Information Systems for Tourism: Go Travel Website Development

This report provides a detailed overview of the technical implementation of the Go Travel website within the Australian tourism industry. It explores the business model, goals, and prospects of the business, including a competitor website analysis. The report identifies the target audience, forecas...Read More

Running head: INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
Information Systems for Tourism Management
Name of the Student
Name of the University
Author’s note:

1INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
Executive Summary
This report is based on the technical implementation of the design of the website within the
industry of tourism within Australia. The Website is named as Go Travel. This report is
mainly focused on the concept of the business model and the goals that are set by the tourism
business. The various prospects of the business and the analysis of the other websites of the
competitors have also been shown.

2INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
Table of Contents
1. Introduction and Business Background.................................................................................3
2. Business Goals and Website Goals........................................................................................3
3. Competitor Website Analysis................................................................................................4
4. Target Audience.....................................................................................................................5
5. Forecasted Use Environments................................................................................................5
6. User Tasks..............................................................................................................................6
7. Website Content and Development Tools..............................................................................6
8. Website Content Storyboard..................................................................................................7
9. Website template designs.......................................................................................................7
10. Process Analysis...................................................................................................................8
11. Marketing Techniques..........................................................................................................8
12. Conclusion............................................................................................................................8
13. References............................................................................................................................9

3INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
1. Introduction and Business Background
The sector of tourism has attracted a lot of attention over the recent few years. There
are many people who love to travel and explore the regions of the globe. The modern
technological changes within the sector of tourism has brought about a wide range of changes
in the business model. With the advancements in the business of the tourism sector, it has
attracted a lot of people. This report focusses on the current trends of business within the
industry of tourism and the major changes, which would come in the sector of tourism. There
are many such business models that are implemented within the tourism sector and one such
model of business is the model of e-commerce (Sigala, 2017).
In the past, the tourism sector was mainly limited to a range of people. The e-
commerce model of business would be helpful in attracting a mass number of customers who
love to explore new places from all over the globe. The launch of the website that is named as
Go Travel would be helpful for many tourists who wish to plan their journey by sitting at
their homes. The new business has many innovative ideas, which would be helpful in
implementing the strategies of the business (Moutinho & Vargas-Sanchez, 2018).
2. Business Goals and Website Goals
The Go Travel website for the tourism industry would be helpful in providing various
kinds of assistance to the tourists. The business model has the potential of providing 24-hour
service to the tourists who would plan their trip with the tourist sector. This business also
provides assistance by helping them in booking hotels. They have a whole range of hotels
that have been owned by the business in order to aid their customers with the task of booking
the hotels. The launch of the website would be beneficial for the tourists as they would be
able to see the details of the places that they would want to visit. The website would also
provide many additional facilities. The primary goal of the website is to acquire profits for

4INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
the company, exposure to the public and hence to change the perception of the customers
regarding the new ways of the business of the tourism sector (Cabiddu, Lui & Piccoli, 2013).
The goals of the Go Travel website is purely linked with the primary goals of the
business model. The website is the online version of the thought of the business model. The
website is implemented for the task of simplifying the business process within the tourism
business sector. The e-commerce business model is basically meant for the people who would
plan an early trip for the business. The principal aim of the launch of the website would be to
increase and attract the mass number of customers (Saarinen & Rogerson, 2014).
3. Competitor Website Analysis
Name of the Websites Advantages Disadvantages
Tjapukai
(http://www.tjapukai.com.au/)
The website is able to
provide day and night stay
services.
The website does not
provide online travel
agents, which would
provide quick support to
the customers (Tjapukai
Cultural Park - Aboriginal
Tourist Attraction Cairns,
2018).
Visit Australia
(https://www.australia.com/
en-in)
The best thing about the
website is the design and the
user friendliness. It also
provides trip details and offer
details for the benefit of the
customers.
The website does not
display any important
dates in which they would
provide the beneficial
offers (Find a travel agent
near you - Tourism

5INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
Australia, 2018).
Seppeltsfield Vineyard
Cottage
(https://
www.seppeltsfieldvineyardcot
tage.com.au/)
The website provides the
details of the rates of their set
of staying system and the
facilities provided.
The website lacks the
online chat support system
(Luxury Barossa Valley
Accommodation,
Vineyard
Accommodation, 2018).
Based on the comparisons of the advantages and disadvantages of the different tourist
websites of Australia, it could be concluded that some of the ideas, which are lacking in these
websites could be implemented in this business model. Some of the good ideas that are
implemented within these websites could be executed within the new website.
4. Target Audience
Knowing the target audience who would be visiting the website, helps the business to
recognize the habits of the customers. The primary audience of the website are the customers
who want to explore the entire Australian sub-continent. The main audience of the website
are mainly the people who would go on a family vacation or the people who would like an
adventure trip with their friends (Chen & Myagmarsuren, 2013).
5. Forecasted Use Environments
The development of the website would be in such a way that the customers should be
able to get a maximum and quick response from the system. The website should be developed
in such a way that it would be able to support in all kinds of smartphones, desktop and the
laptop systems. The most important of the targeted used environments includes the Windows
systems. Android and Apple Systems are also the most targeted systems. Hence the

6INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
developers of the website should be efficient enough to design the website in order to meet
the requirements of the clients (Gretzel et al., 2015).
6. User Tasks
The implementation of the Go Travel tourism business website would be extremely
helpful and thus would provide many advantages for the tourists who would plan their trip
through this website. The contents and the buttons should be designed in such a way such that
they would look attractive and thus gain the attention of the customers. They can book their
trips with the help of a virtual travel agent who can help the tourists in guiding with the best
affordable plans for their visit. The users would also be provided with online transaction
facility in cases of advance payments. The business model of Go Travel normally would
include various travel agencies and hotels that would be included within the package of the
tour (Huang et al., 2013).
7. Website Content and Development Tools
The content of the website would normally consist of several images and text based
content. A beautiful background would be displayed within the webpage in order to attract
the view of the customers. The website would provide two choices for the customers, such as
the guest mode and the registered user mode. The guest users would be able to view the
different rates of the packages that would be provided, while the registered users would be
able to view the packages as well as book the hotels and other services. The payment page
would also provide several options through which the users can pay their amount to the
respective services.
The tools for the development of the project would include the use of WordPress and
the plug-ins that would be associated. The website would also comprise of a database system,
which could be the MySQL database system. The PayPal plug-ins would help in the process

7INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
of easy transaction of payments. The Google Maps would support the dynamic site map.
YouTube videos would also be included within the website in order to provide the customers
with an idea and a short brief of the respective place.
8. Website Content Storyboard
Figure 1: Storyboard of the Website
(Source: Created by the author)
9. Website template designs
The template of the website would be designed with the help of WordPress. Different
kinds of plug-ins would be needed for the development of this template. This would be
implemented within the top section of the website. The color of the webpage should be an
attractive one, which would be helpful for the customers. The color should not be too bright,
which may be difficult to be viewed by them.
Summary of the user
Transaction of the user
Payment History
Company related information
Details of people who would be
contacted
Images of different places
Contents of visit page
Payment section for registered
users
Sign up or login options for guest
and registered users
Package listings
Map
Recent offers
Home
page
Tour
page
User
account
Contact
page

8INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
10. Process Analysis
The website of Go Travel would be composed of different stakeholders who have
their share within the business of the tourism industry. The developers of the website and the
technical team would be responsible for designing the website and the maintenance,
upgradation of the website according to the latest changes within the market. The managerial
team would be responsible for managing the business processes within the website and
checking the email contents. The CEO of the industry would view the entire operations of the
industry (Buhalis & Wagner, 2013).
11. Marketing Techniques
Several marketing strategies could be implemented for the promotion of the website
and thus would be helpful in gaining a huge base of customers. Different kinds of social
media platforms such as Facebook, Twitter, Youtube could be helpful in spreading the
popularity of the website. Television advertisements could also be a helpful platform. The
marketing of the business industry would also make use of advertisements, pamphlets and
advertisements on the streets by the tourist agents (Hays, Page & Buhalis, 2013).
12. Conclusion
Based on the above report, it could be concluded that the implementation of the
website for Go Travel would bring a major change for the industry. This would also incur a
great revenue for the business. With the help of the website, the business would be able to
implement new business models and thus would be able to spread the information related to
the brand.

9INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
13. References
Buhalis, D., & Wagner, R. (2013). E-destinations: Global best practice in tourism
technologies and applications. In Information and communication technologies in
tourism 2013(pp. 119-130). Springer, Berlin, Heidelberg.
Cabiddu, F., Lui, T. W., & Piccoli, G. (2013). Managing value co-creation in the tourism
industry. Annals of Tourism Research, 42, 86-107.
Chen, C. F., & Myagmarsuren, O. (2013). Exploring the moderating effects of value offerings
between market orientation and performance in tourism industry. International
Journal of Tourism Research, 15(6), 595-610.
Find a travel agent near you - Tourism Australia. (2018). Australia.com. Retrieved 19 April
2018, from https://www.australia.com/en-us/facts-and-planning/accommodation-and-
tours/find-travel-agents.html
Gretzel, U., Werthner, H., Koo, C., & Lamsfus, C. (2015). Conceptual foundations for
understanding smart tourism ecosystems. Computers in Human Behavior, 50, 558-
563.
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its
use by national tourism organisations. Current issues in Tourism, 16(3), 211-239.
Huang, Y. C., Backman, S. J., Backman, K. F., & Moore, D. (2013). Exploring user
acceptance of 3D virtual worlds in travel and tourism marketing. Tourism
Management, 36, 490-501.
Luxury Barossa Valley Accommodation, Vineyard Accommodation. (2018). Seppeltsfield
Vineyard Cottage. Retrieved 19 April 2018, from
https://www.seppeltsfieldvineyardcottage.com.au/

10INFORMATION SYSTEMS FOR TOURISM MANAGEMENT
Moutinho, L., & Vargas-Sanchez, A. (Eds.). (2018). Strategic Management in Tourism,
CABI Tourism Texts. Cabi.
Saarinen, J., & Rogerson, C. M. (2014). Tourism and the millennium development goals:
Perspectives beyond 2015. Tourism Geographies, 16(1), 23-30.
Sigala, M. (2017). Collaborative commerce in tourism: implications for research and
industry. Current Issues in Tourism, 20(4), 346-355.
Tjapukai Cultural Park - Aboriginal Tourist Attraction Cairns. (2018). Tjapukai Aboriginal
Cultural Park. Retrieved 19 April 2018, from http://www.tjapukai.com.au/