Evaluating GO2SLEEP: Innovation, Intrapreneurship, and Policy Impacts

This report delves into the innovation of GO2SLEEP, a ring-like device designed to monitor and improve sleep quality. It evaluates the device's characteristics, highlighting its utility, degree of innovation, market orientation, and marketability, emphasizing its user-friendly features and potential to address sleep disorders. The report further explores intrapreneurship opportunities related to offering GO2SLEEP within a CCG context, considering entrepreneurial goals, opportunity recognition, resource acquisition, venture development, and value creation, particularly in relation to addressing obstructive sleep apnea (OSA) and related health issues. Finally, the report examines the impact of governmental policy initiatives, specifically the Health and Social Care Act 2012 and the Equality Act 2010, on the decision to implement GO2SLEEP within the healthcare system, considering their implications for healthcare delivery and accessibility.

INNOVATION AND ENTREPPRENUERSHIP IN HEALTHCARE

Table of Contents
Introduction......................................................................................................................................2
Q1. Discuss and evaluate characteristics of GO2SLEEP as an innovation.....................................2
Q2. Discuss and evaluate intrapreneurship in relation to offering GO2SLEEP to diagnose and
monitor people with OSA in the region for which your area CCG is responsible..........................4
Q3. Discuss at least two of governmental policy initiatives that may impact your CCG’s decision
whether or not to implement GO2SLEEP.......................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
1

Introduction
The human race is driven by technology and innovation since time immemorial. The UK
National Health service (NHS) is one of the most prestigious health care bodies in the world
recognized for its care and remarkable strength and efficiency when it comes to competing with
international standards (Ford et al. 2019). With rising and ageing population, NHS faces
alarming challenges like the prevalence of chronic diseases like diabetes which has absorbed
most of the NHS budget due to rise in costs and shortage of funds and budgets. Further survey
shows that councils in England receive almost five thousand requests for social health care every
day (Curtis and Burns 2015).
Q1. Discuss and evaluate characteristics of GO2SLEEP as an innovation.
Utility: GO2SLEEP is a small ring like device that has advanced technological sensors that can
monitor various health conditions. It is a ring-like device that slides easily through one’s finger
and is padded with different kinds of sensors which examines the pulse rate, breathing rate and
many other things. The sensors transfer their data to the consumer’s phone through a phone app
build by the developers of the gadget. It is mainly related to monitoring sleep quality and
gradually improving it. The device has incredible performance features as it works for three
consecutive nights on full charge, which takes about two hours only. The device is designed to
round up accurate data from the fingertips where more capillaries are found. It also comes with a
vibration alert. This alert helps in switching sleeping positions unconsciously which diminishes
the chances of sleep apnea. With reports and recommendations waiting for you in the morning,
the application also gives the ability to the consumers to connect with their loved ones and keep
a track of their sleep quality through social connecting accounts provided by the application.
This innovative gadget is an efficient way to monitor and diagnose sleep problems and should be
helpful to most of the population, as nearly 1.5 million suffer from sleep disorders (Gregory and
Sadeh 2016). With astounding user friendly features GO2SLEEP will surely be one of the most
recommended medical gadgets in our area’s population. People are surely to benefit from it. This
archetype should be a successful model for medical gadget practitioners as it is extremely
comforting and easy to use and maintain.
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Degree: GO2SLEEP is a radical innovation in the medical gadget industry. It has introduced a
more comfortable way of monitoring and aiding sleep disorders and is easily available at any
medical retailer shops and online medical marts. The result of one’s diagnosis comes in their
phone directly that receives data from the GO2SLEEP gadget wirelessly. This innovative method
to connect the human body to read and monitor different things like the pulse, blood oxygen
level and many more, GO2SLEEP has set new standards for the industry and has taken a huge
leap forward in connecting human health welfare with organizational goals of the company. With
high probability of health improvements through regular checkups, updates and
recommendations from the GO2SLEEP application, the gadget should be adopted as a
widespread diagnosis of sleep apnea. (Issel and Wells 2017).
Market Orientation: According to the survey of the British Lung foundation (015), there are
1.5 million people suffering from OSA. Sleepon Inc. understood the accurate market needs and
research for advanced human care. They came up with an extraordinary innovative strategy and
implemented and executed their research which resulted in the most user friendly medical
product ever made (Shuen 2018). Sleep disorders are the root of many serious health issues. The
technology used in the process made a huge advancement to the achievement of the Company’s
goal. As the product has the ability to sense and monitor various health issues and also has the
ability to prevent them it will be widely used as an efficient way in diagnosing sleep disorders.
Marketability: GO2SLEEP is mentioned earlier is an extremely user friendly product that
comes with a guiding application for patients to treat their sleep disorder and improve the quality
of their sleep. The product is available on most online shops and websites and can be bought for
just $69. This will ensure the affordability of the product for most of its consumers and gradually
build up trust with the Company. The ability to deliver accurate information based on one’s heart
rate readings and various other factors, this device will surely secure the welfare of one’s sleep
and improve it if the user follows the desired suggestions (Anderson, Burford and Emmerton
2016). The device is not at all complex. It is extremely comfortable and made for improving
sleep quality. Hence this device has the competitive advantage to diminish previously common
ways of treating or ignoring this condition.
Providing the residents of our area with this innovative medical product, people will surely
greatly benefit from it and improve their sleep quality and thus reduce more stress in their lives.
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Q2. Discuss and evaluate entrepreneurship in relation to offering GO2SLEEP
to diagnose and monitor people with OSA in the region for which your area
CCG is responsible.
Entrepreneurial Goals and Context:
This product will cover most of the social entrepreneurial goals for the CCG in our area. Surveys
have found many drivers suffering from varied range of sleep apnea disorders. This causes due to
extreme long and stressful hours of regular driving. This product will be a lot helpful for people
suffering from these conditions. The quality of sleep will automatically improve by developing
proper sleeping habits. It can also be used as an awareness product to prevent road accidents as
most accidents occur from stress related to sleep disorders (Smith 2016). Improved and
extremely easy to use and maintaining features allow the consumer to have the control over the
health information and act accordingly without delaying or ignoring the current situation.
Recognizing the Opportunity:
Our area has had many accidents due to sleep disorders. Sleep disorder is an active contributor to
most serious health issues. Our area is surely to benefit from this gadget as it will be widely
accepted and used as a home-diagnosis tool. With most of the population hugely affected by
diabetes, this product will be consumed as a precautionary tool. There are other traditional
practices of treating various types of sleep apnea, but with the advancement of technological
studies, GO2SLEEP can be acquired for just $69 and can contribute to a much better healthy
future self (Randerath et al. 2018). Android phones are now commonly used in every household;
hence there will be no problem in maintaining the sleep quality of the patient as they will be
updated with their diagnosis regularly (Choe et al.2015). This product therefore gives us the
advantage to improve the sleep quality and improve our health conditions gradually by following
recommendations and maintaining a proper healthy lifestyle it (Halson, Peake and Sullivan
2016).
Finding Resources:
People of the area will need to be informed and made aware of sleep disorders and the effects it
has on our regular lives. The organization would have to come up with marketing plans and
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solutions for the required distribution of GO2SLEEP. Survey teams will be needed to gather
information and conclude statistics based on the area’s research (Mai 2016). Easy door- to-door
delivery systems should be made for easy and guaranteed distribution of the product. Other kinds
of social activities like raising awareness and caution through health campaigns will also
accelerate the widespread adoption of the product.
Developing the Venture:
With the demand of rising technology and innovation this paper will help evaluate and study the
necessary characteristics, impacts and many other areas for the product GO2SLEEP, as it is a
possible remedy for most Obstructive Sleep Apnoea (OSA) patients, suffering from disturbed
sleep cycles which can cause many malfunctions and chronic diseases in one’s body after
prolonged ignorance.
As a part of the CCG management group of our area, it is important to introduce this important
innovation of the Sleepon Inc, a company based in San Francisco, USA. Through crowd-
funding, this company has raised $59,832 to develop and manufacture a product called
‘GO2SLEEP’
Creating the Value:
Obstructive Sleep Apnoea (OSA) is a phenomenon that occurs when our throat muscles relax,
from time to time, and block the airway while we are sleeping. This affects in the reduction of
blood oxygen saturation and gradually results in decreased breathing. OSA is directly related to a
number of health conditions and is even said to shorten life expectancy (Arnardottir et al. 2016).
Closely associated with severe health problems like diabetes, hypertension and other heart
related diseases, OSA is the most common disease that has spread globally and is the root of
many accidents and ignored health conditions.
Q3. Discuss at least two of governmental policy initiatives that may impact
your CCG’s decision whether or not to implement GO2SLEEP.
The healthcare of England is looked after by the National Health Service (NHS) that provides
healthcare services and medical facilities to all residents of England. NHS essentially provides
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primary healthcare to the general masses of England, who cannot afford the prices of private
healthcare systems (Cookson et al. 2017). The implementation of GO2SLEEP in England
requires support and assistance of the corresponding legislation and policies of the country. The
two legislative policies of England that impacts CCG’s decision of implementing GO2SLEEP
are as follows:
Health and Social Care Act 2012: This Act was devised to introduce the legal duties of the
State towards health and social care of the country. The existing health inequalities were
recognized for the first time. There are various national bodies looking after the healthcare of
England, including Department of Health, Public Health England, Clinical Commissioning
Groups and more. The Health and Social Care Act 2012 identified the particular duties and
responsibilities of these national healthcare institutions of England, especially focusing on the
inequality presiding amongst the general masses (Moscelli, Siciliani, Gutacker and Cookson
2018). The implementation of the new advanced technology ‘GO2SLEEP’ is an application that
is easy accessible and affordable for the majority of masses. The ability to monitor sleep patterns
at a large-scale could provide useful information for the national health organizations in order to
control the general health and well-being of the people.
Equality Act 2010: The Equality Act 2010 emphasizes on the need to restore equality amongst
all the public sector bodies looking after the healthcare and social well-being of the country
(Asaria et al. 2016). The rising economic and social inequality in England makes the rich class
richer and the poor class poorer, in case of accessing products and services related to primary
necessities like healthcare. Bringing an all-round development of the healthcare system of the
country requires careful reformation instead of random allocation of resources. It is important to
consider the current technological advancements in the field of healthcare providing services and
assessing how much of that is accessible for the general masses of the country below middle
class (Asaria, Doran and Cookson 2016). With GO2SLEEP application, it will be possible to
reach out to a much larger section of the society at a personal level and provide useful facilities
that help in monitoring sleep-patterns. Not only does the application help in providing useful
health information to the governing bodies, it provides increased control of the people over their
own bodies and health
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Conclusion
To conclude, ‘GO2SLEEP’ can be considered a revolutionary upgrade in healthcare services of
England. In order to address the rising issues of inequality in health and social care, it was
necessary to focus on the technological advancements of the modern times in order to provide
for all masses equally. The recent technological advancements gave rise to the innovation
‘GO2SLEEP’, which can be used to monitor and document individual sleep patterns. With the
useful information provided by this technology it will be useful for detecting and curing various
sleep-related diseases like hyper-tension, blood-sugar, blood-pressure and more. Therefore,
GO2SLEEP is a useful innovation in the healthcare market of UK.
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