This report examines the organizational structure of General Motors (GM), focusing on its current regional segmentation model and its impact on the company's performance. The analysis highlights the challenges of inconsistent marketing campaigns and a lack of centralized supervision, leading to potential issues in branding and communication with customers. The report proposes a restructuring plan that shifts towards a more centralized management system to improve consistency in promotional activities and enhance the ability to monitor regional operations. The proposed structure involves continuous reporting and exchange of decisions between regional heads and the headquarters. Furthermore, the report evaluates the restructure plan, addressing potential resistance from stakeholders and suggesting interventions such as clear communication and negotiation to ensure successful implementation. The report emphasizes the importance of stakeholder engagement and the need for product differentiation through branding and promotional activities within the restructured framework. The analysis also includes figures illustrating both the current and proposed business structures, providing a comprehensive overview of the strategic recommendations. The report concludes by emphasizing the need for a centralized structure to improve organizational position and competitive advantage.