Business Plan for Sustainable Retail: A Case Study of Go Green

This report outlines a sustainable business plan for a 'Go Green' retail store, emphasizing its importance for economic growth and environmental protection. The motivation behind choosing an organic retail business stems from the increasing demand for healthy, organic products, particularly following the COVID-19 pandemic. The business plan details steps for effective execution, including an executive summary, business description, and clearly defined goals. It assesses the financial, economic, and operational feasibility of the venture, highlighting product offerings such as organic food, eco-friendly home products, and sustainable clothing. Opportunities for growth include market entry, digital technology utilization, omni-channel strategies, and new product introductions. The plan also addresses the attractiveness of the retail sector post-COVID, focusing on sustainability. The vision is to promote environmental safety and offer affordable, eco-friendly products. Ultimately, the report concludes that implementing sustainability in a new business can lead to recognition in the competitive retail industry.

ENTERPRISE AND
ENTREPRENEURSHIP

Content
◦ Introduction
◦ Motivation to choose this business
◦ Business plan
◦ Feasibility of the business
◦ Details of the product/service to be offered
◦ Opportunities for the business-
◦ Attractiveness of the industry
◦ Vision of the business
◦ Conclusion
◦ References

INTRODUCTION
Sustainable business is very important for the
economic growth and environment protection, it
also called green business, these are those types
of business who doing their business activity
with minimal impact on environment and give
the positive affect on the global and local
environment, society, community and others.

Motivation to choose this business
The business plan that have been chosen in
the organic retail industry, because during the
time of COVID-19 the demand of retail
industry will increase day by day and people
are more concern for their health, so they start
purchasing organic food which is good for
their health

Business Plan
To start their sustainable business, they need to ensure that
they are follow this steps rightly, so they can make effective
sustainable business plan. Firstly executive summary this
helps to doing their work more efficient, they can write all
this thing they require to start their business, how much
money they invest and many other things. Second describe
their business what type of business they want to start, third
state their business goal what was the main motivate to start
this business and how investment they need.

Feasibility of business
◦ Financial feasibility
◦ Economic Feasibility
◦ Operational Feasibility

Details of the product and services to
be offered
Go green retail store deals with many products such as home
products, organic food item (pulses, cereals, nuts, vegetables,
fruits and so on ), LED lights, suitable produce, eco- friendly
laptops, natural beauty products, clothing, products and others.
The company offers the customers sustainable clothing products
such as women's, men's and kids, although our business also
provide suitable bags which is made by recycling plastic bottles,
slipper, bags, jewellery watches and many other items.

Opportunities for the business
◦ Entrance in the new market
◦ Utilisation of digital technology
◦ Omni- channel
◦ Introduction of new products

Attractiveness of the industry
Idea of starting the business in the retail sector will result
in maximum profitability for the Go Green Store.
Different creative and skilled plan of actions can be used
by the management which are involved in the execution
of this business plan. After the COVID pandemic idea of
sustainability is enormously prevailing in the business
environment. Every next business institution wants to
attain the sustainable mode of working in their operations.

Vision of the business
The overall long term goal of the business is to
promote importance of environment safety among the
society and works in motivating each individual to
contribute in achieving the sustainability in their daily
routine activities. And for securing the interest of the
customer Go Green will offer all their products in the
reasonable prices which could be afforded by the
persons who belong from different income segments.

Conclusion
In the conclusion of above given report, it has been observed that implementing the idea of
sustainability while starting a new business can help in various ways. It will support the business
to get the desired recognition in the competitive retail industry. With the help this business plan
which has been developed to start a business in the retail industry, by following the idea of
sustainability. This report has discussed different components which are related and considered
while constructing this business plan.

References
Bacinello, E., Tontini, G. and Alberton, A., 2020. Influence of maturity on corporate social
responsibility and sustainable innovation in business performance. Corporate Social
Responsibility and Environmental Management, 27(2), pp.749-759.
Ben Amara, D. and Chen, H., 2020. A mediation-moderation model of environmental and eco-
innovation orientation for sustainable business growth. Environmental Science and Pollution
Research, 27(14), pp.16916-16928.