Goa Tourism: Market Segments, Development, Risks, and Social Media

This report provides a comprehensive analysis of Goa's tourism sector, focusing on key aspects such as tourist market segments, transport and accommodation development, risk management, social media influence, and visitor experience. It identifies leisure tourists as a significant market segment, drawn to Goa's beaches and natural beauty, and discusses the role of transport infrastructure, including the Konkan Railway and Dabolim Airport, in supporting tourism growth. The report also addresses current trends in accommodation development, highlighting the importance of budget, mid-range, and upmarket hotels. Furthermore, it examines potential risks such as environmental degradation and cultural issues, emphasizing the need for sustainable tourism management. The influence of social media on marketing and visitor experience is also explored, noting its impact on customer engagement and the evolution of travel agencies. The report concludes by emphasizing the importance of addressing these factors to ensure the continued success and sustainability of Goa's tourism industry. Desklib provides solved assignments and resources for students.

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Goa Tourism
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Executive Summary
The main purpose of the report is to elaborate on tourist market segment of Goa. The report
also talks about transport development which has played a role for the development of
destination. The report also elucidates on current trends in relation to development which has
influenced the place. The report states risks which should be taken into consideration by
destination managers. The report also states about impact of social media on that of
marketing of place along with visitor experience sectors pertaining to destination.

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Table of Contents
Introduction................................................................................................................................3
Potential of tourist market..........................................................................................................3
Transport Development..............................................................................................................4
Accommodation Development...................................................................................................5
Risk Management.......................................................................................................................6
Influence of Social Media..........................................................................................................7
Visitor Experience Development...............................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
Tourism is indicative of travelling that is carried out for getting pleasure or in the
event of an individual going for business. Tourists are attracted to a place owing to its beauty
and it helps in bringing about economic development of country. Goa state is situated within
Southern India and the region where it is situated is called Konkan. The popular tourist
destination have in the northern side Maharashtra and on east along with south it has the
country of Karnataka. Goa is a small state in India pertaining to the area and the place can be
said to have fourth smallest population (Goa-tourism.com 2019). The domestic along with
international tourists visit the place in each year for enjoying sandy beaches and natural
beauty of the popular destination. The report throws light on tourist market potential along
with the transport development in the place of Goa. This report highlights the fact that the
leisure tourists make up a large segment of the tourist population visiting the popular place
for the purpose of enjoying break from daily course of the life. This report also throws light
on current trends pertaining to accommodation development which influences development
of the place of Goa. This report discusses regarding potential risks that should be focussed by
the destination managers of the popular region. This report also talks about impact of social
media that can help in marketing of the place. This report also discusses regarding visitor
experience sectors in relation to the place of Goa.
Potential of tourist market
The estimate in relation to sales of product or service can be termed as the market
potential. The leisure tourists can prove to be an important market segment which can act as
the appropriate market of the place. Travel is undertaken by leisure tourists so that they can
get excitement out of the experience that can help them in getting relaxation. Goa is visited
by the leisure tourists for their rejuvenation and for the purpose of getting break from the

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daily course of life. Goa is visited by the leisure tourists where they stay within hotels along
with resorts. Money is possessed by the leisure tourists and they go to place for relieving
themselves from daily burdens of the life. The beauty of Goa helps in attracting tourists and
people go to this area so that they can enjoy solitude of place. Goa costs are renowned
pertaining to picturesque setting of surf, sea and sand. Goa has sandy beaches that makes the
place charming for the tourists and attracts large number of the tourists. Baga, Calangute
along with Anjuna are the different beaches of Goa which works like the canvas for sunrise
and sunset which proves to be instrumental in attracting tourists (Kamat et al. 2016). Holiday
destination is visited by leisure tourists and the people enjoy good time with their partner in
Goa. Adventure sports of holiday destination are tried by the tourists that adds to the fun of
the tourists (Goatourism.gov.in 2019). The people in Goa celebrate the golden moments on
the beaches along with night camps of Goa. The people are attracted to Goa for the party
culture that makes them have quality time with their friends. The people visit the place for
attaining good health. The saints used to guide the people in earlier era. Goa helps the people
in practising yoga and that of meditation which provides relaxation to tourists. The people
can get relief from drudgery of life and the place helps people for maintenance of the mental
equilibrium.
Transport Development
Significant developments have been brought about in the rail travel of Goa with the
help of commissioning of that of Konkan Railway Line. This has been instrumental in
reducing rail distance which has helped in the development of tourism. The formation of the
rail circuits in between the places of Goa, Maharashtra along with Karnataka that has helped
tourism in growing in Goa. Dabolim Airport has helped in growth of airline services which is
situated 30 km away capital of the Panjim. The transport system of Goa is efficient and the
government has made use of the mobility plan that can develop state. Smart City Mission has

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helped in forming the Special Purpose Vehicle (SPV) that consists of the waterway transport
along with freight movement. Mobility plans that are low-carbon have been implemented by
government that helps in addressing needs of tourists. It has helped in giving direction that
has helped in developing transport infrastructure of Goa. The private buses help in the area of
public transport that links towns to that of rural areas of Goa (Ibef.org 2019). Auto rickshaws
are available in Goa that offers help to tourists of the place. Mode of the transportation of
motorcycle taxi helps tourists for travelling from one place to that of another within Goa.
Ferry boats of Goa proves to be helpful for travelling of tourists. The ferry boats of Goa helps
the tourists for travelling in the Goa (Singh 2017). Leisure tourists can travel with the help of
various kinds of transport services that acts to the convenience of tourists. The dense network
of Goa does not have bottlenecks that aids the tourists of Goa. Mode of transport makes use
of technology that benefits tourists of Goa.
Accommodation Development
Current trends have been brought about pertaining to Accommodation Development
that has been instrumental in influencing development of the place. The primary objective of
business is growth and new hotels have grown owing to passage of time. A crucial
component of the tourism products is the accommodation facility. The deficiencies in relation
to accommodation deprives the tourists for the visiting of tourist places. The various
categories in relation to accommodation in Goa are budget hotels, up market hotels along
with rental hotels for long term in Goa (Carmelita et al. 2016). Budget hotels play an
important role in serving needs of that of budget-minded traveller and the tourists can get
furnished rooms at a low cost with the help of budget hotels. The mid-range hotels of Goa
can be found across Goa and here are a large number of accommodation facilities in relation
to it (Goatourism.gov.in 2019). The Charter tourists of Goa come from the various parts of
Europe who serve demand of tourists. The up market hotels of Goa are available in major

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towns that serves needs of tourists of that of Goa. Tourists visiting Goa want that hotels
should be of international standard which can help in serving tourists. Resorts have
restaurants which has different kind of the cuisines along with the gym facilities that can
serve need of tourists (Mello et al. 2016). There exist travellers like foreigners who spend a
great amount of the time within a specific location which helps them to enjoy beauty of place.
There are tourists who rent house for a longer period of time that can help them in enjoying
beauty of the place. Tourists staying together plays crucial role for bringing down the cost.
Risk Management
Goa has to face the potential risks which should be thought about by destination
managers that can increase popularity of holiday destination. Tourism taking place in coastal
areas of Marmugao, Tiswadi and that of Bardez has helped in bringing prosperity to the
place. The places suffer from the environmental problems owing to the advent of tourism
within Goa. Unintended development has been brought about in relation to buildings in river
front which has given rise to environmental problems for tourists of Goa. Cutting of the trees
has been done on large scale which has been instrumental in degrading natural environment
of the place (Karmali and Ramesh 2016). Historical sites of the place have to go through
undesirable developments which gives rise to risks for holiday destination. Sand has been
excavated from beaches that has paved the way for problems that has led to soil erosion and
that of land slide. The unplanned construction activity should be thought about by destination
managers of Goa that can help them in bringing about solutions to the problems (Vaz et al.
2017). Charter tourism has created the cultural problems in relation to the racism and that of
nationalism. There is lack of the facility of drinking water at tourist spots that creates
problems for the destination managers of the place. System of transport facility is not
developed in between the Margao Railway Station and bus stand. Condition of roads being
bad in Goa is another area that should be taken note of by the destination managers. The

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destination managers of Goa should make alliances with the government agencies that can
help in ensuring that tourism is safe. The tourism organisations in Goa should train the staff
that can help them in carrying out the daily roles. The peak tourist season of Goa overcrowds
the cities and gives rise to noise pollution. The vehicles of the tourists causes air pollution as
number of the vehicles in Goa has augmented beyond capacity of the roads (Mahajan et al.
2015). Environmental damage that should be thought about by destination managers relates
to decline in the level of water of Goa and increase in level of that of coastal pollution.
Influence of Social Media
Influence of social media is indicative of term that describes ability of individuals
which can have an effect on thinking of people in that of social online community. Growth
has been brought about in the business of the present age with the help of social media with
the help of communication. Tourist organisations can reap the benefit from opportunities that
are offered by social media. It can play an instrumental role in evolving relationship with the
customers so that it becomes networked process in relation to innovation. Photos are shared
by taking recourse to social media platform that popularizes destination before other people.
Government of the place makes use of social networks like Facebook, Linked In and that of
Twitter for connecting people with destination (Minazzi 2015). Relationship networks
connect people of Goa which helps in the building of relationship. There are various media
sharing networks like the Instagram, Snapchat along with Youtube that helps to share live
videos along with photos. Media sharing networks have helped people in acquiring
knowledge in relation to that of popular tourism destination. Discussion Forums are there like
the Reddit that can help in regard to market research. Pinterest can act as a social media
platform can prove to be effective for driving brand awareness and it can help in engaging
customers (Yoo and Gretzel 2016). Customer experience along with satisfaction have been
transformed due to the influence of social media. The tourism organisations of Goa with the

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help of their social media presence can provide help to the customers. The tourism companies
of Goa responding to the complaints in genuine manner can develop strong reputation among
the potential customers. Social media has a great influence on the model of the travel
agencies of Goa. The era of the self-service booking has forced travel agencies to change
from that of brick-and-mortar model to that of a digital one. There are agents in Goa that are
working with that of the millennial travellers who take into account the needs of the present
day generation. Social media has played an important role in sharing the photos and the
videos of the travel. It helps in facilitating the ability of the people of sharing the travel
experiences with that of a wider audience.
Visitor Experience Development
Goa visitors look for the experience that is enriching which can provide satisfaction to
visitors. Destination in current age wants to develop products that is asked for by customers
of the present age. Visitor experience sector can be said to be popular in present age that can
draw tourists from around the world. The water sport activities of water skiing, banana boat
ride and scuba diving can provide enriching experience for consumers of that of holiday
destination. Water sports can provide sense of the freedom for tourists and it can provide
thrilling experience for tourists (Narangajavana et al. 2017). There are young travellers who
come to the place so that they can get adventure with the help of sports activities like the
wakeboarding, kayaking and the windsurfing. It can provide unique experience for visitors of
place. Adventure lovers visiting place can enjoy tourism experience by taking recourse to
scuba diving along with white water rafting (Subhash 2015). The memories of the
experiences stay with the tourists for a long time. Goa visitors gets attracted to place owing to
exquisite appeal of churches that attracts attention of traveller. People who visit the place
acquires the knowledge regarding history of gods after visiting beautiful churches of place.
Enchanting churches proves to be useful for people in learning regarding cultural heritage of

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Goa. The paintings of the churches portray battles that has been fought that helps people for
getting thorough idea regarding history of Goa.
Conclusion
Tourism refers to the travelling experience that is undertaken by an individual so that
they can get pleasure or achieve the business objective. Tourism helps in attracting the
tourists and it has an impact on development of country. The leisure tourists go to the place
for serving needs of getting the enjoyment. Visiting Goa helps the leisure tourists in enjoying
break from normal course of the life. The leisure tourists stay within hotels and in resorts of
Goa. Money is at the disposal of leisure tourists and they visit Goa so that they can get relief
from stress of their everyday life. Developments have been brought about in relation to the
rail travel with the help of commissioning of the Konkan Railway line. It has reduced the rail
distance which has fomented growth of the tourism. The formation of rail circuits in present
age in between Goa and that of Karnataka has added to convenience of tourists. Dabolim
Airport has helped in developing the airline services that is situated 30 km away from that of
the capital. The accommodation facilities of Goa proves to be useful for tourists. Budget
hotels proves to be useful for that of the budget-minded travellers who can stay within hotels
at that of low cost. The mid-range hotels of Goa serves the needs of the tourists of Goa. There
are buildings that have been developed in Goa beside river front that creates troubles for the
visitors who are visiting Goa. The cutting down of the trees have paved the way for
degradation of natural environment of place. Undesirable development that has taken place in
Goa has destroyed historical sites of Goa. Water sports activities can be enjoyed by tourists
that can provide new experience for the tourists who visit the place. Visitors of Goa get the
unique experience with the help of that of water skiing and that of scuba diving. The Goa
visitors gets attracted to place for distinct appeal of the churches that can attract the attention

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of the traveller. The foreigners gets drawn to the architectural marvels that can help them for
knowing about cultural heritage of the place.

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References
Carmelita D'Mello, C., Fernandes, S., Zimmermann, F.M., Subhash, K.B. and Pah, J.G.,
2016. Multi-stakeholder perceptions about sustainable tourism in Goa: A structural equation
modeling.
Goa-tourism.com (2019). GTDC. [online] Goa-tourism.com. Available at: https://goa-
tourism.com/ [Accessed 10 Feb. 2019].
Goatourism.gov.in (2019). Department of Tourism, Government of Goa, India. [online]
Goatourism.gov.in. Available at: http://goatourism.gov.in/ [Accessed 10 Feb. 2019].
Goatourism.gov.in (2019). Department of Tourism, Government of Goa, India - Goa
observes 12% tourist growth in 2013. [online] Goatourism.gov.in. Available at:
http://www.goatourism.gov.in/travel-news/details/106/248 [Accessed 10 Feb. 2019].
Ibef.org (2019). About Goa: Tourism, Industries, Economy, Growth & Geography
Information. [online] Ibef.org. Available at: https://www.ibef.org/states/goa.aspx [Accessed
10 Feb. 2019].
Kamat, K., Scaglione, M., Subhash, K.B. and Chen, R.F., 2016. The socio, economic, and
environmental impacts of casino tourism in Goa.
Karmali, A. and Ramesh, B., 2016. Impact of negative publicity on brand Goa: An opinion
survey of domestic tourists.
Mahajan, K.B., Patil, A.S., Gupta, R.H. and Pawar, B.V., 2015. A New ICT based Business
Model for Tourism Industry for the Maharashtra and Goa States of India. International
Journal of Hospitality & Tourism Systems, 8(1).