Vision, Mission, and Intent Statements: GM Motors Analysis Report

This report provides an in-depth analysis of General Motors (GM) Motors' vision, mission, and intent statements. The assignment begins by presenting GM's vision statement, which emphasizes delivering unmatched quality vehicles. It then explains the development of this vision, highlighting GM's focus on quality, customer satisfaction, and global market expansion. The report further discusses the company's mission statement, which aligns with the vision of achieving excellence in vehicle design. The analysis also touches upon GM's commitment to research and development for technological advancements, aiming to maximize profits through high-quality vehicle sales. The report references key sources, including GM's official website and a case study on organizational change within GM, to support its findings and provide a comprehensive understanding of the company's strategic direction. The report focuses on how GM's vision and mission are implemented to ensure a sustainable future for the company in the competitive automotive industry.

Running head: VISION, MISSION AND INTENT STATEMENTS
VISION, MISSION AND INTENT STATEMENTS
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1VISION, MISSION AND INTENT STATEMENTS
Vision Statement of GM Motors
To provide vehicles that are unmatched in quality in the whole world.

2VISION, MISSION AND INTENT STATEMENTS
Explanation of development
Vision
Statement and
Intent Statement
development of
GM motors
GM motors is currently the largest vehicle manufacturer in the world. The
company is trying to always increase its potential towards providing
customers with vehicles that are not being manufactured by any other vehicle
manufacturer. The framework provided pointed out that the company General
Motors focuses on quality more than any other aspects that need to be
essentially developed. Hence, it can be seen that the company compromises
on the number of brands to concentrate solely on providing quality that no
other current automobile manufacturer in the world is providing. The
company hence allocates most of it essential resources towards making their
manufactured vehicles reduce crashes, emissions, congestions and focus on
designs that are sustainable and future oriented (About GM | General Motors,
2019). Hence, this mission statement was developed in order to keep in focus
the company’s philosophy of achieving excellence in vehicle design. Also,
the vision was developed keeping in mind the large number of customers that
the organization caters to. The global footprint of the organization also need
to be increased, given the fact that it is the largest vehicle manufacturer.
Considering, the above factors that were discussed it is imperative that the
company develops policies for optimizing its operational and production
processes. The company is always looking forward towards improving their
production and lead the world in quality vehicle production. This will
increase the company’s sustainable future possibilities. It can be seen upon
studying the essential framework of the company that the company reinvests

3VISION, MISSION AND INTENT STATEMENTS
a part of its profits towards research for better technology. The company also
focuses towards maximizing their profits by selling vehicles that are higher in
quality than the competitors. Hence, achieving unmatched quality is an
essential part of the organizational effectiveness of the company.

4VISION, MISSION AND INTENT STATEMENTS
References
About GM | General Motors. (2019). Retrieved from https://www.gm.com/our-company/about-
gm.html
Hashim, M. (2014). Organizational change: Case study of GM (General Motor). Journal of
Business Administration and Management Sciences Research, 3(1), 001-005.