers to educational activities inside a organisation
created to beautify the understanding and talents of personnel at the same time as imparting facts
and preparation on the way to higher carry out precise tasks. Training lets in personnel to gather
new talents, sharpen current ones, carry out higher, boom productiveness and be higher leaders.
Since an organisation is the sum overall of what personnel obtain individually, agencies need to
do the whole thing of their energy to make sure that personnel carry out at their peak. Ongoing
worker schooling allows domesticate expertise from inside their business. By retraining
personnel on contemporary talents, you may boom productiveness via way of means of stopping
small, fundamental mistakes (Ilyukhin, 2021). This also can breathe new existence into vintage
tasks. Plus, retraining contemporary personnel is much less high priced than hiring new ones.
Through this GM company can provide training as per to the new policies so that they can
increase the rate of productivity.
Reward concept, Reward is the universal term for the totality of economic and non-
economic reimbursement or general remuneration paid to a worker in go back for paintings or
provider rendered. Reward control is the implementation of techniques or guidelines to assist
praise absolutely each person with inside the company, in a truthful and regular way. When you
praise their personnel for proper management of the architecture, they sense valued and extra
motivated, that could universal improve the productiveness and achievement of business.
Through this employees stay motivated all the time for better working.
Reward strategy, It includes designing and enforcing praise regulations and practices
assist their organisation's objectives, handing over a inspired and powerful workforce. Often an
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organisation's pay and praise shape has advanced with none general goal, every so often
permitting bias and unequal pay troubles to creep in. When it involves a success employer-
worker relations, benefits, perks, and rewards are getting as critical as pay. When GM company
praise their personnel for true work, they sense valued and greater inspired. that could general
improve the productiveness and fulfillment of business
Managing human resource, It refers back to the features that a supervisor plays relative
to the organization's personnel. Managing Human Resources also can check with the act of
imparting the control moves the personnel of the Human Resource Department. HR control
enables bridge the distance among personnel' overall performance and the organisation's strategic
objectives. Human useful resource operations make a contribution notably to the achievement of
an organisation. Hence, human useful resource control has emerged as a famous route of study.
Through this GM company can manage all the employees in better manner. Productivity is the
rate at which a worker, a enterprise or a rustic produces goods, and the quantity produced, as
compared with how a lot time, work or money is wanted to supply them. For a strong
productiveness plan to paintings, corporations have to be that specialize in carrying out destiny
desires with techniques that boom personnel' basic productiveness. HR could make personnel
happier and extra effective through supplying nice education and fun work environments that
assist hold talent. Some of the approaches to enhance productiveness encompass running at the
values inside their enterprise inclusive of credibility, integrity, efficiency, and leadership.
Another aspect that an HR supervisor like company may do is to create a surroundings wherein
all people can work well. The number one position of HRM is to supervise vital regions
inclusive of staffing and recruiting, defining worker roles and reimbursement and benefits. With
an HRM software in impact at their business, industry may cognizance on growing
productiveness and making sure their personnel have the whole lot they want to achieve their
roles.
General Motors Company has an organizational culture of agility. This kind of
organizational culture focuses on speed in addressing issues, problems and opportunities in the
business. For example, the corporate culture enables GM to develop its competitive advantage on
the basis of rapid innovation and positive relations with stakeholders, whose interests determine
the initiatives and programs in General Motors’ corporate social responsibility strategy.
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Recommendations
Make effective communication: Employers who make investments time and energy into
turning in clean traces of communication will swiftly construct consider amongst personnel,
main to will increase in productivity, output and morale in general. When communication is
effective, it leaves all events worried glad and feeling accomplished. By handing over messages
clearly, there's no room for false impression or alteration of messages, which decreases the
ability for conflict. Part of getting appropriate communication knows a “shared meaning.” This
refers back to the actual records being understood through every celebration worried, the use of
phrases that suggest the equal to everyone, particularly while it is industry-particular
terminology. Developing the cap potential to apprehend and use nonverbal communication can
assist people connect to others, explicit what worker genuinely suggest, navigate difficult
situations, and construct higher relationships at domestic and work.
Fostering worker well-being is ideal for human beings and the organisation. Promoting
well-being can assist save you pressure and create tremendous running environments wherein
people and corporations can thrive (Khan and Gul, 2021). Good fitness and well-being may be a
middle enabler of worker engagement and organisational performance. Fostering employee well-
being is right for humans and the organisation. Promoting well-being can assist save you strain
and create wonderful operating environments wherein people and enterprises can thrive. Good
fitness and well-being may be a middle enabler of worker engagement and organisational
performance. to control nicely being company can inspire workout and ordinary social activities
to enhance workforce fitness, group paintings and intellectual well-being, consisting of
lunchtime taking walks golf equipment or 'Lunch and Learn'. plan similarly improvements,
decorate morale and growth productivity.
When empowering any other person, business enterprise affect that person, however now
no longer simply them. business enterprise are impacting the arena and, ultimately, themselves.
The final results of any challenge is usually stepped forward through the lives and mind-set of
folks who business enterprise lead. Empowering others isn't always only a phrase, it's far a way.
Recognition facilitates personnel see that their business enterprise values them and their
contributions to the achievement in their group and the business enterprise overall. This is
mainly key while businesses develop or change. It facilitates personnel construct a experience of
protection of their fee to the business enterprise, motivating them to keep fantastic work. General
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Motors can supply appropriate tools that are useable. Recognition allows personnel see that their
enterprise values them and their contributions to the achievement in their group and the
enterprise overall. This is in particular key whilst companies develop or change. It allows
personnel construct a feel of protection of their cost to the enterprise, motivating them to retain
first rate work.
General Motors can provide paid training, When weaknesses and shortcomings are
identified, then personnel are required to be trained. Hence worker schooling is critical because it
amplifies talents and enables the workforce to benefit new talents. It has emerge as critical for
corporations to awareness on schooling wishes for individuals.
There are some more recommendations which are important for GM company,
 To provide rewards company should observe employees work and their hard work.
 Company should involve employees also in reward system.
 General Motors should provide rewards as per performance and output.
 Review the commercial enterprise approach, and apprehend how goals may be met
through praise.
 Review the modern praise offering, thinking about how every detail helps the commercial
enterprise approach.
 Formulate the brand new approach, considering that every detail covered within side the
approaches have to have a purpose. Brand Strategy sums up why their enterprise exists
past making money. It defines what it's far that makes their logo what it's far, what units
it other than the opposition and the way you need their clients to understand it.
 Focus on managing human resource by providing rewards on regular basis for better
motivation and focus on team work. Having a good reward system facilitates maintain
personnel happy, unswerving to the company, and keen to transport up the ladder.
Rewards, like public reputation and further pay, encourage personnel to paintings harder.
Reward control is crucial for the subsequent reasons: Builds loyalty and honesty.
Compensation machine is a crucial component of HRM as a well-designed reward
machine continually leads closer to the company's productiveness and personnel
satisfaction.
 This is in reality facilitates enhance company's overall performance and maintain
personnel influenced at paintings. The reward is an incentive plan to enhance the
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acceptable conduct of employees or employers and in go back for his or her carrier to the
organization. ... The number one goal of groups in giving rewards is to attract, preserve
and keep efficient, excessive appearing and influenced personnel.
Theories that support recommendations
Engagement theory: This is a framework for technology-based totally definitely training
and gaining knowledge of. For General Motors is important underlying idea is that students
ought to be meaningfully engaged in gaining knowledge of sports activities via interaction with
others and worthwhile tasks. The underlying basis of The Engagement Theory is that students
want to be meaningfully involved in their gaining knowledge of via interactive and worthwhile
tasks. Although the usage of technology is not imperative, it's far positioned that technology can
promote engagement that is hard to obtain otherwise. In GM company, Employees who're
engaged at paintings are much more likely to be effective on a constant basis
Leadership theory: These are the motives of methods and why positive humans come to
be leaders. General Motors focus on the trends and behaviours that humans can adopt to increase
their control capabilities. Some of the top trends that leaders say are critical to specific control
include: Strong ethics and immoderate moral standards. it gadgets a easy vision and
communicates correctly to colleagues (Kwiatkowski and Jackson, 2021). The easy vision gives
them a better knowledge of organisational path and makes them understand their roles and
duties. To increase productivity as per to the new policies GM company can adopt
Transformational leadership. It is described as a management method that reasons extrude in
people and social systems. In its perfect form, it creates precious and nice extrude within side the
fans with the cease intention of growing fans into leaders. Transformational management
facilitates rework individuals of a set into people who go beyond past self-actualization and their
personal self-pursuits for the sake of the institution or organization. Along with this consists of
character ethical development. By empowering personnel to take possession over their work,
demonstrating trust, honestly defining expectations, actively being attentive to ideas, providing
suitable recognition, encouraging creativity, and connecting people's work to a more purpose,
transformational leaders can raise morale, enhance the first-class of work,
Total reward model: A general rewards approach is a device achieved thru a General
Motors that offers monetary, beneficial and developmental rewards to employees who benefit
specific employer goals. The approach combines compensation and benefits with non-public
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boom opportunities indoors a prompted artwork environment. It is a device achieved thru a
employer that offers monetary, beneficial and developmental rewards to employees who benefit
specific General Motors goals. The approach combines compensation and benefits with non-
public boom opportunities indoors a prompted artwork environment.
Organizational Lifecycle Theory: The organizational lifestyles cycle is the life cycle of
an business enterprise from its creation to its termination. It moreover refers to the predicted
series of upgrades professional thru manner of approach of a General Motors, in choice to a
randomized incidence of events. The know-how that the manipulate income after studying the
theories of the organizational life cycle help them to prioritise the problems and kind them out. It
moreover lets in the systems to evolve and reap the following diploma gracefully.
Strategic Contingency Theory: A Contingency is a need for brilliant duties of a subunit
in a business enterprise on which duties of various subunits create an effect. As in keeping with
the Strategic contingency theory, a frontrunner becomes a number one part of an business
enterprise due to people’s specific talents to solve issues or problems which others aren't capable
of solve.
Strength
General Motors have skilled manpower, Skilled human resource or manpower: Skilled
manpower refers to the individual that is trained, well-educated, energetic, experienced,
dedicated to their subject and is able to doing any unique paintings in a balanced manner and
efficiently. Teachers, doctors, engineers etc. are a number of the examples of professional
manpower. Skilled manpower is crucial to perform numerous improvement activities. To
perform numerous improvement works can be tough within side the absence of professional
manpower. They additionally play critical manner for the systematic usage of the herbal assets
and assist to preserve them as well.
They are work are per facts in GM company so that they get more practical results and
favorable also. In changing policies facts are most important to understand to increase the
productivity of business.
General Motors focus on hire best talent and provide training as per requirements, Rather
than simply hiring a person that may do the identical task that the final worker did, employers
must search for talented, smarter applicants that may do a higher task and do it greater
effectively. This approach of spotting expertise and assimilating it into an organisation will make
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sure a organization is continually improving. Recruiting top expertise is crucial to the
achievement of any commercial enterprise, as personnel are a key supply of aggressive
advantage (Parsonson, .ed., 2021). With the proper crew in place, you may increase
productiveness throughout their organisation and offer the pinnacle-notch customer support had
to pressure profitability. Hiring the proper personnel in their commercial enterprise is critical
irrespective of what form of work company are in. Having great personnel will assist their
organization run and grow. However, it could be a frightening undertaking to recruit and hold
pinnacle expertise. Reviewing resumes and surfing profiles is most effective a part of the task.
For GM company, The advantages of training may be summed up as: Improves morale
of personnel- Training allows the worker to get process protection and process satisfaction. ...
Increased productiveness- Training improves performance and productiveness of personnel. Well
skilled personnel display each amount and great performance. Training is essential as it
represents an awesome possibility for personnel to develop their know-how base and enhance
their process abilities to end up greater powerful within side the workplace. Despite the price of
training for personnel, the go back on funding is giant if it's far consistent.
Benefits
 Wellbeing in GM company, As an employer, employee health and wellness does greater
than simply making them glad at work. It's established that selling fitness at work could
make an worker greater productive, too. Happier and more healthy personnel are proven
to frequently outperform folks that are in businesses which do now no longer sell health
and wellness.
 Goals are more achievable, Goals are powerful—they could consciousness interest on
reaching perfect outcomes. In commercial enterprise, one perfect final results might be
profitability. Whether commercial enterprise dreams are to set business enterprise route
or offer motivation, they need to be specific, measurable, achievable, and timely. Setting
dreams offers business enterprise long-time period imaginative and prescient and short-
time period motivation. It focuses their acquisition of knowledge, and enables business
enterprise to arrange some time and their assets in order that business enterprise could
make the maximum in their commercial enterprise life.
 Higher level of happiness and self esteem, Being confident within side the place of job
permits you to be situational proactive, assertive and focused. They recognize self
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assurance is a end result of taking motion and now no longer being afraid to set their bar
higher. They have a robust feel of self and that they recognize self assurance permits
them to steer powerfully. When employees are satisfied, they sense invested withinside
the organisation's dreams and are greater pressured to work. Happiness will increase
productiveness as it results in better engagement so satisfied personnel also are greater
present. All those elements come collectively to convey firms multiplied productiveness
and profitability. Happy personnel live of their process 4 instances longer than sad
personnel; Happy personnel are 12% greater productive; Happy personnel devote two
times as a lot time to their tasks; Happy personnel have 65% greater electricity than sad
personnel.
 Better employee’s engagement, When staff are engaged, they're much more likely to
make investments within side the paintings they do which results in a better exceptional
of labor produced. By making an investment in worker engagement, their agency may be
capable of growth productivities, exceptional, and hold top talent. Employee engagement
is a place of work technique ensuing within side the proper situations for all contributors
of an corporation to provide in their nice every day, devoted to their corporation's dreams
and values, influenced to make a contribution to organisational success, with an stronger
feel in their personal well-being.
Skills
 Knowledge and skills enhance and develop more, In GM company Improved
workforce productivity, due to the fact personnel are capable of gain from colleagues'
understanding and information to discover the exceptional manner to get matters done.
They'll additionally experience extra liked in a commercial enterprise wherein their
thoughts are listened to. Increased commercial enterprise efficiency, through making
higher use of in-residence information. Knowledge is each the theoretical and the
sensible information, statistics or ability which company gather via enjoy or via learning.
Our understanding will increase as company benefit extra enjoy.
 Communication or interaction skills enhance in GM Company because
Communication allows personnel find out about new opportunities, manage work, and in
the long run keep and domesticate crucial connections. But it additionally allows inside a
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