Go Travel: Analysis of Communication Principles and Practices Report

This report provides a comprehensive analysis of communication principles and practices within Go Travel, a London-based organization. It begins by identifying various communication barriers faced by the company, such as time differences, perception, stereotype thinking, language misunderstandings, conflicts, and unorganized staff. The report then delves into the principles of effective communication, including clarity, appropriate language, organization, and respect, and how these can be applied to enhance organizational practices. Furthermore, it evaluates the current communication practices within Go Travel, highlighting issues like customer complaints, language barriers, and cultural differences. The report concludes by emphasizing the importance of effective communication for achieving organizational goals and suggests strategies to overcome the identified challenges, ultimately building stability in the competitive market.

Individual
Report

ABSTRACT
This project is based upon Go Travel which is located in London. The communication
faces many barriers which are lack of attention, interest, distractions, perception, stereotype
thinking etc. These are further solved on the basis of principles of effective communication.
These are clarity, courtesy, concreteness, conciseness and others.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing the purpose of principles for organisational communication ....................................1
Application of principles for effective communication in enhancing practise...........................3
Evaluate the communication practices of organisation and others ............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The effective communication is considered as the process of exchanging ideas, views,
knowledge, information, etc., from sender to receiver. It is the ability and capability to
communicate effectively and efficiently in verbal and non-verbal manner (Beste and et.al.,
2016). This leads in proper decoding and feedback while sharing information with each other
with co-operation and co-ordination. This project is based upon Go Travel which is located in
London. It is growing for its consumers luxurious and comfortable lifestyles. This project covers
various topics such as analysis of purpose of principles for effective communication and
application of them in organisational practices. Apart from this, evaluation of communication
practices within the organisation are also covered in this report.
MAIN BODY
Analysing the purpose of principles for organisational communication
Go Travel faces various barriers while communicating within the organisation which
have an adverse impact on its sustainability and growth. This creates a negative impact on its
clients dealing with business. The challenges faced by enterprise are ineffective communication,
unorganized staff, language misunderstanding, perception, stereotype thinking etc. The time
difference is the main obstacle faced by organisation as in one country there is day whereas in
another its night, which also have a major issue in communication. This affects the trust and faith
of staff within an organisation (Faughn and et.al., 2015). Some of these barriers of effective
communication are as follows:-
 Time difference:- The main issue that Go Travel faces is the difference of time when
one country it's day whereas in another its night. This results in distraction of
communication and avoidance effective conversation. This also results in conflicts,
misbehaviour, etc. The clients are not able to enjoy their facilities as expressed before.
 Perception and Stereotype Thinking:- This refers to an advance imagination for the
person culture and behaviour to act accordingly. The Go Travel organisation suffers with
it as the staff have a perception about another country's individuals that they have more
ego, attitude, etc. This lacks in achievement of organisation goals and objectives
effectively and efficiently.
1

 Language misunderstanding:- Go Travel faces very badly language misunderstanding
as the staff members are not familiar with different conversation skills (Hamm and
Firmin, 2016). This lacks in effective communication to deliver and receive the proper
message.
 Increase in conflicts:- It is very obvious for Go Travel as the time difference of
countries, perception and stereotype thinking, language misunderstanding, unorganized
staff surely leads to conflicts as they misbehave with each other which is not adjustable.
 Unorganized staff:- Go Travel usually faces the problem of unorganized staff by
recruiting the members who are not well mannered, misbehave with each other,
consumption of alcohol and drugs. This impacts the business environment with worse
surroundings which declines the number of customers.
The effective communication leads to share information, ideas, knowledge and views by
proper decoding and its feedback. It is essential to reduce the unnecessary hurdles in goal
achievement which have major impact on profit maximisation. These communication skills are
to be highly focused by the managers of Go Travel through proper language understanding. This
also helps in removing the time difference as to maintain staff with their day and night shift. It
leads to generate meetings which helps to discuss and solve issues related with companies as it
improve their relationships. Some of the principles of effective communications are been
discussed below:-
 Principle of clear message:- This principle describes that information shared should be
clear with appropriate message for proper feedback. It is essential for managers of Go
Travel to reduce the delay in conversation of message from sender to receiver which
results in achievement of organisational goal effectively and efficiently.
 Principle of appropriate language:- It specifies that language should be understandable
by the receiver which improves efficiency in understanding. It is very important for Go
Travel to convey information in proper language to facilitate others to understand it
properly (Jepsen and et.al., 2017).
 Principle to stay organised:- It is the capability of staff to behave in an organised
manner to perform its activities which does not spoil the business environment. It
increases the ability to maintain and develop relationships of Go Travel through co-
2

operation and co-ordination with each other. This leads increment in high level of
customer satisfaction
 Principle to respect:- This principle is explained as the process to convey information
with politeness and in respectful manner. This plays very important role in reducing the
stereotype thinking which creates good environment for Go Travel's staff to share their
views. The members are motivated to perform together and achieve desired goals.
Application of principles for effective communication in enhancing practise
The effective communication is referred as remedy to remove barriers in organisational
conversation. It is the ability to share information from sender to receiver by transmitting and
responding message. This plays very dominant role in accomplishment of organisational goal.
The principles of effective communication skills further plays a major role for Go Travel in
exchanging ideas among the whole organisation for its target achievement. These principles are
further explained as under:-
 Principles of Clarity:- This is referred as the process to provide easy, simple and clear
message to receiver. The managers of Go Travel are benefited with this as it provide
short and easily understandable message which reduces time wastage.
 Principle of Consistency:- It is described to share information by following plans,
programs and policies for target achievement. It's essential for Go Travel's managers to
reduce conflicts, jealousy, confusion, etc., among the staff.
 Principle of Completeness:- This is meant for decoding complete message with proper
feedback of receiver. It is beneficial for Go Travel to convey and share their information
properly which reduce delay in goal achievement (Maló and et.al., 2014).
 Principle of Concreteness:- This principles provides clear image to its staff members of
what and when the action is to be performed. This is important for managers of Go
Travel to manage and plan each action accordingly which provide convenience to its
clients.
 Principle of Correctness:- It is the process of sharing information correctly and to
provide all necessary details regarding the particular task which removes barrier of
communication. The managers of Go Travel are advantageous with this as it helps to
provide correct information with trust and faith.
3

 Principle of coherent:- This principle explains that all shared information should be
relevant to the topic or target purpose to accomplish it easily without any hurdle. It is
essential for managers of Go Travel to share their views and ideas for the purpose of
target achievement of organisation.
Evaluate the communication practices of organisation and others
Go Travel managers are facing complaints from customers for their misbehaviour
of staff members which delay in target achievement. Lack in communication through different
culture have an adverse impact in effective communication skills. The unorganized staff avoid
clarification and proper listening to share their ideas and views to convey their message with
ease. A major issue in conversation is the different languages adopted by various countries which
is not easily understandable. The time difference within international countries also impact the
efficiency as the human behaviour keeps on changing which result in conflicts and unregular
contact (Steffen and et.al., 2014). The staff members does not able to co-operate with each other
because of their perception, stereotype thinking. These also have cultural issues as they are not
able to understand their customs and values to interrelate together. Lacks in effective
communication by not sharing information properly as their selfish, jealousy, demotivated, etc.
This have an adverse impact on its clients as there is sound environment. It creates negative
image in mind of target market and reduce its stability in the competitive market. The managers
lacks in monthly, quarterly, yearly meetings for its staff which leads develop business relations
to co-ordinate each other. These staff members are not active listeners as they are not paying
attention to the information also lacks in its sustainability and growth of organisation.
CONCLUSION
From the above discussion it has been concluded that effective communication is very
beneficial for its goal accomplishment. This provides business to reduce its obstacles by
conveying their message through proper decoding results in accurate feedback. The business
usually faces these barriers are language misunderstanding, unorganized staff, increase in
conflicts, etc. These problems are further solved by the principles of effective communications
which builds stability in competitive market.
4

REFERENCES
Books and journal
Beste, L. A., and et.al., 2016. Primary care team members report greater individual benefits from
long-versus short-term specialty telemedicine mentorship. Telemedicine and e-Health.
22(8). pp.699-706.
Faughn, C., and et.al., 2015. Brief report: Chimpanzee social responsiveness scale (CSRS)
detects individual variation in social responsiveness for captive chimpanzees. Journal of
autism and developmental disorders. 45(5). pp.1483-1488.
Hamm, J. A. and Firmin, R. L., 2016. Disorganization and individual psychotherapy for
schizophrenia: a case report of metacognitive reflection and insight therapy. Journal of
Contemporary Psychotherapy. 46(4). pp.227-234.
Jepsen, S., and et.al., 2017. Prevention and control of dental caries and periodontal diseases at
individual and population level: consensus report of group 3 of joint EFP/ORCA
workshop on the boundaries between caries and periodontal diseases. Journal of clinical
periodontology. 44. pp.S85-S93.
Maló, P., and et.al., 2014. Individual lithium disilicate crowns in a full‐arch, implant‐supported
rehabilitation: a clinical report. Journal of Prosthodontics. 23(6). pp.495-500.
Steffen, T. M., and et.al., 2014. Long-term exercise training for an individual with mixed
corticobasal degeneration and progressive supranuclear palsy features: 10-year case
report follow-up. Physical therapy. 94(2). pp.289-296.
5